Brand Innovators Brand Week Chicago 05-2015

3www.Brand-Innovators.com

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.

Hello and ...Welcome to the first annual edition of Brand Innovators Brand Week in Chicago!

Chicago is home to some of the most iconic brands in America, including Allstate, Boeing, Crate & Barrel, Discover, Hillshire Brands, Kraft, McDonald’s, MillerCoors, Mondelez, Quaker Oats, Sears, United Airlines, Walgreens, and Wrigley, to name a few. In addition, over 30 Fortune 500 companies are based in the state of Illinois. Brand Innovators Brand Week in Chicago, May 4-8, 2015, will celebrate some of the world’s greatest brands — based in the greater Chicago area — and the consumers who love them.

We will look at how these brands consistently over deliver and build trust, loyalty, and long term relationships with their customers. Brand Innovators Brand Week will also examine how these leading brands are using technology — including social media, content marketing, mobile, digital video advertising, data and analytics, marketing automation, and E-commerce — to engage more closely with their consumers.

The following is our complete line up of events this week:

• Brand Innovators Mega-Trends at MillerCoors world headquarters (250 S. Wacker Drive) — Monday, May 4

• Brand Innovators ’40 Under 40′ Midwest Celebration at the MillerCoors Pub — Monday, May 4, at 4:00pm

• Brand Innovators Future of TV at Kraft Foods Group (401 N. Michigan Avenue) — Tuesday, May 5

• Brand Innovators Marketing to Women at Kraft Foods Group (401 N. Michigan Avenue) — Wednesday, May 6

• Brand Innovators Future of Consumer Experience and Retail at McDonald’s (414 N. Orleans Street) — Thursday, May 7

• Brand Innovators Mobile & Millennials at United Airlines (Willis Tower, 233 S. Wacker Drive) — Friday, May 8

Thank you to all of the members of the Brand Innovators community, our Advisory Board, and our sponsors for making our inaugural edition of Brand Innovators Brand Week in Chicago such a success. And, an extra special shout out to our partners at MillerCoors, Kraft, McDonald’s, and United Airlines for hosting us this week.

Enjoy the show and we look forward to seeing you, again, soon at our next event in Chicago!

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS .........................................AGENDA ................................................................................SPEAKERS ............................................................................40 UNDER 40 ......................................................................ADVISORY BOARD ..............................................................STRATEGIC ADVISORS ......................................................BRAND HOST PARTNERS ..................................................SPONSORS ..........................................................................

Brandon GutmanCo-Founder

Marc SternbergCo-Founder

Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Martina SuessProgram Director

Negeen AmuzegarMarketing Coordinator

Maria SekarProgram Director

Taylor CohenProgram Director

Parker Johnson Marketing Coordinator

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Agenda@ MILLERCOORS MONDAY, MAY 4, 2015

8:45 am Welcome Event Chair: Gannon Jones, Head of Brand Marketing, MillerCoors Host: Dilini Fernando, Digital Innovation & Marketing Manager, MillerCoors 9:00 am Digital 2015: Social, Content, and Data Moderator: Andrew Furman, VP Sales, Central and Western Regions, Outbrain. Panelists: Julia Fitzgerald, Chief Marketing Officer, Sylvan Learning; Adam Kmiec, Sr. Director, Mobile, Social & Content Marketing, Walgreens; Jake Lestan, Head of Brand Partnerships & New Product Communications, Discover Financial Services; 9:35 am Success Story – Sylvan Learning Julia Fitzgerald, Chief Marketing Officer, Sylvan Learning 9:55 am How To Be A Change Agent Moderator: Amish Tolia, Managing Director, Brand Innovators Labs Panelists: Carlos Faxas, Manager, eCommerce New Technology and Digital Concepts, United Airlines; Dilini Fernando, Digital Innovation & Marketing Manager, MillerCoors; Justin Reckamp, Social Media & Brand Development Manager, State Farm; Sage Wodarz, Associate Director, Content and Social Marketing, Kraft Foods Group10:25 am Networking Break10:35 am Fireside Chat Moderator: Kristin Hersant, VP Marketing, Livefyre Speakers: Bob Boyle, VP Client Engagement, Aisle Rocket Studios (ARS); Kashif Zaman, VP Interactive at Aisle Rocket Studios (ARS)10:50 am Keynote — Digital Trends 2015: The Evolution of Consumer Experiences Nathalie Krup, Global Consumer Insights Manager, Microsoft11:20 am Keynote — Unlocking The Power of Mobile with Omnichannel Audience Engagement Brian Kilmer, VP Sales, Central, NinthDecimal11:40 am Mobility and Emerging Media: What’s Next Moderator: Courtney Tabellione, RVP Sales, Central, xAd. Panelists: Jennifer Burns, Head of Trader Marketing Strategy, TD Ameritrade; Elly Deutch, Associate Director of Digital and Social Media, Garrett Popcorn Shops; Kasey Skala, Head of Digital and Social, Solo CupDana Strokovsky, Social Content Manager, Discover Financial Services; Matthew Tennant, Global Director of Social, Global Digital, McDonald’s12:15 pm Lunch 1:15 pm Keynote — Innovation and Trends at MillerCoors David Kroll, Vice President, Innovation, MillerCoors 1:45 pm Success Story — Miller Lite: Rediscovering Our Authenticity Lisa Rudman, Marketing Manager, Innovations & Incubation Brands, MillerCoors 2:20 pm Hispanic & Multicultural Marketing Daisy De La Cruz, Latino Strategies, Social Media Specialist, Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas; Isabel Rafferty, VP Sales, Adsmovil; Heather Ruiz, Manager, Marketing/Advertising, Verizon Wireless 2:30 pm Success Story Patty Morris, Marketing Director, Brand Content, State Farm 2:55 pm Macro Marketing Trends 2015 Moderator: Kathy Leake, Co-Founder & CEO, Qualia Media; Panelists: Patty Morris, Marketing Director, Brand Content, State Farm; Michael Sabbia, Senior Brand Manager, Global Gillette Strategy, P&G; Dana Shank, Associate Director, CRM Media & Monetization, Kraft Foods 3:30 pm Brand Innovators “40 Under 40″ Roundtable Moderator: Kristin Hersant, VP Marketing, Livefyre; Panelists: Karan Arora, Sr. Director, Global Marketing, Abbott; Iskra Dobreva, Social Media Strategist, Verizon Wireless; Amy Halford, Director, Digital Marketing, General Mills; Neil Shah, Senior Brand Manager, Cognac, Beam Suntory; Gayle Smilanich, Associate Director, KNA Media COE, Kellogg Company4:15 pm Brand Innovators 40 Under 40″ Awards Presentation4:30 pm Brand Innovators “40 Under 40″ Class of 2015 Celebration — Hosted by MillerCoors

7:30 am Breakfast and Registration


Agenda@ KRAFT FOODS TUESDAY, MAY 5, 2015


8:30 am Welcome Host: Sage Wodarz, Associate Director, Content and Social Marketing, Kraft Foods Group Co-Host: Ted Rubin, Social Media Strategist, Author of Return on Relationship, CMO, Brand Innovators Brandon Gutman, Co-Founder, Brand Innovators, Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators 9:00 am The Future of Television: TV 2.0 is Here to Stay Moderator: Ken Nelson, SVP Advertiser Services, Collective; Panelists: Brad Feinberg, Media Director, MillerCoors; Christy Ford, Senior Manager of Media Strategy, Walgreens; Brett Groom, SVP Content Integration & Activation, ConAgra; Chris Hackett, Senior Director, North America Media, Kellogg Company 9:40 am Keynote — Reach your Consumer using Dynamic Ad Insertion on Video on Demand Chris Pizzurro, Head of Product, Sales & Marketing, Canoe10:00 am Keynote Gian Fulgoni, Co-Founder and Chairman Emeritus, comScore10:25 am Cross Platform Media Measurement: The Media Buyers Dilemma Beth Ward, Assistant Vice President, Marketing, State Farm; Gian Fulgoni, Co-Founder and Chairman Emeritus, comScore10:50 am Networking Break11:10 am Keynote — Television’s Rebirth: The OTT Revolution Rob Aksman, Co-Founder & Chief Experience Officer, Brightline11:30 am Success Story — State Farm Neighborhood Sessions Patty Morris, Marketing Director, Brand Content, State Farm11:55 am Digital Video Explosion Moderator: Seraj S. Bharwani, Chief Analytics Officer, Visible Measures; Panelists: Brett Groom, SVP Content Integration & Activation, ConAgra; Amy Halford, Director, Digital Marketing, General Mills; Patty Morris, Marketing Director, Brand Content, State Farm12:30 pm Lunch 1:30 pm Keynote — Kellogg Company 2:00 pm Keynote — How to Market to YOUR Audience Seamlessly Across TV and Social Channels Michael Osofsky, Chief Innovation Officer, NetBase 2:25 pm Success Story — How Wix.com Created the Most Viewed Ad in the 2015 Super Bowl Eric Mason, Director, Strategic Marketing Communications, Wix.com 2:50 pm Networking Break 3:10 pm POV — Future of TV 2015: Cutters, Shavers, Cheaters, Nevers: How Xbox embraces & enhances the TV experience for all cord types Quinn Borsuk, VP, Xbox Solutions Specialist, Microsoft

