A multi-service digital media agency helping companies and their brands

harness the unlimited power of social media to connect and engage with

customers and prospects.

Who is Citizen Media?

• An immediate and measurable way for you to directly connect with customers and prospects• A company that resonates authenticity, knowledge, and accessibility• A two-way conversation between you and the world.• An Increase in brand awareness and loyalty.• Greater ROI

Bottom line...MORE PROFIT!

Citizen Media creates for you……

Discovery

StrategyImplement

ActivateCampaignMeasure

HOW WE Do IT

Phase 1: DISCOVERY

During the Discovery Phase, our program planning team conducts the Social Scrub:

a comprehensive, unparalleled look into your brand’s current online presence.

• What’s your online reputation? • Who’s talking about you? Who’s not? Why? • How ‘socially active’ are you? More importantly, how ‘socially active’ are your employees? • Why should the online community be interested in your brand?

...we also uncover your competitors’ online presence to develop a plan to make you BETTER, FASTER,

AND MORE CONVERSANT than they are.

Phase 2: STRATEGY

Following the Discovery Phase, Citizen Media analyzes the results of the Social Scrub, along with

your company’s objectives, target audience, and ambition level, to craft a personalized Social

Strategy utilizing the best tools and tactics to reach your goals.

Strategy and all associated tactics are directly aligned with the business objectives and

measurement strategy, and with the needs of the audience, throughout the process.

Phase 3: IMPLEMENTATIONCitizen Media brings together our program planning, content, and technical teams to build the framework on

which to hang our multi-faceted social media efforts based on the Social Strategy. These efforts incorporate a

dynamic mix of:

FoundationWeb Site (2.0 & 3.0)

Mobile Apps

Micro Sites

Blogs

Forums

Wikis

Feeds

Online Video

Pictures

BricksMicroblogs

Social Networks

B2B Networks

Niche Networks

Bookmarks

Widgets Video

Podcasts

Presentations

MortorJoined Communities

Created Communities

OUR SYNERGISTIC APPROACH

Citizen Media stays ahead of the Social Media curve by constantly

evaluating the application and use of established and emerging

applications

Phase 4: ACTIVATIONAfter Implementation, Citizen Media builds your brand across the social spectrum and actively begins a dialogue

with your target audience and prospects.

We leverage tools and tactics such as Facebook, Twitter, blogger outreach, events, communities, and mobile

applications, and direct the:

Conversation

Content

Continuity

Context

Audience growth compounds from sharing and disseminating relevant, timely information. All the while, Citizen

Media supports the training of your community managers and employees so they can contribute, spread

dialogue, and aid efforts.

Phase 5: CAMPAIGNINGAfter your company is socially established and integrated, Citizen Media crafts

Strategic Campaigns designed to energize customer advocates, sustain momentum,

and generate buzz. Strategic Campaigns are implemented via:

Twitter Enabled Ads

Crowd Sourcing

Social Overlays

Friend to Friend

Interactive Ads

Video Ads

Community Poll

Phase 6: MEASUREMENTAt the core of Citizen Media is an extensive infrastructure for capturing and analyzing data

generated by our social marketing efforts.

Easily track our progress and see what’s working, and what’s not. By analyzing traffic flow,

campaigns can be quickly adjusted to stay relevant in an ever-evolving virtual world.

Measurement in real time allows you to maximize ROI. Make necessary changes in real time to

ur brand

your brand

your brand

your brand

your brand

your brand

THE RESULTBETTER

MARKETINGR.O.I.