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Transcript of Change Adapt Strategy Execution 18-Dec-2008 Project Team © 2008 Oracle Corporation – Proprietary...
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Change Adapt Strategy Execution
18-Dec-2008Project Team
© 2008 Oracle Corporation – Proprietary and Confidential
© 2008 CASE Corporation – Proprietary and Confidential -2-
APAC Case Team
• Team Leader – Lu tao• Mike Su• Keith IP• Sun Cheng Yue• Joyce Li• Joe Coppom• George Wang• Stephen Lau• Henry Ong
Sponsored by Robin/Pip
© 2008 CASE Corporation – Proprietary and Confidential -3-
Agenda
• Issues
• Impact Analysis
• Core Value
• Strategy
• Execution Plan
• Q&A
© 2008 CASE Corporation – Proprietary and Confidential -4-
Issues Impacting our Business
Issues Challenges Business Impact1. Customers
Competitve Dynamics Wrong battle field Incorrect competition strategyEmerging Competitors Win % decreased More lose deals affecting target achievement
Losing Market Share lost >5% Affect future growthPoaching Customers Low customer satisfication Decreased return business
2. PeopleClarity Issue (Confused) No effective xLOB collaborations Affect business performance
Low Moral Losing talent Cannot sustain businessUnsatisfied Performance Company not moving forward Overall business momentum disrupted
3. Business EthicsEthics Breached Not comply to SOX Potential law suit
Rumor Spreading Gossip affecting morale Cannot achieve quotaFuture Compliance Bad corporate image Lost of brand costing lost of customers
4. StructureConfused No clear 3C Operation haltedLow Moral Losing talent Business cannot scale
Not Aligned LOB Inefficient Cannot achieve quota
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© 2008 CASE Corporation – Proprietary and Confidential -5-
VISION 2010. PLAN FY08.Purpose, Vision, Values & Goals
RESPECT
CASE will have an enduring impact on global progress by empowering people through
innovation delivering knowledge without boundaries
CORE VALUES
PURPOSE
CUSTOMER CENTRICITY
INNOVATION
TRUST
INTEGRITY
VALUE CREATING ORGANISATION
Be the Be the #1 Business Software Company in Company in
Asia PacificAsia Pacific
by by FY10
VISION
Become the undisputed Software leader in Asia Pacific
GOALS
Eclipse Microsoft, IBM & SAP as the most admired brand in Asia Pacific
Become Asia Pacific’s most respected Information company
© 2008 CASE Corporation – Proprietary and Confidential -6-
1. Business Growth1. Business Growth
2. Customer Satisfaction
2. Customer Satisfaction
3. Ethics & Business Compliance
3. Ethics & Business Compliance
4. Employee Development & Organizational Effectiveness
4. Employee Development & Organizational Effectiveness
Strategy &
Execution
Strategy &
Execution
CASE APAC Vision & GoalCASE APAC Vision & Goal
© 2008 CASE Corporation – Proprietary and Confidential -7-
Risk Factor Analysis
Risk Factor Score(13)
Success Zone
Project Team Capability (2)•Respected team•High capability & Motivation
Work Effort (4)• Up to 30% extra work•Perceive impact high
Magnitude (1)•Involved single division•Consistent with/may enhance current culture
CommitmentLeadership Sponsor (1)•Very visibly committedEmployee (3)•People split in half in support of change
Behavior change (1)•No new process or technology•Minor behavior change
Course Correction (1)•Clear milestones
© 2008 CASE Corporation – Proprietary and Confidential -8-
Execution Plan Issues Key Actions Tools / Resource1. Customers
Competitve Dynamics Competitive Analysis Oracle Competitive IntelligenceEmerging Competitors Competitive Analysis Oracle Competitive Intelligence
Losing Market Share GTMi OneSource & Resarch AnalystsPoaching Customers Key customer visits Battle/Account Plan & Town Hall meetings
2. PeopleClarity Issue (Confused) Define structure & implement change Business analyst & Risk Factor
