Chapter 14 Publishing a Web Site (649.0K)

14 Publishing a Web Site

Section 14.1• Identify the technical needs of a Web server• Evaluate Web hosts• Compare and contrast internal and external Web hosting

Section 14.2• Select a Web site name• Register a domain name• Maintain a site’s directory structure• Publish and test a Web site

YOU WILL LEARN TO…


Section 14.3• Validate a Web site against W3C standards• Check for broken links• Check your Web site against target browsers

Section 14.4• Identify techniques for publicizing Web sites• Insert meta tags• Evaluate the use of cookies for targeted marketing

YOU WILL LEARN TO…

Section 14.1 Web ServersFocus on Reading

Main Ideas

Publishing a Web site involves transferring the site’s page files from a local computer to a Web server. Web hosts give customers access to Web servers in return for a fee.

Key Terms

publish

Web server

Web host

host

Web server clusters

internal Web hosting

external Web hosting

pp. 394-397

Section 14.1 Web ServersThe Technical Needs of a Web Server

When choosing a Web Web serverserver to publishpublish your site, consider:

• CPU Power

• Hard Drive Speed and Capacity

• Communications Channel Bandwidth

• Scalability

• Reliability

Web server A powerful computer that maintains a constant connection to the Internet; stores Web pages and makes them available on the Internet. (p. 394)

publish To transfer files from a local computer to a remote Web server so that the Web site can be viewed over the Internet. (p. 394)

pp. 394-397

Section 14.1 Web ServersWeb Hosts

Many individuals and companies pay Web Web hostshosts to store their site files for them.

When choosing a hosthost, consider:• Cost

• Performance

• Reliability

• Tech Support

• Storage Space

• Bandwidth

Web host A business that provides Web server space to customers for a fee. (p. 395)

host The name of the Web server on which a particular Web site resides. (p. 395)

pp. 394-397

Section 14.1 Web ServersWeb Hosts

For reliability, many large Web hosting companies provide Web server Web server clustersclusters to ensure that service will not be interrupted.

Web server cluster System that stores a Web site on multiple physical computers that act as a single virtual host. (p. 396)

pp. 394-397

Section 14.1 Web ServersInternal Versus External Hosting

Consider these factors when deciding between internal Web hostinginternal Web hosting and external Web hostingexternal Web hosting:

• Cost

• Performance

• Reliability

internal Web hosting When a company uses its own Web server to host its Web site. (p. 397)

external Web hosting When a company pays another business to host its Web sites. (p. 397)

pp. 394-397

Sectionpp. 394-397

Web Servers

• Activity 14A – Calculate Web Site Size and Bandwidth (p. 396)

14.1

Section Web Serverspp. 394-397

List What factors should you consider when choosing between an internal and external Web host?

A. cost, performance, bandwidth

B. performance, bandwidth, scalability

C. cost, performance, reliability

D. power, cost, size

C. cost, performance, reliability

Section Assessment

14.1

Section 14.2 The Publishing ProcessFocus on Reading

Main Ideas

HTTP and FTP are the two main protocols used to transfer Web files to a Web server. Test your published site on different hardware and in different browsers.

Key Terms

InterNIC

case sensitive

directory structure

download

upload

File Transfer Protocol (FTP)

cross-platform testing

pp. 398-403

Section 14.2 The Publishing ProcessNaming a Web Site

Naming a Web site is an important part of the publishing process. Consider these guidelines:• Choose a logical name

• Keep your name short

• Choose a unique name

Go to the InterNICInterNIC Web site to learn about the domain name registration process.

InterNIC A Web site providing information about the Web name registration process; it is hosted by the Internet Corporation for Assigned Names and Numbers (ICANN), which assigns Web site names and IP addresses. (p. 399)

pp. 398-403

Section 14.2 The Publishing ProcessReviewing Page Files and Folders

When transferring files to a server, use their exact names and precise case.

Many servers are case case sensitivesensitive.

case sensitive Distinguishing between file names that contain uppercase and lowercase letters and those that contain only lowercase letters. (p. 399)

pp. 398-403

Section 14.2 The Publishing ProcessReviewing Page Files and Folders

When you are ready to publish your site, verify the folder names and directory structuredirectory structure.

directory structure A hierarchy used to organize folders and the files contained in the folders; also called folder structure. (p. 400)

pp. 398-403

Section 14.2 The Publishing ProcessTransferring Files to a Server

Virtually all Web servers use HTTP to access or downloaddownload Web pages.

There are two popular methods to transfer or uploadupload Web files to a Web server.

• HTTP• File Transfer Protocol File Transfer Protocol

(FTP)(FTP)

download To transfer data from a file server to a client (user) machine. (p. 401)

upload To transfer data from a client computer (user) to a server. (p. 401)

File Transfer Protocol (FTP) Provides a standardized method of uploading and downloading files on the Internet. (p. 401)

pp. 398-403

Section 14.2 The Publishing ProcessTesting a Published Web Site

It is important to perform cross-platform testingcross-platform testing on your Web site after you publish it.

