CEMAS Sport and Mobile 2013 Programme

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    CEMASSPORTS ANDMOBILE EVENT

    LIBERTY STADIUM, SWANSEA

    www.cemas.mobi

    PROGRAMME

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    Mobile apps are becoming essential tools to our everyday lives as well as ourwork whatever that would be. CEMAS has been working with businesses romevery sector in Wales including engineering, health, arming, entertainment andmany others. This event is concerned with mobile apps or sport.

    The event gives a plat orm or a variety o apps; some developed by CEMASor local business through the ERDF business support programme and others

    by Welsh app development businesses who are members o the Welsh MobileInnovation Network (MINe). It is my pleasure to welcome you to the event whichI hope will inspire you to get involved in this exciting world.

    Foreword -Welcome

    www.cemas.mobi

    Professor Khalid Al-BegainDirector o CEMAS

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    The Centre o Excellence

    in Mobile Applications andServices (CEMAS) is part undedby the European RegionalDevelopment Fund (ERDF)and is established at theUniversity o South Wales.

    We make apps, in act, we make greatapps with some great companies -and were all really proud o this.

    As part o our o ering, we have abusiness support programme that canwork with SMEs in the convergence areao Wales by helping them develop, testand nd a route to market or their mobileapplication product. CEMAS is unique inthat we are able to minimise the initialrisks to businesses that are associatedwith developing a mobile applicationthrough a ully unded app developmentprogramme available to eligibleSMEs in Wales.

    The CEMAS team can help Welsh SMEs

    and start-up companies develop theirapp idea on a number o plat ormsincluding iOS, Android, Blackberryand Windows Phone.

    CEMAS have set up the MobileInnovation Network (MINe) which giveslike-minded companies across the UK aswell as international players within themobile and telecommunications sector

    opportunities to network, to oster newideas and nd commercial opportunitiesthrough mutual collaboration.

    About -CEMAS

    www.cemas.mobi

    Supporting Welsh business toreduce the initial risk associatedwith developing new mobileapplications and services.

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    Paul is Sales Director at Sequence Agency,his main ocus is on developing and nurturingdigital strategies or a broad range o clients.He has extensive agency experience acrossthe digital channel (Web Design & Build,Mobile, Afliates, PPC, SEO, Viral & Seeding,Social Media, eCRM, SMS, Digital Strategy,eCommerce) tasked with looking a ter all newbusiness sales or the company whilst ensuringthat Sequence develop and maintain excellentclient relationships across the client base,ensuring return on investment is delivered,along with exceptional service to clients romwithin the account teams.

    Paul has been ortunate to have workedwith some international organisations andmajor brands, managing teams to ensurethey achieve sales and margin targets,

    with high client retention rates and a ocus onacquiring new clients and building long termrelationships and revenues. He has success ullydemonstrated the ability to develop clear salesand marketing strategy, to drive revenue orthe business, whilst creating and implementingbusiness strategies and developing clientrelationships at an executive level.

    With over 13 years experience Owen hasworked across multiple marketing disciplines

    or leading integrated and digital agencies.During his career hes had the opportunity towork on numerous leading brands includingNesca e, Stella Artois, McCain, Carling, RBS,BP Castrol, LG Mobile and PUMA. The work orBP Castrol in the main involved sponsorshipactivation o sport properties such as UEFAEuro 2008.

    As a Group Account Director at Sequencehes head o a group o accounts (inclusive oThe British & Irish Lions), providing strategicdirection, leading client relationships andensuring project delivery through the agency.

    Speakers...

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    Paul Thomas Sales Director,Sequence

    Owen DaviesAccount Director,Sequence

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    Jon Moore is the Managing Director oAnalysisPro Limited. Jon started his company2 years ago to o er a ull port olio o productsand consultancy in the specialist eld o visualper ormance analysis. He has over 20 yearsexperience in this industry, gained initially in asporting environment working with the WRUas a specialised scrum coach be ore becomingthe American Eagles World Cup Squad scrumcoach, player assessor and notational analyst.Jon then joined Bath RFC as their scrumcoach and video analyst. His growing interestin the notational side o the sport lead him tobecoming the General Manager o SportstecUK or 9 years.