3:40 pm Success Story — Tongal Parrish Snyder, EVP Global Accounts, Tongal 4:00 pm Keynote — The State of Programmatic TV in 2015 Jeremy Bloom, Regional Lead, Central/Midwest, TubeMogul 4:25 pm Keynote – Turtle Wax Sandy Kolkey, Chief Marketing Officer, Turtle Wax 5:00 pm Brand Innovators Cocktail Reception


Agenda

@ KRAFT FOODS WEDNESDAY, MAY 6, 2015


8:30 am Welcome Host: Sage Wodarz, Associate Director, Content and Social Marketing, Kraft Foods Group Co-Host: Ted Rubin, Social Media Strategist, Author of Return on Relationship, CMO, Brand Innovators Brandon Gutman, Co-Founder, Brand Innovators, Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators 9:00 am The $10 Trillion Gatekeeper: New Strategies for Connecting with Women in 2015 and Beyond Moderator: Christina Sullivan, Director, Productions & Network Development, Carusele; Panelists: Beth Rosen, Creative Director, Women Driving Excellence and Creative Director, ChicagonistaLive; Genevieve Savaiano, Associate Manager, PR & Social Media and Content Marketing, ConAgra Foods; MJ Tam, Editor of Chicagonista, Talk Show Co-Host of The ChicagonistaLIVE Show and Co-Founder, Women Driving; Alina Tylman, World Kitchen, Social Media Manager, World Kitchen 9:35 am Success Story Michael Osofsky, Chief Innovation Officer, Netbase 10:00 am Keynote 10:20 am Women on the Move: Employing New Targeting Strategies and Technologies to Reach the Millennial Mom Moderator: Emily Keith, VP of Sales, Qualia; Panelists: Liz Braun, Marketing Manager, Swingline, ACCO Brands; Trinh Le, Associate Director, Frozen Breakfast Marketing & Innovation, Kellogg Company 10:50 am Networking Break11:05 am Social and Influencer Marketing: Still a Crucial Strategy for Reaching Women Moderator: Christian Sullivan, Director, Productions & Network Development, Carusele; Panelists: Iskra Dobreva, Social Media Strategist, Verizon Wireless; Julia Rosinus, Senior Social Media Manager, Vosges Haut-Chocolat; Sage Wodarz, Associate Director, Content & Social Marketing, Kraft Foods11:35 am Success Story — Connecting with the Latina Shopper Isabel Rafferty, Vice President, Adsmovil11:50 am The New Storytelling Techniques: Content That Resonates with Her Moderator: Ritu Trevidi, Head of US Brand Marketing, Microsoft; Rebecca K. Erlich, Associate Director Media & Consumer Engagement, Kraft Foods; Julian Franklin, Associate Director, Consumer Engagement, Kraft Foods GroupKale Schnettler, Senior Associate Brand Manager, Kraft Foods Group; Sage Wodarz, Associate Director, Content and Social Marketing at Kraft Foods Group12:30 pm Lunch 1:30 pm Keynote — Ted Rubin, Acting CMO, Brand Innovators and author of Return on Relationship 2:00 pm Fireside Chat — Employee Advocacy Rises to the Top of the Funnel Moderator: Jim Larrison, President, Dynamic Signal 2:40 pm Keynote — L’Eggo My Eggo: The Relevance of Waffles in a Sharing Economy Trinh Le, Associate Director, Frozen Breakfast Marketing & Innovation, Kellogg Company 3:35 pm Networking Break 3:55 pm Keynote — What Makes a Compelling Story Eric Cohen, Executive Editor & CMO, Macaroni Kid 4:10 pm Success Story — Tongal Parrish Snyder, EVP Global Accounts, Tongal 4:30 pm Brand Innovators Labs 5:00 pm Brand Innovators Cocktail Reception


Agenda

@ MCDONALDS THURSDAY, MAY 7, 2015

1:00 pm - 2:00 pm Registration

2:00 pm Welcome Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators, and author of Return on Relationship

2:40 pm The Future of Media and the Consumer Experience Moderator: Collective; Panelists: Akash Pathak, Director of Digital Marketing, U.S. Digital, McDonald’s; Michael Sabbia, Senior Brand Manager, Global Gillette

2:50 pm Fireside Chat — How Addressable Audiences are Driving Better Brand Growth Beth Reilly, Senior Director, Head of Digital & Social Marketing, Barilla Group Debbie Wogan, Vice President, Sales, Catalina BuyerVision

3:15 pm Forging Consumer Connections with Mobile, Social, and Emerging Media Moderator: InMarket; Panelists: Jennifer Burns, Head of Trader Marketing Strategy, TD Ameritrade; Richard Goldsmith, Director, Digital & Social Media, Mike’s Hard Lemonade; Adam Kmiec, Sr. Director, Mobile, Social & Content Marketing, Walgreens; Jake Lestan, Brand Partnerships, Operations & Media Project Manager, Discover Financial Services

3:50 pm Keynote Jeff Caswell, Vice President & General Manager, Hillshire Farm, Aidell’s, Deli, Gallo and Regional Brands

4:15 pm Omni-Channel Retailing Strategies Dane Mathews, Director of Digital Merchandising & Engagement, Global Digital, McDonald’s Jeff Ulrich, Sr. Manager, Emerging Technology & Mobile Apps, United Airlines

5:00 pm Brand Innovators Cocktail Reception Hosted by McDonald’s


8:45 am Welcome Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chairperson: Carlos Faxas, Manager, eCommerce New Technology and Digital Concepts, United Airlines

9:00 am Marketing to Millennials: The X Factor Iskra Dobreva, Social Media Strategist, Verizon Wireless Julia Rosinus, Senior Social Media Manager, Vosges Haut-Chocolat

9:35 am Keynote — How to Develop a Content Marketing Strategy Using SnapChat KC Geen, Head of Global Social Media, Groupon

10:00 am Success Story — The Millennial Hispanic Opportunity Isabel Rafferty, Vice President, Adsmovil

10:15 am Tapping Into Mobile: Content, Commerce, and Data Moderator: Beau Davis, VP Strategic Accounts, Verve Mobile; Panelists: Patrick Feeney, Director of Mobile & Emerging Technology, Blue Cross Blue Shield; Lisa Jillson, Marketing Director, Allstate; Dana Strokovsky, Social Content Manager, Discover Financial Services

11:10 am POV — Mobil Gaming and Marketing to Millennials: What We’ve Learned Paul Chenier, Head of Brand Partnerships & Advertising, Americas, Rovio

11:25 am Keynote — Sandy Kolkey, Chief Marketing Officer, Turtle Wax

11:45 am Success Story — Blake Aber, Senior Analyst, Dstillery

12:00 pm How Millennials Shop: Exploring New Habits in Mobile, Commerce & Retail Moderator: Brandon Starkoff, VP Global, xAd; Panelists: Alissa Calomino, Social Media Strategist, Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas; Adam Kmiec, Sr. Director, Mobile, Social & Content Marketing, Walgreens

12:40 pm Lunch — Hosted by United Airlines

Agenda

@UNITED AIRLINES FRIDAY, MAY 8, 2015

7:30 a.m. Breakfast and Registration Hosted by United Airlines

16 Get Social: @Brand_Innovator #bisummit

Speakers

BLAKE ABER SENIOR ANALYST, DSTILLERY

RON AMRAM SENIOR MEDIA DIRECTOR, HEINEKEN USA

ROB AKSMAN CHIEF EXPERIENCE OFFICER AND CO-FOUNDER, BRIGHTLINE

SERAJ S. BHARWANI CHIEF ANALYTICS OFFICER, VISIBLE MEASURES @sbharwani

Blake Aber is Senior Analyst in the Dstillery analytics group, which develops research and metrics that drive revenue growth for brands. His role combines strategic client engagements, new media analytics and performance measurement techniques across industry verticals. Prior to joining Dstillery, Blake spent 4 years at American Express, most recently in the Global Risk Oversight division. Earlier, Blake worked at both JP Morgan and Standard & Poor’s. He has a Master of Sciences in Computer Science from New York University and a BS in Applied Physics from Columbia University’s Fu Foundation School of Engineering and Applied Science.

Ron Amram is the Senior Media Director at Heineken USA, leading all communications strategy and implementation across paid and earned media for some of the most social and followed brands in the category, including Dos Equis, Newcastle and Tecate, as well as the largest beer brand in the world, Heineken. Prior to his current role Ron spend 10 years working in the mobile industry. Most recently he was the Media Team lead at Sprint. managing all media efforts for their prepaid brands – Boost Mobile, Virgin Mobile and Assurance Wireless. Ron began on the agency side, at MEC, working up to Sr. Partner Communications Strategy on the AT&T Wireless/Cingular business.

Rob Aksman is the Chief Experience Officer and Co-Founder of BrightLine. Rob leads interactive TV advertising experience design and execution across every major cable, satellite, telco, and connected TV platform for clients including, The Home Depot, Unilever, American Express, L’Oréal USA, and GM. Under Rob’s leadership, Brightline has focused on what today’s viewers will do with a remote control when presented with the right opportunity to interact. Rob’s unique combination of creativity and deep knowledge has helped harness and shape digital TV technologies in ways not previously possible, crafting partnerships that have changed the way marketers, programmers, and consumers view television.

