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N THE RUNNING THE OFFICIAL CERF NEWSLETTER Is

In TheRunnin

The official CERNewslette

January 201THE CITY OF EDINBURGH RUNNING FESTIVAL PRO RUNNING AS IT SHOULD BE IN THIS ISSUE

Welcome to the

first of what will

be regular

updates on theCity of Edinburgh Running Festival. These

updates will be distributed to sponsors,

competitors and officials and is our way to of

keeping everyone informed and involved.

Feedback is welcome as are any ideas or

suggestions on how to improve the festival

experience for all.

The aim is to keep you informed on what is

happening between these annual events and

to get your suggestion and feedback on how

we can continue to innovate and grow the

event going forward.

We will provide you information on the event

itself and also on the various sponsors and

partners who are integral to the success of

the event.

Innovation for 2014

We realise that we need to continue to

innovate to keep the running festival fresh

and attractive to athletes, sponsors and

spectators. Here are some ideas we are

considering for 2014.

Female only sprint

A female only invitation sprint will take the

top 8 female entrants and see themcomplete in a one off sprint where each will

be guaranteed a monetary prize.

Football v Rugby

The football versus rugby race will see

players from each sport compete to f ind the

fastest player over 300m, no handicaps and a

one off single race. Could be interesting

when they reach the bend, could be carnage!

Pre-event Dinner

We are looking at the feasibility of includinga pre-event dinner maybe a month before

the actual event so watch out for more detail

on that.

Hospitality

There were a few minor issues around

hospitality last year so we are looking to

refine and improve where we can following

feedback from our sponsors.

Review of 2013Our Chairman Graeme Armstrong reviews the 2013

running festival.

Spotlight on SponsorWe have an in-depth look at Ortholink and reveal so

interesting facts.

The New CERF NewsletterbyAndy Cullen

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N THE RUNNING THE OFFICIAL CERF NEWSLETTER | Issue 1

On what was one of summers warmest

nights, the first running festival took place at

Meggetland in front of a healthy sun baked

crowd. With preparations all complete it was

now up to the athletes to provide us with the

entertainment.

The Ortholink 110m Sprint

The main event of the evening was the

Ortholink 110m sprint which attracted the

largest entry in the Summer Games.

An odds-on favorite emerged after the heats

with Sean Harris (Crosshill) clocking the

fastest time. His chance disappeared in the

cross ties when he broke down mid race,

leaving the final wide open.

False starts for Leigh Marshall and Jordan

Charters virtually ended their hopes and it

was Graeme Scott (T.L.J.T) who emerged

victorious with a superb run in the final to

take the 3,000 first prize. Ewan Dyer

(Pitreavie) and Ben Robbins (EAC) were

second and third respectively.

The 800m sponsored by Nigel Jones

The 800m sponsored by Nigel Jones was the

featured distance race of the evening, and

what a cracker it proved to be. Three hotly

contested heats provided us with six in form

runners for the final, which proved to be the

most exciting finish of the night. Martyn

Paterson (Clackmannan) looked to be the

winner coming off the bend as he passed

Kyle Potts (T.L.J.T) and went five metres

clear. Potts had other ideas though andrallied to challenge on the line. The photo

finish told us that Potts had just failed to get

up leaving Paterson a relieved winner of the

750 first prize.

Other Senior Events

The other senior events were also hotly

contested. Firstly the 200m sponsored by

Evans Halshaw saw local man Kevin Turner

(Edinburgh) just fail to hold off fast finishing

Cameron Grieve (Jed AC) with David Agnew

(Pitreavie) third. The 1600m also sponsored

by Evans Halshaw saw a deserved win forGavin Taitt (T.L.J.T) with John Thomson

(Coaltown) second and Scott McDonald

(Central) third.

Youth Events

There was to be further success for the

Border runners in the youth events with all

five titles heading south. Jason Mackintosh

(Kelso) was in impressive winner of the under

17 800m sponsored by Indigo PR and Nathan

Cox (Gala) took the under 17 1600m,

sponsored by Clarity IFA, from the scratchmark.

The youths 90m sponsored by Alba Bevera

was won by Cameron Fisher (Jed AC). The

200m races were split in to two categorieswith Cameron Clamp (T.L.J.T) taking the

junior race sponsored by Bruce Collie

Building Company and Jamie Mackay

(Peebles) taking the youths race sponsored

by McIvor Therapies.

A great night for the borders!

2014 EVENT REMEMBER THE DATE

This years event will be on the 4t

of July

and will again take place at Meggetland.Hospitality tickets are already on sale so

get in quick if you want to sample our

hospitality because numbers are limited

2013 ReviewbyGraeme Armstrong

Martyn Patterson and Kyle Potts

contest the final of the 800m

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N THE RUNNING THE OFFICIAL CERF NEWSLETTER | Issue 1

AUSTRALIA POST STAWELL GIFT

Probably the most famousProfessional Race in the world

he Stawell Gift is the meeting that the

dinburgh Running Festival was modelled on.

Many Scottish athletes past and present have

ompeted at Stawell including three of our

rganizing committee and so impressed were

hey by the organization and setup that we

ecided to try and use a similar event model here.

FAST CERF FACTS

60%Of competitors at the 2013 event live in the borders

20%Of competitors live in the Edinburgh area, something

we aim to improve on this year.

11%Of competitors came from the Fife area

FOR MORE INFORMATION

Info on anything to do with the City of

Edinburgh Running Festival please email

marketing@cerf.org.uk

Our sponsors made

our event possible.

