Christmas 2011. Christmas Overview Volunteer Recruitment Marketing and PR Special Events.

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Christmas 2011

Transcript of Christmas 2011. Christmas Overview Volunteer Recruitment Marketing and PR Special Events.

Page 1: Christmas 2011. Christmas Overview Volunteer Recruitment Marketing and PR Special Events.

Christmas 2011

Page 2: Christmas 2011. Christmas Overview Volunteer Recruitment Marketing and PR Special Events.

Christmas Overview

Volunteer RecruitmentMarketing and PRSpecial Events

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Pre-Kettle Volunteer Recruitment

Registration Week• Nov 8 – 11• Nov 7: Mandatory

orientation session

Distribution Set Up• Dec 5 - 10

Distribution Week• Dec 12 - 16

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Registration Week

• Nov 8 – 11 • SC State Fairgrounds• Assist at Christmas

warehouse• Meet with applicants• Review applications• Must be 18 or older• Mandatory orientation

session

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Distribution Set-up

• Dec 5 – 10 • SC State Fairgrounds• Assist at Christmas

warehouse• Move tables, chairs, etc.• Sort food and gifts• Assemble gift bags• Must be 16 or older

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Distribution Week

• Dec 12 – 16 • SC State Fairgrounds• Assist clients as they

pick up their gifts at the Christmas warehouse

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Kettle Campaign

Volunteer Recruitment• Target groups to adopt

kettle for a full day 10am – 8pm

• Need contact person for reservations and staffing internally

• Complete form and return to staff

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Kettle Campaign

Spread the Word• Schedule speaking

engagements • Pass out flyers• Send emails• Facebook and tweet

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Kettle Campaign

Digital Kettle • Target individuals to host an

online Red Kettle• Partnering with young

professional groups• Facebook contest to give

away iPad to whoever raises the most $

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Marketing & PR

• Word of mouth volunteer recruitment• Optimize email marketing• State Fair booth• Advertisements

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Programs

Angel TreeBear DressingStocking Stuffing

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Angel Tree

• Adopt a child for Christmas

• Collect toys & food for those in need

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Bear Dressing

• Adopt a bear to dress for Christmas

• Dressed bears are distributed to the needy

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Stocking Stuffing

• Great for school or youth groups

• Stocking stuffer suggestions available online

• Oct pick-up > Fill > Dec drop-off

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Events

OctoberOct 12-23 State Fair booth

NovemberNov 8-11 Registration WeekNov 18 Bell ringing beginsNov 21 Christmas Kickoff

DecemberDec 5-10 Distribution Set-upDec 10 Christmas RevealDec 12-16 Distribution WeekDec 24 Bell ringing ends

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Contact

Contact Seth Taylor for more information. • [email protected]• 803.309.3244 • http://DoingTheMostGood.org