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Transcript of China Communications Magazine TAB Finance Committee Jack Howell, Communications Society May 17,...
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China Communications Magazine
TAB Finance CommitteeJack Howell, Communications SocietyMay 17, 2011
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EIC and Editor information
A current bilingual publication of the China Institute of Communications (CIC), with ComSoc technical cosponsorship, to be replaced in January, 2012 by the financially cosponsored (CIC-ComSoc) publication.
Steering Committee and EIC: The CIC-IEEE Steering Committee has just been organized. We expect that an Editor in Chief will be named by the time this Phase II proposal is considered by TAB in June, 2011.
Editorial Staff: To be appointed by the EIC with Steering Committee approval."
Apr 21, 20232
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Society/Council Response to Marketing Analysis
Agree with IEEE Product Management and Business Development decision to support the journal proposal and the rationale.
We requested a “re-do” of the IEEE marketing projections based on one offering (print and online combo) and same price for all “members” .We are much more conservative with our estimates of paid member subscriptions
Apr 21, 20233
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Society/Council Response to Marketing Analysis
Clarifications: Per the MoU, the jointly sponsored China Communications isAn English-only publication. CIC is free to solely sponsor anadditional Chinese or bilingual publication with some or all of the same content.
Initially ComSoc members, other IEEE members, CICmembers, and non-member institutions are able to purchasesubscriptions to the journal at the same rates.“
The only offering is Print + Online.
Apr 21, 20234
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Financial projections -- (CIC / IEEE Mkting)
2012 2013 2014
Issues per year 6 6 12
Paid Member Subs 117/544 123/590 130/636
Paid Non-Member Subs 0/4 0/5 0/6
Print Subscription rate $132 $150 $360
Paid Member Revenue $K 15.4/26.3 18.4/27.5 46.8/30.9
Paid Non-member Revenue
0/2 0/2.7 0/3.9
Variable cost per Subscriber
$37.76 $38.82 $76.95
IEEE ComSoc expenses Up to $20 Up to $20 TBD
Apr 21, 20235
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Title and Launch (Included in Phase 1 template – No changes from Phase 1)
Title: China Communications To be launched by CIC and IEEE in 2012,
copyrighted by CIC (with full rights to IEEE). Successor to the CIC's bilingual China Communications, launched by CIC in 2004.
Frequency: 2012 & 2013 -- 6 issues; 2014 -12 issues Pages (English):
2012 – 528, 2013 – 576, and 2014 – 1152
Apr 21, 20236
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Sponsorship (Included in Phase 1 template – No changes from Phase 1)
IEEE Communications Society (ComSoc)
China Institute of Communications (CIC)
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Scope (Included in Phase 1 template – No changes from Phase 1)
China Communications, to be published in English and in conformance with IEEE editorial standards, covers innovative technologies and systems in the broad field of Information- Communication Technology (ICT.)
This scope includes communication theory and techniques, systems and networks, applications, development and regulatory policies, standards, and management techniques. It also reports experiences and experiments, best practices and solutions, lessons learned, and case studies.
Apr 21, 20238
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Need (Included in Phase 1 template – No changes from Phase 1)
China Communications, an English language publication cosponsored by CIC and IEEE, is the successor to the currently bilingual (English and Chinese) magazine published by CIC in China for the ICT sector.
Although currently relying primarily on advanced technical contributions from China, and serving mainly a large readership in China, it is open to authors anywhere in the world with the purpose of achieving an open forum on communications topics that will contribute to the communications industry in China and throughout the world.
Apr 21, 20239
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Alternative Publishing Mechanisms Explored
(Included in Phase 1 template – No changes from Phase 1)
Only initial offering is Print + online
Apr 21, 202310
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There is a great opportunity, through collaboration between CIC and IEEE including translation of Chinese-language articles to English for publication inthe English-only China Communications, to make available to the world more information from advanced R&D in China that might not be available now because of the language barrier, and to make information from the international technical community more available in China.
IEEE co-sponsorship would enhance the publication's quality and size, and would significantly raise IEEE’s visibility in China and the Chinese-speaking world.
Apr 21, 202311
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Overlap with Existing Periodicals (Included in Phase 1 template – No changes from Phase 1)
China Communications covers the same technology space as IEEE Communications Magazine; however, China Communications is focused primarily on technology/ /authors/ readers in China and Chinese communities around the world, and others interestedin technology developments and opportunities in China.
