Channel Profile: Indian Segment

Channel Profile: Indian SegmentJan – Dec 2017

Monthly Net Reach

(Ave. Past 12 Months)

1.908 mil

Malaysia’s 1st local Indian

channel. Provides quality

local programme that are

targeted to Indian

audience segments.

Key Signature Programmes:

Vizhuthugal, 360

Channel 201

Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

52%Female[Index:102]

0

50

100

150

200

0%

5%

10%

15%

20%

25%

4-9 10-19 20-29 30-39 40-49 50-59 60+

Astro Vaanavil Index vs Total TV

Skewed age 50 - 59 [Index: 127]

& 60+ [Index: 160]

83%Urban

39%

StudentsHousewives/

Unemployed

17%

29%

15%< RM2K

24%

RM2K-RM4K37%

RM4K-RM6K15%

RM6K-RM8K10%

RM8K-RM10K8%

RM10K +6%

PMEBs Blue Collars

Skewed HHI Below RM2K [Index: 112],

RM6K – 8K [Index: 138] & RM8K-RM10K [Index: 110]Skewed Housewives [Index: 133]

[Index:106]

Source: Kantar Media DTAM,

Individual (Total Universe: 14,964K), Jan-Dec 2017

Monthly Net Reach


2.756 mil

Channel 202

51%Male[Index:104]


& 40 – 49 [Index: 114]

80%Urban

30%

StudentsHousewives/

Unemployed

20%

32%

18%

Skewed HHI Below RM2k [Index: 111]

& HHI RM2K-4K [Index: 124]

PMEBs Blue Collars

Malaysia’s 1st 24-hour Tamil

non stop movie channel.

Offers an exciting mix of

classic and new movie

releases, featuring a wide

range of exciting storylines,

unforgettable blockbusters

and star studded movies such

as Singam 3, Vedalam, Baasha,

Thodari that promises to

provide magnificent

entertainment for movie fans.

0

50

100

150

200

0%

5%

10%

15%

20%

25%

4-9 10-19 20-29 30-39 40-49 50-59 60+

Vellithirai Index vs Total TV

< RM2K24%

RM2K-RM4K45%

RM4K-RM6K14%

RM6K-RM8K7%

RM8K-RM10K5%

RM10K +5%

[Index:102]

Skewed Blue Collars [Index: 117]Source: Kantar Media DTAM,


Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.992 mil

Channel 231

0

50

100

150

200

0

5

10

15

20

4-9 10-19 20-29 30-39 40-49 50-59 60+Vinmeen Index vs Total TV

Skewed age 20 - 29 [Index: 123],

50-59 [Index: 117] & 60+ [Index: 137]

85%Urban

34%

StudentsHousewives/

Unemployed

19%

29%

19%

Skewed HHI RM6k -8K [Index: 171]

PMEBs Blue Collars

FIRST 24 Hour general

entertainment HD channel

catered to the entire

family. Features a variety

of programmes ranging from

high end documentaries,

talk shows ayurvedic

cooking, classical carnatic

music, lifestyle

programme’s, movies and

etc.

Key Signature Programmes:

Vallavar, Smart wheel,

Superstar.

< RM2K24%

RM2K-RM4K36%

RM4K-RM6K17%

RM6K-RM8K12%

RM8K-RM10K7%

RM10K +4%


Individual (Total Universe: 14,964K), Jan-Dec 2017.

50% 50%

[Index:108]

Skewed Housewives[Index: 117]

& Blue Collars [Index: 114]

Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.648 mil

Channel 211

Skewed age 20 – 29 [Index: 130],

50-59 [Index: 117 & 60+ [Index: 134]

82%Urban

33%

StudentsHousewives/

Unemployed

17%

32%

18%

Skewed HHI Below RM2K [Index: 139]

& RM4k -6K [Index: 124]

PMEBs Blue Collars

Sun TV is the ultimate

family channel that brings

an engaging assortment of

mega serials, film based

entertainment, women’s

programs, talk shows,

children’s programs and

music based programs.

