christine_portfolio

r e { s o l v e }

©2010 chr ist ine l iu A l l r ight s re ser ved. No pa r t of th i s book may be reproduced or t ransmit ted

in any form or by any means , e lec t ronic or mechanica l, inc lud ing photocopy

without pr ior permis s ion in wr it ing f rom the designer Chr i s t ine L iu.

ac a dem y of a rt uni v er sit y school of gr a phic designsa n fr a ncisco, c a 94105

por t fol io _ chr ist ine l iu in s t ructor _ m a ry scot tcour se _ mfa portfol io semina r, fa ll 2008book t i t l e _ r e{solv e}s iz e _ 9 x 11.25design _ chr ist ine l iuwrit ing _ chr ist ine l iuphotog raphy _ chr ist ine l iut ype face _ a dobe g a r a mond procover mater ia l _ Ja pa nese book clotht e x t s tock _ r ed r i v er 64 lb auror a w hitesof tware _ a dobe cr e at i v e su ite 3pr inter _ c a non i9900camera _ c a non pow er shot g9binder y _ the k ey pr int ing a nd binding, oa k l a nd c a

addre s s _ 35377 ter r a cot ta cir . [ fr emont ] c a 94536email _ y in y indesign@ya hoo.com phone _ (510) 565 + 2074

re{so lve}[ christine liu ] port fol io

( create )

( research )

collect analyze reinterpret

explore designorganize

f ig _ 0.1 design process

experiment polish

f inishimprove

( ref ine )

( produce )

( x )

( y )

In graphic designer, ever y project or design i s a problem to solve using d i f ferent

equat ions. To reach to the f ina l solut ion, there a re 4 processe s in design: re sea rch,

create , ref ine, and produce. Successfu l ly complet ing each of these processe s require s

re solve. Resea rching re solves in idea s , creat ing re solves in concept s , re f in ing re solves

in designs, and producing re solves in f ina l product s . There i s a unique equat ion for

each project that re solves in a speci f ic outcome. A s a graphic designer, it i s my essen-

t ia l purpose to re solve a l l these equat ions and f ind thei r solut ions.

p ( x + y ) = { introduction }

00

[ r e se a rch, cr e at e , r e f i n e , & produc e ] my design process

( x ) _ de s ig n pro g r e s s( y ) _ t i m e spe n t on r e s olv i ng probl e m s ( research ) _ c ol l e c t + org a n i z e + a n a ly z e( create ) _ e x pl or e + r e i n t e r pr e t + de s ig n( ref ine ) _ e x pe r i m e n t + i m prov e ( produce ) _ p ol i s h + f i n i s h

p ( x + y ) = { manifest music }

01

[ rom a n c a pi ta l s + r h y t h m ] page 10

p ( x + y ) = { sense the f lavors }

04

[ 5 se nse s ] page 52

p ( x + y ) = { diagram rhythmic movement }

07

[ s t e p by s t e p ] page 98

p ( x + y ) = { reinvigorate an iconic brand }

02

[ n e h i ] page 30

p ( x + y ) = { poke the funny bone }

05

[ k u ng fo ol ] page 62

p ( x + y ) = { visualize myself }

08

[ 50% w e s t 50% e a s t ] page 108

p ( x + y ) = { compose for the classics }

03

[ c hopi n p i a no ] page 44

p ( x + y ) = { show the unshowable }

06

[ jou r n a l + da r k i m pu l se ] page 84

p ( x + y ) = { fulf ill unimaginable dreams }

09

[ pl ay away _ m fa t h e s is proj e c t] page 118

{ table of contents }

( create )

( research ) ( ref ine )

( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

( create )


( produce )

( x )

( y )

10

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{so

lve}

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om

anifest music _ ro

man

capitals + r

hyth

m 11

probl em

Study Roman Capita l s f i r s t , then create a set of new modern let ter forms f rom

scratch. In the end, f ind the best way to show the d iagrams of Roman Capita l s and

present the new a lphabet in an impact fu l way.

solut ion

( a ) First lea rn Roman Capita l propor t ions and spacing in skeletons let ters . Then

use penci l s to t race out the Roman Capita l Trajan Let ters f rom Cat ich draw-

ings ca refu l ly and note the cur ve, ser i f, mid point , s tem, weight , counter, and

other deta i l s for each let ter.

