Ceylon tea expand japan
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Transcript of Ceylon tea expand japan
Postgraduate Diploma in Business Management PDB10500 - International Marketing Strategy
Title Ceylon Tea sell in Japan
Lecture - Mr. TS Lee Presented by - Shiromi HerathFin No - G1562378RSubmission date - 16th September 2016
Title Ceylon Tea
expand in Japan
`
Content• Introduction
SWOT Analyze Possibilities for enter into Market
• SWOT Analyze for 2017 Market Segmentation
Market Position Conclusion
Kyushu city• 1220Km far from Tokiyo city• Belong to Fukuoka prefecture• Current Population is 963,237• Area is 499.60Km2• 15th populated city in the Japan
Trade Environment in Japan Market size and price, Items
Item Quantity (At 1st year)
US$ per Kg
White Tea 475 Kg
0.0330Black Tea 520Kg
Green Tea 2250Kg 0.0310
Strengths
1. Sri lanka is the biggest 2nd Tea producer in the world
2. World wide brand reputation3. Ceylon Tea has been official Tea
supplier for many world class events4. Loyal won customers around the world5. Biggest Tea exporter in the world
Weaknesses
1. High cost for freight, packaging, utility bills and employee wages
2. Weak English literacy of Japanese
Opportunities
1. Highly skilled term and distinct Marketing
2. Historical trusted connection between Japan and Sri lanka
3. Growing demand for high quality tea product
4. Raising demand necessity for eco friendly green food and beverages
Threats
1. Market Completion 2. Foreign currency risk
SWOT Analysis
Potential MarketPossibilities enter into Market
Japanese people have a developed Tea culture
Japanese life with Green Tea
Domestic market is less
Market penetration SWOT Analysis for 2017
Weakness
Strength• Continue improving Economy• Technology capital in the world• Purchasing power will be never ending
•
Weaknesses• Cultural misunderstanding
Opportunities • High demand for the Tea• Tea is main drink of Japanese• Young girls tendency for green tea
Threats• Natural disasters
SWOT Analysis
Market Segmentation
Geographic Demographic Psychographic Behavioral
ContinentEastern Asia Country JapanRegionFukuoka CityKyushu
Age from teenagersGenderMale and femaleFamily sizeAny of family size
Life style BusySocial classMedium to highActivityWork, studyPersonal values punctual, honest
OccasionsFunctions, DailyBrand LoyaltyHighBenefitsexpectationHighUsageVery often
Market position 1 Brand position• White Tea• Green Tea• Black Tea
2 Quality position• The logo can be used only on consumer packs, which contain 100% Pure Ceylon Tea
3 Benefit Position• Prevent diseases such as cancer• Enhance brain function• Healthy teeth• Perfect skin
4 Attribution position• Aromatic sense • Super healthy• 100% natural• Best quality
5 Customer loyalty position
Conclusion
• Ceylon Tea expand in Japan is a greatest marketing decision.
• Feasibility study and possibilities are ideal
• Marketing forecasting for a coming year is confident
• Market penetration would be succeeded.
References
http://www.pureceylontea.com/http://www.srilankabusiness.com/tea/tea-export-growth.htmlhttps://ycharts.com/indicators/colombo_tea_price)http://www.fukuokanow.com/e/kitakyushu.htmlhttps://ig.ft.com/sites/numbers/economies/japanhttp://www.teablossoms.com.au/ceylonteainfo.php