Seraj Bharwani is the Chief Analytics Officer, responsible for thought leadership and consumer insights on branded content and shareable media. Previously, Seraj served as Senior Vice President and Group Director at Digitas for more than 14 years. He joined the company as part of the founding team and led through an early growth phase, the IPO, and acquisition by Publicis Groupe (now Omnicom Publicis Group). Earlier Seraj was Director of Alliances at MIT Media Lab. Outside of work, he enjoys swimming and biking and does pro bono work for non-profit organizations. Seraj holds an MBA from MIT and a BS in computer science from the University of Illinois, Urbana-Champaign.


Speakers

JEREMY BLOOM MANAGING DIRECTOR, CENTRAL/MIDWEST, TUBEMOGUL @JeremyBloomHere

QUINN BORSUK VP, XBOX SOLUTIONS SPECIALIST, MICROSOFT

BOB BOYLE VP CLIENT ENGAGEMENT, AISLE ROCKET STUDIOS (ARS)

JENNIFER BURNS HEAD OF TRADER MARKETING STRATEGY, TD AMERITRADE @jenbenburns

Jeremy Bloom is the Managing Director, Central for TubeMogul. He was formerly a regional and national seller for Clear Channel Outdoor, opened-up the Midwest market for Thrillist Media Group and started the TubeMogul office, in Chicago, in 2010. Jeremy has built-out the regional team to 40+, here in River North, along with an office in downtown Minneapolis. He graduated with a B.S. in Advertising from the University of Illinois Urbana-Champaign. When he’s not praising programmatic (say it 10x), he spends his time with his wife (whom is also in the industry), daughter and dog living in Chicago while ideating on new fodder for his oxymoronic apparel company, KosherHam.com.

Quinn Borsuk, Xbox Solutions Specialist, is focused on connecting brands with highly-engaged audiences across Xbox and beyond. With 12+ years of multi-platform “TV” advertising experience, she’s held sales roles in Cable TV, Mobile, Video, and Connected TV – for Discovery, Viacom, Rhythm, YuMe, and now Xbox. Her passion for emerging technologies (and TV viewing) has kept her at the forefront of TV & Video advertising, where she has served brands such as Best Buy, MillerCoors, State Farm, and Gatorade. Based in Chicago, Quinn is a graduate of The University of Michigan, and is currently hunting for a 1974 Ford Bronco.

Jennifer Burns is responsible for developing multi-channel marketing plans across the customer lifecycle for TD Ameritrade’s most valuable target — active investors and traders. Jennifer combines 15 years of agency experience with brand strategy expertise. Previously, she led TD’s creative development of retail brand advertising, branch and client marketing and offline media strategy. At TD Ameritrade she has launched new brand positioning, drove a significant increase in new accounts with a younger (under-35) audience. Over her career she has helped create well-received campaigns for FedEx, E*TRADE, Bayer, Pfizer, ConAgra and Pennzoil.

Bob Boyle is VP Client Engagement at digital agency Aisle Rocket Studios (ARS). He joined the company in 2010 and he was an Interactive Account Director before being promoted to his current position in January. Bob has a varied background with digital brand and content marketing initiatives, having worked on integrated marketing and communications as well as digital planning and strategy for online consumer retail, B2B and the sports industry. Brands with which he’s collaborated include Sears, Kmart, Craftsman and Kenmore. Prior to seguing over to consumer retail Bob was Sports Information Director at the


Speakers

ALISSA CALOMINO SOCIAL MEDIA STRATEGIST, BLUE CROSS BLUE SHIELD @calomino

JEFF CASWELL VP & GENERAL MANAGER, HILLSHIRE FARM, AIDELL’S, DELI, GALLO AND REGIONAL BRANDS

PAUL CHENIER HEAD OF BRAND PARTNERSHIPS & ADVERTISING, AMERICAS, ROVIO

ERIC COHEN EXECUTIVE EDITOR AND CMO, MACARONI KID @macaronidad

Alissa Calomino manages strategy and tactical planning for Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas including all internal and external business owners. She supervises execution for campaigns and editorial planning for 10 Facebook pages, 6 Twitter handles and one LinkedIn account, each in a distinct yet complimentary style. Alissa provides integrated strategies to other parts of the business (Talent Acquisition, ESolutions, Email and Newsletters) consistent with their desired results, resources and bandwidth. Prior to joining Blue Cross in 2012 she was the Interactive Marketing Manager for the National Marine Manufacturer Association.

Jeff Caswell has led brands that people love: Hillshire Farms, Aidell’s, Sara Lee, Orville Redenbacher, Evian, Quaker and Cheerios. Jeff’s experience includes brand marketing, innovation, sales and social media in both the USA and Canada. He has been featured as a consumer marketing expert in Business Week, The Wall Street Journal, The National Post, Advertising Age, Marketing Magazine and Brandweek, and has been recognized with several marketing and innovation awards. Jeff has worked with high profile partners such as Serena Williams, John McEnroe, Ivan Lendl, Meredith Vieira and famed artist Romero as well as the US Open, NY Fashion Week and the South Beach Food Festival.

Paul Chenier is Head of Brand Partnerships and Advertising for the Americas at Rovio. In his role, Paul oversees all advertising efforts in North America and Latin America, and grows Rovio’s direct sales team. He joined Rovio from IGN and AskMen, where he worked for 8 years, serving most recently as vice president of national brand sales.

Eric Cohen is one of three founders of Macaroni Kid LLC, hyper-local weekly e-newsletters published in dozens of communities from Manhattan to San Diego (and beyond) that focus on kids and family events. An experienced sales and marketing executive with an extensive start-up and management background, Eric serves as the Chief Marketing Officer and Executive Editor for the company. When he’s not working Eric is busy being a climber, crossfit junkie and chief Dad.


Speakers

DAISY DE LA CRUZ LATINO STRATEGIES, SOCIAL MEDIA SPECIALIST, BLUE CROSS BLUE SHIELD

BEAU DAVIS VP STRATEGIC ACCOUNTS, VERVE MOBILE

ELLY DEUTCH ASSOCIATE DIRECTOR OF DIGITAL AND SOCIAL MEDIA, GARRETT POPCORN SHOPS @deutchE

ISKRA DOBREVA SOCIAL MEDIA STRATEGIST, VERIZON WIRELESS @IskraDobreva

Daisy De La Cruz joined the Blue Cross and Blue Shield social media team early in 2012, to help acculturate our Latino social-presence and give this demographic a real sense connection (pun intended). As a former business owner of a multicultural firm, Daisy’s experience in working with and alongside the Latino community and its ever growing entrepreneurs brings day-to-day value to our message and strategy.

Beau Davis is a seasoned advertising executive, with a depth of mobile and agency experience that belies his youth (and 5th grade sense of humor). As vice president of strategic partnerships and midwest sales at Verve, Beau Davis is responsible for fostering key relationships with accounts and providing counsel to brands seeking to leverage location-based mobile media to drive foot traffic and prove sales. Before joining Verve, Beau was the midwest director for Greystripe Inc. (acquired by Conversant in April 2011). Beau was a founding member of Publicis Groupe’s Phonevalley USA operations. And at Starcom Worldwide, he worked on brands, including Oracle, ESPN, Jim Beam, Hallmark and Allstate.

As a leader in the digital, social and mobile landscape, Elly Deutch provides her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to help grow your business. Over the last 7 years, Elly has created, executed, and managed social media communities for over 350 companies, athletes and brands. In her current role at Garrett Popcorn Shops, Elly oversees all digital marketing and social media efforts for the brand worldwide. Elly worked as a digital strategist for global and national brands such as Campbells, Unilever, Kraft, Mars, Motorola, and Nestle at Weber Shandwick.

As Vice President, Integrated Marketing Communications, Toys“R”Us, U.S., Amy Avitabile is responsible for developing and implementing a strategic marketing communications plan for the company’s portfolio of brands, including Toys“R”Us, Babies“R”Us and FAO Schwarz. In addition to marketing Amy oversees digital marketing and brand experience, customer relationship management and loyalty programs. Prior to joining the company, she spent 19 years at Lord & Taylor and with parent company Hudson Bay Company as SVP Marketing. Amy has a BA from the Fashion Institute of Technology and an MBA from Fordham University.


Speakers

Brad Feinberg serves as the Group Media Director for Miller Coors, overseeing the entire US National Media Business for brands such as MGD 64, Miller High Life, and Keystone Light. Also in this role, Brad leads media for Tenth & Blake (MillerCoors subsidiary Craft and Imports Company) including brands such as Blue Moon, Leinenkugel’s, and Peroni. At MillerCoors, Brad has led Blue Moon’s national TV launch, the follow-up the awarding winning 1-second Super Bowl ad for Miller High Life, and the multimedia launch for Keith Stone – the new face of Keystone Light. Previously he served as Director of Media Planning & Partnerships for Discovery Channel and Science Channel.

Patrick Feeney manages projects and initiatives that support mobile marketing programs for Blue Cross Blue Shield of Illinois, including: native mobile applications, responsive mobile websites, mobile messaging campaigns and other emerging capabilities. Patrick provides guidance and oversight to BCBSIL with regards to customer facing mobile and emerging technologies by identifying opportunities to apply new approaches to ongoing projects, starting new emerging technology projects and initiatives to meet BCBSIL challenges and piloting emerging technology within the enterprise to show the actual effect solutions have on our target audiences.

