Chicago Chapter, American Marketing...

CONTACT: Michael Long, Executive Director | 312-280-0449

[email protected] | www.chicagoama.org

Chicago Chapter of the American Marketing Association

645 N Michigan Ave, Suite 800, Chicago, IL 60611

CHICAGO AMA SPONSORSHIP & MEDIA KITChicago Chapter, American Marketing Association

Events

Website Advertising

Newsletter/Email Advertising

Marketing Resource Directory

Marketing Technology Center of Excellence

SIGs

List Rental

E

WA

SIG

LR

NEA

MRD

MTCE





Events

Website Advertising




Shared Interest Groups

List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

WHO IS THE CHICAGO AMA?

Over seventy-five years strong, the

Chicago AMA delivers cutting-edge

marketing programming, and connects with

over 10,000 Chicagoland marketers across

all disciplines and business industries

With Chicago as an epicenter for marketing

excellence today and tomorrow, no other

organization connects as many marketers with

as many opportunities as the Chicago AMA.

OUR PRESENCE IS STRONG

Over 50 events annually

#1 in SEO for Chicago Marketing

Reach Your Target Audience with the Chicago AMA…

Achieving results in today’s segmented and fast-paced world presents new

challenges to advertisers—especially when it comes to reaching marketing

professionals. Connect to a network of more than 10,000 experienced marketers

that includes leading marketing academics, researchers and professionals from

every industry!

The Chicago AMA is the only organization that brings together marketers across

all specialties to collaborate and inspire one another. Through relevant information,

comprehensive training and targeted networking, the Chicago AMA helps

marketers deepen their marketing expertise, elevate their careers and, ultimately,

achieve better results.

Brand Awareness Influence customer buying behavior by giving your brand the

recognition it needs. The AMA offers you a wealth of advertising opportunities to

reach your intended audience.

Lead generation Deliver leads and increase your ROI for your company through

many of the Chicago AMA’s new product and service offerings such as our

Marketing Resources Directory. The Chicago AMA delivers high quality leads

at a very attractive cost per lead.

Face-to-Face Interaction Meet existing customers and new clients at the

multiple highly-attended events throughout the year.





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

EVENTS

Conference and Event Sponsorship

With over 50 events a year, Marketing leaders across all disciplines count on Chicago AMA for their ongoing education and professional development.

With a presence at these conferences and programs, you can showcase your services and connect face to face with your target audience.

Chicago AMA offers a variety of opportunities, from exhibit booths to sponsorship of receptions, meals, breaks and much more. Event sponsorships range from $250 to $1500.

You can also work with the AMA to develop thought leadership events, co-branded programs and sponsor collaborations. Whatever your goals, we will work with you to create a program for the best results.

Sponsorship Attendees One Time Annual Opportunity

BrandSmart 200 $1500+ Mar. 20, 2014

Momentum 150-200 $1000+ Nov. 5, 2013

Sunrise Executive 75-100 $250 $1,250 Series (3-4 a year)

Evening with an Expert 100-175 $750 $2,000 Series (3-4 a year)

Chicago AMA Connex 75-150 $500 $3,000 Houses (12-15 a year)

SIG or SIG Events 25-40 $250 $1,000 (2-5 mtgs. per year/per SIG)

Chicago AMA Evening With An Expert series tackles relevant marketing technology and communication issues, and features top marketing thought leaders who provide attendees actionable take-aways. This series is done in partnership with 1871, where digital start-ups get their start, followed by a cocktail reception.

• September 9, 2013 • February 13, 2014 • June 26, 2014

The Sunrise Executive Series is a Chicago AMA members only exclusive that brings top marketing executive thought leaders to the membership to share their thoughts on the latest trends in marketing in a collaborative style fireside chat setting in the classic upscale setting of Gibson’s on Rush. After the presentation, attendees engage in active dialogue with the CMOs and other attendees in a roundtable type session.

• October 3, 2013 • January 15, 2014 • May 14, 2014

E





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

Sponsor Experience Chicago AMA’s BrandSmart sponsorship program puts your company, products and services in direct, personal contact with corporate branding and marketing practitioners. In addition to 10 hours of direct access to 300 high level marketers, you are assured maximum exposure through highly-targeted e-mail, direct mail, advertising, social media and website linkage that will reach over 10,000 Chicago marketers.

