Charity Registration No. 1140827 Company Registration No ... · 3/31/2018 · (1) Wellcome Trust...
Transcript of Charity Registration No. 1140827 Company Registration No ... · 3/31/2018 · (1) Wellcome Trust...
Charity Registration No. 1140827
Company Registration No. 07560997 (England and Wales)
SCIENCE MEDIA CENTRE
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2018
SCIENCE MEDIA CENTRE
LEGAL AND ADMINISTRATIVE INFORMATION
Trustees Mr J C Baker (Chair)
Ms K Chadwick (Treasurer)
Dr P Brooker (Appointed 20 October 2017)
Mr A Bull MBE
Mr J Hitchcock
Dr H Jamison
Professor O Leyser
Professor Sir M Rawlins
Ms J Revill
Ms F Unsworth
Professor Sir S Wessely
Senior Staff Ms Fiona Fox OBE Chief Executive
Ms Natasha Neill Head of Operations
Mr Tom Sheldon Senior Press Manager
Dr Edward Sykes Senior Press Manager and Head of
Mental Health & Neuroscience
Charity number 1140827
Company number 07560997
Principal address 215 Euston Road
London
NW1 2BE
Registered office 215 Euston Road
London
NW1 2BE
Auditor Clarkson Hyde LLP
3rd Floor
Chancery House
St Nicholas Way
Sutton
Surrey
SM1 1JB
SCIENCE MEDIA CENTRE
LEGAL AND ADMINISTRATIVE INFORMATION
Bankers HSBC
16 King St
Covent Garden
London
WC2E 8JF
Scottish Widows Bank plc
67 Morrison St
Edinburgh
EH3 8YJ
SCIENCE MEDIA CENTRE
CONTENTS
Page
Trustees' report 1 - 14
Statement of Trustees' responsibilities 15
Independent auditor's report 16 - 17
Statement of financial activities 18
Balance sheet 19
Statement of cash flows 20
Notes to the financial statements 21 - 26
SCIENCE MEDIA CENTRE
TRUSTEES' REPORT (INCLUDING DIRECTORS' REPORT)
FOR THE YEAR ENDED 31 MARCH 2018
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The Trustees present their report and financial statements for the year ended 31 March 2018.
The accounts have been prepared in accordance with the accounting policies set out in note 1 to the accounts and comply
with the Charity's Memorandum and Articles of Association, the Companies Act 2006 and “Accounting and Reporting
by Charities: Statement of Recommended Practice applicable to charities preparing their accounts in accordance with the
Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS 102) (effective 1 January 2015)”.
OBJECTS AND ACTIVITIES
Introduction
The Science Media Centre (SMC) has its roots in the influential House of Lords Science and Technology Select
Committee third report on Science and Society, which sought to renew public trust in science. The overall goal of the
SMC is therefore to help achieve this aim by working to promote more balanced, accurate and measured coverage of the
important science, health and environment stories that appear in the media.
The SMC was originally set up in April 2002 as a division of the Royal Institution of Great Britain (RIGB, Charity
Registration No. 227938), and its financial structure was that of a restricted fund maintained by the RIGB. In April 2011
the SMC became independent and registered as a charity and a company limited by guarantee. The period ended 31
March 2018 is the SMC’s seventh year as a fully independent organisation, but also its sixteenth year of existence.
Public opinion surveys continue to demonstrate that the public values science, with 77% saying that they are very or
fairly interested in medical research (1), while older surveys report that the vast majority of those surveyed (81%) agree
that science will make people's lives easier, and think that scientists and engineers make a valuable contribution to
society (2). The most recent survey of its kind reported high levels of public trust that scientists (83%), professors (85%),
and doctors (91%) tell the truth; most noticeably, trust in scientists has increased by 20 points since 1997(3). Traditional
mainstream media such as television and print newspapers continue to be the most common sources of information that
people access, providing an opportunity for accurate, evidence-based information to reach a mass audience. This is
despite the rise in popularity of social media sites such as Twitter and Facebook as platforms via which many members of
the public, especially younger ages, access news. However it is clear that these social media platforms still predominantly
circulate traditional news media articles, indicating that this is where the public still access information and news.
The SMC’s priority is to promote, for the benefit of the public and policymakers, accurate and evidence-based
information about science in the media, particularly on controversial and headline news stories as this is when most
confusion and misinformation occurs. The objects of the SMC are as follows:
“To advance the education of the public in science and engineering and all their related branches and disciplines,
particularly by the dissemination of research and information about science to the media.”
In order to meet its charitable objectives, the SMC’s main activities include:
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working with scientists, engineers and other experts from the scientific community, and supporting them to
engage with the media;
working with journalists and providing them with information about science and its related disciplines;
supporting press officers when they are working on complex and contentious science, health and environment
stories that could be misreported;
providing expertise and advice on issues relating to science and the media.
There has been no change during the period in the policies adopted in furtherance of the objects, and the Trustees have
paid due regard to guidance issued by the Charity Commission in deciding what activities the SMC should undertake.
(1) Wellcome Trust Monitor Report Wave 3 April 2016, Tracking public views on science and biomedical
research.
(2) Public Attitudes to Science 2014, Ipsos MORI study conducted for the Department of Business, Innovation
and Skills (BIS).
(3) Veracity Index 2017, Ipsos MORI survey of trust in professions
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FOR THE YEAR ENDED 31 MARCH 2018
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Aims and Objectives
The SMC’s philosophy is:
“The media will DO science better when scientists DO the media better.”
Our main activities will allow us to achieve our philosophy and our objects - by ensuring that the accuracy and balance of
science represented by the mainstream media is improved. As an organisation we predominantly work on new research
and the breaking news of the day, meaning our long and short-term aims are very similar. For us, the most important
thing is that we continue to be able to proactively respond to the next breaking news story or controversial research paper.
Staff are the main resource of the SMC and six members of staff are dedicated to the press office element of the Centre
with the remaining two members of staff providing essential support to the running of the Centre.
Volunteers
The Centre continues to benefit from volunteers through our database of expert scientists, who willingly give up their
time to help achieve the aims of the SMC through engagement with the media. A scientist might help with an article for
the Times on a controversial science subject, give an interview for BBC Radio 4 Today Programme on a new
breakthrough in their field, or speak to a journalist at the Sun about a planned exclusive article in their area of expertise.
They also continue to speak on panels at our press briefings and send written comments in response to breaking stories
and in advance of the publication of new research studies, and in the past year scientists provided over 1300 comments.
Additionally, scientists and journalists also willingly give up their time to speak at our Introduction to the News Media
Events.
Many of these requests to scientists take place at short notice or outside of normal working hours, yet without this work,
the SMC would not exist. The Trustees wish to record their sincere thanks to all concerned who give up their time to help
the SMC achieve its charitable objectives and improve media coverage of science stories.
Public benefit statement
The Trustees have had due regard to the Charity Commission’s guidance on the public benefit requirement under the
Charities Act 2006. The charity is actively advancing its objects for the public benefit by the means described above. The
Science Media Centre is delivering a wide range of services for the benefit of the public and policymakers. The potential
beneficiaries of the charity include all those in the UK affected by science, health and environmental stories.
