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7/24/2019 Changing Images o Violence in Rap Lyrics, 1970s-1990s
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Changing Images of Violence in Rap Music Lyrics: 1979-1997Author(s): Denise HerdSource: Journal of Public Health Policy, Vol. 30, No. 4 (Dec., 2009), pp. 395-406Published by: Palgrave Macmillan JournalsStable URL: http://www.jstor.org/stable/40542235.
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7/24/2019 Changing Images o Violence in Rap Lyrics, 1970s-1990s
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Original
Article
Changing
mages
f
violence
n
Rap
music
lyrics:
979-1
997
Denise
Herd
School
f Public
Health,
0
University
all,
University
f
California,
erkeley
94707,
CA,
USA.
Abstract
Rap
music
has been
t the
enter f concern
bout
the
potential
harmful
ffects
f violent
mediaon
youth
ocial
behavior.
his article
xplores
the
roleof
changingmages
f
violence
n
rap
music
yrics
rom
he
1970s
to
the
1990s.
The results
ndicate
hat there
has been
a dramatic
nd sustained
increase
n
the
level of
violence
n
rap
music.
The
percentage
f
songs
mentioning
iolence
ncreased
rom
7
per
cent
during
979-1984
to 60
per
cent
during
994-199 .
In
addition,
ortrayals
f violence
n later
ongs
re
viewed
n a more
positive
ight
s shown
by
their
ncreased
ssociation
with
glamor,
wealth,
masculinity,
nd
personal
prowess.
Additional
analyses
revealed hatgenre, pecificallyangster ap,is themostpowerful redictor
of
the ncreased
umber
f violent
eferences
n
songs.
The discussion
uggests
that iolence
n
rap
music
has ncreased
n
response
o the
omplex
nterplay
f
changing
ocial conditions
uch
as the
elevated
evels f
youth
iolence
n
the
1980s
and
changing
ommercial
ractices
within
hemusic
ndustry.
Journal
f
PublicHealth
Policy
2009) 30,
395-406.
doi:io.iO57/jphp.2oo9.36
Keywords:
iolence;
media;
youth;
lcohol;
drugs;
ap
music
Violence,
articularly
mongyouth,
as
long
been
recognized
s
a serious ealth roblem. outh iolences a leading auseof death
and
injuries;
ostly
nd
damaging
o the
healthof
families
nd
communities.1
xposure
o violence
n
the
media
s associated
with
aggressive
ehavior
n
readers,
iewers,
nd
isteners.
n US
society,
t
may lay
critical
ole
n
promoting
iolent
nd antisocial
ehavior.
According
o
Anderson
t
al?
'Research
n
violent
elevision
nd
films,
ideo
games,
nd
musicreveals
unequivocal
vidence
hat
media
violence
ncreases
he
likelihood
f
aggressive
nd
violent
behavior
n both
mmediatend
ong-term
ontexts'
p.i).2
Rapmusic asrecentlyeen t the enterfthe oncernbout he
potential
armful
ffects
f
violent
r
misogynie
yrics
n
social
behavior.3'4
espite
these
oncerns,
he
relationship
etween
ap
2009
Macmillan
Publishers
td.
0197-5897
Journal
f Public
Health
Policy
Vol.
30,
4,
395-406
www.palgrave-journals.com/jphp/
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#
Herd
music and violence s poorlyunderstood.Onlya handful f studies
have
explored
the
issue,
and results
have been
conflicting
nd
inconclusive.While
some studies
suggest
that a
relatively
mall
portion
of
rape songs
contain references o
violence,
others have
argued
that
violence is an almost
essential elementof
the
genre,
occuring
n
most
ongs.
Toop's5 analysis uggests
hat
he
emergence
of
rap
music and
hip-hop
ulture erved n
antiviolence
unction
n
the
South Bronx
(New
York
City)
neighborhoods
romwhich it
emerged
in
the late
1970s.
Armstrong6
oted that
despite
the
stereotypes,iolence s notthecentral ocusofraporcountrymusic.
A
later
article
by
Armstrong7
xamined
490
rap
songs produced
from
987
to
1993,
finding
hat
only
minority
f the
songs,
22
per
cent,
expressed
violent and
misogynist yrics.
