Cfa brand mgt 2012 slides
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Developing & Managing your Personal Brand via Social MediaA personal brand is in many ways synonymous with your reputation. In today's economic climateyour brand is critical to your success, and with the power of social media the game just got a lotbigger and a lot more complicated. Join Mark Thompson for a rapid fire ride through the ins and outsof establishing your personal brand using social media.Speaker: Mark Thompson, President, McKinley SolutionsMark Thompson is the President of McKinley Solutions, the innovators behind careersinmining.comand hospitalityhive.com. McKinley Solutions is a performance improvement organization that focuseson talent management, team building, and leadership development and employee engagement. Markholds a business degree from Bishop's University and is a dedicated road cyclist and Ironmantriathlete, and cancer fundraiser.
Transcript of Cfa brand mgt 2012 slides
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The World’s The World’s B t B d B t B d Best Brand Best Brand
YOU !!!YOU !!!YOU !!!YOU !!! 2
IdeasIdeasPersonal Brand
Transition to Web 2.0 plus
The Big 4.5 Tools/Platforms
B d T l /Pl tfBrand Tools/Platforms
Personal WebsitePersonal Website
Old School
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BrandB d i t l•Brand is not a logo
•Brand is not an identityB d i t d t•Brand is not a product
A b d i ’ t f li b tA brand is a person’s gut feeling about a product, service, or organization 4
Your PersonalYour PersonalBranding g
Worksheet
1.What is Your Vision?
2.What is Your Purpose?
3 Wh t A Y V l d P i ?3.What Are Your Values and Passions?
4.What Are Your Goals?
5.What Are Your Brand Attributes?
Your PersonalYour PersonalBranding g
Worksheet
6. What are your are Strengths?
7. How Do Other People Describe You?
8 What are your Weaknesses?8. What are your Weaknesses?
9. Who Is Your Target Audience?
10.What Differentiates You From Your Competition?
10 Questions to Develop Your Brand
1. Can you explain in less than 15 seconds what value Your Brand
your brand provides the world?
2. Can you explain in less than a minute your vision for y p y
your brand?
3. What are your 3 biggest challenges and what are you
doing about them?g
4. What are the 3 biggest opportunities and how are
?you planning to exploit them?
5. Do you spend time each week on your own
10 Questions to Develop Y B d
6 Wo ld o follo o r blog?
Your Brand6.Would you follow your blog?
7.Would you follow your tweets?
8.Are they representative of the brand personality you
are trying to portray?are trying to portray?
9.What makes you indispensable?
10.What ways do you provide value?
What is your brand?What is your brand?
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Why should your brand be a your brand be a
part of our brand?
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What is your brand saying?
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Five Free Tools for Personal R t ti M tReputation Management
Reputation management means tracking your personal brand both online and offline and reacting
when necessary.
While a lot of people think that personal branding isWhile a lot of people think that personal branding is synonymous with reputation management, it is more
like routine maintenance after you’ve alreadylike routine maintenance, after you ve already established yourself.
Five Free Tools for Personal Reputation ManagementReputation Management
• Google - Google.com/alerts
• Blog posts – Technorati.comBlog posts Technorati.com
• Blog comments – backtype.com
• Discussion boards - boardtracker.com
• Twitter – search.twitter.com
How do you get the How do you get the brand message out?
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S ituation orS ituation orT askA ctionR esult
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Pet PeevesPet Peeves
“ I “ Not strong enough“ I “ – Not strong enough
“ Responsible “ – Who cares? Responsible – Who cares?
“ Only Words “ – Numbers SELL?y
“ Templates“ – No Microsoft Templates No Microsoft Resumes
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Web 2.0 and Beyondy
ListenListenParticipateParticipateUnderstandUnderstand
EEngage20
Get Involved
Web 2.0" strategies, likens it to the JFKlikens it to the JFK saying about duty -only in this context
it'it's,
"Ask not what yourAsk not what your social network can
do for you, but what you can do for it "you can do for it.
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The BIG 4.5 PlatformsThe BIG 4.5 Platforms
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Additional Platforms f P l B dfor Personal Brand
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Visual CVVisual CV
• Easily builtC t l • Control access
• Do keep it short• Many versions
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SkypeSkype
•Manage the view•Dress appropriately•Practise...Practise...Practise•Test the technology
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SlideshareSlideshare
• World's largest community g yfor sharing presentations
• World's Top 10 tools for World s Top 10 tools for education & elearning
• Upload presentations publicly • Upload presentations publicly or privately
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About.meAbout.me
• Personal information • Simple url your handleSimple url ... your handle• Keep it short & concise
Use a good photo• Use a good photo• Socially linked
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TumblrTumblr
•Share anything•Customize everythingCustomize everything•Creates 14 original posts
each month and reblogs 3each month, and reblogs 3
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Regardless of whether you want t ti i t b ito participate, you are being Googled…may as well be inGoogled…may as well be in control of what people see
Photo credit: _pixelmaniac_29
Own it! Your name is your brandOwn it! Your name is your brand
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Wh t d l What do people see when they Google when they Google
“Your Name”?Your Name ?
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Strategies for owning itStrategies for owning it• Determine your keyword your name, nick name, short
name, married name, which do you need to own?• Buy your domain and a build simple website or blog• Create social media profiles using your keyword
name• Blog positioning your credibility, personality or
expertise/thought leadershipT itt• Twitter
• Comments, ratings, review (using your keyword name, li )no alias)
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Integrating socialto your brand
Include in your contact info:– You.com website url– Blog url– LinkedIn url– Attach a copy LinkedIn of your recommendations– Any other social profiles used for business
(Twitter)
And be prepared to be Googled…33
Personal Website34
On-DemandPersonalPersonalEngagingEngaging
Networked35
CredibleCredibleWeb Web
PresencePresence
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What is relevant?Resume
Contact InformationSocial Links
Professional BioCase Studies (STAR)Case Studies (STAR)
Publications
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Social Media FunnelSocial Media Funnel
Linked to Traditional Methods
www.johntheclubmanager.comwww.johnsmith.com
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Business Cards
• Name • Website• Name
• Who are you?
• Website
• Numbers
•Tag Line
• Social Media• Email
Vistaprint ca
Social Media
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Vistaprint.caSuperherocards.com
EmailEmail• Get a personal email• Get a personal email
– NOT you spouses email(i e Gmail not hotmail)– (i.e. – Gmail, not hotmail)
– Remember you online brand
• Develop a professional email signature– Use the similar content to you business card– Make it interactive
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What is your Superpower !What is your Superpower !
Step 1 - STOP being Canadian &TELL th ld !TELL the world your superpower!
Step 2 – Used the power of socialStep 2 Used the power of social media to get you message out!
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Talent Competes on a Global Scale pWhile Labor Competes on a Local
Scale Think About ItScale… Think About It
1. Renew Your Passion1. Renew Your Passion
2. Refresh Your Skills
3. Re-Invent Your Purpose
4. Re-Imagine Your Worldg
“If you don’t like change, you’re going to like irrelevance even less.” General Eric Shinseki, Chief of Staff. U. S. Army
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Mark R. ThompsonMark R. Thompsonw: www.mckinleysolutions.com
e: mark@mckinleysolutions come: [email protected]: 888-769-1577 X222
www.linkedin.com/in/markrthompsonwww.twitter.com/markrthompson
www.delicious.com/mckinleysolutionswww slideshare net/mckinleysolutionswww.slideshare.net/mckinleysolutions
www.flickr.com/photos/mckinleysolutions 46