( b ) Sta r t to draw randomly and f ind inspirat ion and possibi l it ie s . A f ter decid ing

on the new a lphabet , rea l i ze that writ ing them is l ike rhy thm in music that

can go beyond the page. Pick 12 quotes re lated to rhy thm and explore d i f ferent

layouts using d i f ferent pens to write with to create d i f ferent rhy thms.

( c ) Both books have t wo spira l bindings on both sides that you can lay any vel lum

layer with any hand drawn page in order to g ive the reader the enormous pos-

sibi l it ie s to compare.

semester _ s u m m e r 20 07course _ t y p o g r a ph y s y n t h e s i s instructor _ mon ic a de ng oformat _ 2 b o ok s [ 11.5 x 8 i nc h e s e ac h ]audience _ de s ig n e r s + c ol l e c t or s

p ( x + y ) = { manifest music }

01

[ rom a n c a pi ta l s + r h y t h m ] type studies and modern alphabet design

( create )


( produce )

( x )

( y )


manifest m

usic _ rom

an c

apitals + rh

ythm

13 12

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli

o

14

re

{so

lve}

_ ch

ris

tin

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ort

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om

anifest music _ ro

man

capitals + r

hyth

m 15

16

re

{so

lve}

_ ch

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tin

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ort

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om

anifest music _ ro

man

capitals + r

hyth

m 17

18

re

{so

lve}

_ ch

ris

tin

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ort

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om

anifest music _ ro

man

capitals + r

hyth

m 19

20

re

{so

lve}

_ ch

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tin

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ort

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om

anifest music _ ro

man

capitals + r

hyth

m 21

22

re

{so

lve}

_ ch

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tin

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ort

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om

anifest music _ ro

man

capitals + r

hyth

m 23

24

re

{so

lve}

_ ch

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tin

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om

anifest music _ ro

man

capitals + r

hyth

m 25

26

re

{so

lve}

_ ch

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tin

e li

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ort

foli

om

anifest music _ ro

man

capitals + r

hyth

m 27

manifest m

usic _ rom

an c

apitals + rh

ythm

2928

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{so

lve}

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oT h e r e i s s o m e T h i n g v e r y w o n d e

r f u l a b o u T m u s i c . w o r d s a r e w o

n d e r f u l e n o u g h ; b u T m u s i c i s e v

e n m o r e w o n d e r f u l . i T s p e a k s n

o T T o o u r T h o u g h T s a s w o r d s d o ;

i T s p e a k s T h r o u g h o u r h e a r T s a

n d s p i r i T s , T o T h e v e r y c o r e a n d

r o o T o f o u r s o u l s . m u s i c s o o T h

e s u s , s T i r s u s u p , i T p u T s n o b l e

f e e l i n g s i n u s , i T c a n m a k e u s c r

i n g e ; a n d i T c a n m e l T u s T o T e a r

s ; a n d y e T w e h a v e n o i d e a h o w . i

T i s a l a n g u a g e b y i T s e l f , j u s T a

s p e r f e c T i n i T s w a y s a s s p e e c h

, a s w o r d s , j u s T a s d i v i n e , j u s T

a s b l e s s e d . — c h a r l e s k i n g s l e y

30

re

{so

lve}

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oreinvigorate an iconic brand _ n

ehi 31

probl em

Using 2 adject ives , br ing new l i fe to an ex i st ing , defunct brand. Rebranding i s not

just creat ing a new logo and ident it y system, but d i scover ing the nuances in the

creat ion of a whol i s t ic brand.

solut ion

( a ) First choose 2 words, “ f re sh” and “enjoyment,” whi le th ink ing of rebranding

a soda or ju ice brand. A f ter v i sua l i z ing these words and re sea rching on the

market , decide to rebrand Nehi mult i f ru it-f lavored soda s because they a re not

a s popu la r a s they were in 1924; many people have not even hea rd about it .

( b ) Make the brand look younger, at t ract ive , fun, and compet it ive to other popu-

la r f ru it-f lavored soda brands l ike Fanta and Crush. Design the logo out of

dot s to represent soda bubbles and have some bubbles r i se f rom the let ters to

reta in the idea of f re shness .

