Chris Fixler_branding book

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Transcript of Chris Fixler_branding book

Chris Fixler is a skillfully trained, full time real estate professional. After graduating from DePaul in 2011, Chris entered the world of Web Development, where she excelled quickly, eventually becoming a top sales producer for two local technology companies.

In 2014, she earned her broker license and hit the ground running. Harnessing the discipline of her pervious sales experience, Chris provides detailed sales plans and measurable results to her valued clients. Her individual sales exceed over $20 million.

Her focus is in Roscoe Village, Southport Corridor, Lincoln Park, Old Town, Lakeview, River North, North Center, Bucktown, Wicker Park and Pilsen. She specializes in new construction, residential luxury properties, multi-family and land acquisition/development.

Please visit her website for more information! www.ChrisFixler.com

[email protected]

“As a first time home buyer Chris was absolutely brilliant. She guided me through everything I needed to know from start to finish.

The whole process was seamless and to top it off she helped me negotiate a great deal.”ALI GROOVER, SOUTH LOOP

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recent list side sales

PROPERTY ADDRESS CITY SOLD PRICE

846 W WEBSTER AVE CHICAGO $1,200,000

21 E HURON ST 1104 CHICAGO $1,080,000

3035 N CALIFORNIA AVE CHICAGO $1,000,000

1714 W WAVELAND AVE CHICAGO $900,000

1925 W SCHILLER ST CHICAGO $850,000

3912 N JANSSEN AVE CHICAGO $745,000

2338 W DICKENS AVE CHICAGO $725,000

2124 W SHAKESPEARE AVE CHICAGO $655,000

1629 S THROOP ST CHICAGO $650,000

1306 W BYRON ST CHICAGO $545,000

3340 S CARPENTER ST CHICAGO $507,500

1211 S PRAIRIE AVE 3905 CHICAGO $492,500

1417 W CULLERTON ST CHICAGO $475,000

1319 W FOSTER AVE CHICAGO $460,000

2346 W 19TH ST CHICAGO $410,000

3363 S RACINE AVE CHICAGO $400,000

recent buy side sales

PROPERTY ADDRESS CITY SOLD PRICE

841 N DAMEN AVE CHICAGO $1,540,000

1138 W ADDISON ST CHICAGO $1,225,000

2050 W NORTH AVE CHICAGO $1,160,000

2126 N DAMEN AVE CHICAGO $1,015,000

1824 W BERWYN AVE CHICAGO $848,000

741 N ORIOLE AVE PARK RIDGE $785,000

21 E HURON ST 3802 CHICAGO $645,000

2948 N RIDGEWAY AVE CHICAGO $640,000

4631 N KENMORE AVE CHICAGO $435,000

5210 N WINTHROP AVE 3 CHICAGO $262,000

5212 N WINTHROP AVE 3 CHICAGO $260,000

5208 N WINTHROP AVE 2 CHICAGO $255,000

5208 N WINTHROP AVE 3 CHICAGO $250,000

5206 N WINTHROP AVE 1 CHICAGO $246,500

5208 N WINTHROP AVE 1 CHICAGO $245,000

5212 N WINTHROP AVE G CHICAGO $170,000

5206 N WINTHROP AVE G CHICAGO $160,000

5210 N WINTHROP AVE G CHICAGO $155,000

5208 N WINTHROP AVE G CHICAGO $150,000

1632 W COLUMBIA AVE 2S CHICAGO $99,000

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Information taken from BrokerMetrics® 2015 for brokerage firms in the city of Chicago including Residential (Detatched Single, Attached Single, 2 to 4 Units, Mobile Homes). MLS: MRED Broker Metrics, 01/01/2015-12/31/2015.

#1 in Chicago

TOTAL MARKET SHARE IN CHICAGO

8,709TRANSACTIONS

#1 in Total Transactions

63DAYS

#1 in Shortest Market Time

$4,004,272,601OVER 4 BILLION IN SALES

#1 in Total Closed Volume

18.9%OF CITY SALES#1 in Market Share

2015

Berkshire Hathaway

HomeServices KoenigRubloff

Coldwell Banker

Residential

Baird & Warner

Jameson Sotheby's Intl Realty

Dream Town Realty

exposure is everything@properties’ marketing programs are built around EXPOSURE: exposure through a network of more than 1,500 @properties agents and their corresponding spheres of influence; through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grass roots marketing initiatives – all tailored to address the specific challenges and opportunities related to selling your home.

More exposure means more page views, more phone calls and more showing requests, and that ultimately means shorter market times and higher overall selling prices. OUR FULLY INTEGRATED

PROGRAMS ARE THE MOST COMPREHENSIVE IN THE INDUSTRY AND SHOWCASE YOUR HOME

TO THE LARGEST AUDIENCE OF POTENTIAL BUYERS.

