Chuck the Food TruckUsing Instagram for Marketing

Window Shopping Theory Food Looks Better than it Sounds Visual Reality

Why Visual is Better:

Instantaneous Social Network Hashtags Requires

Application

Professional Cross-Appeal Internet Access More Text

Instagram vs. Webpage

Examples of Hash Tags

Examples of Food Photos

BeforeAfter

Target the “key” demographic. Young, Hip, Business Professionals

Use visual stimuli to generate interest Take advantage of a free, on-the-go way of

marketing the product

Goals & Objectives

Download application and create an account (only e-mail needed.)

Take picture. Upload to Instagram. Choose photo filters that optimize the

appearance of the food. Choose effective “hashtag” keywords. “Geotag” where the picture is being taken. “Tag” any persons who have expressed

interest or are “followers”

Step-by-Step Instructions

Use to take pictures of other things to build interest in other ways. ◦ Take pictures of the truck & its location◦ Take pictures of the people (employees and

guests) Follow other users on Instagram.

◦ They will receive notice and can follow you back◦ Get to better know your audience

Its compatible with other social media tools like Facebook, Twitter and Tumblr

Alternate Ideas

Frommer, Dan. “Here’s How to Use Instagram.” Website http://www.businessinsider.com/instagram-2010-11?op=1

References