Cereal Nation Catalogue Season 2
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Transcript of Cereal Nation Catalogue Season 2
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1 CEREAL NATION 2011-2012 AUTUMN & WINTER
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3 CEREAL NATION 2011-2012 AUTUMN & WINTER
Exactly a year ago in 2010, coincidentally
during the Children’s National Day,
a group of artist, illustrators,
photographers, and most importantly
mothers and fathers marked the beginning
of Cereal Nation.
Their collaborative effort was
realized in a children’s line
featuring various pieces of apparel,
accessories, posters and special
edition storybooks that highlights
the spirit of childlike curiosity
concealed under the mischievous
characters of the Cereal Nation kids.
Designed under the direction of
Studio1212, for this season, Cereal
Nation’s latest collection is
inspired by the Memphis movement
once popularized by a group of
postmodernist designers based in
Milan during the 1980s. A movement
fronted by Italian architect and
designer, Ettore Sottsass that
values absurdities and challenges
the idea of formality and function in
its manifestation of design and takes
reference on various art movements
from ancient Egypt, Art Deco, to even
Pop Art.
As the Memphis movement was dispersed
through various mediums of design
platforms - from architecture, interior,
to music - for this collection, with
the thought of experimenting with
various unconventional materials,
unlikely shapes, and striking patterns,
Cereal Nation is introducing a range
of apparel that includes T-Shirts,
Dresses, Foldable Jacket, Hats,
Bags and Board Shorts and a special
collaboration between Cereal Nation
and Kandura ceramics that introduces
a new series of ceramic ornaments in
the form of a Clock, Money Bank, and
a Lamp.
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5 CEREAL NATION 2011-2012 AUTUMN & WINTER
MEMPHIS DEVO REVERSIBLE HATcolour: off white &
yellow
01 Patterned Side
02 Yellow Side
01
02
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CEREAL NATION 2011-2012 AUTUMN & WINTER
01 MEMPHIS DEVO HAWAIIAN SHIRTcolour: white
02 MEMPHIS DEVO BOARD SHORTcolour: white
01
02
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7 CEREAL NATION 2011-2012 AUTUMN & WINTER
01 MEMPHIS DEVO DRESScolour: white
02 MEMPHIS DEVO SHIRT colour: white
03 MEMPHIS DEVO DRAWSTRING BAGcolour: off white
26 x 35 cm
01
02 03
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9 CEREAL NATION 2011-2012 AUTUMN & WINTER
01 MEMPHIS FOOTBALL colour: red
02 MEMPHIS DRESScolour: red
01
02
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11 CEREAL NATION 2011-2012 AUTUMN & WINTER
01 MEMPHIS FOOTBALL colour: eggshell blue
02 MEMPHIS 3/4colour: eggshell blue
03 MEMPHIS DRESScolour: eggshell blue
01 02
03
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13 CEREAL NATION 2011-2012 AUTUMN & WINTER
MEMPHIS EGYPTIAN
LONGSLEEVE
colour: white
01 front
02 back
01
02
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15 CEREAL NATION 2011-2012 AUTUMN & WINTER
01 CN BALLOON
colour: black with
glow in the dark
prints
02 CN BALLOON
colour: purple
01
02
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CEREAL NATION 2011-2012 AUTUMN & WINTER
01 02 03
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17 CEREAL NATION 2011-2012 AUTUMN & WINTER
01 LAMP No.1
Glazed Stoneware,
Stainless Steel Stand,
Canvas Head Lamp.
02 LAMP No.2
Glazed Stoneware,
Stainless Steel Stand,
Canvas Head Lamp.
02 LAMP No.3
Glazed Stoneware,
Stainless Steel Stand,
Canvas Head Lamp
04
05 06 07
04 LION WALL CLOCK
Glazed Stoneware
05 MONEY BANK (DOG)
Glazed Stoneware
06 MONEY BANK (CAT)
Glazed Stoneware
07 MONEY BANK (BIRD)
Glazed Stoneware
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19 CEREAL NATION 2011-2012 AUTUMN & WINTER
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21 CEREAL NATION 2011-2012 AUTUMN & WINTER
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23 CEREAL NATION 2011-2012 AUTUMN & WINTER
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25 CEREAL NATION 2011-2012 AUTUMN & WINTER
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01 MATH LONGSLEEVEcolour: green
02 MATH LONGSLEEVEcolour: black
01
02
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27 CEREAL NATION 2011-2012 AUTUMN & WINTER
03
04
03 SCIENCE FOOTBALLcolour: red
04 SCIENCE FOOTBALLcolour: green
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01
02
01 CN PEACEcolour: black
02 CN PEACEcolour: red
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29 CEREAL NATION 2011-2012 AUTUMN & WINTER
03
04
03 MUSICcolour: black
04 MUSICcolour: purple
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CEREAL NATION 2011-2012 AUTUMN & WINTER
01
03
05
02
04
06
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31 CEREAL NATION 2011-2012 AUTUMN & WINTER
07
09
08
10
01 BASIC 3/4colour: red & blue
02 BASIC 3/4colour: yellow &
light blue
03 HENLEYcolour: navy
04 HENLEYcolour: orange
05 POCKET TEEcolour: green &
orange
06 POCKET TEEcolour: orange &
misty grey
07 BALIcolour: light green
08 BALIcolour: white
09 KID DYNAMITEcolour: green
10 KID DYNAMITEcolour: misty grey
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CEREAL NATION 2011-2012 AUTUMN & WINTER
01
02 03
PEACE TOTE BAGcolour: off white
01 Camouflage Quilted
Peace Sign
02 CN Pink
03 CN Cyan
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33 CEREAL NATION 2011-2012 AUTUMN & WINTER
01
02 03
LEOPARD BACKPACKcolour: off white
01 Hidden Eyes
02 Red Stripe
03 Light Green Stripe
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CEREAL NATION 2011-2012 AUTUMN & WINTER
No.11 Store
Jalan Petitenget
Seminyak 80361
Bali, Denpasar
Indonesia
www.no-11.com
Ak.sa.ra Bookstore
Jalan Kemang Raya 8B
Jakarta 12730
Indonesia
www.aksara.com
THE GOODS DEPARTMENT
Plaza Indonesia
Extension 4th Floor
Jakarta 10350
Indonesia
www.thegoodsdept.com
Widely Project
Jalan Riau 107
Bandung 40114
Indonesia
www.widelyproject.com
TRIBUTE
Jalan Wijaya IX No. 23
Jakarta 1216,
Indonesia
www.tributejakarta.com
SHOP INDEX
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35 CEREAL NATION 2011-2012 AUTUMN & WINTER
Art Direction: STUDIO-1212.COM
Photography: Natasha Gabriella Tontey
Styling: Irene Yuliana & Beatrisa Permata
Models: River, Tara, & Dida
@CerealNation
Cereal Nation
©2011 CEREAL NATION
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