Chpt. 9-Electronic Comerce System
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Transcript of Chpt. 9-Electronic Comerce System
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Electronic Commerce Fundamentals
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Chapter 9 Electronic Commerce Systems 3
Identify the major categories and trends ofe-commerce applications
Identify the essential processes of an e-commercesystem, and give examples of how they are
implemented in e-commerce applications
Identify and explain the business value of severaltypes of e-commerce marketplaces
Discuss the benefits and trade-offs of several e-
commerce clicks and bricks alternatives
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Chapter 9 Electronic Commerce Systems 4
Electronic commerce encompasses the entire
online process of Developing
Marketing
Selling
Delivering
Servicing
Paying for products and services
It relies on the Internet and other information
technologies to support every step of the process
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Business-to-Consumer (B2C) businesses
develop attractive electronic marketplaces tosell products and services to consumers.
Business-to-Business (B2B) involves bothelectronic business marketplaces and direct
market links between businesses. Consumer-to-Consumer (C2C) includes
auction websites and electronic personaladvertising.
Chapter 9 Electronic Commerce Systems 5
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Chapter 9 Electronic Commerce Systems 6
Business-to-Consumer
E- Commerce business must developattractive electronic marketplaces to sellproducts and services to consumers
E.g. Virtual storefronts, multimedia catalogs,
interactive order processing, electronicpayment, online customer support
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Business-to-Business
This category involves both electronic businessmarketplaces and direct market links between businesses
E.g. e-commerce catalogue websites for their businessconsumers & suppliers.
B2B e-commerce portals that provide auctions and
exchanges marketplace for business.
Electronic data interchange (EDI)
Consumer-to-Consumer
Online auctions, posting to newspaper sites, personalwebsites, e-commerce portals
Categories of e-Commerce (Contd.)
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Chapter 9 Electronic Commerce Systems 8
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Chapter 9 Electronic Commerce Systems 10
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Chapter 9 Electronic Commerce Systems 11
E-commerce processes must establish
mutual trust and secure access betweenparties
User names and passwords
Encryption key
Digital certificates and signatures Authorized/Restricted access areas
Other peoples accounts
Restricted company data
Webmaster administration areas
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Chapter 9 Electronic Commerce Systems 12
Profiling gathers data on you and your website
behavior and choices User registration
Cookie files and tracking software
User feedback
Profiling is used for
Personalized (one-to-one) marketing
Authenticating identity
Customer relationship management
Marketing planning
Website management
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Chapter 9 Electronic Commerce Systems 14
Content Management Software
Helps develop, generate, deliver, update, andarchive text and multimedia information ate-commerce websites
Catalog Management Software
Helps generate and manage catalog content Catalog and content management software works
with profiling tools to personalize content
Includes product configuration andmass customization
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Chapter 9 Electronic Commerce Systems 15
E-business and e-commerce workflow
management depends on a workflow softwareengine
Contains software model of business processes
Workflow models express predefined
Sets of business rules Roles of stakeholders
Authorization requirements
Routing alternative
Databases used Task sequences
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Chapter 9 Electronic Commerce Systems 16
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Chapter 9 Electronic Commerce Systems 17
Most e-commerce applications are eventdriven
Responds to such things as customers firstwebsite visit and payments
Monitors all e-commerce processes
Records all relevant events, includingproblem situations
Notifies all involved stakeholders
Works in conjunction with user-profiling
software
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Chapter 9 Electronic Commerce Systems 18
Processes that support vital collaboration
arrangements and trading services Needed by customers, suppliers, and other
stakeholders
Online communities of interest
E-mail, chat, discussion groups Enhances customer service
Builds loyalty
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Chapter 9 Electronic Commerce Systems 19
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Chapter 9 Electronic Commerce Systems 21
Some of the success factors in e-commerce
Selection and value Performance and service
Look and feel
Advertising and incentives
Personal attention (one-to-one marketing) Community relationships
Security and reliability
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Chapter 9 Electronic Commerce Systems 22
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Chapter 9 Electronic Commerce Systems 23
is a business model by which a companyintegrates both offline (bricks) and online (clicks) occurrences.It is also known as or , aswell as , flips referring to catalogs.
One example of the bricks-and-clicks model is when a chainof stores allows the user to order products online, but letsthem pick up their order at a local store.
Success will go to those who can integrate Internet initiativeswith traditional operations
Merging operations has trade-offs
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Chapter 9 Electronic Commerce Systems 25
Partial e-commerce integration
Joint ventures and strategic partnerships Complete separation
Spin-off of an independent e-commercecompany
Barnes and Nobles experience Spin off independent e-commerce company Gained venture capital, entrepreneurial
culture, and flexibility Attracted quality management
Accelerated decision making
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