Social Fresh EAST 2013: Chris Brogan
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Transcript of Social Fresh EAST 2013: Chris Brogan
MASTER THEDIGITAL CHANNEL
CHRIS BROGAN
HBWAY.COM/OFFER
YOUSHOWED UP
YOUSTARTEDPLAYING
YOUOBSERVED
YOUBUILT ALAB
ARE YOUSTILL IN THELAB?
OWNER’SCOMPASS
OWNER’SCOMPASS
GOAL/OUTCOMEMEASURETOOLSINTENTIONSPLANPROBLEMSACTION
OWNER’SCOMPASS
GOAL/OUTCOMEMEASURETOOLSINTENTIONSPLANPROBLEMSACTION
HOMEBASE
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MEDIAEMPIRE
OUTPOSTS
PROGRAMS
MASTER THEDIGITAL CHANNEL
HOMEBASE
MEDIAEMPIRE
OUTPOSTS
PROGRAMS
MOBILERESPONS
SELL ONHB
SOCIALPROOF
HUMANABOUT
WARMLANDING
SHORTENERS
STATS/MEAS
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MEDIAEMPIRE
HOMEBASE
OUTPOSTS
PROGRAMS
BLOG VIDEO PODCAST EBOOKS
SPEAKING EMAIL
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OUTPOSTS
HOMEBASE
MEDIAEMPIRE
PROGRAMS
THEMIX
CURATION G+ FB
TWITTER TIMERPINS
TAGRAM
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PROGRAMSHOMEBASE
MEDIAEMPIRE
OUTPOSTS
LEADGEN
CONTENTMKTG
COMMUNITY
SALES
FRONT/BACK
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RECIPES
LEAD GENHOMEBASE
BLOG VIDEO
PODCAST
EBOOKS
G+
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LEAD GENHOMEBASE
BLOG VIDEO
PODCAST
EBOOKS
G+
HBWAY.COM/OFFER
SALESHOMEBASE $
FRONT ENDDRIVESBACK ENDBLOG
EBOOKSEMAIL
(2 STEP)
ACTIVEVIDEO
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SALESHOMEBASE $
FRONT ENDDRIVESBACK ENDBLOG
EBOOKSEMAIL
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ACTIVEVIDEO
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MEDIAHOMEBASE
SPEAKING
“B” STRATEGYHBWAY.COM/OFFER
BLOG
VIDEO PODCAST EBOOKS
OR (MEDIA)HOMEBASE
“B” STRATEGYHBWAY.COM/OFFER
BLOG
VIDEO PODCAST EBOOKS
SPEAKING
COMMUNITYHOMEBASE
G+ FB
TWITTERPINS
TAGRAM
CURATION / ENGAGEMENTHBWAY.COM/OFFER