Carlos Faxas is responsible for identifying new technology and building concepts that can be leveraged to create new digital experiences at United Airlines. While in the eCommerce group at United, he has focused on location intelligence, increasing mobile engagement, and building a better mobile app experience. He believes that the convergence of the digital world and the physical world is one of the most exciting opportunities to create new experiences for customers and employees alike. Prior to his current role, he held positions in eCommerce Quality Assurance at Continental Airlines and Customer Experience at United.

Rebecca Erlich is Associate Director, Media & Consumer Engagement, at Kraft Foods. Prior to joining Kraft in 2013, Rebeccas spent nine years at Spark Communications, most recently as Senior Vice President and Media Director. Before that she spent eight years as a Media Supervisor and Media Associate at the Starcom MediaVest Group. Rebecca is a graduate of the University of Michigan.

REBECCA K. ERLICH ASSOCIATE DIRECTOR MEDIA & CONSUMER ENGAGEMENT, KRAFT FOODS @RPKErlich

CARLOS FAXAS NEW TECHNOLOGY AND DIGITAL CONCEPTS, UNITED AIRLINES @CarlosFaxas

PATRICK FEENEY DIRECTOR OF MOBILE & EMERGING TECHNOLOGY, BLUE CROSS BLUE SHIELD

BRAD FEINBERG GROUP MEDIA DIRECTOR, MILLERCOORS @bwfeinberg


Speakers

A marketing executive with extensive experience in the Consumer Packaged Goods, Sports, and Entertainment industries, Julian Franklin is Associate Director of Consumer Engagement for Kraft Foods Group. Julian has extensive experience developing and managing industry-leading integrated marketing campaigns. Since joining Kraft in 2007 he’s served as Senior Consumer Promotions Manager and Shopper Marketing Lead for Sobeys and Target. Prior to Kraft, Julian was National Sponsorship and Promotions Manager for Weston Bakeries. At Thornley Fallis Communications, he was brand liaison for clients including Nike and Molson. Earlier, Julian served as Promotions Manager for the Toronto Blue Jays.

Sylvan Learning’s Chief Marketing Officer, Julia Fitzgerald has been focused on repositioning Sylvan from a heritage tutoring brand, to a premier education brand. Fitzgerald has implemented digital marketing platforms and integrated campaigns to attract new customers on national and local levels. Using social, mobile, and local tactics, Fitzgerald is driving the brand through coordinated off-line and online retail strategies in a competitive market. A mom herself, Fitzgerald has more than 20 years of experience marketing to moms and families. Previously, Fitzgerald was CMO and Chief Digital Engagement Officer at Sears Holdings Company for the multibillion Fitness and Toys businesses.

Christy Ford is Senior Manager of Media Strategy at Walgreens, overseeing cross-channel media strategy and activation of significant budgets across diverse marketing initiatives. She joined Walgreens in 2010. Prior to that, Christy was a Media Supervisor at Starcom Worldwide, exercising expertise in digital and broadcast planning, agency management and operations, budget management, as well as media measurement and performance auditing. Over the coures of her career, Christy has had extensive agency and client-side experience working with brands including Kellogg, Crayola, Heinz, Pearle Vision and Oracle, across retail and tech.

Dilini Fernando is a manager of Digital Marketing & Media at MillerCoors. In her role she collaborates with channel and customer teams to leverage digital innovation to drive the business forward. Dilini also leads the Digital Incubator Fund that supports the exploration of the next-level, right-time marketing. Dilini joined MillerCoors in 2011 on the Miller Lite brand team focusing on festival activation, social media, and integrated partnerships. Prior to MillerCoors, Dilini spent several years in media entrepreneurship launching the largest band rehearsal facility in New England, an affiliate record label, and artist management company.

DILINI FERNANDO DIGITAL INNOVATION & MARKETING MANAGER, MILLERCOORS @dailydil

JULIA FITZGERALD CHIEF MARKETING OFFICER, SYLVAN LEARNING

CHRISTY FORD SENIOR MANAGER, MEDIA STRATEGY, WALGREENS

JULIAN FRANKLIN ASSOCIATE DIRECTOR, CONSUMER ENGAGEMENT, KRAFT FOODS GROUP @JulesFranklin5


Speakers

Gian Fulgoni is Co-Founder and Executive Chairman Emeritus of comScore Inc., and serves on the Board of Directors. Previously Mr. Fulgoni served as Executive Chairman from the company’s founding in 1999 until March 2014. Gian is a popular speaker at conferences worldwide and has appeared frequently on ABC News, Bloomberg TV, CBS News, CNBC, CNN, FOX Business News, NBC News and the PBS Nightly Business Report.

GIAN FULGONI CO-FOUNDER AND EXECUTIVE CHAIRMAN EMERITUS, COMSCORE INC.

ANDREW FURMAN VP SALES, CENTRAL AND WESTERN REGIONS, OUTBRAIN @AHFurman

KC GEEN HEAD OF GLOBAL SOCIAL MEDIA, GROUPON @KCGeen

RICHARD GOLDSMITH DIRECTOR, DIGITAL & SOCIAL, MIKE’S HARD LEMONADE @richqb

Andrew Furman serves as Vice President of Sales at Outbrain. As the largest, content discovery platform in the world, Outbrain helps people discover the most interesting, relevant and trusted content by powering personalized recommendations across a network of premium publishers such as CNN, Wall Street Journal, and ESPN. Andrew consults brands, agencies, and publishes on how to successfully execute digital content marketing strategies and initiatives. His 15 + years of management experience includes 6 years at FOX in NY and Chicago. Andrew has a BA from the Indiana University School of Business and an MBA from Baruch Zicklin School of Business in NY.

KC Geen is Senior Manager of Social Media at GrubHub Inc., a leading online and mobile food-ordering company. At GrubHub, KC oversees integrated social media marketing. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing and social care programs for the past eight years. Prior to GrubHub, KC was global social media marketing manager at Abercrombie & Kent, a luxury travel company, and held a variety of social media roles at various agencies. In addition to all things social, KC has extensive experience in integrated marketing and crisis and reputation management.

Richard Goldsmith is a digital communications professional with extensive leadership experience in mobile strategy and development, social media, technology, consumer products, campaign development, SEO, content development and curation and social media measurement. He is currently the Director of Digital and Social Media for Mike’s Hard Lemonade and writes the FoxBYO liquor column for Fox News, covering spirits, beer, and related topics. His career includes 2 years as Director of Social Media and Mobile Platforms for R/GA. Also, he was previously Manager of Social Media and Mobile for Sears.


Speakers

Suzan Graves is a Senior Analyst for Kraft Foods. She joined the company in 1995, and went on to focus on the Oscar Mayer brands. Prior to Kraft, Suzan was the Communication Coordinator at the Wisconsin Bankers Association Financial Institution Products Corporation (WBA FIPCO). Suzan has a Masters of Science in Resources Management from the University of Wisconsin-Madison, and a BS in Education from Drake University.

SUZAN GRAVES SENIOR ANALYST, KRAFT FOODS

BRETT GROOM SVP CONTENT INTEGRATION & ACTIVATION, CONAGRA FOODS

BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman

AMY HALFORD DIRECTOR, OWNED MEDIA, GENERAL MILLS

As VP Content Integration & Activation at ConAgra Foods, Brett Groom synchronizes ConAgra messaging to consumers through paid, earned and owned channels, driving integrated marketing and COE for consumer activation channels for ConAgra brands. These channels include Media, Digital (sites, search and eCRM), Social, PR, Consumer Promotions, Experiental, FSI’s, and Multicultural Marketing. Brett also oversees Sponsorship and Licensing. Earlier, he was Chief Digital Officer at W.B. Doner Advertising with clients including Mazda, US Cellular, Expedia.com, Bush’s Beans and Minute Maid. As VP of Global Client Services for Young & Rubicam he focused on Team Microsoft.

As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

Amy Halford is the Director of Owned Media at General Mills responsible for delivering a world class experience across the company’s food publishing digital platforms including bettycrocker.com, pillsbury.com, tablespoon.com, quericavida.com and boxtopsforeducation.com. These food platforms combined put General Mills among the top 5 digital food publishers in the U.S. Amy and her team develop content, user experience, and digital marketing strategies that drive audience development and engagement amongst high value consumers resulting in revenue lifts for General Mills’ brands.


As VP Marketing for Livefyre, Kristin Hersant helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. Livefyre works with over 600 global brands to help integrate social content into websites, mobile apps and advertising campaigns, including American Idol, CBS, Conde Nast, NASCAR, FOX, Sony PlayStation, Unilever and Universal Music Group. Most recently, Hersant served as vice president of marketing for Echo, and her career spans key corporate marketing, marketing communications and creative services positions at StrongMail, Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine.

Speakers

KRISTIN HERSANT KRISTIN HERSANT, VP MARKETING, LIVEFYRE @kristinhersant

LISA JILLSON MARKETING DIRECTOR, INTEGRATED MARKETING COMMUNICATIONS, ALLSTATE INSURANCE COMPANY

GANNON JONES HEAD OF BRAND MARKETING, MILLERCOORS LLC @gannon_jones

EMILY KEITH VICE PRESIDENT, SALES, QUALIA @EmilyJaneKeith

Lisa Jillson leads marketing strategy at Allstate, working on multiple programs/product lines including Innovation/New Products Communication, Corporate Advocacy, Catastrophe Communications, Brand Identity & Image Management, Digital, Mobile and Social Marketing, Event Management, Sponsorship, Promotions and Public Relations. Prior to joining Allstate in 2005 she was SVP at Ogilvy and Mather and also held management positions at Upshot and Leo Burnett, working on accounts including Coca Cola, Dove Face and Body, Kimberly Clark, Sears, Procter & Gamble and Jim Beam.

