China is harvesting your iTunes U
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Transcript of China is harvesting your iTunes U
www.le.ac.uk
China is harvesting your iTunes Uand other findings from researching how overseas students engage with open learning materials
Terese Bird Learning Technologist & SCORE Research FellowInstitute of Learning InnovationUniversity of Leicester
What shall we talk about?• Current HE climate -> OER
• iTunes U Reach Project
• Uni of Leicester’s OER
• Chinese Open Course harvested from iTunes U
• How OER can help Chinese students choose your university
• What is China looking at?
Photo by ToGa Wanderings on Flickr CC-BY-NC
OER and Open Ed: Their time has come• Reaching for overseas
students
• Distance learning
• MOOCs
• OER as ‘soft marketing’
• JISC Factors 2011:– Financial constraints– Reputation– Course marketisation(McGill, 2011)
iTunes U Reach – HEA OER International Aims & Objectives• To gather and create high-quality open-licensed learning materials
by University of Leicester for release into iTunes U
• To document and arrange into a framework the procedures and standards utilised in the choice and preparation of iTunes U OER
• To ascertain how international students who use iTunes U materials find, select, and view/listen to them, and to discover whether and how these students make conclusions about the universities that provide them.
• To inform and listen to University of Leicester academics in discussion considering how iTunes U may be of use to share out their materials and message to international students
Online Survey N=102 ‘potential students’(Bird, 2013)
Do you use, or have you ever used, iTunes U?’
‘Do you use, or have you ever used, iTunes U?’ – by country
How do/did you select suitable materials?
What was your reason for selecting these materials? (Choose all that apply)
Have these materials helped you to achieve this aim?
As a result of your experiences with these materials, would you consider studying at the institution that produced them?
Leicester’s Multimedia OER
• YouTube channel videos
• Narrated presentations
• Still images or screencasts with voiceover
• Audio lecture recordings
• Audio research vigniettes
• Ebooks – pdf, epub, .ibooks
Happy Harvesting• Netease software company
joined OCW 2011• Harvest CC-licensed(?)
Western VIDEO of interest to interns working at Netease, for OpenCourse app:– Western law– Media / Social Media– Philosophy / Death– Kahn– TED
Your university’s OER can encourage enrollment by Chinese students
• Agents
• League tables
• After being accepted, students search for course content and sample lectures
What did China look at on Univ Leicester iTunes U? 1-10 August, 2013Subject Video Audio Doc Browse/
Subscribe
English 5 5 20
Medicine 13 10 1
History 1 4
Engineering/Programming 2
Psychology 10
Media & Communications 7
Management 4 5
Forensic Science 2
Actuarial Science 6 1
Chemistry 6
Public Lectures 1
Final tips for a Chinese Connection• Post a video on YouTube, embed on Youku
• Try Sina Weibo, the Chinese Twitter
• Contact Netease to suggest your university’s open material for their app
Image from Netease recorded
lecture by M Sandel
Thank you!
• Bird, T. (2013). iTunes U Reach: Case Study of University of Leicester’s Release of Open Educational Resources for International Students through iTunes U. Leicester, UK.
• McGill, L. (2012). OER Synthesis and Evaluation / OER Synthesis and Evaluation Project. OER Synthesis and Evaluation Project. Retrieved March 09, 2013, from https://oersynth.pbworks.com/w/page/29595671/OER Synthesis and Evaluation Project