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Clear Messaging to attack Childhood Obesity
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Transcript of Clear Messaging to attack Childhood Obesity
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Attacking Childhood Obesity through Better Communication
ProposedCurrent
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Attacking Childhood Obesity through Better Communication
ProposedCurrent
Unclear Messaging
No Balance between Truth and Sensitivity
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Attacking Childhood Obesity through Better Communication
ProposedCurrent
Clear Message
A “Product Marketing” Approach
Results Driven Communication
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Unclear Message
• My/ Our kids are not fat
• Strong Denial
• Vague Messaging from Government and Schools
• Lack of Professionalism
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Clear Messaging
•Actionable Messaging
• Product Marketing Approach to Communication
• Legislative and Public Action from Government and Schools
• Funding for Messaging
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Unclear messaging-Example
• Unclear Message
• Vague recognition of childhood obesity among poor
• Interesting juxtaposition- Would Wendy’s allow an ad next to McDonalds
• Even a billboard like this is rare
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Raising a heart Patient?
• Atherosclerosis begins at age 2 • Fatty streaks are now seen decades earlier • Life Expectancy is declining • Life Expectancy with High Quality of Life is declining even more • High Costs for high Life Expectancy
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Bankrupting America
•Life Expectancy with high Quality of Life is not preserved
• Average heart patient costs $500,000 over lifetime
• High cost of drugs and treatment “Rising cost of treating preventable diseases may bankrupt the American healthcare system”
Center for Preventive Healthcare, in a letter to the
New York Times
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Let science prevail
•Parents unwilling to do even the simplest things
• Not willing to switch babies to low fat milk
• Not willing to have “salad only” dinners
• Equivalent to not taking a child with 102 fever to ER
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Disadvantaged for Life?
• Fat cells are created in early years
• Number remains constant throughout life
• Overweight and obese babies have more fat cells
• Makes it a lot harder to reduce and maintain weight
• Intervention in early years is simple- lower fat milk, more fruits, no junk food
• Reluctant Parents are disadvantaging children for life
•
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The pea sized Brain
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The pea sized Brain
$ 29 million funding to CDC to promote awareness
$ 1.5 billion spending by junk food industry
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The pea sized Brain
Tax on junk food to fund an awareness campaign
Clear Messaging Examples in a separate deck
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Give the Green Light to Progress
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Give the Green Light to Progress
Sign the online petition
Support Research in the low percentile conjecture: “Children at 40% or lower at age 6, are much less likely to become overweight or obese”
Send an email to:
Publicissues555 @ gmail.com
Please include your name and zipcode or phone number