Prove it. Wren Ludlow, Aricka Wilde, Brooke Weenig,Alice Law, Esther Cabrera, Valeria Graves

the problem.our solution.who to target.logistics.questions.

what we learnedQualitative and quantitative research showsthere is tremendous potential for Certiport

the problemCertiport lacks love groups that actively support and advocate MTA exams

our solution

Create love groups that help drive awarenessand expand MTA revenue

campaign goal

objectives1) Increase MTA signups by 10 percent

2) Increase online engagement by 20 percent

3) Create five college partnerships in Utah

4) Increase student awareness by 50 percent

prove it.

phase one

who to target

tech students

tech professors

tech program admin

Your skills make you an ideal candi-date in the workplacenow prove it with Certiport

tech students

How?Motivate students to sign up for MTA certifica-tion courses through social media and peers

Deliverables- student ambassador guerrilla marketing- student ambassador Facebook page- organic social media engagement- paid social media marketing across LinkedIn, Facebook and Twitter

tech students

What you teach has merit in the workplacenow you can help your students prove it with Certiport

tech professors

How?Build MTA awareness among college faculty through the SIGITE industry conference and online competition

Deliverables- brochure- conference MTA sample quiz- YouTube video- organic social

tech professors

Your school produces profes-sion-ready graduatesnow help your students prove it with Certiport

tech program admin

How?Motivate Tech Program administrators to adopt MTA certification through emails and luncheons

Deliverables- infographic- informational email that introduces MTA with contact info- digital letters of recognition - informational luncheons

tech program admin

schedule/budget

schedule

September 2015-April 2016 Phase one:

budgetcollege students $16,860

$4,640

$3,500

$25,000

tech professors

tech program admins

campaign total

questions