Ci creds final
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Transcript of Ci creds final
WHO WE ARE
Cultural Intelligence is a specialist consultancy practice within Flamingo.
We look up and around at the social, cultural and behavioral shifts defining people’s experiences and needs of the future.
We blend the skills of intelligence research, trends consultancy, behavioural, journalism, historical analysis, design and brand strategy to help brands get to bigger thinking.
ABOUT CULTURAL INTELLIGENCE
WHAT WE DO
We paint a picture of the evolving territories, movements and audiences brands must engage with now and in the future.
We analyse drivers of change, cultural shifts, trends and tensions and use inspiration from the world’s best cultural thinkers and makers to open up new and emergent perspectives on brand questions.
1001
10
OUR VIEWPOINT
We use a cultural lens to guide us as we track cultural change and look for lateral inspiration.
This ensures we connect with the cultures of the mainstream and the fringe, what’s new and what’s neglected, human truths and shifting needs.
GENDER.
ENVIRONMENT. AND SPACES.
BODY. AND.
MIND.
FOOD. AND.
DRINK.
NETWORKS, RELATIONSHIPS AND FAMILIES
PLAY AND ENTERTAINMENT
DIGITAL
WORK AND MONEY
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10
THE CULTURAL LENS
8 universal and foundational themes which shape people and culture across the world. Helping us collect intelligence, thinking and source expert partnerships.
OUR WORK
WHAT CLIENTS ARE ASKING US
PROVOCATION Inspiration from unexpected places
LIBERATION The freedom to think outside the norms category
AMBITION Longer-term thinking to leap beyond the here-and- now
WHAT WE SPECIALISE IN
EMERGENT AUDIENCES
CULTURAL MOVEMENTS
THE FUTURE OF…
EMERGENT AUDIENCES
How to gain cultural traction with emergent behaviours & values of generations and groups.
EMERGENT AUDIENCES: MONDELEZ
Understanding 4 cohorts of people identified by Mondelez as the future of their business: teens, young adults, the grey market and the emerging middle class - a call to action presentation, book and film to introduce their 4 new prospects to the business.
EMERGENT AUDIENCES: MONDELEZ
CULTURAL MOVEMENTS
Asking “what’s new and why now?” to get a deep understanding of why a theme, idea or movement matters in culture and for your brand.
CULTURAL MOVEMENTS: WEIGHT- WATCHERS
Describing the landscape of emerging trends and influences on obesity in an increasingly toxic culture – to inform innovation, brand strategy and PR.
1001
10
THE HAPPINESS
FAMINE
ROGUE FOOD
CITY-BESITYBOREDOM BUSTING
HY-PERAC-
TIVE CUL-TURE & ENERGY CRISIS
INFOR-MALISA-
TION& SNACKIFI-
CATION
THE FUTURE OF…
Provocations for the future of a category, ritual or behaviour based on how society and culture are evolving.
THE FUTURE OF… TRANSPORT
We identified the key trends impacting on mobility, travel and transport; considering scenarios in a future where people might travel less not more.
THOUGHT- LEADERSHIP OUR
VOICE
FRESH CONTENT
EXPERT SALONS
“By coming at our business from different perspectives, we heard new ways to think about the topic - often summed up into wonderfully pithy quotes. It was like hearing a set of TED talks created just for us and expertly blended. But it also gave us more confidence in the findings and in the ambition of the study. It no longer felt like we were conducting a straightforward research project, but that we were creating an important piece of cultural insight which went beyond television. It was also a genuine pleasure.” Jeremy Nye, Head of Research, Thinkbox
KEYNOTE TALKS
HOW WE WORK
OUR WAY OF WORKING
PHASE 1. MAPPING Using the Cultural Lens to help us map out the most significant cultural contextual phenomena.
PHASE 2. MINING AND EXPLORING Deepen the thinking, including using the ‘Hive Mind’ to make creative connections.
PHASE 3. NARRATING Creating the narrative: bringing alive the story across media.
PHASE 2
PHASE 3
PHASE 1
THE HIVE MIND
FLAMINGO HIVE MIND A global community of cultural thinkers and makers
HANDPICKED ACROSS SECTORS, SPECIALISMS, REGIONS
LATERAL INSPIRATION helping us look up and around at emergent culture
THINKERS & MAKERS to explore the conceptual and behavioural
LONGVIEW PERSPECTIVE with their understanding of the past, present and future context
WHO WE WORK WITH
“Flamingo Cultural Intelligence are the best at understanding cultural shifts and real people in a rapidly changing world. Their ability to synthesize a vast amount of global research and spice it with expert insight is unparalleled. The visually stunning presentation they prepared for our organization has galvanized the company, across disparate regions, to alter its view of the people we connect with and serve.” Eliza Esquivel, VP Global Brand Strategy, Mondelez