Apr 21, 202312
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It represents a very promising opportunity for IEEE to collaborate with a national professional organization to extend IEEE’s reach into that nation’s technical community and the development of IEEE membership there.
It also offers a high-quality and low-cost mechanism to extend IEEE publication opportunities to a rapidly growing population of qualified authors in China.
Apr 21, 202313
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Visual Landscape (Included in Phase 1 template – No changes from Phase 1)
Apr 21, 202314
Circuits
Physical
Network
Applications Broad spectrum
transactions
Transactions on Networking
Transactions on Communications
Journal on Selected Areas in Comm. (special topics)
Communication
Letters (rapid publication)
Transactions on Wireless Communications (area specific)
Transactions on Mobile Computing and Applications (area specific)
TNSM (area specific)
China Communications Magazine & IEEE Communications Magazine
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Paper Source(s) (Included in Phase 1 template – no changes from Phase 1)
China Communications currently publishes approximately 30 papers per issue, and there are four issues per year. The papers published are mainly from government officers, telecom operators, ICT researchers and professors or experts at universities and communications enterprises. With IEEE co-sponsorship, and an expanded number of issues, the new journal is expected to be very successful in attracting new submissions.
Apr 21, 202315
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Variance from Current Norms? (Included in Phase 1 template – no changes from Phase 1)
All papers currently published in China Communications follow the norms of International thematic papers. With IEEE co-sponsorship, IEEE periodical norms will be carefully followed. The Joint Editorial Board will be composed of 50% nominees by the CIC and 50% by IEEE ComSoc.
A steering committee will be formed by the same 50/50 process and will be responsible for appointments of an Editor-in-Chief and (at its option) one or more Associate Editors-in-Chief to assist the EIC, editorial quality monitoring and control, financial management, advertising–related matters, and publication details.
Apr 21, 202316
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The Editor in Chief, heading a technical editorial board consisting of internationally recognized Associate Editors, will have direct responsibility for soliciting submissions, allocating submissions to Associate Editors, maintaining an adequate queue of high-quality articles, specifying and managing the reviewing process, and realizing timely publication.
It is the intention of the sponsoring Societies that the EIC position alternate between nominees from CIC and IEEE ComSoc.
END
Apr 21, 202317
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Apr 21, 202318
1. Publication Parameters :
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Apr 21, 202319
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Apr 21, 202320
Editorial Office
#Editor 4 4 6#Proofreader 1 1 1#Translator 1 1 2#Art Editors 1 1 2#Ad Sales Manager
2 2 3
#Distributor 1 1 2#Administrative Staff
2 2 3
#Total employees 12 12 19
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Apr 21, 202321
2. Distribution & Advertisement Pricing :
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Apr 21, 202322
#Average Paid Voluntary Pages 4 6 8
#Paid Voluntary Pages Per Year 24 36 96
#Average Print Ad pages per Issue
2 3 4
#Print Ad Pages per Year 12 18 48#Online Ad pages per Issue 0 1 1#Online Ad pages per Year 0 6 12
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Apr 21, 202323
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#Average Paid Voluntary Pages 0 8 8
#Paid Voluntary Pages Per Year 0 48 96
#Average Print Ad pages per Issue
2 6 8
#Print Ad Pages per Year 12 36 96
#Online Ad pages per Issue 0 1 1
#Online Ad pages per Year 0 6 12
Apr 21, 202324
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Apr 21, 202325
3. Budget :A. Revenue :
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Apr 21, 202326
Total Revenue $153504 $299250
$945960
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Apr 21, 202327
B. Expense :
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Apr 21, 202328
Business Publications Audit $2000 $3000 $5000Paper Translation $30000 $31000 $65000Fixed Assets Purchase $10000 $2000 $6000Office leasing ( including property management, water, and electricity )
$15000 $16000 $30000
Staff Salary $102000 $115200 $209200Social Security & Housing Accumulation Funds
$11880 $13200 $23760
Traveling expense $5000 $6000 $10000Promotion expenses $6000 $8000 $10000Editorial board meeting expense
$1500 $2000 $3000
Total $235646 $256713 $498889
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Apr 21, 202329
Remuneration $5000 $5200 $11000
Customer reception expenses
$1500 $2000 $3000
Office supplies $1000 $1200 $2000
Communications expenses
$1500 $2000 $3000
Total $9000 $10400 $19000
Total Expenditure $244646 $267113 $517889
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Apr 21, 202330
C. Net
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Apr 21, 202331
Variable cost of printingHighlighted lines are from sections above
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Apr 21, 202332