PRE-EVENT Reach 10,000 Chicago marketers though our 2-month long event campaign:

n integrated media channels

n website promotion

n direct mailing campaigns

n partner communications

n social media platforms

n print brochure

AT THE EVENT Engage with 300 high-level marketers in-person and face-to face:

n Sponsor tables placed in break & reception area (3+hours)

n Interactive opportunities to engage the audience from the podium

POST EVENT Connect with 10,000 marketers again, and re-connect with attendees:

n Feature your message in our recap that goes out through all our media channels including email and social media

n Integrate your brand and pov in the “Playbook” which will give attendees secrets to implementing new tools no matter their size or budget.

n Connect with attendees after getting a detailed attendee list including full contact information and permission for one-email blast to the list.

RESERVATIONS Be a Part of BrandSmart:

Sponsorship slots are limited and are sold on a first come, first served basis.

Contact Michael Long, Chicago AMA Executive Director at [email protected] or by phone at 312-280-0449 to reserve your spot today!

March 20, 2014at Morningstar USA

Global HQ





BrandSmart* Sponsorship Packages

Sponsorship Packages

Basic Sponsorship Package (18 slots) $2,000

Brand Storytelling Workshop Leaders (4 available) $2,000$3,000 with Exhibit Table

UpgradesIntroduce Keynote Speaker $500

Morning Coffee $500

Afternoon Break $500

Lunch $1000

Reception Bar/Mixologist $1000

Speaker Lounge $1000

Registration Desk Greeter $500

Additional Exhibit Area Only Attendee $125

Basic Sponsorship Package Includes: • Sponsor logo featured in all pre and post-event communication

• Sponsor logo, description, and contact information featured on BrandSmart website

• Standard 6 foot exhibit table

• 1 Full conference registration

• 1 exhibit area only attendee registration





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

Sponsor ExperienceChicago AMA’s Momentum sponsorship program puts your company, products and services in direct, personal contact with corporate branding and marketing practitioners. In addition to 6 hours of direct access to 175 high level marketers, you are assured maximum exposure through highly-targeted e-mail, direct mail, advertising, social media and website linkage that will reach over 10,000 Chicago marketers.

PRE-EVENT Reach 10,000 Chicago marketers though our event campaign:

n integrated media channels

n website promotion

n direct mailing campaigns

n partner communications

n social media platforms

n print brochure

AT THE EVENT Engage with 175 high-level marketers in-person and face-to-face:

n Exhibit tables placed in break & reception area (2+hours)

n Interactive opportunities to engage the audience from the podium

POST EVENT Connect with 10,000 marketers again, and re-connect with attendees:

n Feature your message in our recap that goes out through all our media channels including email and social media

n Integrate your brand and pov in the “Playbook” which will give attendees secrets to implementing new tools no matter their size or budget.

n Connect with attendees after getting a detailed attendee list including full contact information and permission for one-email blast to the list

November 5, 2013Microsoft Technology Center





Sponsorship slots are limited and are sold on a first come, first served basis. Contact Michael Long, Chicago AMA Executive Director at [email protected] or by phone at 312-280-0449 to reserve your spot today!

Exhibit table only (12 slots ) $500 (additional attendees $75 per person)

Roundtable moderator (6 slots) (1 free attendee)

$1250 $1500 w/exhibit table (additional attendees $75 per person)

Introduce keynote speaker (2 slots) (1 free attendee) (2 free VIP Customer Tickets)


Distribute CRM related white paper on website and on conference website

$500 (sponsor/exhibitors only)

Coffee break sponsor $500 add on, sponsors, exhibitors only

Reception Sponsor(2 free attendees) (5 customer attendee tickets)


Dedicated email blast to 7,000 subscribers(2 free attendees) (3 VIP Customer Tickets to Pass out)

$1500 (sponsor/exhibitors only)

Dedicated social media activity promoting sponsor’s paper or link $500 (sponsor/exhibitors only)

VIP Customer Tickets $ 75 per ticket up to 5 5 for $300 10 for $500

Hosted Dinner- your choice of attendees + Chicago AMA President

Cost, plus $2000

Year Listing in Chicago AMA Digital Marketing Resource Directory

(one time offer)#1 SEO for Chicago Marketing

(25% off list price with $500 purchase or more) $75 Silver – $150 Gold – $225 Platinum (50% off with $1000 purchase or more) $50 Silver – $100 Gold – $150 Platinum (Free with $2,000 purchase or more)

RESERVATIONS: Be a Part of Momentum





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

Website Advertising

Main Website Horizontal Full Banner: 468 x 60 pixelsOne banner position. May rotate with up to 3 ads total.

