MONTHLYMOVEREPORTTen Topics Moving Ideas

September 2016

THE LOVIE AWARDS

Cheil Worldwide Tops Lovie Awards Winners. Cheil Germany was named Lovie Agency of the Year and also won two Golds, one Silver and three People’s Lovie Awards. Its VR campaigns for Samsung #BeFearless http://bit.ly/1Yb5QLIAnd The Future http://bit.ly/2e3rNyT were awarded.

And Cheil London picked up two Golds and two People’s Lovies for its Re:Shakespeare collaboration with Samsung and the Royal Shakespeare Company http://bit.ly/2dfVSrf

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FACEBOOK AT WORK

Facebook will launch the new collaborative and professional platform “Facebook at work”.

They have been working on it around two years and have 450 companies already on board.

The first stage will be a free trial for companies of any size and then it will have a cost.

Learn more: http://bit.ly/1PisTAN

SPECTACLES Snap Inc. creators of the popular social media app Snapchat, has launched the first video recording sunglasses called “Spectacles”.The glasses can record circular video in 10-second bursts and plays full-screen on any device in any orientation. This video is uploaded automatically to Snapchat via Bluetooth or Wi-Fi. The specs will be available on a limited basis in the U.S. and will cost $130.

Learn more: http://bit.ly/2dI2gLs

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GOOGLE ALLO

Google launch a new messaging app “Google Allo” for IOS and Android this month.The app combines the best of Google's predictive and search superpowers along with an all-new personal assistant feature, which surfaces answers to questions and makes suggestions directly within your chat window. Allo can also intelligently suggest responses to text and photo messages through a feature called Smart Reply. It seems very promising!

Learn More: http://bit.ly/2cDBXC0

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TRENDS FOR DIGITAL TRANSFORMATION IN 2017

①Adaptability is more vital to success than ever.②Growing importance of the user experience.③Innovation must happen rapidly.④Embrace the remote workforce.⑤The advent of augmented reality (AR) and virtual reality (VR).⑥Application program interfaces (API).⑦Big data and analytics.⑧Digital transformation is driven by the Internet of Things.⑨Smart machines and artificial intelligence (AI) are taking off in a big way.⑩Destroying silos.

Learn more: http://bit.ly/2du0vjx

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PLATZI

Platzi is an online learning startup created in Colombia and supported by YC, the world's most powerful start-up incubator, investor of Airbnb, Dropbox and Reddit. The difference with other platforms are real time free classes focus on programming, design and marketing taught by industry experts and leaders. Platzi has 280,000 registered users, with a completion rate of their courses of 70% (the industry standard is between 10 – 20%) and is recognized as one of the most successful startup in Latam.

Start Learning: http://bit.ly/2d6Y1Yw

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POKÉMON GO

One of the most compelling stories of recent months has been Pokémon Go, an augmented reality game for mobile phones that has become a global phenomenon.

Ipsos Connect defined the game as an exceptional example of where great creative, strong “brand purpose” and human aspirations come together and looks back on the experience, and pulls out some thoughts on what we can all learn from its success.

Learn it here: http://bit.ly/2dT0lFb

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GO PLACES

Heineken returns with another memorable recruitment campaign through a virtual experience based on the Enneagram model, that gives you a personal profile which must be sent along with your resume when you applying on Heineken's LinkedIn page.The experience vary according the country and the story behind has been based by the real adventures of Heineken employees.

Learn more: http://bit.ly/2d0SYY8

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EMOTIONAL CAMPAIGN AGAINST LONELINESS This is a short film by the Society of St. Vincent de Paul and the agency CLM BBDO that appeals to volunteer to continue the fight against loneliness, scourge of our hyper-connected society.

“With the development of technology, robotics and social networks, we could believe that the population has never been connected, and so that loneliness would be to store in the history books...” This the issue that The SSVP Invites to reflect with this campaign.

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CREATIVITY TOP

This is the top 20 of the most viewed campaigns at Creativity Online during September.

Enjoy! http://bit.ly/1eDvFgv

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MONTHLYMOVEREPORTTen Topics Moving Ideas

September 2016ana.cuenca@cheil.com