Emily Keith has 12 years of interactive advertising experience and is currently leads sales for Qualia (formerly Local Response), a leader in Intent Targeting and one of the fastest-growing new media companies in the adtech space. Top marketers leverage Qualia to reach consumers who are expressing intent over social media and beyond. Emily is responsible for building a first-class sales team, developing strategic advertiser partnerships and driving revenue. In her 8+ years at ValueClick Media (now Conversant), Emily launched the Vertical Strategies division, AdRx Media, and Moms Media and Modern Living Media. As Director, Emily built a world-class vertical sales team, developed go-to-market strategies and drove tens of millions in incremental revenue.

Gannon Jones oversees brand marketing for MillerCoors $8B portfolio of iconic brands including Miller Lite, Coors Light, Miller High Life and others. Throughout his career, Gannon has consistently transformed brands to accelerate their growth. Prior to this role, he was CMO of Pepsico’s Global Nutrition Group, where he led marketing for a $12B global nutrition portfolio, including the iconic Quaker and Tropicana brands. Before that, he led a $6B portfolio of brands at Frito Lay including Lay’s, Ruffles, SunChips, Rold Gold & Baked, and was responsible for leading the company’s efforts to drive growth by elevating its portfolio via health & wellness and sustainability initiatives. Prior to joining Frito-Lay in 2006, Gannon spent 12 years at Kraft Foods.

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Speakers

Brian Kilmer is the VP of Central Region Sales for NinthDecimal, where he started in January 2014. He started working exclusively in the mobile advertising space at Yahoo! In 2008, where he led all mobile advertising efforts for the Central Region. While at Yahoo!, he worked with advertisers on their initial mobile advertising efforts across all major vertical categories. After Yahoo!, Brian worked WHERE Ads / PayPal Media Network, focusing on the mobile–location space and best ways for marketers to leverage both location data and purchase data. Prior to his work in mobile advertising, Brian worked at The Weather Channel and Scripps Networks on both the television and digital platforms.

A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he was at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consume and corporate communications. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.

Sandy Kolkey has spent the past 31 years in marketing communications on both the agency and client sides. He has domestic and global experience, B2B and B2C, and has worked across packaged goods, health care, pharmaceuticals, financial services, sports, quick service restaurants, Aerospace and media. As EVP Brand Agency Lead at Leo Burnett he ran global Feminine Care for Procter & Gamble (leading the agency’s development of the Clio-winning and Super Bowl “Like a Girl” program). He served as President, NY, for DraftFCB, and worked with brands including Kellogg’s, McDonald’s, Boeing, Dow Chemical Blue Cross Blue Shield of Florida, Diner’s Club, MoneyGram and The Chicago Cubs.

David Kroll provides executive US marketing leadership for SAB Miller & Molson Coors joint venture ($7.2B). He leads portfolio transformation with direct functional accountability for strategic pipeline development, innovation qualification/implementation, commercial analytics, and consumer insights. David’s 20+ year career of steering provocative branding strategies includes a stint at Dyson, as Vice President of the company’s $750m US/Mexico region, and four years at beauty company Alberto Culver, working his way up to General Manager of the Australia/New Zealand/Asia markets. Prior to that he was Senior Director of Confections at The Wm. Wrigley Jr. Company,

BRIAN KILMER VP SALES, CENTRAL, NINTHDECIMAL @btkilmer

ADAM KMIEC SR. DIRECTOR, MOBILE, SOCIAL & CONTENT MARKETING, WALGREENS @adamkmiec

SANDY KOLKEY CHIEF MARKETING OFFICER, TURTLE WAX, INC.

DAVID KROLL VICE PRESIDENT, INNOVATION, MILLERCOORS


Speakers

NATHALIE KRUP GLOBAL CONSUMER INSIGHTS, MICROSOFT ADVERTISING @nathaliekrup

JIM LARRISON PRESIDENT, DYNAMIC SIGNAL @jlarrison

TRINH LE ASSOCIATE DIRECTOR, FROZEN BREAKFAST MARKETING & INNOVATION, KELLOGG COMPANY @tnle1

KATHY LEAKE CO-FOUNDER & CEO, QUALIA MEDIA @LeakeKathy

Passionate about technology and what drives consumer behavior, Nathalie Krup, Global Consumer Insights at Microsoft Advertising is responsible for working with key global customers to deliver consumer-centric insights that drive marketing strategies. Nathalie brings 10+ years’ experience in market insights and strategic consultation having developed and future-proofed strategies for companies such as Disney, Verizon, Sony and MetLife among others. Nathalie holds two Masters’ Degrees in Digital Economics and Global Media from the London School of Economics and the University of Southern California, Annenberg School.

As Co-Founder & General Manager at Dynamic Signal, Jim Larrison oversees direction, product innovation and market strategy for a global provider of SaaS-based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim drives new businesses and markets, while guiding product innovation and customer success. Prior to founding Dynamic Signal, Jim was an early founding member of a handful of successful start-ups. Jim was the CRO at Adify, which was acquired by Cox Enterprises for over $350MM in 2008. Prior to Adify, Jim played a leadership role, most recently as EVP Corporate Development, at comScore. Jim is an influential movie fanatic, local politico, blogger, and photographer.

As CEO and Co-Founder of Qualia, a pioneer of intent targeting, Kathy and her team are building the company to empower brand marketers with the ability to respond to real-time consumer intent. Under her leadership, the company has achieved a 2,153 % growth rate in 3 years. Prior to joining Qualia, Kathy was a Founder and Chief Revenue Officer at Media6Degrees (now Dstillery), a Social Targeting company. At Dstillery, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Dstillery to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years.

As Associate Director, Frozen Breakfast Marketing and Innovation at the Kellogg Company, Trinh Le leads the marketing strategy, brand development, innovation plans and integrated communications for Eggo and Special K Breakfast Sandwiches. In this role she led the re-launch of the iconic L’Eggo my Eggo campaign as well as the introduction of Eggo Breakfast Sandwiches, resulting in penetration and share growth within the competitive Frozen Breakfast category. Prior to her current role, Trinh led Global Brand Strategy for the Kellogg’s Masterbrand. Trinh joined Kellogg Company in 2006 as a Brand Manager . She worked at Kraft Foods prior to joining Kellogg.


Speakers

JAKE LESTAN HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER FINANCIAL SERVICE @jlestan

ERIC MASON DIRECTOR, STRATEGIC MARKETING COMMUNICATIONS, WIX.COM @wigdawg

DANE MATHEWS DIRECTOR OF DIGITAL MERCHANDISING & ENGAGEMENT, GLOBAL DIGITAL, MCDONALD’S CORPORATION @MathewsDaneK

PATTY MORRIS DIRECTOR, BRAND CONTENT, STATE FARM

Jake Lestan leads branded content & emerging advertising platform development for Discover Card, spanning digital, video, linear formats and interactive marketing. This includes collaboration and management of agency partners such as Aegis Media, StoryLab, The Martin Agency and MCD and integration with media properties such as NBCU, BuzzFeed and The Huffington Post. Within Discover, Jake is the Chairman of the Young Professionals employee business resource group, in which capacity he is responsible for advocating for the Millennial population.

Eric Mason leads US content and user-driven pr/communications and marketing strategies for WIX.com. Prior to WIX, Eric founded and led WigDawg Communications helping hundreds of SMB’s and entrepreneurs get their brands “Off The Leash”. From 2000-2007, Mason was the creative brand force behind the Anita Borg Institute for Women and Technology shaping it into a leading representative body for female technologists and scientific thought leaders. Mason’s diverse career involves brand initiatives ranging from open source robotics to large-scale international collaborations to sustainable agriculture and product branding.

Dane Mathews has a track record of proven success in leading break-through innovation across cross-functional teams to deliver results in any business environment. He is currently Director of Digital Merchandising and Engagement for Global Digital at McDonald’s Corporation. Prior to joining McDonald’s he spent five years at Target, most recently as Manager of Digital Marketing. Earlier in his career, Dane served as Assistant Director of Marketing for Harrah’s Entertainment. Dane received his MBA in Strategy & Marketing from the University of Michigan Stephen M. Ross School of Business, and has a BS in Electrical and Computer Engineering from Carnegie Mellon University.

Patty Morris is the Director of Brand Content at State Farm®. She oversees Brand Development, as well as Creative Strategy & Development in content and storytelling across multiple channels including broadcast, digital, mobile and social. With a strong passion for the brand’s evolution, Patty has led successful creative platforms like Discount Double Check®, Born to Assist ®, and most recently, State Farm Neighborhood Sessions®. She’s mined innovative partnerships with A-list brands including Saturday Night Live, Jordan and Turner Broadcasting and continues to push the contemporization and relevance of State Farm in today’s culture.


Michael Osofsky co-founded NetBase 10 years ago and worked closely with Coca Cola, Procter & Gamble and Kraft Foods to pivot NetBase into the leading Social Analytics company it has become today. Michael has done work with Food, Beverage, Retail, Technology, Consumer and Sport companies and knows who ‘gets’ social. He loves to blend things using his favorite Vitamix blender and lives in San Francisco.