Vertical Banner Ad:120 x 240 pixelsTwo banner positions. Rotates with up to 3 ads in each position.

Button Ad: 120 x 90 pixelsSix possible positions. Rotates with up to 3 ads in each position.

Square Ad: 250 x 250 pixelsPositions: on content pagesRotates with up to 3 ads in each position.

Horizontal Full Banner: 468 x 60 pixels

Vertical Banner Ad:

120 x 240 pixels

Button Ad: 120 x 90 pixels

Square Ad: 250 x 250 pixels

WA

Placement Location Cost (3, 6, 12 months)

Horizontal Top $300, $500, $1000

Horizontal Bottom $200, $300, $500

Vertical Navigation Pane all $300, $500, $1000 Pages Left or Right

Button Navigation Pane all $200, $300, $500 Pages Left or Right

Square Directory Pages $200, $300, $500

440 x 248 Slider with Text Directory Homepage $300, $500, $1000

50% discount if hyperlink links to listing to in the Chicago AMA Marketing Resource Directory





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

Newsletter/Email Advertisinge-Newsletters

Deliver your message directly to your audience!

Chicago AMA offers a variety of e-newsletters with broad and targeted positioning. Choose from a variety of pricing and distribution choices to fit your marketing plan and budget.

Whether marketers are interested in branding, B2B marketing, CRM or social media or anything in between, the Chicago AMA’s newsletters are on marketers must-read list.

8,000 Subscribers and growing

3 Newsletter OptionsAMAConnection – Bi-WeeklySIG Spotlight – QuarterlyMarketing Career Quarterly - Quarterly

HTML Price Top Banner (680 x 80) Yes $7502nd Position (450 x 60) Yes $500(450 x 130) Yes $750Skyscraper (120 x 240) Yes $250

EMAIL Blast to Subscriber List

One time use of subscriber list as a sponsored message to full subscriber list. Header indicat-ing this is a sponsored message will be provided for your creative team to incorporate into the message. This message will must come with both HTML and Text files. Content must be ap-proved by Chicago AMA. Chicago AMA will send to full subscriber list and provide a full click-through/open report within 7-10 business days after the message is sent. Only one sponsored message allowed quarterly. Cost is $2,000.

NEA

TOP BANNER(680 X 80 pixels)

SECOND POSITION(450 X 60 pixels) (450 X 130 pixels)

SKYSCRAPER(120 X 240 pixels)





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

Market Resource Directory

Chicago AMA’s new marketing directory service which is now available online to suppliers and vendors that serve the marketing industry including agencies, marketing communication products and services, web and digital design firms, promotional product suppliers, printers, and more…the Chicago AMA Marketing Resource Directory puts your company a mouse click or phone call away from marketers when they are looking to source vendors.

CategoriesAdvertising Agency Awards and Incentives Branding and Strategy Career Services Creative Services Data Management & CRM Digital Marketing Education & Training Marketing Consultants Marketing Research Marketing Software Printers & Direct Mail Video ProductionWeb Design

Why Advertise with Chicago AMA? – #1 SEO site for “Chicago Marketing” – 150 unique visitors monthly– 10 listing views per visitor

Visit the directory at: www.marketing-directory.org

Levels: Bronze - $49 Sliver - $99 Gold - $199 Platinum - $299Platinum listings get premium exposure by being listed on the homepage of the directory, logo expo¬sure, and video demos imbedded in the listing.

MRD





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE


“50 percent of IT spending outside of the IT budget goes through marketing departments.”

There isn’t a single customer touchpoint that isn’t impacted by technology. Our market-ers are spending big dollars on technology and they want to know more - they need insight, they need data, they need benchmarks and they need access to best practices. They want to make smarter technology decisions. Our marketers can help each other.