( c ) Expand the or ig ina l mult i f ru it-f lavored idea s to 20 f lavors with 20 colors for

the brand extension. A lso, create packaging for soda cans and bot t le s , vending

machines , and a Nehi reta i l s tore.

semester _ spr i ng 20 07course _ n at u r e of i de n t i t y instructor _ h u n t e r w i m m e rformat _ 4 b o ok s [ 5 x 5 i nc h e s e ac h ]audience _ s oda dr i n k e r s

p ( x + y ) = { reinvigorate an iconic brand }

02

[ n e h i ] rebranding project

( create )


( produce )

( x )

( y )


32

re

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lve}

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ort

foli


ehi 33

34

re

{so

lve}

_ ch

ris

tin

e li

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ort

foli


ehi 35

36

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{so

lve}

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ris

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ehi 37

N E H I

k n e eh i g hne h i ne hi

nehi

N E H I

N E H I

henNEHI

III

II III

38

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lve}

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ort

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ehi 39

40

re

{so

lve}

_ ch

ris

tin

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ort

foli


ehi 41

42

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{so

lve}

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ris

tin

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foli


ehi 43

lychee blueberry

cantaloupe

pomegranate

watermelon

lemon

guava

peachcherry

coconut

raspberry

pineapple strawberry

honeydewmango

grape

kiwi

apple

orange

grapefruit

44

re

{so

lve}

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tin

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ort

foli

o

probl em

Design CD packaging using only t ypography a s an i l lust rat ive or graphic e lement to

best represent the music chosen. The f ina l book must f it on a sa le s rack, but consider

that any other format than just a jewel ca se wou ld add meaning.

solut ion

( a ) Pick 10 favor ite Chopin piano pieces a s a col lec t ion of c la s sica l piano music

and design the CD packaging. Then decide to use the long na rrow t ypeface

“Briem A kademi Std. Compressed ” and break the words into 2 or 3 let ters to

mimic the piano keyboard a s the concept.

( b ) Push the concept fur ther by mak ing the CD book let the exact same leng th a s

a fu l l s i ze 88 keys piano keyboard. The descr ipt ions of each piano piece and a

br ief h i stor y about Chopin’s l i fe a re inc luded in the back .

( c ) The CD packaging box i s heav y and opens at the f ront l ike a rea l piano with

the t it le “Chopin Piano” in gold black let ter t ype.

semester _ fa l l 20 05course _ e l e m e n t s of t y p o g r a ph y instructor _ br i a n s i ng e rformat _ b ox [ 5.75 x 5.75 x 1.5 i nc h e s ] + b o ok l e t [ 5 x 47 i nc h e s ]audience _ c l a s s ic a l m us ic l ov e r s

p ( x + y ) = { compose for the classics }

03

[ chopi n pi a no ] cd packaging design

( create )


( produce )

( x )

( y )


compose for the classics _ ch

opin

piano

45

46

re

{so

lve}

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tin

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ort

foli

ocom

pose for the classics _ cho

pin pian

o 47

48

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli

ocom


pin pian

o 49

50

re

{so

lve}

_ ch

ris

tin

e li

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ort

foli

ocom


pin pian

o 51

52

re

{so

lve}

_ ch

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ort

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o

probl em

Create a new book format ba sed on the book content s chosen. The st ructure needs

to conta in 3D object s and work s wel l with a l l 5 sense.

solut ion

( a ) Sta r t with an idea of creat ing books that can interact with the readers , and

then propose to do 5 books that people can see , smel l, t a ste , hea r, and touch.

This format wi l l g ive the books f lex ibi l it y of at taching d i f ferent object s .

( b ) Each book ha s d i f ferent k inds of bags ba sed on the book ’s representat ive sense

to conta in rea l object s such a s dr y lemons, suga r, cof fee , and dr y chi l l ie s

spices , which represent sour, sweet , bit ter, and spicy.

( c ) There i s no t it le for each book so the readers ha s to f igure out on thei r own

which book they a re look ing at . For example, when someone i s look ing at the

cof fee page of the “hea r” book, he can only hea r how cof fee sounds l ike when

he shakes the l it t le envelope; however, he cannot touch, smel l, t a ste , nor see

cof fee through that envelope.

semester _ fa l l 20 05course _ b o ok a r t s instructor _ m ac y c h a dw ic kformat _ 5 b o ok s [ 5.25 x 7.25 i nc h e s e ac h ]audience _ pe r s on a l

p ( x + y ) = { sense the f lavors }

04

[ 5 se nse s ] book art project

( create )


( produce )

( x )

