Chris Brogan Presentation
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Transcript of Chris Brogan Presentation
Thursday, January 31, 13
Thursday, January 31, 13
STORYOVERDATA
Thursday, January 31, 13
IT’S NOTABOUTTHE MIC
Thursday, January 31, 13
WHAT DOES A RENTER WANT?
Thursday, January 31, 13
MOBILE FIRSTEASY COMPAREPHOTOS/VIDEOSREVIEWS
Thursday, January 31, 13
WHAT DOES A MARKETERWANT ?
Thursday, January 31, 13
MORE LEADSMORE REACHLESS TIME & $SIMPLER METRICS
Thursday, January 31, 13
WHAT DOES A SALESPERSONWANT ?
Thursday, January 31, 13
MORE PROSPECTSMORE TRUSTLESS COMPLEXMORE REFERRALS
Thursday, January 31, 13
SOCIAL STUFF
ONE SOLUTIONCONTENT MARKETING
Thursday, January 31, 13
WHAT MAKESTHIS SODIFFICULT ?
Thursday, January 31, 13
THE
OVERSATURATEDWORLD
Thursday, January 31, 13
CONSUMPTIONNATION
Thursday, January 31, 13
THE WEB AFTERPANDA & PENGUIN
Thursday, January 31, 13
HOURS IN A DAYSUBJECT MATTERA PLAN
Thursday, January 31, 13
YOUWERETOLD
Thursday, January 31, 13
CHRIS BROGAN : OUR FRAMES
@[email protected]://HUMANBUSINESSWORKS.COM#IMPACTEQ
WE HELP YOU CRAFT A VISION, A PLAN, AND BUILD A COMMUNITY OF SUPPORT TO HELP YOU MEET YOUR GOALS.
Thursday, January 31, 13
IF YOU REMEMBER ONLY
FIVE TAKEAWAYS(THEN WE BOTH WIN!)
Thursday, January 31, 13
FIVE WINS
MOBILE RESPONSIVE“WARM LANDING” PAGEFUNNEL MINDED CONTENT STORESBUYER HERO MATERIALSHARABILITY IS FUEL
Thursday, January 31, 13
Thursday, January 31, 13
C R E A T EThursday, January 31, 13
PEOPLE BUY?HOW DO
Thursday, January 31, 13
MOBILE! MORE EDUCATEDVELOCITY OF SALESHARABILITYCUSTOM EXPERIENCESREFERRALS/REVIEWSMOBILE!
Thursday, January 31, 13
BILLBOARDCHALLENGE:
BLIGHTThursday, January 31, 13
ANY IDEASHOW YOUWOULD HELP ?
Thursday, January 31, 13
SOMETHING TOTALK ABOUT
Thursday, January 31, 13
SOMETHING TOSHOOT
Thursday, January 31, 13
C R E A T EThursday, January 31, 13
THE PEOPLE THATYOU MEET
Thursday, January 31, 13
NEWCOMERCHALLENGE:
Thursday, January 31, 13
DOLLAR SHAVE CLUB
Thursday, January 31, 13
IMPACT=
CONTRAST * (REACH + EXPOSURE + ARTICULATION + TRUST + ECHO)
CREATEThursday, January 31, 13
C R E A T EThursday, January 31, 13
HOW DO YOUHELPDOLLAR SHAVECLUB
?Thursday, January 31, 13
MY CUSTOMERSCHALLENGE:
AREN’T HEREThursday, January 31, 13
EVENT TRIGGEREDOPPORTUNITIES(LISTENING TOOLS!)
Thursday, January 31, 13
Thursday, January 31, 13
EDUCATIONYOUTUBE! YOUTUBE! YOUTUBE!
Thursday, January 31, 13
Thursday, January 31, 13
AN OPPORTUNITYMIX THOSE STORIES WITH THEMSTORIES
Thursday, January 31, 13
ASK 3 QUESTIONS
WHAT IS THE STORY? HOW CAN I INCLUDE MY GUEST?HOW WILL I MAKE THIS SHAREWORTHY?
Thursday, January 31, 13
HELP THEM ONONRAMPING TO SOCIAL SUCCESS
Thursday, January 31, 13
GOALSIDEASPLATFORMNETWORK
Thursday, January 31, 13
INTERNAL CLARITY
EXTERNALMENTALOWNERSHIP
(WHEN I SAY CELL PHONE, YOU SAY...)