SUMMARY:

The Chicago AMA’s Marketing Technology Center of Excellence brings together professionals and skills that promote collaboration and best practice usage around marketing technology domains (Marketing Automation, Search, PPC, SEO, Social Media, Mobile, Analytics/Measurement, Project Management, CRM, Analytics/Big Data, CMS, etc.). The goal of the Marketing Technology Center of Excellence is to drive best-in-class insights and actionable business results for marketers and Chicago AMA members.

ROLES:

What are the roles of the Marketing Technology Center of Excellence (MTCoE)?

• Support The Chicago AMA membership will provide subject matter experts and peer-to-peer expertise for each domain.

• Guidance Technology partners and other domain experts will supply standards, methodologies, tools and knowledge repositories.

• Shared Learning Technology partners/Vendors will offer discounts on training and certifications, skill assessments, demos and other forums to encourage shared learning.

• Measurements including methodology, adoption, training, best practices and lessons

Want to Be an Innovator?

Chicago AMA is looking for marketing technology solution providers who wish to partake in the MTCoE. Solution providers must be deemed viable participants by the MTCoE Committee, contribute financially to the underwriting of the project, and contribute staff time and intellectual capital to the development of best practices.

Sponsors in “name” only - $1,000

Contributing sponsors with intellectual recognition - $2,500+

If you have interest in finding out more, please contact Michael Long, Chicago AMA Executive Director at [email protected] or at 312-280-0449.

MTCE





Shared Interest GroupsThe Chicago AMA Shared Interest Groups align along industry or marketing channel technologies. They hold two to five events a year, and provide sponsors a unique opportunity to strategically position their organization in the niche they serve. SIG sponsorship begins at $250 an event.

Consumer Packaged GoodsExploring the best practices that enable CPG marketers to inform marketing and media plans through shopper insights and tell the brand’s story through consumer engagement.

Financial ServicesBuilding a community of dynamic marketing practitioners that explore key issuers and share the latest thinking, trends and techniques in financial services marketing.

Healthcare MarketingProviding education and networking opportunities to share best practices and lessons learned in healthcare marketing, communications and planning.

Integrated Marketing & CommunicationsExploring IMC’s strategic blend of advertising, public relations and marketing tactics to grab customers attention and build a strong brand. Sharing methods to contract, analyze and measure customer-centric, data-driven marketing plans.

Market ResearchSharing the tools and methodologies enabling researchers to measure marketing effectiveness, tell a story from gathered data, and inform and improve marketing and business decisions.

Marketing Higher EducationCreating a community for marketing and communications professionals in the higher education industry to share ideas, information and practices.

Nonprofit MarketingCultivating a community of nonprofit marketing professionals; connecting, learning and collaborating on marketing strategy and tactics in the areas of fundraising, philanthropy and social advocacy.

Young Professionals/Up & ComersConnecting young marketing professionals with the right people and companies. Providing a forum to reach their full potential through marketing education and professional development.

SIG





Events

Website Advertising





List Rental

E

WA

SIG

LR

NEA

MRD

MTCE

Mailing List RentalOne Time Use – Must Use Independent Mailing House1,000 Names - $3002,000 Names - $500

Chicago AMA DemographicsWhen you sponsor or advertise with the AMA you reach:

• 1,100 members

• 8,000 email subscribers

• 4,000 Twitter followers

• 3,500 LinkedIn Group Members

• 6,000+ unique web visitors (Chicago AMA is #1 in SEO for “Chicago Marketing”

• 2,000+ Event Attendees Annually

Chicago AMA Members and Education Program Attendees report being:

• 50% are Director level or higher

• Over ¾ are Manager level or higher

• Over 25% make decisions about MarCom strategy and implementation

• Over 20% are responsible for branding for their companies

LR

“ I think the best part of being a ChicagoAMA sponsor is the exposure you get to some of the best marketing

talent the city has to offer. The sponsorship has allowed our team to help those marketers learn about our

passion for storytelling, and how we can help their marketing campaigns. Bottom line... we have new clients

today thanks to the sponsorship.“

Tony Gnau

Chicago Chapter, American Marketing...

Documents

Transcript of Chicago Chapter, American Marketing...