Speakers

Ken Nelson is SVP, Brand Insights Group at Collective. In that role, Ken is responsible for leading the BIG team, which focuses on providing agency and advertising executives effective business strategies and solutions. Ken brings nearly 15 years of experience in digital advertising with him to Collective. Prior to joining, Ken served as Vice President of Business Development for Exponential’s platform services, providing audience insights and modeling services direct to advertisers, senior agency executives, and agency trading desks. He was also responsible for cross-divisional media sales across Exponential’s media divisions. Before Exponential, Ken was on the founding team of Brilig (a digital data co-op), acquired in 2012 by Merkle.

Industry recognized media veteran with 23 years of experience driving brand growth through strategic media solutions. In his current role, Chris Osner-Hackett oversees the Kellogg North America paid media team responsible for increasing the effectiveness of Kellogg’s $450MM media investment. Chris has won numerous awards including a 2005 Gold Effie for Soup at Hand during his three years at Campbell Soup Company. Chris also held leadership positions at The Scotts Miracle-Gro Company and Wendy’s.

Akash Pathak is Director of Digital Marketing, U.S. Digital, at McDonald’s. An established thought-leader, problem-solver and innovative thinker with over 12 years of successful digital marketing experience for top brands, Akash started his McDonald’s journey after several years at AbbVie/Abbott Labs, building a U.S. digital marketing team and capabilities. Akash has extensive experience in building brands online, social media marketing, customer acquisition, ecommerce, managing digital/mobile/social platforms and digital CRM. HE started his digital marketing career at Accenture in NYC. I moved back to Chicago in 2003 to work at Digitas and DraftFCB.

KEN NELSON VP, BRAND INSIGHTS GROUP, COLLECTIVE @woanelie

CHRIS OSNER-HACKETT SENIOR DIRECTOR, NORTH AMERICA MEDIA, KELLOGG COMPANY @COsner_Hackett

MICHAEL OSOFSKY CHIEF INNOVATION OFFICER AND CO-FOUNDER, NETBASE @mosofsky

AKASH PATHAK DIRECTOR OF DIGITAL MARKETING, U.S. DIGITAL, MCDONALD’S @apathak


Speakers

Isabel Rafferty is the Vice President of sales and marketing for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies. She is responsible for shaping Adsmovil’s mobile sales strategy and driving revenue growth through her sales team across the nation. Isabel has been a part of Adsmovil since its inception and has successfully built the company from pre-revenue to its current standing as a leading mobile ad network in the Hispanic marketplace. Before joining Adsmovil, Isabel was Digital Director at Impremedia.

CHRIS PIZZURRO HEAD OF PRODUCT, SALES & MARKETING, CANOE VENTURES @chrispizzurro

ISABEL RAFFERTY VP SALES, ADSMOVIL

JUSTIN RECKAMP SOCIAL MEDIA & BRAND DEVELOPMENT MANAGER, STATE FARM @jdreckamp

BETH REILLY SENIOR DIRECTOR, HEAD OF DIGITAL & SOCIAL MARKETING, BARILLA GROUP

Chris Pizzurro has more than 25 years of experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Product, Sales & Marketing at Canoe, an advertising technology company focused on delivering dynamically inserted advertising to national TV network programs available on cable operators’ VOD platforms. Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in planning, selling and packaging of TV Everywhere advertising. Before Leap, Pizzurro spent 13 years at Turner Broadcasting.

Justin Reckamp is the Manager of Social Media and Brand Development at State Farm. He oversees the Social Media strategy and content development, as well as the application of the brand across the enterprise. Justin strives to build a social brand presence in which consumers will invest their time and build an emotional connection. Strategic oversight of the social personalities @CliffPaul and @JakeStateFarm have created relevant extensions of campaigns to personify and contemporize the brand. He is integrally involved in creative and integrated platforms including State Farm Neighborhood Sessions and the NBA-related efforts.

As Senior Director of Digital and Social Marketing for the Americas at Barilla Group, Beth Reilly leads a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google.


TED RUBIN ACTING CMO, BRAND INNOVATORS, SOCIAL STRATEGIST, AUTHOR @TedRubin

JULIA ROSINUS SENIOR SOCIAL MEDIA MANAGER, VOSGES HAUT-CHOCOLAT

Speakers

HEATHER RUIZ MANAGER, MARKETING/ADVERTISING, VERIZON WIRELESS @heatherruiz44

LISA RUDMAN MARKETING MANAGER, INNOVATION BRANDS, MILLERCOORS @LRudman

Julia Rosinus is the Senior Manager of Social Media at Vosges Haut-Chocolat (Vosges). She is responsible for the strategic planning and execution of all social media and influencer programs. In addition to managing the Vosges social channels, she is also the brand copywriter for all marketing materials and product packaging. Prior to Vosges, Rosinus was the Social Media Manager at Marketing Werks – an experiential agency based in Chicago. She was the agency lead for strategizing, planning and executing social media campaigns for all clients and business development. Major clients were: Verizon, Hostess Brands and Walgreens.

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January 2015.

Lisa Rudman is a Marketing Manager of Innovation Brands at MillerCoors. In her role she leads both the in-market activation as well as future product development for multiple new brands. Lisa joined MillerCoors in 2011 as part of the new product innovations team where she worked on the development and successful launch of Redd’s Apple Ale. Following that she played a critical role on the Miller Lite team, transitioning all aspects of the brand to its original look. She spent several years in corporate finance before her transition to brand management. Lisa earned her MBA from the Kellogg School of Management at Northwestern and her BS from the University of Illinois at Urbana Champaign.

Multicultural Marketing professional Heather Ruiz brings a distinguished background including proven successes in Integrated Marketing programs for Verizon Wireless. Heather is responsible for the development and execution of complex integrated marketing programs supporting the General Market and Multicultural consumer (and business) segments. Heather collaborates with internal teams and vendor partners to produce marketing/advertising programs and strategies that span digital, social, print, TV, online video, radio, event and sponsorships. Prior to joining Verizon in 2006 she was Marketing Manager/Associate Director at Brightstar.


KASEY SKALA HEAD OF DIGITAL AND SOCIAL, SOLO CUP @kmskala

KALE SCHNETTLER SENIOR ASSOCIATE BRAND MANAGER, KRAFT FOODS GROUP

DANA SHANK ASSOCIATE DIRECTOR, CRM MEDIA & MONETIZATION, KRAFT FOODS @andersdil

NEIL SHAH SENIOR BRAND MANAGER, COGNAC, BEAM SUNTORY @BrandonGutman

Kale Schnettler is Senior Associate Brand Manager, Kraft Foods Group, focusing on Maxwell House and Yuban. Kale joined Kraft as an Assistant Brand Manager in 2011, upon graduating the University of Pennsylvania’s Wharton School, where he earned a Bachelor of Science in Economics; Strategic Management and Marketing.

Neil Shah manages the Courvoisier Cognac brand at Beam Suntory. Neil joined the company in 2012, and has also held marketing roles on Skinnygirl Cocktails and Jim Beam Bourbon. Prior to that, he spent 7 years at SC Johnson managing iconic household brands including Windex, Pledge, and Glade. Neil began his career as an engineer at Ford Motor Company, and later managed an analytics team at Grey advertising. Neil hails from the motor city and holds a BS in Mechanical Engineering from the University of Michigan, an MBA from the Kellogg School of Management at Northwestern, and he also attended the Berklee College of Music.

Dana Shank is the Associate Director for Kraft Foods Group. In this position, Shank oversees new models for publisher monetization across Kraft North America CRM assets, acquisition efforts, and publisher operations. Her track record shows her talent for creating solutions that meet strategic business needs, and she is an expert in emerging media and diverse backgrounds across clients and all media, including digital. Prior to joining Kraft, Dana was VP and Media Director at Digitas, and ealier was Media Director for Starcom Mediavest Group. Dana holds a B.S. in Business Marketing from the University of Notre Dame.

With a no-nonsense, business-driven approach to digital marketing, Kasey Skala is currently the head of social marketing for Dart Container Corporation’s SOLO Cup brand. Prior to his current role, Skala lead digital marketing for Great Clips, the world’s largest salon brand. He’s also held marketing positions with U.S. Bank and Wells Fargo. In his spare time, he likes to boast about his third-grade mile-run record and his claim to being a world-class Wheel of Fortune player..

Speakers


Speakers

PARRISH SNYDER EVP GLOBAL ACCOUNTS, TONGAL

GAYLE SMILANICH ASSOCIATE DIRECTOR, KNA MEDIA COE, KELLOGG COMPANY

As the Global Vice President at xAd, Brandon Starkoff is responsible for building strategic partnerships with brands and agencies worldwide. Brandon spent 15 years at SMG where he helped build their global platform and capabilities, led the Mobile COE and worked with mobile brands such as BlackBerry and Sprint.

BRANDON STARKOFF VP MOBILE, XAD@bstarkoff

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

Gayle Smilanich is Associate Director of KNA Media COE at the Kellogg Company, based in Michigan. She joined Kellogg in 2010 and held positions including Senior Manager of North American Media and Senior Manager of Global Media Operations. Prior to Kellogg Gayle was a Media Planning Supervisor and Senior Media Planner at Starcom, where she handled strategic planning and stewardship of media budgets in the $200MM-$1BN range for accounts such as General Motors and Chevrolet. She got her start as a Media Planner at Doner, where she worked with brands including May Company Department Stores, Six Flags Amusement Parks and Mazda Automotive.