Brutality
and
'graphicness'
n
'gangsta'
rap lyrics,
however,
celebrates a
'rape
culture'.
n
contrast,
ubrin'swork8
xamined
130 platinum
lbums
with
430 songs
released
from
1992
to
2002
using
Anderson's
conceptualization
f the
street ode' and
found hat
violencewas a
central
theme of the
lyrics long
with
wealth,
violent
retaliation,
nihilism,nd objectificationfwomen.
To
begin
to address
some of
the
conflicting
indings
n
the
literature,
his
study
xplores
changes
n
the
prevalence
nd social
contextof
violence
references
n
rap
music
yrics
rom his
music's
earliest
tages
through
o
becoming
full-blown
merican
musical
genre.
The
study
addresses the
following
research
questions:
(1)
Have levels
of violence
n
rap
music
yrics
hanged
significantly
in
the
history
f
the
genre?
2)
Have attitudes
owards
violence
n
rap
music
yrics,
nd the social
contexts nd
functions f
violence
n
rap
music yrics, hangedover time? 3) Have increases nreferenceso
alcohol and
drugs
in
rap
music
lyrics
ed to
more
mentions of
violence?
4)
Are
changes
in
the
level of
violence
associated with
changes
n
the
distribution
f
particular enres
f
rap
music?
Method
Sampling
We described the process used to select the 340 songs used in
the
present
analysis
in
a
previous
publication
from
this
study.9
In
summary,
we chose
the
most
popular
rap songs
from
1979
396
2009
Macmillan
Publishers td.
0197-5897 Journal
f Public
Health
Policy
Vol.
30, 4, 395-406
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Changingmages
fviolencen
Rap
music
yrics
7jv
through997as rated yBillboard nd Gavin harts,eviewingll
relevant
harts
for
example
Dance/Disco,
Hot Black/Hot oul
Singles,
nd
Rap).
We dentified
ap songs,
nd selected s
many
s
1
5
of themost
opular
ongs eryear
rom ach source.
When he
most
popular
ongs
from
he two
rating
erviceswere
combined,
there
were
367
songs
n thefinal
ample.
hreehundred
nd
forty
songs
wereused
n
the
nalyses. ongs
ncluded
n
the
nalyses
ere
performed
y
African
American rtists
or artist
groups
with
significant
epresentation
f
African mericans.
ongsperformed
bynon- frican mericanrtists uch as theBeastieboys = 13
songs)
were
excluded because
of concern hat
they
were
not
representative
fAfrican
merican
ap
music
uring
he
ime
eriod
of
the
tudy. nalyses
ere
erformed
ith nd
withoutnclusion
f
these
ongs
nd
thebasic
trends
eported
n
this
paper
re
similar.
(Tables
ncluding
hese
ongs
re available
rom he
uthor).
Coding
The
principal
nvestigator
nd
a research ssistant
ranscribed
he
lyrics
or ach
song
nd coded
for eferences
o violence.
o assure
that
there
would be
no errors
r differences
n
coding
between
different
aters,
he
principal
nvestigator
nd
researchssistant
ach
reviewed
ll
lyrics
nd reached
consensus
n
all codes
ssigned
or
every ong.
We
codedreferences
o
violence t
theword
evel,
sing
ategories
derived
rom wo
basic ources.
We
adapted
he irst
et f
ategories
from he Juvene ictimizationuestionnaire', hich ncludes
behaviors
eferring
o the
following
omains:
onventional
rime,
Child
Maltreatment,
exual
Victimization,
nd
Witnessing
nd
Indirect
ictimization.10
e based
the secondon
categories
sed
inthe
Revised onflict
actic
cale',
which ontains
tems elated
o
Psychological
ggression,
hysical
ssault,
nd
Sexual
Coercion.11
In thefirst
tages
f
coding,
we
recognized
hat t was
important
to
distinguish
eferences
o realviolence
rom he
use of
violence s
metaphor
for
example,
mock
battles,
erbal
ueling
ontests,
nd
words ssociatedwithmusic lang, uch s hits r cuts.We didnot
analyze
eferences
o
metaphoric
iolence
s
part
of
the violence
trends
resented
n
this
rticle.
2009
Macmillan
Publishers td.
0197-5897
Journal
f PublicHealth
Policy
Vol.
30,
4,
395-406
397
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fr
Herd
We countedhementionsfviolenceneach ong nd transcribed
verbatim
ach
type
of violence
s mentioned.
y examining
he
overall
ontextnd
consequences
urrounding
iolence
n
each
ong,
we rated ttitudesowards
iolence
s
positive,
eutral,mbivalent,
or
negative.