( y )


sense the flavors _ 5 senses 53

54

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lve}

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osense the flavors _ 5 sen

ses 55

56

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lve}

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ort

foli


ses 57

58

re

{so

lve}

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om

enefest music _ ro

man

capitals + r

hyth

m 59

60

re

{so

lve}

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tin

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ort

foli


ses 61

62

re

{so

lve}

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tin

e li

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ort

foli

o

probl em

Think both deeply and broad ly to express the message of a f i lm fe st iva l in d ivergent

formats . The e lements of the fe st iva l inc lude ident it y, poster, cata log , schedu le ,

DV D packaging , product s , t icket , ads , animated logo, and a f i lm fe st iva l t ra i ler.

solut ion

( a ) The f i lm fe st iva l present s 6 h i la r ious kung fu f i lms by Stephen Chow. The

fe st iva l not on ly inc ludes Chow’s 3 f i lms a s d i rector, which a re Kung Fu Hust l e,

Shaol in Soccer, and The God of Cooker y, but a l so inc ludes some of h i s ea rl ier

f i lms a s the sta r ac tor, King of Beg ger s , Legend of Dragon , and Fist of Fury.

( b ) Name the fe st iva l “Kung Fool ” and design the logo accord ing to Chow’s brand

of comedy, which i s a mix of d izzy ing verba l word play and kung fu. Use the

stacked t ype to represent the idea s of br ick s in the wa l l that can be k icked out

or rea rranged a s the common v isua l e lement throughout the ent i re project .

( c ) Choose the appropriate format for each item a ssociated to kung fu. For exam-

ple , the DV D packaging i s a br ick that can be broken in ha l f, the cata log of

the fe st iva l i s a Chinese kung fu secret book, and the f i lm fe st iva l chopst ick s

product i s mimick ing nunchucks.

semester _ fa l l 20 06course _ i n t e g r at e d c om m u n ic at ion instructor _ h u n t e r w i m m e rformat _ p o s t e r [ 36" x 48" ] + c ata l o g [ 5.5" x 7.5" ] + s c h e du l e [ 11” x 11.25” ]+ dv d b ox [ 6 " x 9.25" x 2" ] + t ic k e t [ 1.75" x 6 .5" ] + c hops t ic k b ox [ 12 .5” x 5” x 1.25” ]+ k u ng f o ol j u m bl i ng t ow e r g a m e [ 3" x 3" 10.5" ] + a n i m at e d l o g o + f i l m t r a i l e raudience _ mov i e fa ns

p ( x + y ) = { poke the funny bone }

05

[ k u ng fo ol ] f ilm festival project

( create )


( produce )

( x )

( y )


poke the funny bone _ ku

ng fo

ol 63

64

re

{so

lve}

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ris

tin

e li

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ort

foli

opoke the funny bone _ k

un

g foo

l 65

66

re

{so

lve}

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ris

tin

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ort

foli


un

g foo

l 67

Film Festival

O

JUN

e

24 2007

WW

W

FOOl

COm

22 – KU

NG

Kun

g Fu

Hus

tle

prod

ucer

, di

rect

or,

wri

ter,

act

or

Sha

olin

Soc

cer

dire

ctor

, w

rite

r, a

ctor

The

God

of

Coo

kery

pro

duce

r, d

irec

tor,

wri

ter,

act

or

Kin

g of

Beg

gars

act

or

Lege

nd o

f D

rago

n ac

tor

Fist

of

Fury

act

or

Film

Fes

tiv

al

OUNG

FUFilms

BY

OWCastR

OtH

eate

Rsa

NCi

sCO

6 HilaRi

OUs

K

s tePHeN

CH

FRaN

68

re

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lve}

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ort

foli


un

g foo

l 69

70

re

{so

lve}

_ ch

ris

tin

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u p

ort

foli


un

g foo

l 71

72

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli


un

g foo

l 73

74

re

{so

lve}

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ris

tin

e li

u p

ort

foli


un

g foo

l 75

76

re

{so

lve}

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tin

e li

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ort

foli


un

g foo

l 77

78

re

{so

lve}

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ris

tin

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ort

foli


un

g foo

l 79

80

re

{so

lve}

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tin

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ort

foli


un

g foo

l 81

82

re

{so

lve}

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tin

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ort

foli


un

g foo

l 83

84

re

{so

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o

probl em

Explore stor y te l l ing in the context of the image through va r ious a s signments and

the f ina l project . Show the power of imager y a s a s tor y te l l ing dev ice that i s able to

descr ibe, document, in form, repor t , and provoke.

solut ion

( a ) Explores the topic s of cha racters , set t ing , emot ions, and stor y te l l ing in the

red book with a ser ie s of custom imager y. In addit ion to cropping and l ight ing ,

speci f ica l ly use color to create moods and set the tones in order to communi-

cate the stor ie s bet ter.