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ACHIEVEMENTS AND PERFORMANCE
Summary
The Science Media Centre exists to respond to complex and often controversial science, health, environment and
engineering stories in the national news media, and remains the predominant independent charity in the UK to do so.
When a science story breaks or new research is published, the SMC encourages appropriate experts to engage with the
media to ensure that resulting coverage is accurate and measured while also providing evidence-based information to the
journalists covering the story.
The SMC works on stories across science, health, environment and engineering, and major issues in 2017-18 included:
terminally ill children, antidepressants, Alzheimer's disease, fertility issues, plastic pollution, genome editing, patient
data, and the Salisbury poisoning. The SMC also worked on a number of policy-related science stories such as issues
relating to Brexit and changes to science funding and governance in the UK.
In total, the SMC responded to over 370 breaking stories or new scientific studies and reports, ran over 50 press
briefings, and dealt with over 400 media enquiries from individual journalists. All of these activities represent the core of
the SMC’s remit and contributed to its performance towards its key objectives and activities as listed above.
The SMC also works to promote the views of the scientific community on issues of importance and helps to ensure that
their expertise is available to the national news media, and through them policy-makers and the public.
For the period 2017-18 the SMC continued to identify new funders and benefit from the fundraising strategy completed
in the previous financial year, leading to over £52,000 in new donations. In combination with lower than expected
expenditure the year ended with a surplus of £71,962 (£17,429 in 2016-17).
Working with scientists, engineers and other experts, and supporting them to engage with the media
Support of scientists is one of the most valued aspects of the SMC’s work, and by working with individuals and press
offices we encourage them to engage with and inform the media.
The SMC runs a few events each year where the purpose is to introduce scientists, clinicians, and engineers to the
importance of working with media, and to encourage and support them to get involved with doing so. These events are
aimed at experts who have little to no experience of dealing with the media, and include talks and panel sessions
featuring press officers, media-experienced scientists, and journalists who can provide insights of how the media works,
what reporters need from scientists, and how best to help them cover science accurately for the benefit of the public.
In the last year the SMC ran a large ‘Introduction to the News Media’ event for scientists from all research fields at The
Francis Crick Institute in Central London. The event had over 180 registered attendees from a diverse range of scientific
disciplines and institutions, including 30 researchers from the Crick itself, which specialises in biomedical research. The
event received extremely positive feedback and was considered to be very useful to attendees. The perceptions of science
reporting were significantly more positive after the event and the SMC was able to recruit a good number of attending
scientists to its database in order to work with them in the future.
The SMC also organised a regional generalist ‘Intro’ event at the University of Leeds, which gave scientists in Northern
England and Scotland an opportunity to attend, which they can struggle to do for London-based events. This event was
the largest recorded regional event with an attendance of 82 scientists and other experts. Finally, the SMC ran a specialist
‘Intro’ for fertility and reproductive medicine experts at the Royal College of Obstetricians and Gynaecologists (RCOG)
in Central London. This more targeted event was attended by 40 such experts and focused on the particular challenges of
reporting this area of science accurately. Both the regional and the specialist event received positive feedback.
Events such as these are a valuable and proven way of encouraging sometimes nervous experts to engage with the media
and to work with the SMC to ensure accurate media coverage of controversial science stories. Notably, many of the
attendees over the last year were interested in how to engage with journalists in a practical sense rather than just a
philosophical capacity. This perhaps represents an ongoing positive shift towards openness among researchers. The
combination of these three events throughout the previous year ensured that the SMC catered to a wide range of experts
across the country.
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FOR THE YEAR ENDED 31 MARCH 2018
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On occasion, scientists are faced with harassment or a backlash if their research findings do not find favour with select
groups or individuals, or robustly challenge a popular narrative. The SMC seeks to support and encourage scientists that
find themselves in this position to ensure they do not withdraw from research in the field nor cease to engage with the
media on these topics. This ensures that the public and policy makers do not lose out on benefiting from their knowledge
and expertise.
At times, scientists and other experts may face barriers to engaging with the media and the public from within their own
institution, particularly when their area of expertise is linked to a highly sensitive subject, such as the treatment of
terminally ill children. They have also been discouraged from talking about their own subjects during elections, despite
not working for government. At these times, when it is clear that the public are missing out on essential input from the
scientific community, the SMC will challenge restrictions placed on scientists and encourage them to engage with the
media. During the 2017 pre-election period, when restrictions on civil servants speaking publicly were unintentionally
extended to cover research scientists, the SMC coordinated a letter signed by a number of other organisations to the head
of the Cabinet Office to highlight the consequences of these restrictions on the public understanding of science. This
letter was in turn picked up by media outlets, garnered a response from the Cabinet Office, and triggered a round table
with them, the SMC, and other concerned organisations at the Institute for Government to discuss the issue. The Cabinet
Office took the concerns of the research community very seriously and new purdah guidelines published in April 2018
ahead of the local elections included two significant changes that emphasised that the guidance had never been designed
for or intended to cover the work of independent academics. The SMC will work hard to ensure that funders and
government departments take proactive measures to ensure that scientific researchers are made aware of these changes
and are clear that purdah guidance does not apply to their day to day work.
The SMC also helps scientists to achieve recognition and acknowledgement from their peers and institutions for the work
they do to improve public understanding of science, particularly on the most challenging topics. This may include writing
citations or personal recommendations when appropriate.
Working with journalists and providing them with accurate information about science and its related disciplines
The main services that the SMC provides to journalists are:
Rapid Reactions
When a science story, or a story with elements of science to it, hits the headlines the SMC sets about encouraging leading
scientific experts in relevant fields to drop what they are doing, engage with the story, and offer evidence-based
comments. The SMC then makes these experts and their comments available to journalists at all major UK news outlets,
who can follow up with further queries or interview requests. This activity helps to inject accurate information and
valuable context from experts into a rapidly-developing news stories, which in turn reduces the likelihood of inaccurate
speculation which may mislead or alarm the public. Rapid Reactions therefore satisfy both journalists’ desire for credible
experts and appropriate information, and ensure the public are hearing from the best experts at the time when it is most
critical. Examples of Rapid Reactions include stories like; the case of the terminally ill child Charlie Gard, the Grenfell
Tower fire, the poisoning of two Russians in Salisbury, the death of Stephen Hawking, the fatal collision of a self-driving
car, figures on air pollution, the granting of the first UK licence for mitochondrial transfer therapy, the Calidcott review
on patient data sharing, contaminated eggs, and the NHS cyberattack.
Roundups
This service is unique to the SMC and has become a key tool for the Centre and for specialist science journalists to
ensure accurate coverage of new scientific research. The SMC gathers and issues written comments from leading,
relevant experts on embargoed science studies and reports ahead of their publication. These third party comments offer a
critique and valuable insights that science journalists can use to cover the story in an accurate and responsible way.