We created
odes to describe he
social context f
violence
n
yrics,
or
xample,
lcohol
r
drug
se,
crime,
lamour,
and
wealth,
nd
assigned
ach
song lyric
o a
particular
music
genre brag,
angster,arty, olitical/culture,
ove/sex
aps
based
on overall
yric
ontent
nd themusic.
We created variablesfrom the descriptionsnd counts of
referenceso violence.
he variables ncluded
resence
r absence
of
violence
n
lyrics;
umber
f violence
eferences;
nd attitudes
towardsviolence.
Data on
violence,
ttitudes owards
violence,
social
ontext,
onsequences
f
violence,
nd music
enre
or ll
340
song yrics
ere ntered
nto PSS
Macintosh
ersion)
or tatistical
analyses: requencies,
ross
tabulations,
nalysis
f
variance,
nd
multipleegression.
Results
Our results how that over the
period
1979-1989,
the
level
of
violencementions
n
top rap
songs
was moderate nd
relatively
stable.
During
he nitial
ears
n
which hese
ongs
were
released,
27
per
centof them ontained iolence. rom
1985
to
1989,
the
average percentage
f
songs
containing
eferenceso violence
increasedo
32 per
ent.
eginning
n
1990,
however,
he
proportion
of
songs
with violent
yrics
scalated
dramatically.
hese
songs
increasedy23 per entnthefirst years fthe1990s.As a result,
more hanhalf r
55 per
ent f
the
most
opular ap ongs
eleased
Table i:
Changes
n
presence
f violence
n
rap
music,
1979-1997
Years All
songs n-^^o)
Total number
f songs Percentage f songs
withviolence
n-i6$)
withviolence
1979-1984
37
10
27
1985-1989
81
26
32
1990-1993 98 54 55
1994-1997 124
75
60
Likelihood
10=24.949,
df=3,
P=o.ooo.
398
Z009
Macmillan
ublisherstd.
197-5897
ournal
fPublic ealth
olicy
ol.
30,
4,
395-406
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Changing mages
of violence
n
Rap
music
yrics
8
il /'
/
Mean
of
Number f
I ViolenceMentions
0-1 . . i .
1979-
1985- 1990- 1994-
1984 1989
1993 1997
Figure
:
Changes
n
mean number
f violence
references,
979-1997.
from
990
to
1993
mentionedomeform fviolence.
he
high
evel
of
violencewas sustained
n
rap song
yrics
or
ongs
eleased rom
1994 to 1997. Sixty ercentof songsfrom hisperiod ncluded
violence eferences.
n
addition,
he
average
number f violence
references
er ong
ncreased
ramatically
n
the
ater ecades from
1.43
to
5.27,
F=
8.194,
=
0.000
(Table ;
Figure
).
Attitudes
owardsviolence
n
rap
music
yrics
lso
changed
tremendously
rom
979
to
1997.
n
the arliest
ap
songs,
iolence
was
viewed
primarily
n
negative
r ambivalenterms.No
song
appeared
between
1979
and
1984
was coded
as
representing
violence
n
a
positive
manner.
ongs
eleased
uring
ach
ubsequent
periodweremore ikelyoportrayiolencena positiveight nd
less
ikely
o
depict
t
n
negative
erms.
uringi979-i997, ositive
violence
ortrayals
n
rap
music
yrics
ncreased rom to
45 per
cent
nd
negative
nesdecreased
rom
0
to
13 per
cent
Table2).
The social
ontext fviolence
n
rap
music
yrics
hiftedrom he
late
1970s
to the
1990s.
First,
iolence
was
increasingly
ssociated
with
hoodlums nd
gang ifestyles
from
per
entbefore
990
to
39 per
centfrom
990
to
1997.
The
relationship
etween iolence
and
drugs
n
rap
music
trengthened
ver
ime,
s
songsdepicting
these hemesncreased ivefold from to 30 percent over he
study eriod.
heassociation fviolence
ith lcohol lso
ncreased,
but the
relationship
as not as
pronounced
s that
with
drugs.
2009
Macmillan
Publishers td.
0197-5897 Journal
f Public
Health
Policy
Vol.
30,
4,
395-406 399
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fr
Herd
Table 2: Changes n attitudes owardsviolence nrapmusic,1979-1997
Years
Total number
Percentage
Percentage
Percentage
f Percentage
of songs
with
of songs
with
of songs
with
songs
with
of
songs
with
violence
positive
neutral
ambivalent/
negative
(n=i6j)
attitude
attitude
negative
attitude
attitude
1979-1984
10
4
10
50
1985-1989
26
19
35
19 27
1990-1993 54
32
22
15
32
1994-1997
75
45
28
13
13
Pearson's
=-0.276,
P=o.ooo,
(two-sided).
