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Sponsorship Request Overview for the City of Yarra Live Music Festival Page 1

Leaps and Bounds Music Festival

Sponsorship Request Overview for the City of Yarra Live Music Festival

Introduction

The inaugural Leaps and Bounds Music Festivalwill take place over 17days and nights from Friday 5 July to Sunday 21 July. The festival will beheld within the City of Yarra. The primary aims of the festival are to:

! Highlight existing excellence of live music within the City Of Yarra! Provide backing to co-ordinate and produce unique artist collaborations! Promote specific feature events at non-traditional as well as

established venues.

The festivals core element is local local artists, performing in local spaces,witnessed by local audiences. Uniquely Australian artists and collaborations.The festival has been seed funded by the City of Yarra and is auspiced byMusic Victoria.

The name of the festival is taken from the iconic song of the same name byPaul Kelly that has references to Yarra landmarks, and refers directly tolifestyle and entertainment within Yarra. Paul has personally approved theuse of the name referencing to his song.

About the City of Yarra and its Live Music Venues

It is expected that over 60,000 patrons will attend the festival over the 17 daysof the festival, and reporting will be completed at the conclusion of the festivalto reflect actual attendances and exposure.

The festival is expected to involve 100 venueswith 500 participating gigsand events.

It is expected that there will be a mix of 18+ and all ages events, furtherexpanding the audience of the festival. There will also be a mix of free andticketed events aimed at expanding the live music audience with the City of

Yarra.

As well as the many gigs what will occur during the festival, there will also beworkshops, walking and bus tours and exhibitions planned.

The City of Yarra contains a wide scope of venues to suit all audiences, andwide venue participation has been confirmed.

Marketing

The festival will be widely marketed within the City of Yarra and other coreaudiences via print and social media, its own website, City Of Yarra

publications, and through its major radio, print and online partners

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Sponsorship Request Overview for the City of Yarra Live Music Festival Page 2

Benefits for sponsors

Sponsorship for the festival includes many calculable benefits and brand

exposure for sponsor and venue partners - there is a three-tier level ofsponsorship planned for the festival, with varying levels of benefits available.

MinorPartner

MajorPartner

NamingRightsPartner

Logo Present on Website ! ! !

Presence and invitations to launchevent

! !

!

VIP Passes available for selectedshows

!

Logo Present on banner in venues ! !

Banner present on website ! !

Naming/sponsorship of single eventproduced by the festival

! !

Logo on all promotional material ! !

Name mentioned in festival title all radioand print advertising

!

Benefits For Venues

ParticipatingVenue

MinorVenue

MajorVenue

Venue details present on website ! ! !

Assistance with promotion and co-ordination of events

! ! !

Venue listings on website ! !

Feature show/s curated inconjunction with festivalprogrammers

! !

Venue overview on website !

Venue promoted on front page ofwebsite

!

The Production Team

Mary Mihelakos- 0418 387 510 - marycode@ozemail.com.au

Justin Rudge 0413 018 844 justin@public-bookings.com.au

Jon Perring - 0439 944 673 - jon@baropen.com.au