Low Moral
Empower Talent Development Team to come up with plan on People Development Talent Model, J RAP, SMART
Unsatisfied Performance Identify low performers PIP
3. Business EthicsEthics Breached Work with HR & IA teams HR & IA
Rumor SpreadingOpen communication with the affected team
Future Compliance Business ethics training Corporate Compliance Program
4. StructureConfused Define structure & implement change Business analyst & Risk Factor
Low Moral
Empower Talent Development Team to come up with plan on People Development Talent Model, J RAP, SMART
Not Aligned LOB Enhance business model
Legend30 Days60 Days90 Days
© 2008 CASE Corporation – Proprietary and Confidential -9-
Empower Team Talent Development
APAC HR Top 5 Challenges
• Building leadership capabilities• Acquiring key talent• Retaining key talent• Raising workforce productivity• Measuring contribution of human
capital
Pulse Survey
Per SMT requirement in our all hands meeting, we addressed Pulse Survey for all employee and got the final result. We should have to use Talent model to get rating the performance & potential
CASE Priorities• Capability
• Sales readiness/Leadership• Technical (product) /Customer orientation
• Performance management to provide superior outcomes
• Identification and development flexible Talent pool to meet future business requirements
CASE Talent Model• Dynamic Talent Model• Job Readiness Tools
How do we keep the best Talent• Promotion or New Assignment• Skill Development or EI• Change Job Scope
© 2008 CASE Corporation – Proprietary and Confidential -10-
Strengthen Business Ethics
• Strictly manage the compliance and improve business ethics• Ethics & Compliance policy, refer to:
http://my.oracle.com/portal/page/myo/global/APAC_HR/Tab5716908?schema=php
• The policies will be incorporated in all employee performance management KPI
• Mandatory Compliance Education Program• All employee must complete following core mandatory trainings every 2 years
• Data Privacy Awareness Training
• Ethics and Business Conduct Training
• Sexual Harassment Awareness Training
• Online Training
• Conflicts of Interest
• Foreign Corrupt Practices Act
• Protecting Confidential Information
• Dealing with the Government
• Insider Trading Training
• Secure Coding Practices
© 2008 CASE Corporation – Proprietary and Confidential -11-
Current Revenue and Growth
GC
ANZMY
SG
IN
KR
AnnualGrowth
Rate
1.0
0.5
0.010M 20M0
Current Revenue USDRelative size = Potential Market Share
With Special Arrangement
© 2008 CASE Corporation – Proprietary and Confidential -12-
MRD CMU FSI GEH
ANZ ANZ ANZ ANZ
GC GC GC GC
ASEAN ASEAN ASEAN ASEAN
India India India India
Korea Korea Korea Korea
Le
ga
l
Bu
sin
es
s Pra
ctic
e
Fin
an
ce
Tech Sales Structure
Corporate Standard
© 2008 CASE Corporation – Proprietary and Confidential -13-© 2008 Oracle Corporation – Proprietary and Confidential (INTERNAL ONLY)
FY09 CASE Project Key Milestones Q3
(Jan) FY09
Q3 (Jan) FY09
Q3 (Dec) FY09
•Dec 20th - ANNOUNCEMENT•Dec 22th – APAC Sales Webcast
Q3 (Dec) FY09
• Jan 4th - 10th Progress Review
• Dec 27-29th – APAC All Hands Meeting•
© 2008 CASE Corporation – Proprietary and Confidential -14-
© 2008 CASE Corporation – Proprietary and Confidential -15- – 15 –
Q&A
© 2008 CASE Corporation – Proprietary and Confidential -16-
Collateral Web Sites
• HR Website• http://hr.us.oracle.com
• Ethics & Compliance• http://my.oracle.com/portal/page/myo/global/APAC_HR/
Tab5716908?schema=php
© 2008 CASE Corporation – Proprietary and Confidential -17-
Risk Mitigation
• Work effort (4)• Mitigation plan
• Get input from people affected• Reduce un-necessary reports
• Commitment – Employee (3)• Mitigation plan
• Town hall conference to explain the essence of change• Clear organization structure re-alignment and
communication