C h i n a B u s i n e s sS e m i n a r

“ D o i n g B u s i n e s s W i t h / I n C h i n a ”

S e m i n a r S e r i e s

This powerful seminar will show you just about everything you need to know in order to do business successfully with or in China

B E N E F I T S

– you will learn how to:

Trade With China

Set Up Business In China

Identify Best Business Opportunities

Do Outsourcing Or Off Shoring To China

Do Marketing, Sales And Distribution In China

Adapt To The Unique Chinese Business And Cultural Environment

Appreciate The Day-To-Day Challenges Of Running A Business In China

Identify The Potential Pitfalls Of Cross-Cultural Misunderstandings

Gain Vital Insights Into Marketing, Distribution, Financial And Operating

Issues

Manage A Chinese Workforce

Make Money From Your China Business Or Investment!

T O P I C S C O V E R E D

INTRODUCTION TO CHINA

OVERVIEW OF THE CHINA MARKET

ENVIRONMENT FOR BUSINESS ON CHINA

ECONOMIC ENVIRONMENT

SOCIO-CULTURAL ENVIRONMENT

TECHNOLOGICAL ENVIRONMENT

POLITICAL-LEGAL ENVIRONMENT

WORLD TRADE ORGANIZATION TIMELINE AND IMPLICATIONS

IDENTIFYING OPPORTUNITIES IN CHINA

HOW TO TAKE ADVANTAGE OF BOOMING INDUSTRIES IN CHINA

HOW TO DO MARKET RESEARCH IN CHINA

HOW TO DO DUE DILIGENCE IN CHINA

HOW TO PROTECT YOUR INTELLECTUAL PROPERTY RIGHTS

RISKS AND CHALLENGES OF DOING BUSINESS IN CHINA

SPECIAL INVESTMENT ZONES IN CHINA

S T R A T E G I E S F O R E N T E R I N G T H E C H I N A M A R K E T

Exporting/importing

Licensing

Franchising

Representative office

Wholly-owned subsidiary

Joint ventures

Strategic partnerships

Direct selling/network marketing

Online retail

G E T T I N G S T A R T E D

HOW TO SET UP YOUR BUSINESS IN CHINA

SELLING TO CHINA – MARKETING, FINANCIAL AND OTHER ISSUES

UNDERSTANDING THE CHINESE CONSUMER

SOURCING FROM CHINA

HOW TO GET PAID IN CHINA

HOW TO HANDLE GIFT GIVING AND CORRUPTION

UNDERSTANDING THE BUSINESS CULTURE IN CHINA

CHINESE BUSINESS ETIQUETTE

HOW TO DEVELOP “CULTURAL COMPETENCE”

IDENTIFYING POTENTIAL PARTNERS

NEGOTIATING WITH THE CHINESE

PARTNERING AND COLLABORATING WITH THE CHINESE

BUILDING BUSINESS RELATIONSHIPS IN CHINA – THE FINE ART OF “GUANXI”

PRACTICAL HINTS AND TIPS FOR VISITING OR LIVING IN CHINA

C h i n a S i l kK F C

P i z z a H u tT a c o B e l l

M c D o n a l d sS t a r b u c k s

S b a r r o P i z z aT h e L i m i t e d

M a c y ’ s C o r p .B u d w e i s e rF r i t o L a y

N i k eA d i d a s

R a l p h L a u r e n P o l oC h a n e l

7 - E l e v e n S t o r e sC e n t r a l D e p a r t m e n t S t o r e s

S u b w a yG u c c i

M a x M a r aF e n d i

V e r s a c eM o t o r o l a

G o o g l eE b a y

D e l l C o m p u t e r sG e n e r a l M o t o r s

V o l k s w a g e n

C A S E S T U D I E S D O I N G B U S I N E S S I N C H I N A