Challenges of GlobalMedia Communications

Valery Levchenko, @ValeryLevhttp://valerylev.x.iabc.com

Challenges of GlobalMedia Communications

1. Ethical- Global local for media and corporations- Equal access: comprehension of information- Information noise

2. Technological- Ubiquitous gadgets- Cross-, trans- and multi-media- Global brands go virtual

3. Social- New communication intermediaries- Convergence of media and corporate pressrooms- The future for journalists and communicators

Global Local, Business Side

«21st century model: from start-up to global within first 1-3 years.» - Barbara Gibson, IABC member.Topnews.in

Global Local, Media SideThe Moscow News website in English has 40% readers in Russia.

Russian language community portal based in Washington, D.C., has 20% visitors outside the U.S.

Equal Access: Comprehension- 4 out of 10 Americans can’t comprehend what they read

- 100% comprehension requires words of 5 letters and sentences of 8 words

Ann Wylie, IABC member.

nces.ed.gov

Big Data and Information Noise

«When does information pollution become a crime?» (Future Global Ethical Issues, 2010-2025, The Millennium Project)

The Visual Beauty of Big Data

Big Data: Free Introduction toData Journalism

Big Data: The Russian ExperienceInteractive map of Novosibirsk showing road accidents with pedestrian casualties. Winner, Data Journalism Awards, 2012

Gadgetization. Cross-, Trans-, Multimedia

«The future... will be a global, participatory, tele-present, holographic, augmented reality conducted on future versions of mobile smart phones that engage new audiences in the ways they prefer to be reached and involved.» (Future Arts, Media, and Entertainment: Seeds for 2020, The Millennium Project)

Gadgetization. A Flashback

The way kids of Motorola employees in Russia saw the future of mobile phones (Corporate Magazine «Spektr», #5, 2000)

Global Brands Go Virtual

Top offline brands compete with the online ones in the virtual world

brandtoysblog.com

Brands Get Lost in Online Space?

«Surprisingly, significant numbers of consumers are not finding the product or brand information that they wanted, anywhere in the web. Brands are missing opportunities!» (GfK)

usstoragesearch.com

New Communication Intermediaries

Aggregators, search portals and social media brands are most visible online

nmap.org

Up to 70% of newswire stories in Britain are sourced by press releases

Convergence of Media and Pressrooms, the Media Side

“What's clear from these results is that right now, when it comes to print, branded content is king.” - Helen Johnston, Editor, Tesco Magazine

Convergence of Media and Pressrooms, the Corporate Side

Communicators of the Future

According toPaul Holmes, PR practitioners should be competent in business practices in order to contribute to theC-Suite discussions.

ria.ru

Is This the Future of Journalism? Are We Almost There?

«Prediction 51: In the future, the media will kill famous people to generate news that people will care about.» -Scott Adams, 1997.

A road map by the European Journalism Center, 2012.

News Agencies Look Outside Media

Services for corporate clients and joint projects with TMT companies are among top priorities for multimedia news agencies.

Thank You!

Valery Levchenko, @ValeryLevhttp://valerylev.x.iabc.com