Travel Retail Sensory Display

The taste of Bombay Sapphire gin is created by perfectly balancing a unique combination of the finest botanical ingredients sourced from around the world. Bombay Sapphire developed the brand theme There’s Something Inside involving global advertising, merchandising innovation, brand spectacular, and consumer experiential - focused on how the gin is made, the bottle it lives in, the people who create it and the people who drink it. The Blue Room exhibition at the Vinnopolis in London brilliantly exemplified the way the brand essence was being communicated. Following our work compiling a Bombay Sapphire brand asset toolkit, and developing new visual identity designs, we were approached to design a gondola point of sale display for Sydney International Airport. It was important that our interpretation of the theme was realised in a display that would capture the brand essence and satisfy certain criteria. what we did campbellrigg designed a highly visible and prominent ‘sensory’ display so an air traveller would likely stop in their tracks, absorb information about Bombay Sapphire, and appreciate why it is a unique product. We design bespoke merchandising units to maximise product appeal. This ‘sensory’ display features an uplit turntable basket of botanical decanters engraved with ingredient drawings and copper nameplates. The display had to be ‘innovative’ in design. The unit is lit by a state of the art computer controlled light system, and the elegant shape was derived from the swirl of Bombay Sapphire infusion. The top edge of the ‘central feature wall has flush continuous scrolling LED lighting to give movement to the unit and glows to attract. It has a blue finish on one side with perforations, which are backlit. The LED lighting is animated to evoke visually the process of infusion of the botanicals with the alcohol. A blue decal finish on the other side shows pictures of the botanicals. We wanted to design something that customers would be compelled to interact with. The turntable basket of ten botanical glass decanters allows customers to sense the natural aromas of the ingredients. The basket holding the decanters is in fact a smaller scale mock adaptation of the perforated copper basket that is used to hold botanical ingredients during production to give it its unique distillation technique i.e. the spirit vapour passes up through the baskets and in a process known as ‘vapour infusion’ it is delicately infused with the aromatic flavours of the botanicals. The gondola is complete with a touch screen monitor mounted on an end panel with copper finish to inside face with a video on how to make a perfect Bombay Sapphire Collins.

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Duty free displays of the future need to engage with consumer minds who have an emotional, subconscious relationship with brands. Latest neuro-marketing surveys indicate that brandowners must own every part of their image to make it instantly and subconsciously recognisable to customers. campbellrigg, an independent design consultancy help businesses trying to maximise their brand environment.

Transcript of Travel Retail Sensory Display

The taste of Bombay Sapphire gin is created by perfectly balancing a unique combination of the finest botanical ingredients sourced from around the world. Bombay Sapphire developed the brand theme There’s Something Inside involving global advertising, merchandising innovation, brand spectacular, and consumer experiential - focused on how the gin is made, the bottle it lives in, the people who create it and the people who drink it. The Blue Room exhibition at the Vinnopolis in London brilliantly exemplified the way the brand essence was being communicated.

Following our work compiling a Bombay Sapphire brand asset toolkit, and developing new visual identity designs, we were approached to design a gondola point of sale display for Sydney International Airport.

It was important that our interpretation of the theme was realised in a display that would capture the brand essence and satisfy certain criteria.

what we didcampbellrigg designed a highly visible and prominent ‘sensory’ display so an air traveller would likely stop in their tracks, absorb information about Bombay Sapphire, and appreciate why it is a unique product.

We design bespoke merchandising units to maximise product appeal.

This ‘sensory’ display features an uplit turntable basket of botanical decanters engraved with ingredient drawings and copper nameplates.

The display had to be ‘innovative’ in design. The unit is lit by a state of the art computer controlled light system, and the elegant shape was derived from the swirl of Bombay Sapphire infusion. The top edge of the ‘central feature wall has flush continuous scrolling LED lighting to give movement to the unit and glows to attract. It has a blue finish on one side with perforations, which are backlit. The LED lighting is animated to evoke visually the process of infusion of the botanicals with the alcohol. A blue decal finish on the other side shows pictures of the botanicals.

We wanted to design something that customers would be compelled to interact with. The turntable basket of ten botanical glass decanters allows customers to sense the natural aromas of the ingredients. The basket holding the decanters is in fact a smaller scale mock adaptation of the perforated copper basket that is used to hold botanical ingredients during production to give it its unique distillation technique i.e. the spirit vapour passes up through the baskets and in a process known as ‘vapour infusion’ it is delicately infused with the aromatic flavours of the botanicals.

The gondola is complete with a touch screen monitor mounted on an end panel with copper finish to inside face with a video on how to make a perfect Bombay Sapphire Collins.