Chcpr
17
On offer today • Brief presentation on social media • A workshop game to plan communications • Discussion: what might this mean for your organisation
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Presentation at conference for PR and communications staff in housing associations, Cardiff March 17 2008.
Transcript of Chcpr
On offer today
• Brief presentation on social media
• A workshop game to plan communications
• Discussion: what might this mean for your organisation
Choosing and using technology
ConsumeInformation
Createand communicate
Collaboratewith others
in order to ....
Using many tools
It used to be simple ...
Web pages provided information
Email plus attachmentsprovide info, communication and collaboration
Forums enabled discussion - but might not be used
But the old way has problems Too many web sites to visit Difficult to organise emails and attachments Only organisations have a site and a “voice”
Now Web 2.0 offers
Personal publishing (blogs) Easy to create and edit web sites (wikis) Publish and share photos, video (Flickr, YouTube) Lots of new ways to share and collaborate
People are talking outside the usual channels
The difference: DIY, share...Create your ownPages are piecesFree servicesFeeds
Many places
Fundraising
Feeds
Profile
Shared photos andbookmarks
http://beth.typepad.com/beths_blog/
Organisations using Web 2.0
More emphasis on how we can help you with a range of services from many sources
Plus a voice for individuals on the site
New-style local sites
Groups - BuzzNewsEventsResourcesPersonal space
People become the content
People can create information and discussion tools - free
Feed reader
Email/Web group
Free collaboration toolsGoogle docs forshared editing
Free publishing toolsBlog Wiki
Pictures from Flickr
Feed from blog
Set up in Facebook - free
You can change gradually Use free tools to offer new services Go where people are gathering online Use a mix of media
However - this will mean changes in culture
Shifts of control Members doing things for themselves Organisations becoming by-passed if they don’t
change
... change power relationships
Playing this through Invent a scenario
Where is this - organisation, locality What are the main challenges Who are you aiming to help - and why
Develop a plan Choose from card set 15 point budget
Tell the story of what happens
Drew Mackie [email protected]. David Wilcox [email protected]. http://www.usefulgames.co.uk. http://socialmedia.wikispaces.com
Scenario
Method Cards Character Profiles Character Stories
Programme Development
Designing the programme Sub-group 1 what is itlike for characters
Sub-group 2 what is itlike for programme
Pro
gra
mm
e C
hallenges
Chara
cter Ch
alle
nges
Discussion
Assessing results
Plan
Skip the storytelling
in a short session, and dis-
cuss challenges likely to
raise, first things to try
Who and why
The scenario may be invented
in the room as a whole with
the facilitator, or groups may
invent scenarios and present
to each other as challenges.
(Note: words in capitals denote a crisis or opportunity card)
Now Year 1 Year 2 Year 3 Year3+
Drops into the settlement to check emails. Looking for more gigs. Trawl-ing local pubs
He hears about a multi-media project and a band member gets some multi-media training and learns about mix-ing video and audio discs
Got some advice from small business online about developing list of gigs
Still using community access
Sets up a website to promote his band, he's hiring equipment i.e. lights and backdrops. Doing part time work via job search online. Gets his girl friend pregnant
MUGGED!
He gets mugged one night after a gig. He loses his guitar
He has to hire his equipment. His girl friend has given him a choice - it's her and the baby or gigging - so he de-cides he needs to concentrate on seri-ous job search
He secures some work in a warehouse but needs to use a computer
He takes advantage of the e-learning and wireless networks to improve his skills.
Continues to work in the warehouse earning some decent money and do-ing the odd gig
Now he has access at home he starts uploading his tracks online and starts to get more work as a result. Jackson and his mate, using their combined skills, produce a music video through digital television
Character Development Storyline
Dig
ital C
hallenge G
am
e
Name:! Jackson (1)! Age: Not Given!
Location:! Barton Hill, Bristol
Workshop: Bristol Digital Challenge Group! Location: Barton Hill Community Centre, Bristol! Date:
Scenario Focus - who and why
Methods
Stories
http://www.designingforcivilsociety.org
http://socialmedia.wikispaces.com
http://www.usefulgames.co.uk
David Wilcox
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