This will ensure that it displays and functions properly on different machines and browsers.

cross-platform testing The process of testing Web sites on a variety of computer hardware and software configurations to make sure that the site will function properly for different users. (p. 403)

pp. 398-403

Sectionpp. 398-403

The Publishing Process

• Activity 14B – Publish a Web Site Using FTP (p. 401)

14.2

Section The Publishing Processpp. 398-403

Identify the two most common methods to upload Web files to a server.

A. HTP and FTTP

B. HTTP and FTP

C. HPPT and FTT

D. HPTT and FTP

B. HTTP and FTP

Section Assessment

14.2

Section 14.3 Results and Site Reports in Dreamweaver

Focus on Reading

Main Ideas

Dreamweaver’s site reports are used for effective and efficient site maintenance. Dreamweaver has features to validate HTML, check against browser requirements, and check links.

Key Terms

reports

Validation report

Link Checker report

orphaned file

Target Browser Check

pp. 405-409


Running Reports in a Web Site

Dreamweaver will allow you to run various reportsreports to monitor your Web site, including:

• Validation reportValidation report• Link Checker reportLink Checker report

reports Tools that help Web developers find errors and maintain their Web sites more easily. (p. 405)

Validation report A tool that checks a site’s files to ensure they meet the W3C standards. (p. 406)

Link Checker report A tool that identifies broken links within a site or particular file. (p. 407)

pp. 405-409


Running Reports in a Web Site

Running a Link Checker report will help you to identify any orphaned orphaned filesfiles..

Use the Target Browser Target Browser CheckCheck to select the types and versions of browsers to check the site against..

orphaned file A file that does not link to other files on a site. (p. 407)

Target Browser Check A Dreamweaver feature that allows users to specify which types and versions of browsers they can check their site against. (p. 408)

pp. 405-409

Sectionpp. 405-409

Results and Site Reports in Dreamweaver

• Activity 14C – Validate a Web Site (p. 406)• Activity 14D – Check for Broken Links (p. 407)• Activity 14E – Perform a Target Browser Check (p. 408)

14.3

Section Results and Site Reports in Dreamweaver pp. 405-409

Name Running a _________ report will help you locate orphaned files.

A. Link checker

B. Target browser check

C. Target link check

D. Validation

A. Link checker

Section Assessment

14.3

Section 14.4 Promoting a Web SiteFocus on Reading

Main Ideas

A published Web site serves little purpose if few people know about it. You can use different methods to promote your Web site.

Key Terms

publicize

spam

link trading

meta tag

pp. 410-414

Section 14.4 Promoting a Web SitePublicizing Web Pages

You can publicizepublicize your Web site through a variety of methods:

• E-mail advertising (including spam)spam)

• Print advertising• Link tradingLink trading• Registering with search tools• Using meta tagsmeta tags

publicize The process of letting the general public know that your Web site exists and telling them how to access it. (p. 410)

spam Unsolicited e-mail messages. (p. 410)

link trading An agreement between Web site publishers to display a link to each other’s sites; inexpensive way to publicize Web sites. (p. 411)

meta tag A piece of HTML code that the Web author places in the page document to help search engines categorize the page; does not affect how the site is displayed. (p. 412)

pp. 410-414

Sectionpp. 410-414

Promoting a Web Site

Most Web site publishers will want to expand their user base over an extended period of time. Some techniques to increase Web site traffic include:

• Offer periodic sales and promotions

• Give away prizes

• Offer recognition

Increasing Web Site Traffic

14.4

Sectionpp. 410-414


Many Web publishers use cookies to gather information about their Web audience.

Businesses use cookies to target users that they think will want to know about a particular promotion or product.

Using Cookies for Targeted Marketing

14.4

Sectionpp. 410-414


• Activity 14F – Register a Site with a Search Engine (p. 411)• Activity 14G – Add Meta Tags to a Web Site (p. 412)

14.4

Section Promoting a Web Site pp. 410-414

Identify A piece of HTML code that helps search engines categorize the Web page is called a _______________.

A. spam tag

B. link trade

C. meta tag

D. cookie

C. meta tag

Section Assessment

14.4


Chapter Review

True/False If a file server is case sensitive, it distinguishes between file names that contain uppercase and lowercase letters and those that only contain lowercase letters.

True. Servers that are case sensitive distinguish between file names that contain uppercase and lowercase letters and those that only contain lowercase letters.


Chapter Review

Analyze Why is it important to test your Web site on a variety of computer hardware and software configurations? What might happen if you did not do this?

Cross-platform testing ensures that your Web site will display properly on different machines and browsers. If you fail to check this, some visitors might not be able to access your site. You could lose visitors and potential customers.


Resources

For more resources on this chapter, go to the Introduction to Web Design Using Dreamweaver Web site at WebDesignDW.glencoe.com.

Chapter 14 Publishing a Web Site (649.0K)

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Transcript of Chapter 14 Publishing a Web Site (649.0K)