Chris Dobson

VP UK Online Services

The ‘New’ Media Landscape

2

New Global Landscape: Online Ad Market

3

Reach Your Audience in Multiple Media Environments

4

Full Service

Lead generation

Awareness

Qualification and conversion

Rich media display

eCPM Bidded Display Search

Display: ‘push’ Search: ‘pull’

Demo/behaviour Targeting

Display

Site placement

Contextual display/link

Direct response

Textlinks/Keywords

5

Media Effectiveness: Understanding the Media Value Chain

C

Frequency

Recency

Ad Size

Rich Media

=ConversionAttribution

C

6

AdExpertBrand display

AtlasDirect

Response

DrivepmNetwork reseller

MassiveIn-Game

MediaroomIPTV

AdCenterSearch

Screentonic

Mobile

7

C

Media is Changing

Frequency

Recency

Ad Size

Rich Media

=ConversionAttribution

CRich Media

Display

eCPM Bidded DisplaySearchSearch

: ‘pull’

Demo/behaviour Targeting

Display

Site placement

Contextual display/link Direct response

Textlinks/Keywords

AtlasDirect

Response

DrivepmNetwork reseller

MassiveIn-

Game

MediaroomIPTV

AdCenter

SearchScreentonic

MobileAdExpert

Brand display

Qualification and conversion

Lead generation

Awareness

Search: ‘pull’Display: ‘push’

SearchBidded DisplayeCPM

8

Q&A