Chap 1. Introduction and Business Environment

8/17/2019 Chap 1. Introduction and Business Environment

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PART ONE: TODAY’S BUSINESS

ENVIRONMENT

Chapter One – Starting Out


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Chapter Learning O!e"ti#e$

C%p&right ' ()*+ Pear$%n E,u"ati%n- In". Pu/i$hing a$ Prenti"e 0a//

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Bu$ine$$ an, Pr%1t$: The Ba$i$ %2 3ea/th Bu$ine$$ a$ Bene2a"t%r: Pa&%4$ Be&%n,

M%ne&

Ri$5- Entrepreneur$hip an, the 6a"t%r$ %2Pr%,u"ti%n: The Creati#e 6ire %2 Bu$ine$$ The Bu$ine$$ En#ir%n7ent: 6%r"e$ that

En"%urage an, Di$"%urageEntrepreneur$hip

Se#en 8e& Bu$ine$$ Ru/e$: The 9reatA,#enture %2 Being in Bu$ine$$ in the (*$t Centur&.


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BUSINESS De1niti%n

An %rgani"hange 2%r 7%ne&

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Bu$ine$$ an, Pr%1t$: The Ba$i$ %23ea/th


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Bu$ine$$ $ee5$ t% 7a5e a pr%1t &$e//ing g%%,$ %r $er#i"e$ t% %ther$.

6%rPr%1t ? N%npr%1t Organi


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0%= ,%e$ a Bu$ine$$ Ma5eM%ne&@


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Se//ing 9%%,$ an, Ser#i"e$ Se//ing – the e>"hange %2 g%%,$ %r $er#i"e$

2%r an agree, $u7 %2 7%ne&

9%%,$ – tangi/e pr%,u"t$ Ser#i"e$ – intangi/e pr%,u"t$

Pr%1t – the a7%unt %2 7%ne& a u$ine$$7a5e$ a2ter pa&ing a// it$ e>pen$e$


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Bu$ine$$ a$ Bene2a"t%r

Pa&%4$ Be&%n,M%ne& ua/it& %2 Li2e Rai$ing the

Stan,ar, %2 Li#ing Bene1ting S%"iet& Pr%,u"ing 9%%,$

an, Ser#i"e$ Pr%#i,ing Pa&"he"5$

an, Bene1t$ Pa&ing Ta>e$ D%nating 6un,$ an,

9%%,$ t% Charit&

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Top 15 most livable countries.1. Norway2. Australia3. New Zealand4. United States5. reland

!. "iec#tenstein$. Net#erlands%. &anada'. Sweden1(. )ermany11. *apan12. +orea ,-epublic o/

13. Swit0erland14. rance15. srael


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3ea/th- Entrepreneur$hip- ?Ri$5


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0%= ,% pe%p/e 7a5e their 7%ne&@ M%$t %2 the =ea/th& are $e/2e7p/%&e,

u$ine$$ %=ner$

Entrepreneur$hip ? Ri$5 Ri$5 i$ ,e1ne, a$ the p%$$ii/it& that the

%=ner %2 a u$ine$$ 7a& in#e$t ti7e ?7%ne& an, the u$ine$$ 7a& 2ai/


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6a"t%r$ %2 Pr%,u"ti%n


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The Bu$ine$$ En#ir%n7ent


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C%7panie$ %perate =ithin the u$ine$$en#ir%n7ent =hi"h "%n$i$t$ %2 e"%n%7i"-te"hn%/%gi"a/- "%7petiti#e- g/%a/ an,

$%"ia/ 2%r"e$ that =i// either en"%urage%r ,i$"%urage the ,e#e/%p7ent %2u$ine$$.


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6%r"e$ in the Bu$ine$$En#ir%n7ent


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Se#en 8e& Bu$ine$$ Ru/e$ 2%rSu""e$$


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Se/2De#e/%p7ent Ru/e * Sta5eh%/,er$


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Se/2De#e/%p7ent Ru/e ( Un"ertaint&


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S%7e Current C%n,iti%n$ %2 Un"ertaint& E"%n%7i" Change$

Spee, %2 In2%r7ati%n

EC%77er"e C/i7ate Change

Terr%ri$7

C%7puter Se"urit&


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Se/2De#e/%p7ent Ru/e + C%7petiti%n


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6%ur Area$ %2 the C%7petiti#eEn#ir%n7ent Being re$p%n$i#e t% "u$t%7er$

Ma5ing "%ntinua/ i7pr%#e7ent in theua/it& %2 &%ur pr%,u"t %r $er#i"e

6in,ing =a&$ t% ,e/i#er ne= %r etterpr%,u"t$ %r $er#i"e$

Stri#ing 2%r e7p/%&ee e"ien"&

S /2 D / t R / ? F


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Se/2De#e/%p7ent Ru/e$ ? F –9/%a/i


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Se/2De#e/%p7ent Ru/e G Di#er$it&


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Y%u 7u$t /earn t% ,ea/ =ith ,i4erent5in,$ %2 pe%p/e Rapi,/& "hanging ,e7%graphi"$

Nee, 2%r ,i#er$it& 2%r u$ine$$ t% thri#e C%7p/e>it& %2 =%r5ing in a ,i#er$e

en#ir%n7ent

The Cha//enge: T% 7a>i7i


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Se/2De#e/%p7ent Ru/e H


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T% e $u""e$$2u/ &%u $h%u/, "u/ti#ate the2%//%=ing per$%na/ $5i//$: Ai/it& t% per2%r7 a $pe"i1" !%

Ai/it& t% thin5 ana/&ti"a//& Ai/it& t% intera"t =e// =ith pe%p/e


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Learning O!e"ti#e$ Su77ar&


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Bu$ine$$ ? Pr%1t$- The Ba$i$ %2 3ea/th

Bu$ine$$ a$ Bene2a"t%r: Pa&%4$ e&%n,M%ne&

Ri$5- Entrepreneur$hip ? the 6a"t%r$ %2Pr%,u"ti%n- The Creati#e 6ire %2 Bu$ine$$

The Bu$ine$$ En#ir%n7ent: 6%r"e$ thatEn"%urage an, Di$"%urage Entrepreneur$hip

Se#en 8e& Bu$ine$$ Ru/e$: The 9reatA,#enture %2 eing in Bu$ine$$ in the (*$t Centur&


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C%p&right ' ()*+ Pear$%n E,u"ati%n- In". Pu/i$hing a$ Prenti"e 0a//1-19

Chap 1. Introduction and Business Environment

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Transcript of Chap 1. Introduction and Business Environment