Charting the Course for Online Video

Drew Engelson – PBS InteractiveBob Minai – PBS Interactive

Silvia Lovato – PBS InteractiveMarty Roberts – thePlatform

Agenda

• Introductions (Drew)• Where are we today? (Drew – 5 min)• General Audience update (Bob – 15 min)• PBS KIDS GO! Broadband (Silvia – 10 min)• Enabling content discovery

(Marty – 15 min)• Questions? (15 min)

Showcase 2007 Promise

• PBS will license an online video platform. • Create accounts for stations and producers that

provide full access to content and functionality.• Develop workflows to support distributing content

online – locally and nationally.• Create templated online video players for use by

stations & producers (if they choose).• Continued collaboration – within PBS and across

the system.

Online VideoThe Road Ahead

Bob Minai, Product ManagerPBS Interactive

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We’re well on our way…Negotiated CDN Rates

thePlatform Agreement

Player Design & Implementation

Station Trial

Integration with News & Public Affairs Player

Distribution/Syndication

Establishing a common platform

thePlatform provides a common and scalable solution for managing and publishing our video online– Maximum flexibility to create custom broadband players– Support for full episodes and short-form clips– Individual accounts for stations & producers– Integration of social media features– Integrated underwriting/sponsorship– Built-in metrics to track user activity

The News & Public Affairs PlayerPBS working closely with the FRONTLINE and Newshour

development teams to align our video strategies– PBS Player building on the capabilities of News & Public Affairs Player – We’ve learned a lot from Frontline’s experimentation and

collaboration with stations and producers

The News & Public Affairs Player will be integrated with PBS’ video infrastructure/back-end– No impact to stations currently using player– Common platform will streamline the management of video across

multiple players

Creating compelling video experiencesPBS is engaging with industry-leading design firms to

create and implement a suite of new video experiences

ABC affiliate CBS.com

ABC.com (national)

Time Warner Cable

ABC.com (national)

fancastABC.com

ABC.com (national)

TED.com

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Everyone benefits

Station Benefits Producer Benefits• Distribute national content locally through a common video player• Customize and brand the video player for a truly local experience• Generate and manage play lists to ensure the most topical content• Analyze metrics and trends for instant feedback on performance

• Extend reach to new and broader audiences• Increase cross-promotional traffic with links back to program sites

• Generate additional underwriting from increased audience• Simplified content collection, aligning online with broadcast

Let’s Get CreativeStation Trial • Beginning rollout in the Fall• Option to leverage PBS player

template or develop your own• National content made available

locally, beginning with public affairs content

• Option to integrate national and local content

• Collaborative process that all stations can learn from

Stations looking to get creative with new player designs.

Contact Kristin Calhoun or visit PBS Interactive’s booth.

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Video Distribution & SyndicationRamping up efforts to distribute & syndicate across platforms

– Partners: iTunes, Amazon, Netflix, BitTorrent, Vuze, Vudu, Joost– Dozens more partnerships on the horizon

Program Goals – Learn about what works, what doesn’t work– Enable greater reach of public television programming– Generate new revenue streams

Opening up opportunities to enable stations to participate– Pilot launched a couple months ago with 5 stations– Interested stations and producers should contact John Suydam