( b ) Write a s tor y of a good person who a lways th ink s of ev i l th ings in h is mind

whi le doing nice th ings in rea l it y. Try to show the unseen a round us and

explore the idea of inv i sibi l it y in the black book The Dark Impul se.

( c ) Then sea rch the r ight ac tors for the stor y, take lot s of photos to ed it down,

explore color s t y le s for both rea l it y and imager y, and lay them out on contra st

color background for bet ter s tor y te l l ing.

semester _ spr i ng 20 08course _ pho t o n a r r at i v e s instructor _ be t h l a d ov eformat _ 2 b o ok s [ 6 .25" x 9.5" e ac h ]audience _ pho t o g r a ph e r + w r i t e r

p ( x + y ) = { show the unshowable }

06

[ pho to n a r r at i v e s jou r n a l + da r k i mpu l se ] photography project

( create )


( produce )

( x )

( y )


show the unshow

able _ pho

to n

arr

atives jo

ur

nal + d

ark im

pulse 85

86

re

{so

lve}

_ ch

ris

tin

e li

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ort

foli

oshow

the unshowable _ ph

oto

nar

rativ

es jou

rn

al + dar

k impu

lse 87

88

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli

oshow

the unshowable _ ph

oto

nar

rativ

es jou

rn

al + dar

k impu

lse 89

90

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli

oshow

the unshowable _ ph

oto

nar

rativ

es jou

rn

al + dar

k impu

lse 91

e m o t i o n s

love lusthappiness fearsadness anxietyanger

p l o t r e-s h o o t

7 deadly sense: gluttonygenre: horror

c h a r a c t e r s

ruler herocomedian momwise man princessseductress villainoutcast

Christine Liu

p h o t o n a r r at i v e s

92

re

{so

lve}

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ris

tin

e li

u p

ort

foli

oshow

the unshowable _ ph

oto

nar

rativ

es jou

rn

al + dar

k impu

lse 93

94

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli

oshow

the unshowable _ ph

oto

nar

rativ

es jou

rn

al + dar

k impu

lse 95

96

re

{so

lve}

_ ch

ris

tin

e li

u p

ort

foli

oshow

the unshowable _ ph

oto

nar

rativ

es jou

rn

al + dar

k impu

lse 97

Invisibility: The unseen around us

Christine Liu

t h e D a r k i m p u l s e

98

re

{so

lve}

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tin

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ort

foli

o

probl em

Design a book that i s message dr iven ba sed on a word. Explore thoughts and fee l ings

about t ype by r igorously examining the role of t ypography in communicat ion.

solut ion

( a ) First choose and bra instorm the word “simultaneous” and then sketch for idea s

to end up with the subject of couples lea rning how to do ba sic s imultaneous

wa lt z s teps.

( b ) The book opens in the midd le for a sepa rat ion for men to read on the le f t s ide

and for women to read on the r ight . The men’s s ide ha s reversed out t ype and

graphic s on a da rk brown background and the women’s s ide i s on a cream back-

ground to show a c lea r d i st inct ion.

( c ) Inc lude simple step-by-step d iagrams and inst ruct ions for both pages where

the t ype usua l ly joins in the midd le to express connect ions. For t ypeface,

choose Univers for men and Cochin for Women because of gender cha racter i s-

t ic and leg ibi l it y aga inst the background.

semester _ fa l l 20 06course _ t y pe 3/4 instructor _ a r i e l g r e yformat _ b o ok [ 7.25" x 9" ]audience _ c ou pl e s t h at wa n t t o l e a r n wa lt z

p ( x + y ) = { diagram rhythmic movement }

07

[ s t e p by s t e p ] book design

( create )


( produce )

( x )

( y )


diagram rhythm

ic movem

ent _ step by step 99

100

r

e{so

lve}

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tin

e li

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ort

foli

odiagram

rhythmic m

ovement _ step by step 101

102

r

e{so

lve}

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ris

tin

e li

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ort

foli

odiagram

rhythmic m


104

r

e{so

lve}

_ ch

ris

tin

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ort

foli

odiagram

rhythmic m


106

r

e{so

lve}

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ort

foli

odiagram

rhythmic m


108

r

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lve}

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o

probl em

Interpret in format ion on th ings touched in l i fe and present it to others in a mean-

ing fu l and intere st ing way.

solut ion

( a ) Col lec t a l l the data about my l i fe inc luding the places to go, the th ings to use ,

and f r iends to contact , and ana ly ze them ca refu l ly.

