The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft.

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Transcript of The “New” Media Landscape Chris Dobson VP UK Online Services, Microsoft.

  • Slide 1
  • The New Media Landscape Chris Dobson VP UK Online Services, Microsoft
  • Slide 2
  • New Global Landscape: Online Ad Market
  • Slide 3
  • Reach your audience in multiple media environments
  • Slide 4
  • Full Service Awareness Lead generation Qualification and conversion Display: push Search: pull eCPM Rich media display Display Contextual display/link Direct response Textlinks/ Keywords Site placement Demo/behaviour Targeting Bidded Display Search
  • Slide 5
  • (c) Microsoft. All Rights Reserved.| 5 Media effectiveness: Understanding the media value chain Frequency Conversion Attribution Recency Ad Size Rich Media C Daypart Order Targeted Interactions =
  • Slide 6
  • Atlas Direct Response Drivepm Network reseller Massive In-Game Mediaroom IPTV AdCenter Search Screentonic Mobile AdExpert Brand display
  • Slide 7
  • Media is changing