Global Business ( Chap 4)
description
Transcript of Global Business ( Chap 4)
Global Business ( Chap 4)
Dept of Technology Management for Innovation (TMI), Graduate School of EngineeringProfessor Kazuyuki Motohashi工学系研究科 技術経営戦略学専攻教授元橋一之http://www.mo.t.u-tokyo.ac.jp
Development in emerging economiesSuch as China and India
New competitorsNew markets
Global Business Strategy• Shift to “good enough market” and improvement in
cost competitiveness• Business model re-organization by service dominant
design (Product base -> Complex system integration business)
World in not so flat,
understanding distance
Consistency with corporate
strategy
World GDP ShiftDeveloped ->
Emerging Econ, such as BRICs
Catching up of Firms in Emerging
Economies
Competitiveness index by products(Export-Import)/(Export+Import)
Decreasing international competitiveness
Difference in product architecture
Integrated architecture Modular architecture
Product architecture and value creation
Size of value added
Level of complexity (difficulty in imitation)
Aircraft(CoPS)
Auto-motives
EV?
Mainframe computer
ModularizationUnbundling, com
petition
PC
IT servicesService
scienceScalability in
services?
“Smile” Curve by IT and globalization
ProfitHigh
Low
Value ChainUp stream Down stream
Assembly
PartsDesign Customer Service
Modularization by Digitalization
&Fragmentation of production
activities world-wide
Response to competitive pressure from catching up economies
Size of value added
Level of complexity (difficulty in imitation)
Aircraft(CoPS)
Auto-motives
EV?
PC
Scientific approach for innovation (digitalization, modularization..)
and technological catching up
Grow
ing
“Goo
d En
ough
Mar
ket”
Protection of propriety technology (IPR), increasing complexity, strategic
investment in complex system innvation
PV panel
Service Dominant Logic of Marketing(Vargo and Lusch, 2004)
Product Dominant Logic Service Dominant Logic
Unit of Exchange in the market Product, itself
Customer utility by using product, skills and expert knowledge embodied in the product
Role of product Unit of market exchange Intermediate entity to create customer utility
Role of customer Passive as a product userActive as a co-developer (innovator) to maximize utilities by using the product
Determinant of product value Producer
Customer ( Producer as a value proposition entity, a final value should be decided by the customer )
Source of value added Exchange of tangible products and managerial resources
Exchange of skills and expert knowledge embodied in the product
What is complex service system?
Complex system of products
Operation and Controlling Functions
Value Proposition to the customer
Low cost/ high
performance
Local environment Organizational factors
Example: Railway as a complex LTS
Geyer and Davis, Research Policy 29 (2000), pp. 991-1013
UK system of operation (after EU directive)
Geyer and Davis, Research Policy 29 (2000), pp. 991-1013
German system of operation (after EU directive)
Geyer and Davis, Research Policy 29 (2000), pp. 991-1013
Introduction: Neemrana Industrial Park
Mumbai( Bombay )
Dehli
NeemranaRajasthan State
Gujarat State
Hariyana State
DMIC(Delhi Mumbai Industrial Corridor)
Chennai( Madras )
Bangalore
Pune
Gurugaon
② Mitsui Prime 09-6
Mega solar power plant(NEDO demonstlation
project)
Logistics center
- Improve logistics efficiency- Reduce environmental burden
- Water treatment system- Water park
- Gas power plant
- Control server
Contribution Stage 2 (to Indian companies
(Power, Water treatment service and Logistics information to Phase1,2 area )
Phase 1 、 2 ( Indian companies area)
Phase 3 ( Japanese companies area)
Information of traffic
conditions
Contribution Stage 1(Power, Water treatment and
Logistics information to Phase3 area)
Water treatment system- Contribution to environmental
protection- Collaboration with power plant- Increase water efficiency
Neemrana Smart Factory Plan