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SUMMER INTERNSHIPPROJECT

TOPIC:-

A BRIEF STUDY ON THE EFFECTIVENESS

OF ADVERTISEMENT OF SUDHA BRANDPRODUCT.

PRESENTED BY:-CHANDRANSHU KUMAR

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CONTENTS

Objective of the report Research methodology

Questionnaire

Table and charts

Finding

Suggestion

conclusion

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Objectives

Effectiveness of advertisement of sudha brand

product. To study about number of respondent watching

the advertisement.

To analyze impact of advertisement on

respondent. To evaluate the attention level of respondent

while watching this advertisement.

To know about the quality of this advertisementcompare to competitors.

To analyze advertisement strategies adopted bythe competitor.

To study the effectiveness of the company for themedia choice.

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Research methodology

Sample size:-100 customer and 100 retailers

Sampling techniques- Questionnaire

Sampling method- Random samplingData collection-

primary data and secondary data

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Questaionnaire

Questions from customers

1. Have you seen sudha product advertisement

?

2. Do you able to get different varities of milk at

retail point?3. How do you describe the impact of this

advertisement?

4. Identify the product verity do you aware off?

5. How well did this advertisement catch your

attention?

6. How many types of sudha products are in

market?

7. Who decide to urchase in our famil ?

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Questions from Retailer

1. Do you faced problem in stoking and sellingthe sudha product?

2. Would you satisfied to new design of milk

parlor?

3. Do you feel this ad givens you all that youinterest to know about the product?

4. Kindly suggest to improve this advertisement

to be even more attractive?

5. Your opinions about the sudha products

under patna dairy project.

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Age No ofrespondents

percentage

0-20 37 37

20-30 36 36

30-40 13 13

40 above 14 14

Total 100 100

Age wise classification

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0

5

10

15

20

25

30

35

40

0-20 20-30 30-40 40 above

no of respondents

no ofrespondents

Charts from above data

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Impact of advertisement over respondent

option respondent percentage

Very well 30 30

Some what 51 51

Not very well 16 16

Not at all well 3 3

Total 100 100

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options

very wellsome what

Not very well

Not at all

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Purchase of sudha product by customer

option No ofrespondents

percentage

Retail point 12 12

Retailer 50 50

Shoap 22 22

Others 16 16

Total 100 100

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Sales

Retail pointRetailer

Shoap

Others

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Findings

37% respondents where 0-20years age

between customer use the sudha product.

76% respondent of customer seen the

sudha product advertisement.

70% respondent of customer knowledgeabout the four and above type of sudha

product available in market.

30%respondent of customer find the impact

of advertisement very well attractive.

27% and 21% respondent of customer

aware of sudha icecream and sudha lassi.

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Cont..

50% respondent of customer purchase

through of retailer.

87% respondent of customer current use of

sudha product.

40%and 27% respondent of customerchoosing the sudha product of quality and

price.

A media choice 44% had said it is good.

About message 92% respondent had said it

is very good

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suggestion

The emphasis can be given totelevision media which is considered

as best media among other.

The ad must be convincing one to winthe heart of the customer.

The deviation of customer must be

avoided by producing advertising

concept.

The ad should be made more

attractive.

The brand awareness should be

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Cont..

Tagline Take care should be welldefined.

The smell should be interesting. Fruity

and look like natural ones.

Distinction among the various Fruity

Flavors should include in their

advertising strategy.

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conclusion

The study has been conducted in the

right time where the company isspending enough amount of money foradvertisement and trying to find itsfeedback.

The major objective of this study is tofind the advertisement effectiveness ofsudha product The other objectives are

finding best media for advertising,comparing other companies ads tosudha product and finding the impact ofsudha product in customers mind.

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