Chango brand innovators nov 2012
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Transcript of Chango brand innovators nov 2012
<Sandy> LEGO take 1 </Sandy>
<Nor’easter> LEGO take 2 </nor’easter>
Cookies, not people
Prospecting with Search Retargeting
1. An individual searches for a keyword primarily on Google, Yahoo! or Bing
2. That search data is stored anonymously in our cookie
3. Chango matches the right individual to your campaign based on their searches
Mostly DR metrics
Site Retargeting remains dominant
The planner vs SEM showdown
