Charlie liu -impression for online sharing
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Rev PA1 1Rev PA1 1
MWC 2011 ImpressionCharlie Liu CTO, Sony Ericsson (China)
Mobile Monday, March, 2011
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Android! … Owning Barcelona 2011!
• Almost all Smartphones & Tablets announced at MWC run Android!
• Dual core, Dual screen, Dual SIM, 3D display, 3D rec., 2G devices all available on Android!
• Android devices come in a wide range: – processors from 400MHz up to Dual 1GHz processors
– RAM memory from 256MB up to 1GB
– Expanding the Smartphone playfield from 3G to 2G reaching new lowest price points and full access to market place.
the user experience is very fragmented!
• Google announced:
– 150K apps available, 350K activations/day, 170 handsets available from 27 vendors in 69 countries at 169 carriers
With the wealth of all new devices announced being Android and some inspired “ Google Marketing “ it could be argued that MWC 2011 nearly became the first Android Phone show.
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Rev PA1 3
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Rev PA1 4
The smartphone market is growing…
Source : MDA / SEMC internal estimate
Smartphone: running Open OS=OS with open APIs permitting the user to install and run native applications
Billion Euro
2008 2009 2010 2011 2012 2013
67
45
90-100
30-40
+35-50%growth
Smartphones
Feature andbasic phones
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Rev PA1 5
Technology RaceCompetition in HW and SW
2009 2010 2011
1.61.5 2.0 2.1 2.2Gingerbread Ice Cream
Honeycomb J-xxx
600MHz 1GHz Dual 1GHz Dual 1.2+GHz
Android
Processor
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Technology• Speed & Processing power the key words for 2011
– Dual-core is becoming a qualifier for “super-phones” and tablets • Samsung Galaxy S II, LG Optimus 3D, Motrola Atrix, plus the Honeycomb tablets
– Higher density of RAM memory• Samsung Galaxy S II, Motorola Atrix plus the Honeycomb Tablets use 1GB RAM
• HTC updating the Desire S to 768MB RAM
• Connectivity– Focus on HSPA+ over LTE compared to CES
• HSPA+ 21Mbps, HSPA+ 14.4Mbps
– NFC
– WiFi on 5GHz band in phones appear. WiFi-Direct
• Imaging– 3D recording, dual 5MP. 3D playback in 720p (on phone or on 3D TV via HDMI)
– 1080p recording and playback
– “Megapixel race” not relevant any more. 8MP highest resolution in announced new devices
• Display also a major factor to compete with (on par with processor speed)– The fight is in color depth, brightness, resolution. All vendors have unique names e.g.
Nova(LG), Retina (Apple), Bravia Engine (SEMC)
• Improved battery capacity– Moving beyond 1500mAh: Galaxy S II 1650mAh, Motorola Atrix 1930mAh
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Rev PA1 7
Mobile Products
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Rev PA1 8
Xperia™ X8
Xperia™ X10 mini & X10 mini pro
Best Android phone for media and photography: Sony Ericsson Xperia™ X10
Best Android phone for portability
-- 2010
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9Creative
Xperia™ Play
Impressive performanceat the show with great
media attention and no similar offer from
competition in sight!
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10Creative
Latest Android PlatformAll smartphone fundamentals
PlayStation Certified console experience
PlayStation titles
Dashboard
Android game developers
Beautiful design
5MP AF camera and VGA
front camera
Multi-touch4 inch display
MultimediaDock DK300
Xperia™ Play
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11
The ultimate multimedia smartphone, with a super-slim design and state-of-the-art Sony screen technology
Xperia™ arc
Xperia™ Premium | Xperia™ arc
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12
Amazingly slimBreathtaking design
Visual brillianceReality Display with
Latest Android PlatformAll smartphone fundamentals
8 MP video recordingClear blackfront
Xperia™ Premium | Xperia™ arc
Xperia™ arc
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Others …• LG: 3D display and 3D video recording
– LG Optimus 3D featuring 4.3” WVGA stereoscopic 3D display (no glasses needed) and dual 5MP cameras for 720p 3D / 1080p 2D recording
– Optimus Pad featuring 3D recording with viewing through HDMI on a 3D TV
• Samsung: next generation Galaxy S & Galaxy Tab– Galaxy S II features Samsungs first dual core processor, Super AMOLED plus
LCD, 1GB RAM, HSPA+ (21Mbps), 802.11a 5GHz, and dedicated enterprise functionality
– Upgrading the Galaxy Tab from 7” to 10.1” now running dual core processor
• Deeper Facebook integration from HTC– Salsa and Cha Cha, the “Facebook” phones, with dedicated hardware
Facebook button - lights up when the user’s activity on the phone offers a chance to share content on FB. One press of the button to: check in to a location, update status, upload a photo, share a website, post song currently playing on the phone…
• Nokia is very quite …
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Rev PA1 14
Global TD-LTE Initiative (GTI)
In 2011 MWC, Global TD-LTE Initiative (GTI) was announced by CMCC together with 9 other global operators to promote development of TD-LTE worldwide.
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15CONFIDENTIAL
Global LTE Interest:180 Operators
, Airtel, E- Plus
•Verizon (band 13,17)•AT&T (4)•T-Mobile•Etc.
• TeliaSonera(Band3,7,20)• Vodafone (3,7,20)• T-Mobile (3,7,20)• Hutch (7)• Orange (3,7,8,20)• Telefonica (1,3,7,20)• etc.
LTE TDD for Unpaired spectrum, LTE FDD for Paired spectrum
• CMCC (Band 38,40)• Reliance (40)• Qualcomm (40)• Softbank (38+)• FarEasttone (40)• Asiaspace• Rostelecom• etc.
• Clearwire• etc.
• Verizon (Band 13)• AT&T (4,17)• Clearwire• etc.
• DoCoMo (Band 1,21)• KDDI (11,12)• etc.
FDD
FDD
TDD
TDD
FDD
•Aero2, E-Plus•Etc. TDD
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Ericsson family shown off TD-LTE end-to-end solution!
TD-
“… in Barcelona, Ericsson, Sony Ericsson and ST-Ericsson unite to spearhead a complete TD-LTE solution, showcasing voice services for the first time ”