Ceylon tea industry
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Transcript of Ceylon tea industry
CEYLON TEAINDUSTRY
Introduction
History of Ceylon Tea
Tea Growing Areas in Sri Lanka
Tea producing process
Environmental Analysis
Tea Hub Concept
Recommendations for industry
Conclusion
Content
Names Index Number
Wijekumara K.G.M.M ADBM-F-151143
Rishan M.P.I ADBM-F-151114
Yasanthi J.A.R ADBM-F-151149
Rankapuge Y.L ADBM-F-151111
Peiris L.K.A.D ADBM-F-151093
Karunathilake R.S.K ADBM-F-151065
Tea is globally one of the most popular and lower cost beverages.
Tea is consumed by a wide range of age groups
Even though tea is not indigenous to Sri Lanka and is an area where the country can take a lot of pride.
Tea Industry have dominated history The tea industry was introduced to Sri
Lanka in 1867 by Mr. James Taylor
Introduction
History of Ceylon Tea• 1867 saw the first commercial field of tea (19 acres).
Some estates already had played with tea in 1840.
• 1873 - 23 lbs. of tea exported to London.
• 1883 - 30,000 acres of tea established. 1,665,768 lbs
of tea exported
• 1884 - 70,000 acres established
1900 - 384,000 acres established. 1965 a peak of
590,000 acres. By 1997 worth 44 billion Rs. Over 90
% of this total production was exported to the U.K.
who to day takes less than 3 million kilos of tea
from this island.
• 2006 – Total production reached 310.8 Million kilos
(683.76 Million Lbs.)
sources -: S.L. Tea Board official web page.
Tea Growing Areas in Sri Lanka
Sources-Sri lanka tea Board,2011 annual report
Tea producing process
• Tea Plucking• Withering• Rolling• Sorting Teas• Tea Bag Packing• Packing• Carton Packing• Storing
Current situation of Environmental factors
Political & Legal environment
Technological environment
Environmental factors
Economical environment
Sociocultural environment
Demographicenvironment
Natural Environment
Political and Legal environment
Sri Lanka tea board(SLTB),Tea Research Institute(TRI) and Tea Small Holdings Development Authority(TSHDA) continued regulatory and development activities for the Development of the tea sector in 2014.
15 Tea factories were modernized in 2014 under the factory modernization subsidy scheme(FMSS).
SLTB established a fund for Tea promotion and marketing in 2010.
Source-CBSL 2014 Annual report
SLTB successfully implemented a program “Best Leaf 60”
SLTB suspended the registration of tea factories which showed Low Net Sales Average (LNSA)
Due to non compliance of GMP standards while increasing the fine imposed under the Tea control act up to Rs.500000 from Rs.50000 for such factories
Budget proposal
Establishing a committee in cooperation with government and privet sector in order to face the problems of price reduction.
Source-CBSL 2014 Annual report and 2016 budge proposal.
Economic environment
Tea prices at the Colombo Tea Auction
(CTA)remained buoyant in 2014 except during the
last quarter of the year.
The average tea prices in 2014 increased to
Rs.461.86 per kg from Rs.444.42 per kg in 2013
The average price received by tea smallholders for
green leaf increased to Rs.68 per kg in 2014 from
Rs.65 per kg in 2013
Source-CBSL 2014 Annual report
2009 2010 2011 2012 20130
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
64,47672,314
67,89675,201
88,540
Tea productionRs
. Mill
ion
Years
Source-CBSL 2013 Annual report
Tea export sector
Sociocultural environment
Social culture is the most basic course of a person’s wants and behaviors. Every group or society has a cultural influences or buying behaviors may vary greatly from country to country.
Cultural aspects, health consciousness , population growth rate ,age distribution
Organizational culture , attitudes to work management style , staff attitudes.
Ethical issues , diversity , immigration ethnic ,religious factors.
Media views , law changers affecting social factors , trends , advertisements , publicity .
Demographics age gender race family size.
Tea Technology and Value Addition Degree Program started at Uva wellassa university.
Technological environment
Maturity of technology competing technological department research
funding technology legislation new discoveries.
Information technology internet global and local communications.
The highest percentage of the tea production goes to labor wages.
The second generation of Indian labors are not willing be the workforce
of plantation.
There is no much technology advances find in tea industry – tea plucking
machines.
Distribute machinery and equipment among a small holders through tea factories with a view to popularizing mechanization
It is a study of human population in terms of size, destiny, location, age, gender, race, occupation and other statistics.
Demographic Environment
Demographic DistributionDistrict Total
populationNo. ofestates
Estatepopulation
% of populationon estates
Kandy District 738,000 625 81,476 31.53Badulla District 309,000 130 15,555 12.06Matale District 654,000 111 13,052 18.2Kegalle District 482,000 40 3,790 3.6Ratnapura 344,000 37 3,227 3.5Nuwara Eliya District 443,000 21 308 0.85Kurunegala District 335,000 21 2,393 1.15Matara District 654,000 11 1,072 0.75Total 3,979,000 996 123,654 11.84
20132014
0
100
200
300
400
500
600
700
800
900
Malefemale
year
Rs..
Average daily wage of tea industry
Source-CBSL 2013 Annual report
Natural Environment
Landscape -:
• High vacancy rate is a contributory factor for low productivity in mid country tea lands
• Low country has higher percentage of VP tea that gives higher yield compare to low VP percentage in mid and high grown area.
Source-Tea Board
Climate
2008 2009 2010 2011 2012 20130
50
100
150
200
250
179.6 180.2 177
213
149170
Series 1
Series 1
NO
. OF
RAIN
Y DA
YS
YEARSSource-CBSL 2013 Annual report
AGRO-CLIMATIC TEA GROWING REGIONS OF SRI LANKA
Set up free trade zone (FTZ) within Sri lanka.
Allow enterprises and Dilmah to set up blending facilities.
Liberalize tea imports from other countries.
Enforce 50% -70% Ceylon tea in the blending process,
New logo enable differentiation between pure Ceylon tea and FTZ tea.
Test market and expand.
Benefits from blending and commercialization are directly passed on to the producer in Sri lanka
THE TEA HUB CONCEPT
Recommendations Government & cultivators try to add new facilities
of tea cultivation improve production. –change
stock ,use new technology for packing tea packets.
Introduce new procedures in tea processing & new
machineries to the industry.
Government should take necessary action to curve
these illegal exporting rackets.
Introducing tea picking machines for providing an
attractive salary to workers.
Government should provide necessary incentives to
the small scale tea planters to
encourage them.
Find new foreign markets from trade agreements.
Government should pay their attention to improve
infrastructures to develop distribution system & other
facilities.
Training workers about technical side &
management sides.
Introduce different taste & aroma of tea to markets
– flavored tea ,ice tea
Conclusion
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