Table
3: Changes
n
the social
context f violence
n
rap
music,
1979-1997
Violence
Percentage f
1979-1989
(%
1990-1997
(%
Fisher's xact
context
songs n=i6s)
songs) (n=$6) songs)
(n=i29)
(two-sided)
Alcohol
10
i3 O.O25
Drugs
25
6
30
0.002
Thuggish
ifestyle 31
3 39
0.000
Glamour/wealth
18
6 21
0.045
Increase ocial status 709 0.071
Masculinity
13
3
16
0.049
Bragging/bravado
28
11
33
0.011
Metaphoric
Use
77 64
81
0.044
In
addition,
he association
f violence
with
glamour
nd wealth
increasedmore han
hreefold from to
21
per
cent and there
was a trend
or
iolence
o be associated
ith
ncreasing
ocial tatus.
The use of violence s a wayto assertmasculinitynd personal
prowess
hrough ragging
lso intensified.
inally,
he
metaphoric
use ofviolence
n
the
yrics
f
rap songs
ncreased
ignificantly
ver
the
tudy
eriod
Table
3).
Our
results
how
significantelationships
etween
enre
nd
the
presence
f violence
n
rap
music
yrics. angsterap
s
profoundly
associated ith iolence
93 per
ent
f hese
yrics
ontain eferences
to violence. substantial
ortion
f
political/cultural
r
message aps
also
depicts
iolent hemes. he distribution
f
rap
music
enres
as,
moreover,hanged onsiderablyver imeTable ).
Given hese
atterns,
e examined
he imultaneousnfluence
f
temporal eriod
and
genre
on the
presence
f violent
yrics
n
400
2.009
Macmillan
Publishers td.
0197-5897 Journal
f PublicHealth
Policy
Vol.
30,
4,
395-406
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Changingmages
fviolence
n
Rap
music
yrics
Table 4: Presence f violence n rapmusicby genre
Genre Total number
f
songs Percentage f songs
withviolence
Gangster
30 93
Political/cultural
38
71
Party 73 32
Love/sex
25
6
Other
24 42
Total
339
48
songs
using ogistic egression.
he results howed hatboth
ime
period
and
genre ignificantly
redict
which
ongs
are
likely
o
contain iolence.
Gangster ap
songs, ongs
with
political/cultural
themes,
nd
more ecent
ongs
weremore
ikely
o
mention iolence
while ove/sex
aps
were
tatistically
ess
ikely
o contain eferences
to violence
F=
13.314,
P
=
o.ooo,
R2
=
o.i79).
We
also examined hether
hanges
n
the evel f
lcohol r
drugs
themes
n
rap
songs
ffect
he evel f violence
ortrayals.
revious
articles,singhese atahave hown ramaticncreasesnsubstance
use
portrayals
ver ime.9
logistic egression
nalysis sing
data
from he
present
tudy
howed
hat he
presence
f
drugs
n
rap
songs
was
strongly
ssociated
with violence:
ongs
with
drugs
were
2.4
times
more
ikely
o have
violence eferenceshan
other
songs.
ongyear
was
also
statisticallyignificant,
ith arlier
ongs
less
ikely
o have
violence
resent.
he
presence
falcohol
n
songs
was
not,
however,
significant
redictor
f
violence,
when
the
presence
f
drugs
nd the
year
fthe
ong
were aken nto
ccount.
Modelspredictingiolence eferenceshat ncludedlcohol,drugs,
and
genre
howed
that
genre gangster ap)
alone accounts
for
34 per
cent
of thevariance
n the number f violent
yrics.
ther
variables,
uch s
drug
eferences,
erenot
ignificant,
hereas
ove/
sex
raps,
and the number
of alcohol references
pproached
significance
F
=
24.964,
=
0.000,
Rz
=
0.368).
Discussion
Previous esults ndicate hatreferenceso violencen rapmusic
lyrics
ave
increased
ramatically
nd thatthose
references
ave
become
ncreasingly
ositive
nd
linked o
glamour,
ealth,
nd
2009
MacmillanPublishers
td.
0197-5897
Journal
f PublicHealth
Policy
Vol.