Not just possible but

incredibly special.

The comments wehave received from

the runners and

crowd have all been

overwhelmingly positive. Those

who had been to Australia to watch or take

part in pro-running had seen the likes before,

but they were few in numbers. The majority

had never experienced a running meeting

which was so slickly timed, organised,

vibrant and so well thought out.

With your financial help we were able to

offer seriously attractive prize money and

this, of course, brought out the best in therunners, creating finishes that were tight and

spectacular well done to the handicapper.

Our Sponsors enabled us to brand our event

in great style - something we admired from

the Australians and, thanks to you, were able

to recreate a wee bit of it over here. Our aim

is to continue to raise the standard,

encouraging participation and a fitness for

life attitude in Scotland. Based on what

exists overseas we are aiming to attract more

runners of all ages, bringing bigger

supporting crowds, driving more media

involvement and creating a vibrant, socialatmosphere which Edinburgh can be proud

of.

We can announce that 7 of our 8 sponsors are

back with us for 2014. That is just fantastic.

We are determined to make your

sponsorship have the most impact possible.

We would like to help you get to know each

other a bit more, there may be cross selling

opportunities or networking benefits for you.

For instance, Alba Beverage sells fantastic

coffee machines and vending supplies which

could have a place in many other businesse

and/or in any office situation.

Indigo PR is highly respected in their field

including crisis management and is based

just down the road in Leith. McIvorTherapies are very, very busy providing

therapies for footballers, runners and a hos

of other sports people and the not so sporty

Our local, ex professional footballer, Max

Christie and his staff at Clarity IFA are fun,

qualified, approachable people who are

happy to discuss any financial issue. Bruce

Collie Building Company, based in Blackhal

is a family business that is highly thought o

and continues to build and extend in and

around Edinburgh. And we all need cars!

Evans Halshaw bringing the Ford vehicle

onto the pitch was just great. We know atleast one runner who has recently bought a

new ford so it was noticed!

And finally, Jim Malcolm of Ortholink We

cant say enough about your involvement.

You are an admired sportsman who is

steeped in sport and want to put something

back into it. We respect and applaud your

generosity, we are lucky to have you on

board and wed love nothing more than to

work with you to continually build your

event, in your name for many years to com

With Jims vision were going to be able to

introduce some new ideas and even morecolour this year. We loved Jims idea of

moving the hospitality downstairs, using

some of the bar area and taking up some of

the outside Terrace Area with a large gazeb

all being cordoned off for sponsors and VIP

hospitality

If anyone has any inspirations or would like

any inputs into our e-newsletter please,

please get in touch with me or Andy. Wed

love to share your news and ideas.

email: marketing@cerf.org.uk

All Thanks to our SponsorsbyPam Armstrong

Is this not what it should all beabout? Inspiring the kids of today

to become the stars of tomorrow

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Ortholink (Scotland) Ltdis a small,

independent medical device company based

in Scotland. It was founded and first started

trading in 2004 by Jim Malcolm. Celebrating

10 years in business this year, lets take a look

at where it all stemmed from

The Army Years

Jim Malcolm, age 16 and a keen runner, joins

the British military apprentice college.

Advancing through years, the athletic ability

develops and Jim finds himself working as anassistant physical trainer and running

remedial PE. Becoming known as a fantastic

runner and all-around athlete now, he puts

together a small team of men that will soon

become a cross country force to be reckoned

with. Throughout a 10 year service in the

military, Jim participates in many sports and

sporting events and upon leaving, is certainly

not ready to stop competing.

A Decathlete is born

Musselburgh running club in the mid 1980s

will acquire what is soon to be a valuable

asset. Jim joins and quickly makes a name

for himself on the track and on the road. But

running alone doesnt cut it, and so theintroduction to multi-events begins. Over

the years, his ability in track and field

develops and a very competitive decathlete

is created.

With an ever growing desire to be

successful, Jim continues to

compete, alongside various

endurance events to raise funds

for local charities. Becoming

known as the local action man,

he is a well-respected athlete and

soon to be entrepreneur.

The Medical Man

Upon applying for a job in the medical

industry in 1992, Jim finds himself working in

the field of Orthopaedics. With an already

very advanced understanding of the human

body through participation in sports, and

nursing the numerous injuries that come

along with it, this once again becomes an

area to excel. Years pass by, and the career

is blossoming, so again with the desire to be

successful, Jim makes the decision to go out

in to business on his own. OrthoLink is born.

Athletics has to take a back seat for a while

as the company is developed, but Jim has the

pleasure of watching it grow and also

watching his two sons, Chris and Sean who

are also valuable members of Ortholink Staff,

develop their own sporting abilities. They

ensure that their dad never gets a chance to

take it too easy and so even as the years

pass, the physical side of Jim never goes

away.

The present day.

So here we are Present day and OrthoLink

is 10 years old and Jim finds himself getting

fit to hopefully break back in to the world of

athletics.

What better way to rekindle the love of the

sport than to support other young and

developed athletes with the same burning

desire to succeed.

As a proud sponsor of the City Of Edinburg

Running Festival, Jim will definitely still be

standing by the side-lines and who knows

when the trainers will be dusted off once

again.

FOR MORE INFORMATION

Contact Sean Malcolm

e-mail: sean.malcolm@ortholink.co.uk

Spotlight on SponsorbyAndy Cullen

Ortholink..The Man Running the Show