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exposure is everything• atproperties.com

• Realtor.com (Enhanced Listings)

• Zillow.com (Enhanced Listings)

• Trulia.com (Enhanced Listings)

• YouTube.com

• MSN.com

• Yahoo! Real Estate

• Frontdoor.com powered by HGTV

• Hotpads.com

• Oodle.com

• Cyberhomes.com

• ReloHomeSearch.com

• Syndication to hundreds of Real Estate Websites

• Multiple Listing Service (MLS)

• Professional Photography and Video

• Signage

• Custom Property Brochures

• CS Magazine (Chicago Social)

• Ultimate Address

• Wall Street Journal

• Crain’s Digital

• Direct Mail

• Seller Reports

• E-blasts

• “Market Within A Market”

• @properties Relocation Division

• “love where you’re @” Campaign

• @gives back Community Fund

• Leading Real Estate Companies of the World™

• Luxury Portfolio® International

• Public Relations

• New Ideas Every Day!

@PROPERTIES DOES MORE TO MARKET YOUR HOME - BOTH ONLINE AND OFFLINE – THAN ANY OTHER

BROKERAGE FIRM IN CHICAGO.

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ultimate address

North CeNter Maureen Murnane 6bed/4.1ba $1,788,000 312.254.0200

4247NWiNChester.iNfo

LakevieW Dennis Huyck 5bed/5.2ba $2,389,000 773.432.0200

3828NLakeWood.iNfo

LiNCoLN Park Kevin Wood 6bed/5.1ba $3,995,000 773.472.0200

LakevieW Danny Glick 6bed/3.1ba $1,595,000 312.491.0200

3834NMarshfieLdave.iNfo

West toWN Melissa Edidin 4bed/3.1ba $1,199,000 312.254.0200

2041WChurChiLL.iNfo

West toWN Nicholas Hansen 4bed/3.1ba $950,000 312.491.0200

1323NorthoakLey.iNfo

LakevieW Nicole Thomas 5bed/3.1ba $1,695,000 312.254.0200

1730WheNdersoN.iNfo

North CeNter Grossman/Kent 4bed/3.1ba $1,150,000 773.862.0200

3323NCLareMoNt.iNfo

LiNCoLN Park Debra Dobbs 6bed/5.2ba $8,700,000 773.472.0200

2450LakevieW.iNfo

LiNCoLN Park Landon Harper 3bed/2.1ba $1,150,000 773.432.0200

2130LiNCoLNParkWest8s.iNfo

LogaN square Kerbis/Eargle 5bed/4.1ba $1,999,000 773.862.0200

2223WBeLdeN.iNfo

2136NMagNoLia.iNfo

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635 ELMORE STREETPark ridge, iL

635eLMOre.iNFO

2447BEllEPlaiNE.iNFo

2447 W BELLE PLAINE AVENUEchicago, il

1306 W BYRON STREETchicago, il

1306BYRoN.iNFo

luxury brochure

3912JaNSSEN.iNFo

3912 N JANSSEN AVENUEchicago, il

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@properties understands how important it is to keep you informed at every stage of the sales process. That’s why @properties sellers receive the @home report, which provides a data snapshot of your home, comparable properties and your local market. The @home report includes web stats detailing everything from how many times your home has been viewed on our website and the number of days it has been on the market, to the average sales price for similar homes in your neighborhood or suburb.

WE ARE THE ONLY LOCAL REAL ESTATE BROKERAGE FIRM WITH THIS TECHNOLOGY, GIVING @PROPERTIES

SELLERS A DISTINCT ADVANTAGE IN THE MARKETPLACE.

@home report

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social media letter

Chris Fixler

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enouncement

CHRIS FIXLER

847.340.4943

2447 W BELLE PLAINE AVEChicago, Illinois

Barnett Homes presents a brand new custom construction home in Coonley school district. This home boasts 5 beds, 4.2 baths. The main level features a family room, living room, dining room, and large chefs kitchen with Wolfe & SUBZERO Appliances, large island, and pantry. The second level features 4 bedrooms (including master), 3 baths, & a laundry closet. The spacious master suite has his/hers closets, balcony, & spa-like master bath featuring a double vanity, soaking tub, walk-in shower & heated floors. The lower level has a large recreation room with a wet bar, an additional bedroom, & laundry room (with laundry closet on the second floor as well). The family room leads to a mud area with custom bench & cabinets, which leads out to the stone paver patio & detached 2 car garage.

DETAILS

Type of Home: Single Family

Age: NEW Ready for Occupancy

Parking: 2 Car(s)

Basement: Finished

First Floor Master Bedroom: No

Fireplace: Yes

Cooling System: Central Air

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online exposure

According to the National Association of REALTORS®, 90 PERCENT OF TODAY’S

HOMEBUYERS USE THE INTERNET IN THEIR

SEARCH, which means that a 360° digital marketing strategy is paramount to getting maximum exposure for your home. @properties markets your home across the Internet with an award-winning website, customized property domains, web-optimized photography and video, enhanced listings on the leading real estate search portals, targeted e-mail marketing, online classifieds and syndication to hundreds of additional websites.