30, 4, 395-406
401
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personal prowess.The analysisalso showed thattheemergence f
gangster ap
is
very
strongly
ssociated with increases
n
violent
lyrical
ontent.
Explanations
or heriseof
gangster ap
and
violence
n
rap
music
have tended o focuson two basic themes.
Representatives
rom he
musicand othermedia ndustries ave
argued
thatmedia violence s
a reflection f actual social trends.12'13
choing
this
perspective,
some
scholarshave focused n
the
structuralonditions
oppressive
economic and social
conditions,
he crack
cocaine
drug
trade and
ensuingdrugwar,and high evelsofpolice brutality withinurban
ghettos
hat
promote
violent hemes
n
rap
music.8'14 16 ithin his
framework,
ther writershave focused on
the violent
ifestyles
f
major
rap
artists s an
explanation
forthe
rising
ide of violence
n
the
yrics.17
In
a
contrasting
heme,
ome
commentators tate that the music
industry
has
promoted
violence
in
hip-hop
music to increase
popularity
nd sales of the music.
Salaam18
argues
that
after
989,
rap
music,
which had
initially
been
exclusively
recorded
by
independentecord ompanies,became dominated ymajorrecord-
ing
labels.
In
his
view,
the resultwas a
decline
n
artistic
reativity
and
quality
and an increase
n
a focus on
profiteering,
n
which
violence and
graphic exuality igured
rominently.
rom a similar
perspective, ournalists
note that
promoting
conflicts between
rappers
appears
to
be
a
popular
industry
actic
for
ncreasing
he
commercial uccessof
rap
music.The
New York Times
published
n
articleentitled:
Feuding
for Profit:
Rap's
War of
Words',19
which
asserted hat
many
of the conflicts r 'beefs'
betweenrival
rappers
were often reated as publicity tunts o raise flagging areersand
sales,
or
create nterest
n
new
releases.
Trend data on violence
n
US
society uggest
hat
both societal
changes
nd commercial
orceswithin hemusic
ndustry
ontributed
to the
ncreases
n
violent
yrical
ontent hatwe described
or he ate
1980s
through
990s.
Violent
crimerates
n
the United
States rose
substantially
rom the
1980s
through
he
early
1990s.20
Among
youth,
surge
of violent
crime started
n
the
mid-1980's,
asting
through 993. According
o Cook
and
Laub,21
The
increasewas
concentratedmong black males: between 1984 and 1993, the
homicide-victimizationatemore han
ripled
or hirteen
o seventeen
year
old
adolescents,
nd
the
homicide-commissionate increased
402
2.009
Macmillan
Publishers td.
0197-5897 Journal
f PublicHealth
Policy
Vol.
30, 4,
395-406
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Changingmages
fviolence
n
Rap
music
yrics
/{v
bya factorf4.5,reachingevelswithnoprecedentnthis entury'
(p.
28).
After he
early
1990s,
however,
iolent rime ell
ubstantially.
Perkins22
otes
hatFrom
993
through
001 violent
rime eclined
54 per
cent;
weapon
violence
wentdown
59
per
cent;
nd firearm
violence,
63 per
cent'
(p.i).
During
the same
period,
violent
victimization
ates
declined
or both blacks
and
whites.23 ook
and
Laub24
lso
report
hat
homicide ommission
nd victimization
rates
for dolescents
nd
young
dults
fell
harply
fter
994.
In
contrast,ates f violencenrapmusic emainedery igh hrough
1997
and
probably
eyond.2
Therefore
scalation
f
violence
n
rap
music
yrics
uring
he ate
1980s
and
early
1990s
may
reflect
ncreasing
cts
of
violence,
especially
mongyoung
lacks.
However ustained
iolence
n
rap
music
yrics
n
the ate
1990s,
despite
hedownturn
n
societal
ates,
seems,
t east
n
part,
rchestrated
nd
driven
y
ommercial
orces.
Changes
within
he
music
ndustry,
uch
s
higher
roduction
osts
and
sales
slumps,
may
have ncreased
he
pressure
o sell
by any
meansnecessary'.