Parrish Snyder is EVP, Global Accounts for Tongal, a social content development platform that helps global businesses connect with global creativity. Founded in 2008, Tongal turned the creative development process on its head by making it social and crowd-sourcing talent. Prior to joining Tongal in 2013 he was VP of Global Sales & Marketing and VP of Corporate Development at enterprise firm MRI Software. Before that he served as VP of Sales Operations and Director of Client Solutions for private jet company XOJET.


Speakers

COURTNEY TABELLIONE REGIONAL VP SALES, XAD

CHRISTIAN SULLIVAN DIRECTOR, PRODUCTIONS & NETWORK DEVELOPMENT, CARUSELE

JON SUAREZ-DAVIS VP, GLOBAL MEDIA & DIGITAL STRATEGY, KELLOGG COMPANY

DANA STROKOVSKY SOCIAL CONTENT MANAGER, DISCOVER FINANCIAL SERVICES @D_Stro

Dana Strokovsky sets the strategic direction and leads the execution of Discover’s social media presence on owned channels, including, but not limited to, Facebook, Twitter, LinkedIn, and Google+. She is responsible for managing the agency relationship, overseeing all content in addition to distinguishing roles and responsibilities. Strokovsky facilitates communications among internal business partners, translating specific objectives while funneling defined lines of business into one overall social strategy for Discover Card.

Jon Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment. Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels.

Courtney Tabellione is RVP Sales for xAd. She is a brand marketing champion who has always focused on a consumer first approach. She challenges the status quo to think differently and push her industry forward. A constant student, she began her career with learning the foundation of marketing during her time at UPSHOT and DDB. She’s taken this agency experience and used it to evolve her career to the publisher/platform side at BusinessWeek, AOL, Tapjoy and now xAd. Courtney is a Chicago resident, mother of two and tries to stay active doing triathlons. This all makes her a master juggler.

In her role as Director of Productions and Network Development at Carusele, Christian Sullivan is working with a veteran team of social media practitioners to create a new media company focused on the problem of delivering organic consumer engagement across social media channels. Christian leverages lean startup principles to deliver high-value, “Organish” content with predictable reach, engagement and content delivery. Prior to her current startup role, Christian was Director of Promotions at Carusele parent Ignite Social Media. Ealier in her career she handled social media and new business development at Crossroads Public Relations.


David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

DAVID TEICHER EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORS@aerocles

Speakers

JIM TOBIN PRESIDENT, IGNITE SOCIAL MEDIA @jtobin

MATTHEW TENNANT GLOBAL DIRECTOR OF SOCIAL, MCDONALD’S @matthewtennant

MICHAEL TIFFANY CO-FOUNDER AND CEO, WHITE OPS

Matthew Tennant is a highly skilled marketing professional, currently serving as the Global Director of Social at McDonald’s. Before McDonald’s, Matthew enhanced the customer experience working at Microsoft, by building their Customer Insight Center, which lead social for multiple Microsoft products. Matthew’s ability to evolve with the ever-changing social media ecosystem led him to launch the first-ever Global Digital Brand Hub at McDonald’s headquarters in Chicago. With the newly built hub and a growing team of employees connecting with and listening to customers, Matthew’s visionary leadership is not only industry leading but it is helping transforming McDonald’s global digital vision.

Michael Tiffany is the co-founder and CEO of White Ops, a security company founded in 2013 to break the profit models of cybercriminals. Previously, he was the co-founder of Mission Assurance Corporation, a pioneer in space-based computing that is now a part of Recursion Ventures. He is also a Technical Fellow of Critical Assets Labs, a DARPA-funded cyber-security research lab. Tiffany speaks regularly on the subject of advertising fraud and has headlined conferences held by the Interactive Advertising Bureau and the Association of National Advertisers. He has been quoted in The New York Times and the Wall Street Journal, AdExchanger, Advertising Age and Adweek.

Jim Tobin is President of Ignite Social Media, the Original Social Media Agency™, one of the leading social media marketing firms in the nation. He’s also the author of the 2008 book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing,” and the 2014 book “Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook World.” In his role at Ignite Social Media, Jim has helped develop and execute social media marketing programs for some of the world’s best brands, including Microsoft, Chrysler, ConAgra Foods, Sterling Jewelers (Kay Jewelers and Jared the Galleria of Jewelry), Samsung and many more.


RITU TRIVEDI HEAD OF US BRAND MARKETING, MICROSOFT @ritikam

JEFF ULRICH SENIOR MANAGER, EMERGING TECHNOLOGY & MOBILE APPS, UNITED AIRLINES

BETH WARD ASSISTANT VICE PRESIDENT, MARKETING, STATE FARM INSURANCE

Amish Tolia is Co-Founder and Chief of Strategy of Pear™ as well as Co-Founder & Board Member of Brand Innovators Labs. Since starting his first business in his dorm room at Indiana University with $200, Amish has raised millions of dollars in venture financing from leading VC firms, partnered with hundreds of global brands, guided Pear through acquisition (in 2012) and has been featured in Forbes, The Wall Street Journal, Fast Company, TechCrunch, The Chicago Tribune and more.

AMISH TOLIA CO-FOUNDER AND CHIEF OF STRATEGY, PEAR @AmishTolia

Speakers

Ritu Trivedi initiated her foray into the media world in Bombay, India. Once her passion for this career was established, she moved continents to learn about the academics of advertising. Ritu attained her Masters degree in Media Administration from the Newhouse School of Public Communications. Ritu has worked for some of the top agencies in the last 15years – Ogilvy, Universal McCann Interactive, OMD, DraftFCB, Mindshare and Mediavest. Her brand responsibilities have spanned IBM, American Express, Coca-Cola, Johnson & Johnson, Microsoft, General Electric, AOL, Lowe’s Home Improvement, Sprint and Hond. At Mediavest she led digital investment for the entire agency with media giants such as Microsoft, Google, Twitter, and AOL.

Jeff Ulrich is the Senior Manager of Emerging Technology and Mobile Apps at United Airlines. A creative, techno-savvy exec, Jeff has deep experience with Mobile Applications, Project Management, Customer Self-Service and Operations technologies. At United, he’s developed and expanded the eCommerce channel through mobile while delivering innovative customer service enhancements to meet business-focused goals.

As Assistant Vice President of Marketing at State Farm Insurance, Beth Ward oversee the development and execution of national marketing communications, including mass media, digital media, and one-to-one communications. Beth’s responsibilities include oversight of State Farm’s messaging, creative and alignment of channel selection to ensure the most effective communications. Beth has her MBA from the University of Illinois at Urbana-Champaign College of Business, and received a BA in Telecommunications at Indiana University, Bloomington.


Speakers

KASHIF ZAMAN VP, INTERACTIVE, AISLE ROCKET

SAGE WODARZ ASSOCIATE DIRECTOR, CONTENT AND SOCIAL MARKETING, KRAFT FOODS GROUP

DEBBIE WOGAN VICE PRESIDENT, SALES, CATALINA BUYERVISION

In her capacity as Associate Director, Content and Social Marketing for the Kraft Foods Group, Sage Wodarz defines content strategy and identifies content partners for Kraft brands looking to create, curate and distribute branded content. She joined Kraft in 2009, handling social media, and went on to lead brand activation of all-Kraft owned media network across all Kraft business units as Senior Manager, CRM Digital Marketing, for the company. Prior to joining Kraft, Sage was VP, Senior Manager Marketing HSBC Card & Retail Services.She has a B.A. in Sociology from Bucknell University and an M.S.in Integrated Marketing Communications from Northwestern University.

Debbie Wogan, Vice President, Sales, Catalina BuyerVision, works daily with Fortune 500 brands to develop highly-customized and integrated marketing and advertising campaigns that help them meet their digital marketing goals. As part of Catalina, Debbie leverages Catalina’s database of the largest shopper purchase history in the world to help retailers and consumer package goods brands reach their target audience and measure sales impact.Wogan is a strong voice in the marketing community speaking at leading industry conferences such as CES and various social media events.

Kashif Zaman’s thought leadership fuels the engine of innovation at Aisle Rocket Studios. As a marketer of brands and architect of digital experiences, he’s the mastermind behind our idea of Marketecture. Under Kashif’s guidance, our digital team has registered a number of success stories for Craftsman, Sears, Kenmore, Amana and Whirlpool, among others. Armed with an MBA in Marketing, Kashif has manned nearly every role — creative director, technical architect, web analyst, project manager — in his 15-year career, many of these simultaneously. Prior to joining Aisle Rocket Studios, Kashif led the agency team serving Nestlé brands including Lean Cuisine and Stouffer’s.

RANKING REPORTOver the last two years, we've surveyed more than 3,500 Millennial

consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking

report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.