Statements from independent scientists can help reporters identify the strengths and weaknesses of a new study and put it
into the context of wider scientific knowledge. These comments can indicate how surprising or important the findings are
and describe any implications. Print and broadcast journalists can lift quotes for their reports and follow up for further
interviews with the experts. Recent examples of Roundups which have helped journalists to navigate new studies include
stories like; the effect of e-cigarettes on smoking cessation, the EFSA assessment of neonicotinoids, light drinking in
pregnancy, monkey clones, processed foods and cancer, a blood test for cancer, genetics and GCSE results, health effects
of paracetamol in pregnancy, antidepressants in pregnancy and autism in children, declining sperm quality, fertility
MOTs, painkillers and heart attack risk, leafy green vegetables and dementia, and human embryo genome editing.
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Briefings
The SMC runs regular press briefings for the specialist science journalists at the UK national news outlets. These
briefings provide an opportunity for scientists and journalists to meet regularly and allows scientists to explain their
complicated work in a detailed and measured way and give journalists the opportunity to really get to grips with a
difficult or significant area of science, with the end result being more accurate media coverage. News briefings allow
scientists to explain new findings in a more nuanced way, while background briefings address a wide range of topical
issues where experts feel that accurate, evidence-based information has been missing from the media and public debate.
SMC briefings have proved to be instrumental in ensuring scientifically-accurate media coverage of many high-profile
and ongoing scientific issues. Recent examples have included: male fertility, the effectiveness of anti-depressants, the
impact of neonicotinoids on bees, the impact of the Cancer Drugs Fund, sex robots, CBT for health anxiety, the Chief
Medical Officer’s report on genomics, public trust in medical evidence, a controversial treatment for CFS/ME in
children, global warming slowdown, the results of the UK’s first use of genome editing in human embryos, fertility
preservation, and the organ donation opt-out policy.
The SMC can also provide a neutral venue for a range of scientific institutions to come together and speak out jointly on
issues of concern.
Additional services
In addition to responding to the most important news stories of the day, providing accurate information about the latest
developments in science to journalists, and running regular press briefings, the SMC also handles ad hoc enquiries from
journalists seeking an expert to interview, or background information on a science, health or environment story which
they may be working on.
The SMC continues to produce Before the Headlines statistical reviews which provide journalists with easily understood
statistical analyses of new scientific studies. This project focuses on studies where complicated statistics may be
particularly open to misunderstanding or misreporting. Drawing on the expertise and advice of a network of experienced
volunteer statisticians and epidemiologists, the SMC issued fifteen statistical reviews on new research, including studies
on alcohol and brain function, aircraft noise exposure and high blood pressure, brain training for dementia, and lead and
cardiovascular disease deaths in US adults.
The SMC also produces Factsheets on controversial or complex topics in science that give an overview of the key facts
and evidence which journalists (specialist and non-specialist) can use to ensure the accuracy of their articles. These
Factsheets are produced in consultation with leading scientists in the field, and in the last year documents on
antidepressants and CFS/ME. Alongside Factsheets, the SMC also produces Briefing Notes, which are comprehensive
summaries of the key scientific points on controversial science topics that can be utilised by general news producers and
presenters. Briefing Notes are designed to be read rapidly and kept to hand in a studio or newsroom. No new Briefing
Notes were produced in the last year, but previously published ones are available on the SMC website.
The SMC ran a session for science journalists where a pair of senior statisticians went over the use of statistics of
scientific papers to increase journalists’ abilities to assess the relative statistical robustness of studies, and to be aware of
potential limitations and pitfalls in statistics. These sessions are usually run once a year and there is quite high demand
from journalists and new outlets. The SMC has also been asked to run sessions for journalists in training, including for
those studying journalism at City University and graduate trainees from the Telegraph.
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Supporting press officers when they are working on complex science, health and environment stories
Many of the SMC’s core activities rely on working with and supporting press officers at other organisations, including
when they have experts on an issue in the headlines, or when their own institution or scientists are the subject of media
interest. Press officers regularly approach the SMC for its guidance and expertise on media stories, particularly when an
issue is complex and controversial. This can include advice on drafting accurate and responsible press releases, or
whether to run a press briefing.
The SMC also recognises and champions the crucial role press officers play in responsible science communication. SMC
staff are often invited to give talks and presentations at scientific organisations and meetings, both aiding the press
officers and encouraging their scientists to engage with the media, whilst also raising awareness of the SMC’s work. In
the past year SMC staff have presented sessions or given talks at Imperial College London, London School of Hygiene
and Tropical Medicine, Institute of Mental Health in Nottingham, the Royal Statistical Society annual conference, British
Society for Immunology annual conference, King’s College London, Faculty of Pharmaceutical Medicine annual
conference, Great Ormond Street Hospital, Grantham Institute, British Heart Foundation, and the MRC Clinical Trials
Unit
In particular, the SMC was involved in the Stempra Press Officer Training Day and ran sessions on understanding
statistics and responsible communication for new and junior science press officers to help them hone their skills at
ensuring accurate media coverage of publicised science stories.
Providing expertise and advice on issues relating to science and the media
The SMC is often called upon to comment on and provide expertise in relation to its overview and experience of science
in the media. Aside from Fiona Fox’s blog hosted on the SMC website, in the last year SMC staff have been featured in
articles and comment pieces published in Research Fortnight, Financial Times, Press Gazette, i News, PR Week, and
Buzzfeed. The SMC was also quoted in the House of Commons Science and Technology Committee’s report on ‘science
in emergencies: chemical, biological, radiological or nuclear incidents’, and was cited in the Parliamentary Office of
Science & Technology (POST) note on ‘communicating risk’.
SMC staff members additionally engage and share their expertise with the wider scientific community through their roles
on boards and advisory committees of other scientific organisations. Fiona Fox is Chair of the Progress Education Trust
and is on the advisory committee for the Centre for Ecology and Hydrology, the Grantham Institute for Climate Change,
and the National Institute for Health Research Health Protection Unit in Emergency Preparedness and Response. Ed
Sykes is a non-voting member of the advisory board of the UK CFS/M.E. Research Collaborative and a member of the
expert advisory group of Understanding Animal Research. Alice Kay is Secretary for the committee of the science PR
network Stempra and also a lay member of the Faculty of Pharmaceutical Medicine’s Communications and Policy Group.
Sophia McCully is a member of the UK Bioscience Sector Coalition, Natasha Neill is a member of the advisory board for
the BEIS public attitudes to science survey and Fiona Lethbridge is also a Stempra committee member.
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Restricted Fund - Working with mental health and neuroscience experts
A restricted fund in the form of grants and donations from several organisations within the mental health and
neuroscience research community continues to allow the SMC to employ a full-time member of staff to work specifically
on mental health and neuroscience stories in the media. The post relies on a strong network of experts across the fields of
neurology, neuroscience, psychiatry and psychology whose specialisms range from neurological disorders to
psychological illnesses.
The mental health and neuroscience community continues to be highly engaged with the media and this is reflected in the
work of the specialist SMC press officer. In the last year there were 12 briefings on mental health and neuroscience topics
including: cannabidiol treatment for childhood epilepsy, dementia with Lewy bodies, healthy anxiety, the mind-body
interface, the Brain Prize, and antidepressants.