( b ) Through one of the f ind ings , come up with the concept of ha l f ea st and ha l f

west that makes me the person I am, that I came to the US f rom Ta iwan when

I was 13 yea rs old, exact ly ha l f of my age at the t ime.

( c ) Sta r t to compare the informat ion d i f ferent ly to determine which pa r t of me i s

in f luenced by the ea st and which pa r t i s f rom the west . Through explorat ion,

rea l i ze many intere st ing fac t s about mysel f that was never rea l i zed before. A lso

exper iment many k inds of graphs to present informat ion in the ef fec t ive way.

semester _ spr i ng 20 07course _ i n f or m at ion de s ig n instructor _ m a r k rou de bus h + g e org e s l av i k + w i ns t on w i e rformat _ b o ok [ 8.5" x 11" ]audience _ de s ig n e r s + pu bl i s h e r s

p ( x + y ) = { visualize myself }

08

[ 50% w e s t 50% e a s t ] visual memoir information design project

( create )


( produce )

( x )

( y )


visualize myself _ 50%

west 50%

east 109

110

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e{so

lve}

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ris

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ort

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ovisualize m

yself _ 50% w

est 50% east 111

112

r

e{so

lve}

_ ch

ris

tin

e li

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ort

foli

ovisualize m

yself _ 50% w

est 50% east 113

visualize myself _ 50%

west 50%

east 115114

r

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o

116

r

e{so

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ovisualize m

yself _ 50% w

est 50% east 117

123° 06’ W

Vancouver

Canada

100° 29’ E

Bangkok

Thailand

122° 26’ W

San Francisco

USA

119° 50’ W

Santa Barbara

USA

118° 22’ W

Los Angeles

USA

115° 10’ W

Las Vegas

USA

73° 55’ W

New York

USA

101° 42’ E

Kuala Lumpur

Malaysia

103° 45’ E

Singapore

Singapore

114° 08’ E

Hong Kong

China

121° 38’ E

Taipei

Taiwan

139° 44’ E

Tokyo

Japan

longitudes

city

country

age

26

25

24

23

22

21

20

19

18

17

16

15

14

5 days

West east

• ••

2 days

2 days

•

• •

•

•

•

•4 days 3 days

7 days

3 days

4 days

7 days

1 year

1 year

1 year

1 year

4 year

2 year

0.5 year

0.5 year

0.5 year

0.5 year

0.5 year

0.25 year0.25 year

14 days

•

4 year

14 days

•

•

•

•

14 days

14 days

14 days

•7 days9 days

2 year

•2 days

• • •4 days 3 days 3 days

7 year

• • • • • • • • • • • •

13

12

11

10

9

8

7

6

5

4

3

2

1

2018 miles

1569 miles

736 miles 197 miles 1608 miles 499 miles

6452 miles

342 miles

6452 miles

272 miles

6788 miles

272 miles799 miles

272 miles799 miles

272 miles

272 miles

272 miles

5396 miles

6452 miles

6452 miles

6452 miles

6452 miles6452 miles

6707 miles6707 miles

2516 miles

2516 miles

284 miles

413 miles

342 miles342 miles

342 miles

342 miles

longitudes

city

country

age

118

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probl em

Find a way to change percept ion and encourage in piano play ing for adu lt s . More

adu lt s now want to lea rn play ing the piano because they want to enr ich thei r l ive s ,

fu l f i l l a long-head dream, and simply re la x f rom a st re s s fu l job.

solut ion

( a ) Resea rch a l l the piano teaching mater ia l s on the market and a l l the programs

to inspire adu lt s to play the piano. Do sur veys and inter v iew people about

piano play ing intere st and favor ite music .