MOOSYLVANIA PRESENTS

THE 2015 MILLENNIAL STUDY

FOR MORE INFORMATION, CONTACT:

NORTY COHEN, FOUNDER/CEO MOOSYLVANIA314-644-7901 • [email protected]


40 Under 40 Midwest

BRAND INNOVATORS PRESENTS 40 WHO ARE SHAKING UP

THE MARKETING MIX

• Karan Arora, Senior Director, Global Marketing, Abbott• Britt Beck, Innovation Architect, Harley-Davidson Motor Company• Charlotte Blank, Buick Retail Advertising, General Motors• Brad Boron, Director of Digital Communications, Chicago White Sox• Jennifer Burns, Head of Trader Marketing Strategy, TD Ameritrade• Jorge Cabrera, Promotions Manager, Bridgestone• Jon Dick, Marketing Director, Trunk Club• Iskra Dobreva, Social Media Strategist, Verizon• Tim McEnery, Founder, Cooper’s Hawk Winery and Restaurants• Nora Esposito, Director of Online Marketing, Bath and Body Works• Lisa Foley, Director Brand Marketing, Crate & Barrel• Carlos Faxas, Manager, eCommerce New Technology and Digital

Concepts, United Airlines• Georgina Flores, VP Integrated Marketing Communications, Allstate• Lisa Foley, Director Brand Marketing, Crate & Barrel• Lauren Fritts, Director, Global Marketing, PepsiCo-Gatorade


40 Under 40 Midwest

• Sanjiv Gajiwala, Vice President, Marketing, Mike’s Hard Lemonade• Brian Gelb, Brand Manager, Kraft Foods Group• Kelly Georgetti, Director, Brand Activation - Vodkas and Skinnygirl

Cocktails, Beam Suntory• Amy Halford, Director, Digital Marketing and Media, General Mills• Gina Hardy, Marketing Director, Propel, PepsiCo• Kathleen Judge, Director, eMarketing, Orbitz• Scott Kelly, U.S. Advertising Manager, Ford Motor Company• Adam Kmiec, Sr. Director, Mobile, Social And Content Marketing,

Walgreens• Jonathan Lee, Brand Communications Manager, BP• Jake Lestan, Brand Partnerships, Operations + Media Project Manager,

Discover• Tim McEnery, Founder, Cooper’s Hawk Winery and Restaurants• Allison MacGregor, Director, Brand Strategy + Marketing, Riddell• Dan Marks, Chief Marketing Officer, Sears Holding Corporation• Alex Nelson, Director – Digital, Brand & Advertising, GE Transportation• Justin Reckamp, Social Media and Brand Development Manager, State

Farm• Michael Sabbia, Sr. Brand Manager, Global Gillette Strategy, Procter &

Gamble• Elizabeth Schultz, Director - Strategy & Innovation, Hyatt Gold

Passport, Hyatt Hotels Corporation• Jill Seibert Abbott, VP Marketing, Bucketfeet• Neil Shah, Senior Brand Manager - Cognac, Beam Suntory• Kasey Skala, Head of Digital and Social, Solo Cup• Gayle Smilanich, Associate Director, KNA Media, Kellogg• Matthew Tennant, Global Director of Social - Global Brand Hub,

McDonald’s Corporation• Joshua Wexelbaum,Senior Manager, Digital Marketing, MillerCoors• Ethelbert Williams, Global Director, Brand Experience & Customer

Engagement, Kimberly-Clark• Sage Wodarz, Associate Director, Content and Social Marketing, Kraft

Foods Group• Valerie Zanchettin, Senior Brand Manager, Johnsonville Sausage


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY

GEOFF COLONGROUP MARKETING MANAGER, EMERGING MEDIA, MICROSOFT


Advisory Board

NICOLE FRALEYAVP DIGITAL MARKETING, VICTORIA’S SECRET

ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES


Advisory Board

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

MICHAEL MASVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA


Advisory Board

JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO


Strategic Advisors

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin

BRIAN SOLISAUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP@BrianSolis

NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA@NortyCohen


MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Crispin Hard Cider Company, and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete againstAnheuser-Busch InBev. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company. @millercoors

Brand Host Partners

Kraft Foods Group is one of the largest food and beverage companies in North America with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, they are on a mission to be the best food and beverage company in North America. They have a deep portfolio of beloved food & beverage brands in the beverage, cheese, refrigerated meals and grocery categories. Their products can be found in the pantries and refrigerators of virtually every household in the United States and Canada. They expect to be well-positioned over the long term to deliver steady, reliable growth with a strong focus on cash flow to fund a highly competitive dividend and reinvestment in our people, innovation and brand-building. @KraftFoods


Brand Host Partners

McDonald’s is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. McDonald’s is the world’s leading global foodservice retailer with more than 34,000 locations serving approximately 69 million customers in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. McDonald’s & our franchisees employ 1.8 million people worldwide. @McDonalds

United Airlines, a subsidiary of United Continental Holdings, is an American airline that transports people and cargo. @UnitedAirlines


Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp

Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele

Title Sponsors

Adsmovil, a Cisneros Interactive company, it has pioneered the way brands and content owners interact with the Hispanic audience via their most valuable communication source, their mobile devices. Adsmovil has developed advertising mobile campaigns, mobile web sites and provide mobile solutions that enhance the interaction between brands across the Americas, using innovative digital platforms and the ‘sabor Hispanic’ that make our message delivery effective. We combine our expertise in wireless technology, marketing and media, to tailor our services and solutions to satisfy our clients’ needs. @Adsmovil

Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. @Dstillery


Title Sponsors

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre


Title Sponsors

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact.

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com. See your brand’s social movement in real-time with NetBase LIVE Pulse™. @Netbase

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain


Title Sponsors

Verve is the pioneering leader in location-based mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has been leading the way in location-based mobile advertising since 2005 and has offices in New York City, Washington D.C., Chicago, Los Angeles, San Francisco, Atlanta, Dallas, Detroit, and San Diego. @vervemobile

xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month. @xadinc

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc


Premiere Sponsors

Canoe is an advertising technology company dedicated to providing software and services to national television programming networks. The company is focused on delivering dynamically inserted advertising into national TV network programs available on cable operators’ VOD platforms. Canoe was founded by Bright House Networks, Comcast, Cox, and Time Warner Cable, and has offices in Denver, CO, and New York City.

BrightLine is the industry leading provider of rich media advertising on television. The company provides advertisers, agencies and content distributors with best in class TV advertising products that combine the best of TV and digital. BrightLine’s proprietary User Experience Television™ (UXTV™) product suite is turn key and built to achieve maximum reach and scale. The products have the proven ability to effectively reach and connect brands with converged TV and Digital consumers, consistently delivering the top results in overall consumer engagement and ad performance across all video advertising channels.

Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @collectivesays

Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.

®


Using proprietary fingerprinting and tagging technologies, the iSpot platform surfaces TV spots and industry insights, as they happen. Brands, agencies and TV networks can leverage the iSpot analytics products to gain an unprecedented view into what ads are running, on what networks and how much is being spent across an entire industry and at scale. Anyone can watch ads in HD and explore actors, songs, products and offers they see on television with options to rate, share and comment on what they find. @ispottv

inMarket runs the world’s largest mobile shopper marketing platform, and has built the world’s largest network of beacon-enhanced shopping apps. By reaching the #1 buying demographic — often referred to as the “lost generation” — inMarket’s unique model delivers engagement when it matters most and dramatically lifts branded purchases. Clients such as Coca-Cola, Kraft, Levi’s, Nestlé, and Procter & Gamble have launched hundreds of in store campaigns with inMarket. M2M beacon-capable apps include CheckPoints, Epicurious, Key Ring Rewards, List Ease, and more.

Premiere Sponsors

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo

NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. Follow us on Twitter at @NinthDecimal.


Premiere Sponsors

Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click”

OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot’s platform turns owned and earned content into native advertising that drive positive business outcomes. Big data machine learning is applied to place native ads with the highest efficacy across all web traffic sources, and then makes use of viewer behavior data for re-targeting sequencing to optimize the content-to-conversion funnel. OneSpot has been running content ad campaigns in private preview since March 2012. Clients have represented B2B, B2C, and CPG companies. The system will shortly support other channels, including: mobile, Facebook, Twitter, LinkedIn and AdWords/AdSense. @OneSpot

Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. pearup.com

Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time. Rovio has launched numerous chart-topping games for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars, Angry Birds Star Wars II and Angry Birds GO!


Premiere Sponsors

Storyful is an online publishing platform for news stories which combines journalistic skills, curation technology and an online community to turn social media noise into streams of relevant news. The business gathers the most valuable content from social media platforms such as Twitter, YouTube and Facebook and delivers it to global news organisations though its StoryfulPro product. Storyful has developed curation partnerships with a number of established global media brands. 36 Real time stories challenge the old rules of news. They don’t fit neat categories. They refuse distinctions between professional and amateur. Language is tight. Less is always more. They believe every story starts with a single voice. There is no such thing as a scoop, just a story before its inflection point. Storyful’s golden rule is there is ALWAYS someone closer to the story. @Storyful

By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency which means our customers know exactly which sites their ads are running on, how their ads are performing, if the ads are actually being seen and who is watching. @tubemogul

MSLGROUP is the Publicis Groupe’s strategic communications and engagement company. Our business is helping our clients to creatively engage with their audiences 24/7. We do this across a wide range of speciality practice areas, which broadly speaking we group into 10 key cluster areas: Consumer, Corporate and Brand Citizenship, Digital Media, Employee Practice, Events & Experiential, Financial Communications, Healthcare, Public Affairs, Reputation Management & Corporate Communications and Technology.

Brand Innovators Brand Week Chicago 05-2015

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Transcript of Brand Innovators Brand Week Chicago 05-2015