The SMC also issued 54 Roundups and Rapid Reactions on various stories in the field, including: antidepressant use
around pregnancy and autism spectrum disorder, brain training app for cognitive impairment, the structure of the protein
tau in Alzheimer’s disease, sugar and mental health, lithium in water and dementia, head injuries associated with contact
sports, psilocybin and depression, avatar therapy for hallucinations in psychosis, brain lesions and criminal behaviour,
green leafy vegetables and behaviour, and biomarkers for amyloid-beta in Alzheimer’s disease.
Other activities
The SMC also carries out a number of other activities alongside the core programme of services and projects it runs,
detailed above. All of these involve working with and supporting scientists, journalists and press officers, and fulfil the
SMC’s charitable objective to promote, for the benefit of the public and policymakers, accurate and evidence-based
information about science in the media.
Over the last year the SMC has been working to develop a labelling system for press releases of medical science to help
improve the reporting of scientific evidence in the media. This work was borne out of the Academy of Medical Science’s
report ‘Enhancing the use of scientific evidence to judge the potential benefits and harms of medicines’, which was
published in June 2017. This report investigated the quality of scientific evidence in this arena as well as the public
understanding of that evidence and whether the scientific community communicates it effectively. The report included a
series of recommendations aimed at different sections of the scientific community, and the SMC was assigned to develop
this labelling system for press releases to immediately indicate to journalists what stage new research is at, and therefore
how relevant it is to patients. The SMC consulted statisticians, experts in study design, and press officers in the
development of this labelling system, and after a period of time trialling the labels internally, tasked a working group of
external press officers to pilot using the labels when producing press releases. The feedback from this pilot was largely
positive and so the SMC is currently embarking on the next stage of the project by seeking input from journalists and
approaching other key organisations and press officers about the system. Throughout this process the SMC has engaged
with and consulted the Academy of Medical Science.
The same report also produced another recommendation aimed at the SMC: that it should develop a series of workshops
for news editors, sub-editors, and non-specialist journalists to help improve their understanding and reporting of the
scientific process. While SMC staff have made efforts to meet with non-specialist producers at news programmes, such
as BBC Newsnight and BBC Radio 4 Today programme, there are plans to introduce more detailed workshops for a
wider range of editors at various news outlets such as Times and the Press Association.
The SMC continues to engage extensively with its counterparts in other countries, including the SMCs of Germany,
Australia, New Zealand, and Canada. In the previous year, an SMC-like entity has come into existence in the USA, and
the UK SMC has had numerous conversations and provided considerable advice to its staff and director. A representative
from the UK SMC met with the German SMC and US organisation at the AAAS meeting in Austin in February.
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Fundraising
The period 2017-18 was ended in line with the fundraising strategy of the Centre and a £71,962 surplus (£17,429 in
2016-17).
Donations continue to make up the majority of the income of the SMC, and are mostly from organisations which have
supported the SMC for many years, fundraising at the SMC is carried out by two members of staff as part of their role.
The Centre has high levels of retention (around 98%) within those organisations supporting the SMC, and continues to be
successful in attracting new supporters – receiving over £52,000 in new income over the year. The total income received
was significantly higher than 2016-17. The majority of the new income was a result of the fundraising strategy developed
in the previous financial year but delays in payments from the previous financial year also contributed.
Expenditure was higher than in previous years, although less than forecast. Less than expected was spent on travel and
general office expenses throughout the year, and a decreased use of consultants reduced expenditure.
The fundraising performance over the year showed the benefit of the strategic changes of 2016-17 in both the additional
income received and increased proportion of renewing organisations paying within the financial year. The changes made
to the funding model will be continued alongside close analysis of the risk level of funders and detailed reporting – to
ensure the progress that has been made continues.
Impact
The work of the SMC is often difficult to judge through numbers alone. Success can mean a poor study or unpublished
poster isn’t covered in the newspapers, or is on page eight rather than the front page. It might also mean front pages
explaining a revolutionary science technique with nuance or balance, or standfirsts explaining that leading scientists
questioned the latest findings. Staff have continued to show incredible commitment to the mission of the SMC and yet
again the impact of the SMC in ensuring more accurate, balanced and rational coverage of science in the UK media has
been strong and measurable
During the past twelve months, we held over 50 press conferences with an average attendance of eight journalists from
the national news media. We released over 370 rapid reactions and round ups on breaking news stories or new scientific
studies and reports, leading to around 1,300 expert comments being issued to national news journalists. These comments
appeared in print and online over 1,500 times in the UK media alone - providing the public with accurate and balanced
scientific expertise.
Commentary on the objectives as described in last year’s trustee report follows:
1. Continue to keep up to date with new contentious issues, responding with expert comment, media briefings and
supporting the scientists working in these areas.
The SMC continued to work on the new and contentious science stories throughout 2017/18, including on e-cigarettes,
terminally ill children, genome editing, nerve agents, fertility, pesticides, diet, and the impact of purdah on research
scientists. The SMC worked with scientists, medics, engineers and press officers across the research community and
provided fast and accessible expertise to news journalists when they most needed it, coordinating briefings and expert
comment ahead of and in response to new developments and advising the scientists and other experts at the centre of
these issues.
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2. Continue to work closely with other organisations who share our mission when our expertise would be valuable for
specific projects.
The SMC has worked closely with the Academy of Medical Sciences (AMS) throughout their project looking at how the
public uses evidence to judge the benefits and harms of medicines. We hosted the AMS press briefing to launch their
report in June 2017 and were heavily involved in several elements of the ‘communicating evidence’ strand of their work.
The SMC was given two recommendations in the Academy’s report –to develop workshops on science for editors,
subeditors and non-specialist reporters in newsrooms; and to explore a labelling system for press releases.
The aim of the labelling system is to summarise at the top of the press release the kind of study, what stage the research is
at and whether it is peer reviewed – to give journalists at a glance a clear idea of the type of research, and to be a useful
tool for press officers when they are writing their press releases and in their discussions with scientists. The SMC
worked closely with a group of press officers from universities, publishers, journals and others to test the feasibility of the
system and will continue to work on the system in 2017-18.
The SMC also maintains close relationships with Stempra (the network of STEM press and communications
professionals), with two staff members currently serving on the committee and having organised and run events on
topical issues. The SMC values our relationships with the wider press office community. We’ve also kept in close touch
with Prof Petroc Sumner and colleagues from the Cardiff University group doing research on accuracy in press releases.
The SMC hosted and ran an event with Petroc through Stempra, to give him the opportunity to talk to press officers about
the findings of his research and its implications for press releases, and to give the press office community the chance to
feed into the work and to have their say.
