Best Tea in the world

Good Flavour / Taste / Variation

High in Quality

Sustainable Agriculture

Cleanest Tea in the world

Only Ozone friendly Tea in the World.

The pride of Sri Lanka

• Sri Lanka's 150-year-old tea industry

• 22 Regional Plantation Companies

• Nearly 450,000 people in Regional Plantation Company[RPC]

• Over 160 Tea Export Companies & the large number of Employees…

If this system clasped….

Nature Gifted – The Best Geographical & Climate condition to us to produce the Best Tea to the World

Then how we are loosing our place? Grower / Manufacturer

Marketer / Exporter

Buyers / Distributers

Government

Not marketing well……COP?Labour?Technology?System?

Not Manufacturing Good quality Tea……Global Crisis?Competitors?

We are working on control the current situation….

This may be a good system if all are mutually share the benefits

• But for us the benefits stack with some where else.

• We don’t have enough control.

• Some times we are loosing our ownership of our own Product.

Is this Traditional selling system Really helping us?

Key People in the Tea Industry

Producers

Tea Exporters / Marketer

Middle people Distributers, Brand owners, Reproducers, Resellers, Brokers, Etc

Customers / End Users ]

Producer is getting less than Rs 400/=

Customer Pays over Rs 1400/=

Producing Pure Ceylon Tea

Mostly Drinking Ceylon Tea Blendedwith other origin Tea

Tea Producers are not getting the real Benefit

No real Benefits to End Consumers

This is the Real Benefit ZoneThis is the Real Benefit Zone

Only a very small % of them are consuming

Real Ceylon Tea…

Can You Imagine…. How many of Ceylon Tea Consumers are drinking Real Ceylon Tea…

Only few Middle people are working in mutual benefits basis

They Decide •The Price•The Blend •The Taste•The BrandThe worlds leading Tea Brands are started their journey in Sri Lanka. Established their brand & left from our country. Now they are doing their operations in other counties. Taking bulk tea, mixing Ceylon tea with other origin Tea and perform well because of built strong brand name

Since it’s a business process they are really genius & talented

Actually we are not strong enough to make control on our own produced product or feared to do the same that they do or really we are not Capable enough to perform like them including myself.

The worlds leading Tea Brands are started Private label packing in Sri Lanka.

Once they establish the Brand

Over 160 Tea Export Companies – Most of them have their own Brand some of them are having more than one brands

Roughly over 200 Export BrandsIs this a Critical fact to tea

export Industry? Tea Brands

Only few Succeeded as Ceylon Tea Brand

Please Sir…

(Malty Nationals) Give

us a Chance to Pack for your Brand.

Finally The Worlds Best Tea Producers Status

Take that

money and

do CSR

Ceylon

Tea Producers

Malty Nationals

We don’t want money for CSR, We need Best price for our Tea

You always

need My supportCeylon Tea

Producers

Mutual Support which give mutual

benefits is really Important.

But Here We always…

A Dependents…

Brand OwnersMalty Nationals

Other Intermediates

Even with Our Legs we can not stand alone….

If we follow the same & fear for changes...

If we ready to change together,

Even with out leg We can stand our own…

Once the Tea Prices raise again….We all will forget every thing and again will fall in the same track….

Then the future of Ceylon Tea is????????

I started Instant Tea Production

I am starting Instant Tea Production

I am starting Instant Tea Production too

I am going to buy new blending Machine for

OPA

I bough a new blending Machine for

OPA

I ordered a new blending Machine for

OPA

Is this a good sign for future success as Industry?

Just imagine the investm

ent in over 160 com

panies & Estates in this sm

all country

I started Instant Tea Production

I need some instant Tea I will but. And I am going to start

bottling liquid Tea.

I will supply the raw materials for that

Then I will buy small leaf machine We will

share the facility

I bough a new blending Machine for

OPA

Then I will buy a blending machine

only for Green Tea.

We know

that this a good for the future of IndustryB

ut We never going to do it. B

ecause we are…

…

Imagine as country how

much w

e can save?

Diversified market

Diversified Product

Diversified Manufacturing facility

Central Coordinati

ng Committee for Ceylon

Tea

Established Distribution

Market Specialist Product SpecialistManufacturing Specialist

Mutual Benefits

Alone we may walk in the success path but not the Industry. Finally If the Industry falls definitely it will affect to the individual.

An outsider can not propose the solution All Ceylon Tea family has to sit together

Tea GrowersManufacturesExportersEct

Ceylon Tea, Packing of Private label, No of brands,

Destination, Distribution, Product, Country, Producing

Quality Product, Regulations, Promotions, Common Barriers, Unity, Common competitors,

Coordination's, Common Promotions, Exhibition, COP,

….

A Member of Ceylon Tea Family….

We may have reasons for packing for other origin brand and mixing with other origin Teas.But there must be a way to find Market for Pure Ceylon Tea……

Together let’s take pride in sharing the best of Ceylon teas to the World..

Tea is our Life……

We don’t need to destroy any body else market. We have to build a market for Ceylon Tea all over the world.