• atproperties.com

• Property-specific domain names (YourAddressGoesHere.info)

• E-mail marketing database of 800,000+ with new contacts added daily

• Enhanced listings that filter to the top of search results on popular home search portals including

o Realtor.com

o Zillow.com

o Trulia.com

• Syndication to hundreds of real estate websites

o Yahoo! Real Estate

o Frontdoor.com powered by HGTV

o HotPads.com

o Oodle.com

o ReloHomeSearch.com

o Vast.com/RealEstate

o SearchChicago.com (Sun-Times Media)

o Excite.com

o MSN.com

o Homes.com

o LuxuryPortfolio.com ($1M+ homes)

o LeadingRE.com

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®

®

syndication of online listings

@properties’ in-house IT department works closely with these syndication platforms to implement small changes that make big differences in how your home is viewed online.

One example is the handling of photo files. Setting the optimal photo resolution for sites like Trulia helps boost a home’s placement in search results leading to more views.

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online exposure

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EVERY @PROPERTIES LISTING RECEIVES ITS OWN DOMAIN NAME. THE DOMAIN DIRECTS INTERESTED

HOMEBUYERS TO YOUR HOME’S LISTING DETAIL PAGE ON THE @PROPERTIES WEBSITE.

PROPERTY SIGN WITH CUSTOM PROPERTY DOMAIN

chris fixler

[email protected]

3619Hermitage.info

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realtor.com

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trulia.com

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zillow.com/yahoo.com

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Leveraging @properties’ “market within a market,” our brokers use a customized app for company-wide communication. The @gent App connects @properties buyers and sellers, allowing our brokers to market your home more effectively to our powerful internal network. That means more exposure for your home, even before it’s listed. In fact, a number of @properties listings sell before they hit the broader market because of the internal exposure through the app alone.

THE @GENT APP CONNECTS TO A KNOWLEDGE BASE OF MORE THAN 1,500 BROKERS, WHICH MAKES IT A GREAT

RESOURCE FOR RECOMMENDATIONS ON EVERYTHING FROM VENDORS TO LOCAL BUSINESSES. NO MATTER THE

REQUEST, WE ARE ALWAYS AVAILABLE TO SHARE OUR EXPERTISE WITH YOU.

@gent app

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leading real estate companies of the world®

@properties is an exclusive member of Leading Real Estate Companies of the World®, the world’s largest network of independent real estate firms. LeadingRE, and its luxury marketing division, bring together more than 600 real estate brokerages encompassing 5,000 offices and 150,000 sales associates in more than 30 countries. LAST YEAR, THIS NETWORK

SOLD MORE THAN 1 MILLION HOMES

VALUED AT MORE THAN $250 BILLION

– MORE THAN ANY OTHER NATIONAL

REAL ESTATE BRAND.

LeadingRE offers its member firms and their clients a number of significant benefits including powerful print and online marketing, relocation services and luxury home marketing programs. The network includes the No. 1 real estate brokerage firm in 41 of the top 90 global markets, including @properties in Chicago.

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luxury portfolio international®

SOURCE: MINTEL INTERNATIONAL WEBSITE SURVEY Q4 2014

LuxuryPortfolio.com

SothebysRealty.com

ChristiesRealEstate.com

ColdwellBankerPreviews.com

TOTAL > $1 MILLION

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1500

3000

4500

6000

7500

1200012

000

10500

7500

6000

MOST US $1 MILLION+ LISTINGSluxuryportfolio.com

SOURCE: MINTEL INTERNATIONAL WEBSITE SURVEY Q4 2014

LuxuryPortfolio.com

0%

20%

40%

60%

80%

100%

LUXURY PORTFOLIO® INTERNATIONAL IS TRULY LUXURY. 85% OF LISTINGS PRICED AT OR ABOVE $1 MILLION.

GLOBAL % ≥ $1M

GLOBAL % < $1M

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website - luxuryportfolio.com

DISPLAYS MORE $1 MILLION-PLUS PROPERTIES THAN ANY OTHER LUXURY REAL

ESTATE ORGANIZATION, and has grown to feature over 35,000 of the world’s most

remarkable luxury properties — with an inventory totaling over $40 billion.

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website - luxuryportfolio.com

We achieve thousands of page-one positions on Google through our extensive search

engine and social media strategies - placing us in front of today’s sophisticated

consumers searching for high-end properties online. Our award-winning website,

LuxuryPortfolio.com, markets 35,000 homes each year with multi-photo slideshows

and interactive LuxeTours™ and represents more $1 million properties than any

other luxury network. Each property is translated to nine languages and 60-plus

currencies which results in consumers visiting the site from almost every country

on the planet each month. And it’s not just any consumer visiting the site - a typical

visitor to LuxuryPortfolio.com has a household income of $1.29 million, owns a

primary home valued at more than $3.8 million and a secondary home valued at

more than $4 million.

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