3. To offer resources that will assist journalists with statistical literacy.
Following positive feedback on a previous session in 2016, the SMC organised and ran a free stats session for journalists
in January 2018. The session was very well attended, with 24 science and health correspondents from a range of tabloid,
broadsheet and broadcast outlets giving up two hours of their time to hear from Prof Kevin McConway, Emeritus
Professor of Applied Statistics at the Open University. The session covered aspects such as relative and absolute risk,
statistical significance, p-values, confounding factors, and correlation versus causation. Journalists were encouraged to
ask questions throughout and the feedback was good – including comments from journalists such as “That was excellent,
really useful – thank you to all involved” and “Very informative and, surprisingly, entertaining too.” We plan to run
similar sessions again in future as and when there is appetite among journalists.
4. To continue to highlight the effects of and campaign against the restrictions of government scientists engaging openly
with the media.
For a number of years, the SMC has been at the forefront of the drive to highlight the effects of and campaign against the
restrictions of government scientists engaging openly with the media. During the last election, we garnered examples of
purdah restrictions being over interpreted, from our database of 3000 experts. Some of these examples were overzealous
and stopped scientists from speaking out about scientific studies, which wouldn’t have had any effect on the political
situation. This showed us that the purdah guidelines set out were being misinterpreted by research councils and a number
of universities. With these examples in mind, we, alongside 13 other organisations within the scientific community, wrote
to the Cabinet Secretary & Head of the Civil Service to highlight our joint concern about the ambiguity surrounding
purdah rules for scientists. We received a response from Sir Jeremy Heywood, Head of the Civil Service, who said that
whilst they will reflect – as they do every year – on how the election guidance is operated, in practice, he does not believe
that a wider review or consultation is required. We have set up roundtables and meetings with senior individuals to
discuss the issue further.
SCIENCE MEDIA CENTRE
TRUSTEES' REPORT (CONTINUED)(INCLUDING DIRECTORS' REPORT)
FOR THE YEAR ENDED 31 MARCH 2018
- 10 -
FINANCIAL REVIEW
Funding
The SMC is funded principally by donations from trusts and foundations, scientific bodies and other organisations,
companies, charities, and government and related agencies. The SMC is independent from its funders who do not gain
influence over the SMC’s work in return for their financial support.
To protect the SMC from any undue influence the SMC caps donations from any one institution at 5% of annual income.
The SMC’s Trustees and Advisory Committee have agreed on a small number of exceptions to the 5% upper limit on
donations. These exceptions are large trusts like the Wellcome Trust.
The SMC is open and transparent with regard to its funding, and all funders are listed on the SMC website under bands
for their total donated amount within a financial year.
Risk Management
The Trustees have assessed the major risks to which the SMC is exposed and are satisfied that systems are in place to
mitigate that exposure. These risks are detailed on the Risk Register for the SMC with information on the current practice
and strategy used to mitigate the risk. This register is reviewed annually by Trustees, with responsibility delegated to the
Audit and Risk Committee to review the register at each meeting.
The current risk register pays particular attention to the risks around funding, issuing incorrect or omitted conflicts of
interest, issuing a libellous comment, cybersecurity, and the loss of data.
Risks for loss of funding are mitigated by close monitoring of the finances of the SMC, by seeking new income each year
and by having a number of supporting organisations from across the sector. The independence of the Centre from funders
is maintained by the current 5% cap and clear communication with new and existing funders on the separation between
the funding and activity of the SMC.
Best practice around conflicts of interests continues to be monitored by staff and compared with our current policy to
identify any improvements that could be made. The Centre clarifies when no competing interests have been received and
when there are none to declare. Any criticism received regarding a conflict is met with open discussion and passed on to
the scientist in question.
Cybersecurity risks to the SMC are addressed by ensuring the sector best practice is followed. This includes, but is not
limited to: firewalls, secure staff passwords, regular deletion of emails, antivirus software and regular off-site backups.
An external IT review was carried out during the year and is being reviewed for implementation of appropriate
recommendations.
Transactions and financial position
In its seventh year of operation as a fully independent organisation, the SMC has again continued to maintain a good
financial position, having ended the year in surplus and built up an appropriate level of reserves by year end.
The Statement of Financial Activities shows that the total income to year end was £626,809 (£561,371 in 2016-17).
Total expenditure for the year was £554,847 (£543,942 in 2016-17) of which 94% (94% in 2016-17) was spent on
charitable activities directly carrying out the Charity’s key objectives.
The activities for the year therefore resulted in a surplus of £71,962 (£17,429 in 2016-17).
SCIENCE MEDIA CENTRE
TRUSTEES' REPORT (CONTINUED)(INCLUDING DIRECTORS' REPORT)
FOR THE YEAR ENDED 31 MARCH 2018
- 11 -
Investment policy
The Trustees of the SMC have decided that the SMC reserves should remain in high interest saving accounts, with lower
risk and quicker access, rather than in higher risk investments. This is subject to regular review.
Reserves policy
The SMC has agreed that reserves would be used for support during a short, defined period of deficit budget, allowing
for new sources of income or reductions in expenditure to be identified.
It is therefore the policy of the Charity that unrestricted funds which have not been designated for a specific use should
be maintained at a level equivalent to between eight and fourteen months’ expenditure (approximately £370,000 -
£647,000 for this period).
This level of reserves has been built up and maintained throughout the period; the Charity holds £594,418 in cash
reserves as of 31 March 2018 (£522,456 in 2016-17).
The current level of reserves are well within the range deemed appropriate by the Trustees, therefore future years will
aim to add small increases to the reserves by consistently operating at surplus.
PLANS FOR FUTURE PERIODS
The current period has seen the SMC’s seventh year as a fully independent charity. The Trustees feel that the SMC is
continuing to operate from a position of strength, in terms of both its core activities and financial security. The expertise
of senior management and staff at the SMC will ensure that these future plans are given sufficient resources and
achieved.
The following priorities have been identified for the coming year:
1. Continue to keep up to date with new contentious issues, responding with expert comment, media briefings and
supporting the scientists working in these areas to speak out about their research.
We will achieve this by continuing to monitor the media for contentious scientific issues and respond proactively, working
with press officers and scientists to get scientists speaking to journalists both directly and through roundups and rapid
reactions. We will also run three Introduction to the News media events.
2. Work with partner organisations to enhance ways in which scientific evidence can be used to judge the harms and
benefits of medicine
We will achieve this by leading on the development of a labelling system for press releases – the recommendation given to
us by the AMS in their report on enhancing the use of scientific evidence to judge the potential benefits and harms of
medicine. Following positive feedback from press officers and from journalists the SMC will work closely with the
Academy to spread the word throughout the press office community and roll out the system from summer 2018 onwards.
The SMC is positive that this system has potential to be useful for press officers and journalists.
3. Broaden the reach of the SMC within national newsrooms in the UK
We will achieve this by offering and delivering sessions about science reporting to subeditors, editors and non-specialist
reporters in newsrooms. These sessions will be designed to raise important aspects such as sources of evidence, sample
size, correlation and causation, false balance, and expertise; the peculiarities specific to reporting science that specialist
journalists will be very familiar with but that non-specialists might not be aware of. The SMC has always worked closely
with the specialist science and health correspondents but has been considering ways to broaden our reach and to be
useful to non-specialist journalists. This work will also feed into the recommendation given to us by the AMS in their
evidence report to develop a series of workshops for news editors, subeditors and non-specialist journalists to enhance
their understanding of the scientific process.
