Chris Robinson Travel Show Sat 10:00am – 11:00am
description
Transcript of Chris Robinson Travel Show Sat 10:00am – 11:00am
Chris Robinson Travel ShowSat 10:00am – 11:00amJANUARY 2013
The Chris Robinson Travel Show
Listenership Profile:
54% are Female 48% are 35-66 years old 64% have more time as well as the resources to enjoy life…Retired Boomers 16% HHI $150,000+ - Index 145 with an est. Avg. HHI of $69,400 84% Own their Home – Only 26% have a Mortgage 92% Have a vehicle in the Household 73% Travelled Personally in Ontario and 72% Outside Ontario
SOURCE : PPM AUG – NOV 2012 FC 2+ FOR WEEKLY REACH / 18+ TOR CTRL FOR PROFILE
The Travel Show : #1 in its programming grid - The Travel Show is
the most listened to commercial radio show in Toronto
at 10am on Saturdays!
PROFILE: % Index
Sex*: 49/51 Male / Female 100
Age*: 48 A 35-64 111
Married: 58 Yes 101
HH Income: 18 $150,000+ 166
Owner/Manager/Professional: 22 Yes 111
Head of Household: 49 Self 134
Own Home: 85 Yes 112
Own Home - Mortgage: 23 Yes 70
SOURCE: INFO SYS / MICRO R4 12 TOR CTRL M-SU 5A-1A BASE ON AMA 18+ / *2+
NewsTalk 1010 Audience Profile : 2+ FC Weekly Reach 748,047
SOURCE: INFO SYS PPM R4 2012 M-SU 5A-1A 18+
Vehicle in HH : 92% Index 110Current Vehicle 3+ yrs old: 80% Index 108
Current Vehicle - Domestic: 53% Index 113Transportation Mode to Work – Vehicle: 47% Index 114
Dwelling Type – Single Detached: 61% Index 119Invest in HH Improvements past 12 Months ANY: 91% Index 112
Furniture Spending Past 12 Months ( Under $1000): 27% Index 110Regular Gardener in Season: 30% Index 140
Main Grocery Shopper : 47% Index 162Drank Wine 1+ Past 7 Days: 54% Index 163
Casino Past 4 Months: 14% Index 126Musical Concert Past 4 Months: 23% Index 120
Live/Ballet/Opera/Art/Museum Past 4 Months: 33% Index 116
Travel Out of Province - Personal Past 12 Months: 28% Index 141Travel Ontario - Personal Past 12 Months: 73% Index 120
Listen to Radio via Computer ( Streaming / Apps ): 23% Index 115
SOURCE: INFOSYS R4 2012 M-SU 2A-2A 2+ TOTAL CANADA