#Media 2012: Citizen Media and the Olympic Games

#MEDIA2012

Jennifer M Jones - @jennifermjones - University of the West of Scotland

Citizen Media and the Olympic Games

Wednesday, 9 February 2011

Why the Olympics?


It’s all about sport...


The Olympics is not a Sporting Event


The IOC


Olympism as a Philosophical Concept?


Symbolism & Branding


Ritual and Spectacle?


Global Sponsorship


Grand infrastructure?


Cultural Programming

CODE Live (Cultural Olympiad, Vancouver 2010)


Media Visibility

Main Press Centre, Vancouver 2010


Increased Security?

Olympic Park, London (Summer 2010)


Budget Cuts


Local Resistance

http://www.flickr.com/photos/blackbird_hollow/4366647425/in/set-72157623337247025/Photo by The Blackbird (Flickr)


http://www.flickr.com/photos/blackbird_hollow/4366647425/in/set-72157623337247025/








Photo by @kk

Olympic Resistance Network


National Resistance


International Resistance


• ...is a globally recognised media event

• ...is locally interpreted on a host city level

• ...is a stand-alone, complex (and often conflicting) multi-narrative phenomena.

The Olympics...


Media Technology and the Olympic Games


1896: The 1st Olympic Games


The first Olympic ‘media’ was a ‘citizen

journalist.’


The IOC’s Digital Revolution, 2009

http://www.olympic.org/media?articlenewsgroup=-1&articleid=73350




Audience as a ‘co-conspirator’

(Martin Sorrell)


The Price of Access


Accredited Media


Exclusive to Sport


Non-Accredited Media


Access to People/Media


‘We are the Media’


Accredited “Bloggers”

http://www.olympic.org/Documents/Reports/EN/en_report_1433.pdf


http://www.olympic.org/Documents/Reports/EN/en_report_1433.pdf

Cheaper, Smaller, Faster, Smarter


Sponsors & Technology

Samsung Wireless Olympic Works, 2004


Cease and Desist,

Oct 2009

http://richardgiles.com/2009/10/09/the-olympics-and-creative-commons-photographs/




Prohibited


The IOC’s Digital Revolution, 2009





But what about everyone else?


Amplifying Local Resistance

Vancouver’s Opening Ceremony Protests


Visibility of Cultural Olympiad


Self Accreditation


Who are the Media?


TNMH became News


With Glowing Heartshttp://vimeo.com/11268572


http://vimeo.com/11268572

http://vimeo.com/11268572

W2 Culture & Arts House


Re-appropriating Space


Meeting Areas


Press Conference


Conferencing


Media Facilities


•TNMH had no physical space, social media only.

•W2 was a community space, transforming when required.


Towards London 2012


London as a “National” Games

http://www.london2012.com/map.php




Social Media is part of Games Experience


Local Resistance


ADD PIC

National Unease


www.media2012.org.uk#media2012

@media_2012


http://www.media2012.org.uk

http://www.media2012.org.uk

#Media 2012: Citizen Media and the Olympic Games

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