SCIENCE MEDIA CENTRE
TRUSTEES' REPORT (CONTINUED)(INCLUDING DIRECTORS' REPORT)
FOR THE YEAR ENDED 31 MARCH 2018
- 12 -
4. Host an international meeting for the global SMC network and deliver a debate event focusing on restrictions on
government scientists speaking to the media
We will achieve this by organising an agenda that covers topics of global relevance to the SMCs and ensuring that the
meeting and event are well organised. We will select the audience for our debate event to ensure that those in the room
are closely aligned with the issue to build genuine discussion and debate about the benefits and harms caused by
restrictions on scientists speaking to the media.
STRUCTURE, GOVERNANCE AND MANAGEMENT
Organisational structure and decision making
The SMC is an independent charity and company limited by guarantee (Company Registration No. 7560997, England &
Wales; Charity Registration No. 1140827). The Board of Trustees is the major decision-making body and it meets at least
three times a year.
Trustees are individuals distinguished in the field of science, engineering, medicine, journalism, communications,
finance, law and policy. The SMC considers each of the Trustees to be independent in character and judgement, and
understands that they have no relationships that are likely to affect, or could appear to affect, their judgements with
regard to the SMC. Declarations of interest are required from new Trustees upon appointment and are updated annually,
whilst every meeting of the Board also requires that any new interests are declared.
All of the Trustees also act as directors of the company, but none has any beneficial interest in the company and no
remuneration is provided except for reasonable travel and subsistence costs. These costs totalled £207 (£449 in 2016-17).
Policy is determined by the Trustees, on the advice of the Advisory Committee and others, and its implementation is
delegated to the Chief Executive who, in conjunction with a team of seven additional staff, the Advisory Committee and
Trustees as appropriate, undertakes the necessary work.
A Senior Management Team comprising of the Chief Executive, two Senior Press Managers and the Head of Operations
allows for better distribution of organisational responsibility and both staff and Trustees continue to be happy with the
structure. The Head of Operations has particular responsibility for issues relating to governance and the Treasurer for the
financial management of the organisation.
The Advisory Committee is a principal advisory committee to the Trustees and is a voluntary group of distinguished
experts from the fields of science, engineering, medicine, journalism and communications, who provide expertise and
advice. The group meets three times a year.
The Audit and Risk Committee is another principal committee of the SMC and deals with issues such as financial
planning, pensions, the annual audit and risk review and management. The group consists of the chair, Prof. Sir Mike
Rawlins, two Trustees and two external members, with the Treasurer and members of senior management in an
observational capacity. The Committee meets twice a year.
The Remuneration Committee meets at least once a year and is chaired by Prof Dame Ottoline Leyser. This committee
reports directly to the Trustees.
The SMC is very grateful to the members of all committees for their valuable contributions.
SCIENCE MEDIA CENTRE
TRUSTEES' REPORT (CONTINUED)(INCLUDING DIRECTORS' REPORT)
FOR THE YEAR ENDED 31 MARCH 2018
- 13 -
The Trustees, who are also the directors for the purpose of company law, and who served during the period are:
Mr J C Baker (Chair)
Professor Sir M Rawlins
Professor O Leyser
Dr H Jamison
Professor Sir S Wessely
Ms F Unsworth
Ms J Revill
Mr J E Hitchcock
Mr A Bull
Ms K Chadwick (Treasurer)
Dr P Brooker (Appointed 20 October 2017)
Staff
The SMC has eight full-time permanent members of staff and the Trustees record their appreciation of the efforts of the
staff, who have again made an enormous contribution to the success of the SMC during the year.
During the year the SMC also benefited greatly from 12 interns who each spent a month assisting with administrative
duties and experiencing life within a busy press office. An additional temporary member of staff was recruited in
February 2018 to help with data protection and a short term press office assistant vacancy due to shared parental leave.
Trustees would also like to record their appreciation for the efforts of the interns, and are pleased to note that many
previous interns go on to obtain full time permanent roles within the science communication field.
Pay and remuneration
During 2016-17 the SMC pay structure was reviewed by the Remuneration Committee to ensure that it would be
affordable in the long term. The Committee established principles of the Centre’s pay system and found that the current
system was suitable.
The following principles of the pay system were outlined and agreed by Trustees
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The SMC should not have a system which the charity cannot afford
The system should not reward staff who are underperforming
The system should have some built-in mechanism to monitor the competition and react to changes in the job
market
The system should recognise the developmental nature of the roles at the SMC
All permanent staff are appointed into salary bands, dependent on the role and its responsibilities. Reflecting the
developmental nature of the roles, these salary bands each have 5 or 6 ‘spine points’. Pay increases are recommended by
managers based on performance, and are approved by the Committee based on the evidence provided, affordability,
wider economic circumstances and the financial performance of the SMC during the year. Benchmarking will be
conducted every two years to ensure the salary brackets are comparable to similar roles outside the SMC.
Benchmarking was completed in December 2017 and as a result the pay bands for Press Office Assistant and Press
Officer were increased.
The salary of the Chief Executive is considered separately by the Remuneration Committee who will consider the wider
economic circumstances and any benchmarking before making recommendations to the Trustees.
Benefits currently provided to all permanent staff currently include a newspaper subscription, income protection
insurance, gym membership and membership of Stempra.
SCIENCE MEDIA CENTRE
TRUSTEES' REPORT (CONTINUED)(INCLUDING DIRECTORS' REPORT)
FOR THE YEAR ENDED 31 MARCH 2018
- 14 -
Trustee Appointment, Induction & Training
Trustees are appointed in accordance with the SMC’s Memorandum and Articles of Association and Regulations, taking
into account the benefits of appointing a person who is able, by virtue of his or her personal or professional
qualifications, to make a contribution to the pursuit of the objects or the management of the Charity.
Trustees and staff consider the skills gaps formed by departing Trustees, and nominate appropriate individuals with skills
to match. These individuals are then approached, and if willing, meet with current Trustees and staff to learn more about
the SMC and what it means to be a Trustee. Prospective trustees are then proposed and appointed at the AGM.
The SMC undertakes a comprehensive induction programme for all new Trustees, which includes induction materials
relating to its purposes and finances, the powers of the Trustees and information about day-to-day running of the SMC.
Key documents are provided, such as the SMC’s Memorandum and Articles of Association and Regulations, the Charity
Commission’s Essential Trustee guide, up-to-date accounts, and minutes of the most recent Trustee meetings. Prospective
trustees may also attend relevant Trustee meetings as an observer as part of the induction process. Trustees continue to be
supported through on-going training, with skills requirements regularly reviewed.
Auditor
The SMC's auditor, Clarkson Hyde LLP, were appointed auditors to the company. A resolution proposing that they be
reappointed will be put to the Trustees.
The Trustees' report was approved by the Board of Trustees.
