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Question for Study 1: Pitts & Stotlar, p. 325, Questions for Study #1

ATH 530 Marketing in Athletic Administration

Nova Southeastern University

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Dr. John Lata

April 19, 2009

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Question for Study #1

1. The Federal Trademark Act of 1946, also known as the “Lanham Act,” governs the laws

of trademarks, registration of trademarks, and solvents for violations of already registered

trademarks. In 1989, Congress revised the antiquated Lanham Act with the Trademorks

Law Revision Act. The revisions provided more specific clarity regarding the laws of

sport trademark registrations and licensing.

2. In the late 1880’s Congress enacted the first federal trademark law. The law considers

trademarks to be a form of property and is governed by both state and federal law.

Trademark owners that choose to not register their trademark(s) and conduct business

over the course of an extended period of years are protected by the “tort of passing off”

In 1989 the Trademarks Law Revision Act went into effect. This law was Congress’s first overall

revision of the Lanham Act since 1946. As a result of this revised Lanham Act, the sports trademark

registration and licensing process was directly effected as a result of the revision in regards to the

federal trademark law.

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References

http://cyber.law.harvard.edu/metaschool/fisher/domain/tm.htm#2

Pitts, B, & Stotlar, D. (2007). Fundamentals of sport marketing (3rd ed.). Morgantown, WV:

Fitness Information Technology.

“Trademark”. Retrieved April 19th, 2009 from www.wikipedia.com.