China Travel Retail 2016 F.I.N.E Presentation
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Transcript of China Travel Retail 2016 F.I.N.E Presentation
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THREE WAYS TO IMPROVE JEWELRY SALES IN DUTY FREE
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Hong Kong feb 2008, Ari Johansson
Ari
Helsinki Business School Grad
Entrepreneur > 30 Years Jewelry Category Expert Supply Chain Innovator Passionate about Duty Free Experienced in Duty Free
IntroducingAri Johansson, EMBA
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FACT: 60% of Travelers spend 15 minutes or less in a
duty free store.
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ILLUMINATE YOUR PRODUCT AND CREATE RETAIL THEATRE WITH COMPELLING VISUAL MERCHANDISING!
I.
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FACT: NOT EVERYONE SPEAKS YOUR LANGUAGE
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F.I.N.E uses unique, universally understandable icons on boxes to tell consumers about the
product’s quality, features and use.
II. MAKE PACKAGING EASY
TO READ
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FACT: NOT EVERY PRODUCT IS
CREATED EQUAL.
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Environmentally Conscious Delivering Innovation Socially Conscious Easy to Stock and Manage
III. IF IT IS NOT F.I.N.E, ITS NOT FINE.
(Demand Excellence)
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Noble Elegance Holding Ltd HK:+852 63332597 Fin:+358 505022050 Room a, 8/F Chun Wo Commercial Centre Wing Wo Street 25 Hong Kong Reg. No [email protected] www.fine.global
Experience the F.I.N.E difference…Over 10 years of experience in duty free business in Scandinavia and 30 years of retail trade expertise.