Media
violence
prevention
mplications
The
increasing
ocus on
violence
n
rap
music,
specially
with
messages
hat
enhance
ts
social
desirability,
s
well as
research
indicating
he
potential
harm
that
they
can
evoke2
make
it
imperative
hat
social
scientists
uggest
trategies
o
limit the
prevalencend/ormpact f these hemes. o date,mostviolence
prevention
pproaches
eem o
consist
rimarily
f
political
ttacks
on the
music
nd
rappers15'16'25
lus
criminal
ustice
monitoring
and
surveillance
f
rap
music
venues
nd
performers.26 28
ecord
companies
have,
in
addition,
sed
'Parental
dvisory'
abels
to
identify
lbums
nd
compact
discs
with
explicitly
iolent
yrical
content.29
one
of
these
measures
as been
particularly
ffective.
The
political
nd
criminal
ustice
ttacks
n
rappers
ave
polarized
artists
nd further
lienated
oung eople,
lreadymarginalized
y
ghettoization,acialprofiling,ndcriminalization.hemusic ating
system
ppears
o have
ncreased
he
ttractiveness
f
R'-rated
yrics
for
youth
who
want o be
rebellious
nd
popular
with
eers.29
2009
Macmillan
Publishers
td.
0197-5897
Journal
f Public
Health
Policy
Vol.
30,
4, 395 4o6
403
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%
Herd
These analysessuggest he need for multifacetedtructural
approaches.
At the most basic
level,
preventing
edia violence
requires hanging
ocial conditions
poverty,
oor
access
to
education,
nd discriminationthat
promote
iolence
n
the ives
of
rappers
nd the
ommunitiesromwhich
hey merge. educing
gun availability
nd
revampingunitive rug
nforcement
olicies
might
educe iolenceevels
n
communities.30
New
media
policies
re needed o
reduce he evelof
violence
n
music
yrics
nd
in
sales
promotions. orporate
wareness bout
linkinghemarketingfconsumeroods, uch s sneakersnd soft
drink
beverages,
o
violence
lready
eem
to be
helping
educe
violent
ublic
onfrontations
mong
rappers.31
ncouraging
ore
accountability
t the
corporate
evel
could
help
further
ndo the
notion
hat iolence s
commercially
rofitable.
Finally,
edia
iteracy
rograms
ocusing
n
rap
music
yrics
an
promote
ritical
hinking
nd
awareness hat
may
diminish he
harmful
mpact
hat
yrics
ave on
listeners,
articularlyouthful
audiences.
Theorists ike
Freire32
uggest
hat
nterrogating
nd
decoding lements fpopular ulture an empowerudiences y
increasing
wareness f
how media
messages
re
socially
roduced
and how
they
ffectocial
perceptions
nd
relationships.
esearch
on
existing
edia
iteracyrograms
as
shown
romising
esults or
increasingarticipants'
wareness f
mediadistortionsuch
s 'the
minimizationf
consequences
f
violent ehavior'
p.
29).33
Acknowledgements
Research or his tudywas supported y grants rom heRobert
Wood
Johnson
oundation
030127
and
39950).
Thanksto
the
following
ndividuals ho
made
mportant
ontributionso earlier
phases
f the
research n this
roject
ncludingample
esign,yric
acquisition,
nd
initial
coding
activities:Makani
Themba,
Joel
Grube,
Elizabeth
Waiters,
hiyon
Bradford,
hembisa
Mshaka,
Trevor
Weston,
ric
Porter,
isha
Bilal,
Tamu Du
Ewa,
Ayoka
Medlock,
aul
Dotin,
nd
Unique
Holland.
pecial
hanks o Navid
Havez,
Ruha
Benjamin,
nd
EvanSicuranza
ho ssisted
ith ecent
researchctivitiesncludingualitativeontentnalyses,tatistical
analyses,
atabase
management,
anuscriptreparation,
nd
ibrary
research.
404
2009
MacmillanPublishers
td.
0197-5897 Journal
f
PublicHealth
Policy
Vol.
30, 4,
395-406
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Changing mages
of violence n
Rap
music
yrics
/{
About the Author
DeniseHerd
s Associate rofessorf Health nd Social
Behavior,
Division of Health
&
Human
Development,
chool of Public
Health
at the
University
f
California,
erkeley.
rofessor erd
has a
longstanding
nterest
n
multiculturalealth nd has
taught
n
the fieldfor
years.
Her research ocuses n health
disparities
n
drinking
nd
drug
se
patterns
nd
problems,mages
f alcohol nd
violence
n
rap
music,
ctivism
egarding
ocal alcohol
policy
n
AfricanAmerican ommunities,nd social movements. erd
contributed
o the Institute
f
Medicine
report
on
Reducing
Underage rinking:
Collective
esponsibility.
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