( b ) Sta r t with an idea of creat ing a program that adu lt s can have ea sy access to and

i s ea sy enough to lea rn play ing the songs r ight away. Bui ld a fun website with

a persona l i zed step by step system that wi l l a l low adu lt s to lea rn to play the

piano at thei r own pace with lot s of rewards and bonuses .

( c ) Mix and match severa l bet ter ex i st ing mater ia l s and design a set of 4 books

for adu lt s lea rning a l l the ba sic s to play many ea sy songs with both hands

sepa rate ly. Design an onl ine v i r tua l piano on the web and a piano keyboard

pad inc luded in the books to get adu lt s s ta r ted. At la st , create posters and post

ca rds to promote the program and piano play ing for adu lt s .

semester _ s u m m e r 20 07 t o fa l l 20 09course _ d i r e c t e d s t u di e s instructor _ m ic h a e l k i l g or e + c a rol i n a de b a r t ol o + t om s i eu + l i s a s u l l i va n + dav i d h a k eformat _ 4 b o ok s [ 8.5” x 7” e ac h ] + 4 p o s t e r s [ 13" x 19" e ac h ] + 4 p o s t c a r d s [ 6 " x 4" e ac h ]+ bus i n e s s c a r d [ 3.5” x 1.5” ] + e n v e l ope [ 9.5” x 4 .25” ] + l e t t e r h e a d [ 11” x 8.5” ] + w e b s i t e audience _ a du lt s be t w e e n ag e 30 t o 50

p ( x + y ) = { fulfill unimaginable dreams }

09

[ pl ay away ] MFA thesis project

( create )


( produce )

( x )

( y )


fulfill unimaginable dream

s _ play away 119

120

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e{so

lve}

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ort

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o fulfill unimaginable dream

s _ play away 121

122

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e{so

lve}

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ort

foli


s _ play away 123

124

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e{so

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s _ play away 125

pLAY AWAY

play away

PLAY AWAY

pp

p

p

PLAY AWAY

p

PLAY AWAY

PLAY AWAY

PLAY AWAY

pPPLAY AWAY

PPLAY AWAY

PLAY AWAY

pp P

P L A Y A W A Y

PPLAY AWAY

PLAY AWAY

PLAY AWAY

p

play away

play away

PLAY AWAY

PLAY AWAY

PLAY AWAY

PLAY AWAY

fulfill unimaginable dream

s _ play away 127

Play

the

Pia

no

anyo

ne.

126

r

e{so

lve}

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o

Play away

any Piano.

Play the Piano

anytime.

Play the Piano

anywhere.

Play the Piano

anyone.

128

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e{so

lve}

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foli


s _ play away 129

130

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e{so

lve}

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foli


s _ play away 131

132

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foli


s _ play away 133

134

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lve}

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foli


s _ play away 135

136

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foli


s _ play away 137

138

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foli


s _ play away 139

140

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lve}

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foli


s _ play away 141

142

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s _ play away 143

family _ h usb a n d j a m e s + mom pe a r l + da d m ic h a e l + s t e p da d pau l + au n t spr i ng + u nc l e r ay + au n t t i n a + au n t t e a r se a + g r a n dm a w u + c ous i n j a m e s w u

instructors _ m a ry scot t + phil h a mlet t + hunter w immer + dav id h a k e + l isa sull i va n + tom sieu + c a rol ina de ba rtolo + mich a el k ilgor e + m a r k rou de bus h + g e org e s l av i k + w i ns t on w i e r + a r i e l g r e y + be t h l a d ov e + m ac y c h a dw ic k + br i a n s i ng e r + mon ic a de ng o + j e a n-be noi t l e v y + s us a n pa s l e y + s c o t c r i sp

f riends _ m a r i n a y a ng + t on i a h s u + c a n dic e c h eu ng + v i nc e n t l o + be t h wong + blu e c h a ng + i r e n e c hou + i r e n e k u ng + k at y l i ao + k e n n e y c h i u + y aw e n c h i e n + l e on wa ng + m a r t i n t o + m ay l i u + m ic h a e l c h i e n + m i k e l e e + y u m e i z h e ng + s u pr i y a k a l i da s + k at e c h a ng + a l ic e h wa ng + m e l a n i e l i n + s a n dr a i s l a-f ior e l l i + s e a n w u + s h aw n h s u + c at h e r i n e wong + n a n a w u

{ special thanks }to ev eryone w ho support, encour age, a nd inspir e me. th a nk you a ll .

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