Chrysler Canada - FCA Group · 2017-06-07 · Chrysler Canada footprint 2009 Corporate Offices •...
Transcript of Chrysler Canada - FCA Group · 2017-06-07 · Chrysler Canada footprint 2009 Corporate Offices •...
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Chrysler Canada
Reid Bigland
Chrysler Canada
Reid Bigland
Chrysler Group LLC 2010 14 Business PlanChrysler Group LLC 2010‐14 Business Plan
November 4, 2009
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Chrysler Canada footprint 2009
Corporate Offices• Windsor Ontario Canada
Manufacturing Facilities• Windsor, Brampton, Etobicoke• Chrysler Canada manufacturing• Chrysler Canada manufacturing
Oct YTD production of 245k vehicles~33% of Chrysler’s North America production
Regional Offices• Montreal, Toronto, Calgary• Chrysler Canada sales
Oct YTD sales of 140k~12.5% of global sales
Parts Distribution Facilities
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 2
• Montreal, Toronto, Red Deer
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Canadian vehicle industry forecast
• Prior to 2009, Canadian industry
Canadian industry SAAR (millions of units)
yremained stable at 1.6 to 1.7M units
• In spite of H2 strength –2009 will be the lowest industry in over 10 years
• Chrysler Canada is forecasting a steadyforecasting a steady industry improvement through to 2014
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Chrysler Canada market share trend
Market share trend
• Chrysler Canada’s market share has stabilized in last six years athas stabilized in last six years at 13%
• Chrysler’s 2009 bankruptcy, plant shutdowns and financing p gchallenges have weighed heavily on our YTD share
• H2 2009 share is improving, with f i %FY forecast in 11.0‐11.5% range
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Canadian market segment breakdown
Mid Size Sedan 11%
Full Car 3%
Large Car 0.5%Specialty
2.0%
3 segment groups dominate
Full Size SUV 4.5%
Large SUV 0.5%
3 segment groups dominate Canada
• Small & Compact vehicles –
Small & Compact Vehicles
Mid Size SUV9%
Small & Compact vehicles 39%
• Pickup Trucks – 17%
Vehicles 39%
People M
• “People Movers” – Minivans & Mid/Full‐Size Crossovers –14%
Pick‐up Trucks17%
MoversMinivansCrossovers
14%
70% of Canadian market
14%
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70% of Canadian market
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Chrysler Canada
Key to success
Product alignment
Fiat Group opportunitiesopportunities
Dealer networkDealer network
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Product alignment: Minivan
#1 selling Minivan in Canada for 25 consecutive years!
• Current segment share 70%
• Unmatched:• Unmatched:EconomyFunctionalityValue
• Awarded most dependable Van (J.D. Power 2009)Power 2009)
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Product alignment: Journey
#1 selling Crossover vehicle in Canada
• No. 1 seller out of 39 Crossover competitors
• Ultimate “Utility Infielder”• Ultimate Utility Infielder part:SUVCompact CarpMinivanAll Crossover
(• Top safety pick (Insurance Institute for Highway Safety)
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Product alignment: Ram Pickup
Ram 1500“Most Award Winning 2009 Truck”
#1 Growth Opportunity#1 Growth Opportunity
Ram 1500
• Received 17 “Best Truck” Awards
• Segment exclusive:
Multilink coil rear suspension
Most Award Winning 2009 Truck
Multilink coil rear suspension
Ram box storage system
In Floor storage bins
Most powerful V8Most powerful V8
Ram HD
• 2500 best in class hp and torque• 2500 best‐in‐class hp and torque
• Class exclusive diesel exhaust brake
• 6.7L Cummins diesel ‐ already 2010
i i li
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emissions compliant
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Product alignment: Caliber, Compass & Patriot
• Largest vehicle segment in• Largest vehicle segment in Canada
• All new Caliber interior effective January 1 2010effective January 1, 2010
• Most fuel efficient SUVs in Canada
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Fiat Group Automobiles & Chrysler: 2008 global sales
ChryslerShipments
Fiat Group AutomobilesShipments (ex JVs)
2.2M units 2.0M units
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Source: Company data
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Fiat Group opportunities: a perfect fit
2008 combined global sales = 4.2M units(shipments, ex JVs for FGA)
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Source: Company data
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Strong dealer network
Chrysler Canada Inc. dealer count trend
R ti li dRationalized• 440 dealers
• All sell a full lineup of Chrysler, Jeep, Dodge & Ram vehicles
Profitable• 88% of dealers are profitable (Sep YTD ‘09)
• 25% Return on Investment (Sep YTD ‘09)• 25% Return on Investment (Sep YTD 09)
Growth & opportunity• Existing dealers continue to invest in their
facilities
• In the past 30‐days, 5 new dealerships have opened or announced their intent to open
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Target
Canadian industry, volume & share[units; percent]
2009E 2014E Delta
Total industry 1.48M 1.60M +8%
Chrysler volumes 166K 220K +33%
Market share 11.0‐11.5% 13.8% 2.5 ppt.
Chrysler Group LLC 2010‐14 Business Plan November 4, 2009 14