0

50

100

150

200

0

5

10

15

20

25

4-9 10-19 20-29 30-39 40-49 50-59 60+Sun TV Index vs Total TV

< RM2K30%

RM2K-RM4K34%

RM4K-RM6K22%

RM6K-RM8K6%

RM8K-RM10K4%

RM10K +4%



50% 50%

[Index:104]

Skewed Housewives[Index: 112]

Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.158 mil

Makkal TVChannel 203

53%Female


& 60+ [Index: 256]

88%Urban

43%

StudentsHousewives/

Unemployed

14%

23%

20%< RM2K

20%

RM2K-RM4K28%

RM4K-RM6K16%

RM6K-RM8K17%

RM8K-RM10K8%

RM10K +11%

Skewed HHI RM6K – 8K [Index: 243]

$ RM8K-10K [Index: 113]

PMEBs Blue Collars

Makkal TV is a channel

that contains drama

serials, game shows,

autobiographies, talk

shows, documentaries and

environmental programs.

[Index:104]

0

50

100

150

200

250

300

0

5

10

15

20

25

30

4-9 10-19 20-29 30-39 40-49 50-59 60+

Makkal Index vs Total TV



[Index:111]

Skewed Housewives [Index: 148]

Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.515 mil

AdithyaChannel 214

51%Male

Skewed age 10-19 [Index: 129]

& 40-49 [Index: 112]

84%Urban

27%

StudentsHousewives/

Unemployed

19%

39%

15%

Skewed HHI Below RM2K[Index: 120]

& RM2K–RM4K [Index: 132]

PMEBs Blue Collars

[Index:104]

Adithya is a 24 hour full

fledged Tamil comedy

channel. Featuring classic

and current comedies

catering to the entire

family.

0

50

100

150

200

0

5

10

15

20

25

30

4-9 10-19 20-29 30-39 40-49 50-59 60+

Adithya Index vs Total TV

< RM2K26%

RM2K-RM4K47%

RM4K-RM6K12%

RM6K-RM8K5%

RM8K-RM10K4%

RM10K +6%



[Index:107]

Skewed Students [Index: 124]


Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.337 mil

Channel 223


& 60+ [Index: 141]

83%Urban

36%

StudentsHousewives/

Unemployed

18%

30%

16%


& RM6K–8K [Index: 121]

PMEBs Blue Collars

Kalaignar TV is catered

towards youth and adults.

It includes reality dance

shows, shows cultivating

upcoming movie makers,

movies, etc.

0

50

100

150

200

0

5

10

15

20

25

4-9 10-19 20-29 30-39 40-49 50-59 60+

Kalaignar Index vs Total TV

< RM2K31%

RM2K-RM4K39%

RM4K-RM6K13%

RM6K-RM8K8%

RM8K-RM10K4%

RM10K +5%



50% 50%

[Index:106]


Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.430 mil

Channel 222

51%

Skewed age 30- 39 [Index: 111],

50-59 [Index: 110] & 60+ [Index: 143]

80%Urban

35%

StudentsHousewives/

Unemployed

19%

29%

17%

Skewed HHI Below RM2K [Index: 121],

HHI RM6K–8K [Index: 137]

PMEBs Blue Collars

Raj TV is catered to the

entire family and includes,

talk shows, women’s show,

serial, etc.

Female

0

50

100

150

200

0

5

10

15

20

25

4-9 10-19 20-29 30-39 40-49 50-59 60+

Raj TV Index vs Total TV

< RM2K26%

RM2K-RM4K38%

RM4K-RM6K17%

RM6K-RM8K10%

RM8K-RM10K3%

RM10K +6%



[Index:101]



Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Monthly Net Reach


1.363 mil

Channel 221

51%

Skewed age 30 – 39 [Index: 123],

50-59 [Index: 123] & 60+ [Index: 150]

82%Urban

37%

StudentsHousewives/

Unemployed

20%

26%

18%


PMEBs Blue Collars

MaleJaya TV is catered to the

entire family. A highly

appealing content with

popular shows that

includes games shows,

cooking competitions,

debate shows, etc.

[Index:104]

0

50

100

150

200

0

5

10

15

20

4-9 10-19 20-29 30-39 40-49 50-59 60+

Jaya TV Index vs Total TV

< RM2K31%

RM2K-RM4K36%

RM4K-RM6K14%

RM6K-RM8K7%

RM8K-RM10K7%

RM10K +5%



[Index:105]



Gender

Age G

roup

Occupati

on

Locati

on

HH

Incom

e

Thank you

astro.com.my

Channel Profile: Indian Segment

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