Thursday, January 31, 13
CONTRAST
Thursday, January 31, 13
REACHEXPOSUREWE ARE FLEDGLINGTV STATIONS
Thursday, January 31, 13
REACH/EXPOSUREAMEX OPEN VS BUSINESSWEEKCOMEDIANS IN CARS GETTING COFFEETRADE MAG 2.0AUTO PARTS CATALOG VS IPAD
Thursday, January 31, 13
THEJUNKWEBAND THEPHONETERNETThursday, January 31, 13
THEJUNKWEB
Thursday, January 31, 13
THEPHONETERNET
Thursday, January 31, 13
NOT ENOUGHCHALLENGE:
REACH/EXPOSURE
Thursday, January 31, 13
JOEINMADISON
Thursday, January 31, 13
C R E A T EThursday, January 31, 13
ASSET SPECTRUM
ATTENTIONSTORYSHARINGEMOTIONTRUST
THIS ISN’T IN THE BOOK!
Thursday, January 31, 13
TRUST & ECHO
DOLLAR SHAVE CLUBAJ BOMBERSME
Thursday, January 31, 13
GOALSIDEASPLATFORMNETWORK
Thursday, January 31, 13
SERVING SUGGESTIONS
Thursday, January 31, 13
GOALSWE HELP ____ BY BEING THE BEST AT ____& WE EXCEED EXPECTATIONS BY ___.IF WE DO IT RIGHT, WE HOPE YOU’D TELL YOUR FRIENDSTHAT WE _____.
Thursday, January 31, 13
GOALS & IDEASTIE BIG STORIES TO SIMPLE METRICS1-2 METRICS TOPS PER GROUP(EX) MARKETING: $ OR #(EX) SALES: $ PER GUEST(EX) SERVICE: REFERRAL GRADE SVC
Thursday, January 31, 13
IDEASBRAVE!HIGH CONTRASTEASY TO ARTICULATECOMMUNITY’S LANGUAGEGIVE IDEAS HANDLES
Thursday, January 31, 13
PLATFORM40% SMALL BUS NOT ON WEB68% OF WEB TRAFFIC IS MOBILEOFFLINE-TO-ONLINE OPPS
Thursday, January 31, 13
NETWORK
RICKYGERVAIS
Thursday, January 31, 13
EXTRACTION OF VALUE
AMANDAHOCKING
Thursday, January 31, 13
ASSET SPECTRUM
ATTENTIONSTORYSHARINGEMOTIONTRUST
THIS ISN’T IN THE BOOK!
Thursday, January 31, 13
RECIPES
Thursday, January 31, 13
START SOMEWHEREHOMEBASE+OUTPOSTS+EMAILOUR PRESENCE GOALS ARECONTENT FOR THE MOBILE WORLDEDITORIAL CALENDAR (TOPICS)CRMMETRICS
Thursday, January 31, 13
START SOMEWHEREPRESENCE MANAGEMENTNETWORKING ON AND OFFLINEPRE-DURING-POST EVENT NTWKGIN-NETWORK SHARINGTHE UP AND COMERSOUT OF NETWORK GROWTHTHE CLEAN ASKSERVICE CRAFTSMANSHIP
Thursday, January 31, 13
CONTENT MKTGFLEDGLING TV STATIONSMAKE YOUR BUYER THE HERO(HARLEY, MOLESKINE, STOP&SHOP)EQUIP YOUR BUYER FOR SUCCESSTAPAS WORLD: MOBILE/FAST/EASYVIDEO/AUDIOEMAIL: THE GOLDEN TICKET
Thursday, January 31, 13
HI!
Thursday, January 31, 13
SPOTLIGHT
MY NEWSLETTER
HBWAY.COM/NL
Thursday, January 31, 13
COMMUNITYNEVER YOUR COMMUNITYCOMMUNITY IS NEVER ONLY BUYERSTELL THEIR STORIES INCESSANTLYPARTICIPATE ANY WAY YOU CANOFFLINE (DIGITAL AMPLIFICATION)MAKE SHARING EASYEMAIL IS GOLDREFERRALS ARE A COMMUNITY SPORT
Thursday, January 31, 13
FIVE WINS
MOBILE RESPONSIVE“WARM LANDING” PAGEFUNNEL MINDED CONTENT STORESBUYER HERO MATERIALSHARABILITY IS FUEL
Thursday, January 31, 13
TELL BIGGERSTORIES
Thursday, January 31, 13
BEBRAVENOW
Thursday, January 31, 13
LOVE THE GRIND
Thursday, January 31, 13
SERVICECRAFTSMANSHIP
Thursday, January 31, 13
MASTER THEIMPACTEQUATION!
Thursday, January 31, 13
MORE?
THANK YOU SO VERY MUCH!
HBWAY.COM/NL
@CHRISBROGAN
Thursday, January 31, 13
Thursday, January 31, 13