Mr J C Baker (Chair)
Trustee
Dated: 9 November 2018
SCIENCE MEDIA CENTRE
STATEMENT OF TRUSTEES' RESPONSIBILITIES
FOR THE YEAR ENDED 31 MARCH 2018
- 15 -
The Trustees, who are also the directors of Science Media Centre for the purpose of company law, are responsible for
preparing the Trustees' Report and the financial statements in accordance with applicable law and United Kingdom
Accounting Standards (United Kingdom Generally Accepted Accounting Practice).
Company Law requires the Trustees to prepare financial statements for each financial year which give a true and fair view
of the state of affairs of the Charity and of the incoming resources and application of resources, including the income and
expenditure, of the charitable company for that year.
In preparing these financial statements, the Trustees are required to:
- select suitable accounting policies and then apply them consistently;
- observe the methods and principles in the Charities SORP;
- make judgements and estimates that are reasonable and prudent;
- state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and
explained in the financial statements; and
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Charity will
continue in operation.
The Trustees are responsible for keeping adequate accounting records that disclose with reasonable accuracy at any time the
financial position of the Charity and enable them to ensure that the financial statements comply with the Companies Act
2006. They are also responsible for safeguarding the assets of the Charity and hence for taking reasonable steps for the
prevention and detection of fraud and other irregularities.
SCIENCE MEDIA CENTRE
INDEPENDENT AUDITOR'S REPORT
TO THE TRUSTEES OF SCIENCE MEDIA CENTRE
- 16 -
Opinion
We have audited the financial statements of Science Media Centre (the ‘Charity’) for the year ended 31 March 2018 which
comprise the statement of financial activities, the balance sheet, the statement of cash flows and the notes to the financial
statements, including a summary of significant accounting policies. The financial reporting framework that has been applied
in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard
102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted
Accounting Practice).
In our opinion, the financial statements:
- give a true and fair view of the state of the charitable company's affairs as at 31 March 2018 and of its incoming
resources and application of resources, for the year then ended;
- have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
- have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our
responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the accounts
section of our report. We are independent of the Charity in accordance with the ethical requirements that are relevant to our
audit of the accounts in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical
responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and
appropriate to provide a basis for our opinion.
Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you
where:
- the Trustees' use of the going concern basis of accounting in the preparation of the financial statements is not
appropriate; or
- the Trustees have not disclosed in the financial statements any identified material uncertainties that may cast
significant doubt about the Charity’s ability to continue to adopt the going concern basis of accounting for a period of
at least twelve months from the date when the financial statements are authorised for issue.
Other information
The Trustees are responsible for the other information. The other information comprises the information included in the
annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements
does not cover the other information and we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so,
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in
the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material
misstatements, we are required to determine whether there is a material misstatement in the financial statements or a
material misstatement of the other information. If, based on the work we have performed, we conclude that there is a
material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation to which the Charities (Accounts and Reports)
Regulations 2008 require us to report to you if, in our opinion:
- the information given in the financial statements is inconsistent in any material respect with the Trustees' report; or
- sufficient accounting records have not been kept; or
- the financial statements are not in agreement with the accounting records; or
- we have not received all the information and explanations we require for our audit.
SCIENCE MEDIA CENTRE
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE TRUSTEES OF SCIENCE MEDIA CENTRE
- 17 -
Responsibilities of Trustees
As explained more fully in the statement of Trustees' responsibilities, the Trustees, who are also the directors of the Charity
for the purpose of company law, are responsible for the preparation of the financial statements and for being satisfied that
they give a true and fair view, and for such internal control as the Trustees determine is necessary to enable the preparation
of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the Trustees are responsible for assessing the Charity’s ability to continue as a going
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless
the Trustees either intend to liquidate the charitable company or to cease operations, or have no realistic alternative but to
do so.
Auditor's responsibilities for the audit of the financial statements
We have been appointed as auditors under section 144 of the Charities Act 2011 and report in accordance with the Act and
relevant regulations made or having effect thereunder.
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect
a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if,
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on
the basis of these financial statements.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting
Council’s website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
Peter Minchell (Senior Statutory Auditor)
for and on behalf of Clarkson Hyde LLP 9 November 2018
Chartered Accountants
Statutory Auditor 3rd Floor
Chancery House
St Nicholas Way
Sutton
Surrey
SM1 1JB
Clarkson Hyde LLP is eligible for appointment as auditor of the Charity by virtue of its eligibility for appointment as
auditor of a company under of section 1212 of the Companies Act 2006
SCIENCE MEDIA CENTRE
STATEMENT OF FINANCIAL ACTIVITIES
INCLUDING INCOME AND EXPENDITURE ACCOUNT
FOR THE YEAR ENDED 31 MARCH 2018
- 18 -
Unrestricted Restricted Total Total
funds funds 2018 2017
Notes £ £ £ £
Income from:
Donations and legacies 2 591,956 24,500 616,456 550,028
Charitable activities
Grants received 3 - 10,000 10,000 10,000
Investments 4 353 - 353 1,343
Total income 592,309 34,500 626,809 561,371
Expenditure on:
Raising funds
Fundraising and publicity 5 27,265 6,816 34,081 32,330
Charitable activities 6 443,039 77,727 520,766 511,612
Total resources expended 470,304 84,543 554,847 543,942
Net incoming/(outgoing) resources before
transfers 122,005 (50,043) 71,962 17,429
Gross transfers between funds (50,043) 50,043 - -
Net income for the year/
Net movement in funds 71,962 - 71,962 17,429
Fund balances at 1 April 2017 522,456 - 522,456 505,027
Fund balances at 31 March 2018 594,418 - 594,418 522,456
The statement of financial activities also complies with the requirements for an income and expenditure account under the
Companies Act 2006.
SCIENCE MEDIA CENTRE
BALANCE SHEET
AS AT 31 MARCH 2018
- 19 -
2018 2017
Notes £ £ £ £
Fixed assets
Tangible assets 10 479 1,021
Current assets
Debtors 11 11,856 2,912
Cash at bank and in hand 597,444 527,695
609,300 530,607
Creditors: amounts falling due within one
year
12
(15,361) (9,172)
Net current assets 593,939 521,435
Total assets less current liabilities 594,418 522,456
Income funds
Unrestricted funds 594,418 522,456
594,418 522,456
The company is entitled to the exemption from the audit requirement contained in section 477 of the Companies Act 2006,
for the year ended 31 March 2018, although an audit has been carried out under section 144 of the Charities Act 2011. No
member of the company has deposited a notice, pursuant to section 476, requiring an audit of these financial statements
under the requirements of the Companies Act 2006.
The trustees acknowledge their responsibilities for ensuring that the company keeps accounting records which comply with
section 386 of the Act and for preparing accounts which give a true and fair view of the state of affairs of the company as at
the end of the financial year and of its incoming resources and application of resources, including its income and
expenditure, for the financial year in accordance with the requirements of sections 394 and 395 and which otherwise
comply with the requirements of the Companies Act 2006 relating to accounts, so far as applicable to the company.
The financial statements were approved by the Board and authorised for issue on 9 November 2018 and are signed on its
behalf by:
Mr J C Baker (Chair)
Trustee
Company Registration No. 07560997
SCIENCE MEDIA CENTRE
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 MARCH 2018
- 20 -
2018 2017
Notes £ £ £ £
Cash flows from operating activities
Cash generated from operations 13 69,396 7,313
Investing activities
Purchase of tangible fixed assets - (450)
Interest received 353 1,343
Net cash generated from investing activities 353 893
Net cash used in financing activities - -
Net increase in cash and cash equivalents 69,749 8,206
Cash and cash equivalents at beginning of year 527,695 519,489
Cash and cash equivalents at end of year 597,444 527,695
SCIENCE MEDIA CENTRE
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2018
- 21 -
1 Accounting policies
Charity information
Science Media Centre is a private company limited by guarantee incorporated in England and Wales. The registered
office is 215 Euston Road, London, NW1 2BE.
1.1 Accounting convention
The accounts have been prepared in accordance with the Charity's governing document, the Companies Act 2006 and
“Accounting and Reporting by Charities: Statement of Recommended Practice applicable to charities preparing their
accounts in accordance with the Financial Reporting Standard applicable in the UK and Republic of Ireland (FRS
102)” (as amended for accounting periods commencing from 1 January 2016). The Charity is a Public Benefit Entity
as defined by FRS 102.
The financial statements are prepared in sterling, which is the functional currency of the Charity. Monetary amounts
in these financial statements are rounded to the nearest £.
The financial statements have been prepared under the historical cost convention. The principal accounting policies
adopted are set out below.
1.2 Going concern
At the time of approving the financial statements, the Trustees have a reasonable expectation that the Charity has
adequate resources to continue in operational existence for the foreseeable future. Thus the Trustees continue to adopt
the going concern basis of accounting in preparing the financial statements.
1.3 Charitable funds
Unrestricted funds are available for use at the discretion of the Trustees in furtherance of their charitable objectives
unless the funds have been designated for other purposes.
Restricted funds are subject to specific conditions by donors as to how they may be used. The purposes and uses of
the restricted funds are set out in the notes to the financial statements.
1.4 Incoming resources
Income is recognised when the Charity is legally entitled to it after any performance conditions have been met, the
amounts can be measured reliably, and it is probable that income will be received.
Donations are recognised once the Charity has been notified of the donation, unless performance conditions require
deferral of the amount. Income tax recoverable in relation to donations received under Gift Aid or deeds of covenant
is recognised at the time of the donation.
1.5 Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation
and any impairment losses.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful
lives on the following bases:
Fixtures, fittings & equipment 25% straight line
1.6 Cash and cash equivalents
Cash and cash equivalents include cash in hand and deposits held at call with banks.
SCIENCE MEDIA CENTRE
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2018
1 Accounting policies (Continued)
- 22 -
1.7 Financial instruments
The Charity has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other
Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the Charity's balance sheet when the Charity becomes party to the contractual
provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a
legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise
the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price
including transaction costs and are subsequently carried at amortised cost using the effective interest method unless
the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the
future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not
amortised.
Basic financial liabilities
Basic financial liabilities are initially recognised at transaction price unless the arrangement constitutes a financing
transaction, where the debt instrument is measured at the present value of the future payments discounted at a market
rate of interest. Financial liabilities classified as payable within one year are not amortised.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of
operations from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or
less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price
and subsequently measured at amortised cost using the effective interest method.
Derecognition of financial liabilities
Financial liabilities are derecognised when the Charity’s contractual obligations expire or are discharged or cancelled.
2 Donations and legacies
Unrestricted Restricted Total Total
funds funds 2018 2017
£ £ £ £
Donations and gifts 561,956 24,500 586,456 495,028
Grants receivable for core activities 30,000 - 30,000 55,000
591,956 24,500 616,456 550,028
For the year ended 31 March 2017 527,891 22,137 550,028
SCIENCE MEDIA CENTRE
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2018
- 23 -
3 Charitable activities
Total Total
2017 2017
£ £
Grants received (restricted funds) 10,000 10,000
For the year ended 31 March 2017
Restricted funds 10,000
4 Investments
2018 2017
£ £
Interest receivable 353 1,343
5 Raising funds
Unrestricted Restricted Total Total
funds funds 2018 2017
£ £ £ £
Fundraising and publicity
Staff costs 27,265 6,816 34,081 32,330
27,265 6,816 34,081 32,330
For the year ended 31 March 2017
Fundraising and publicity 25,864 6,466 32,330
SCIENCE MEDIA CENTRE
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2018
- 24 -
6 Charitable activities
Staff costs Other direct
costs
Governance
costs
Total
2018
Total
2017
£ £ £ £ £
Staff costs 405,270 - - 405,270 391,755
Depreciation and impairment - 542 - 542 2,236
Other direct costs - 100,954 - 100,954 103,751
405,270 101,496 - 506,766 497,742
Share of governance costs (see note 7) - - 14,000 14,000 13,870
405,270 101,496 14,000 520,766 511,612
7 Support costs
Governance
costs
2018 2017
£ £ £
Audit fees 3,742 3,742 3,720
Accountancy 9,000 9,000 9,000
Trustees' insurance 283 283 277
Trustees' travelling
expenses 207 207 449
Trustee meetings 720 720 376
Filing fees 48 48 48
14,000 14,000 13,870
Analysed between
Charitable activities 14,000 14,000 13,870
8 Trustees
None of the Trustees (or any persons connected with them) received any remuneration during the year, but they were
reimbursed a total of £207 (2017: £449) travelling expenses.
SCIENCE MEDIA CENTRE
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2018
- 25 -
9 Employees
Number of employees
The average monthly number employees during the year was:
2018 2017
Number Number
Administration 8 8
Employment costs 2018 2017
£ £
Wages and salaries 439,351 424,085
In addition to the permanent staff, the charity has paid an intern during most months of the year.
The number of employees whose annual remuneration was £60,000 or more were:
2018 2017
Number Number
£80,000-£90,000 - 1
£90,000 - £100,000 1 -
10 Tangible fixed assets
Fixtures, fittings
& equipment
£
Cost
At 1 April 2017 13,410
At 31 March 2018 13,410
Depreciation and impairment
At 1 April 2017 12,389
Depreciation charged in the year 542
At 31 March 2018 12,931
Carrying amount
At 31 March 2018 479
At 31 March 2017 1,021
11 Debtors
2018 2017
Amounts falling due within one year: £ £
Other debtors 11,856 2,912
SCIENCE MEDIA CENTRE
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2018
- 26 -
12 Creditors: amounts falling due within one year
2018 2017
£ £
Other taxation and social security 10,302 -
Trade creditors 589 548
Accruals and deferred income 4,470 8,624
15,361 9,172
13 Cash generated from operations 2018 2017
£ £
Surplus for the year 71,962 17,429
Adjustments for:
Investment income recognised in statement of financial activities (353) (1,343)
Depreciation and impairment of tangible fixed assets 542 2,236
Movements in working capital:
(Increase) in debtors (8,944) (406)
Increase/(decrease) in creditors 6,189 (10,603)
Cash generated from operations 69,396 7,313