    Through his passion or this industry Jon hasenabled the knowledge gained working withsporting environments to be pushed out to

    non sporting environments such as the FireService and medical simulation centres.These non sporting environments are nowalso enjoying the bene ts o videoper ormance analysis.

    Jon MooreManaging Director,AnalysisPro Ltd

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    Sion joined Capital Law in February2010 having previously worked at S4Cand ITV gaining extensive knowledge othe lm and television production andbroadcasting businesses.

    He now advises a range o companies inthe broadcasting, music, lm and televisionproduction and distribution, publishing,digital content and sports sectors.

    He currently leads the team advisingCardi City Football Club and theCardi Blues Rugby region.

    Sion ClwydRobertsMedia & IP Specialist,Capital Law

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    UB coach is a per ormance analysis toolor rugby matches utilizing and emulating

    pro essional analysis tools and techniques tohelp greatly improve the sports per ormanceo the amateur and semi-pro essional athleteor sportsperson. As an iPhone app it is highlymobile and give great scope or broadlyanalysing your sporting per ormance.The greatest challenge in developing theapplication was rstly truly understanding thesport o rugby, the rules o the game and howit is pro essionally analysed. The next challenge

    or the team was to attempt to design a UIinter ace that would accurately and e ectivelysupport the analysis o an individual duringa game o rugby. This was solved throughrigorous testing on orientation and aestheticelements, guided by the expert knowledgeo the client.

    We love that the application has the abilityto capture comprehensive data relating to anindividual or teams per ormance within a gameo Rugby. The ull analysis unctionality o theapplication gives a ull and accurate pictureo the recorded per ormance.

    CEMAS have been excellent incommunicating back, when we havean issue we talk it through and resolve it,I can only speak highly o everybody thathas been involved in the project at CEMAS.

    Mark Davies, Director IMD Systems Ltd

    APP FOCUS:

    UB CoachMobile App

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    The snow-forecast.com mobile app letsyou keep track o your avourite mountainresorts whilst on the move.

    The main eatures are:

    - Our ull database o over 2,500 ski resortsaround the world

    - Geolocation to show the closest ski resortsto your current position

    - Add your chosen resorts to a avourites list- Sign up to snow alerts

    - 6 day detailed snow orecasts,updated every 6 hours

    - 3 orecasts per resort or the top,middle and bottom li ts

    - Snow nder: telling you where to ndthe nearest best conditions

    - Latest detailed snow reports (where available)- Resort webcam image (where available)- Weather maps or snow accumulations,

    cloud, wind and temperature

    Snow Forecast is available or the iPhoneand the Android mobile plat orms and wasdeveloped by the University o South Walesin partnership with snow-forecast.com

    APP FOCUS:

    Snow ForecastMobile

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    Developed in Cardi by Sequence inpartnership with Microso t, the ree LionsOfcial App is available across the 3 leadingoperating systems, Windows, iOS and Android- both phone and tablet. The app providesin-depth tour knowledge and the per ectplat orm to share with the rest o the onlinesporting community using the #seao redhashtag on the eatured twitter eed.

    There will also be the ability to add your mano the match as the tour proceeds. We are

    really excited about the behind the scenesvideos that will be taken by the Lions usingthe Microso t Sur ace and the Nokia Lumia.

    These videos will be uploaded in real time tothe app, giving ans unprecedented insight intothe tour. The app also provides the opportunityto enter exclusive competitions and win oncein a li etime prizes. These eatures provide agreat deal o opportunity or exposure or theLions during the build-up, and on the tour.

    APP FOCUS:

    British & IrishLions App

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    Next CEMASMINe EventWelsh AppsShowcase 2013

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    Now in its 3rd year ooperation, CEMAS is delightedto announce the 3rd WelshApp Showcase. This year,the showcase will take placeat the Marriott Hotel in Cardifon the 18th Septemberbetween 10am-3.00pm

    The Welsh Apps Showcase is an opportunityor Welsh SMEs to promote their apps and

    mobile related products to a wide audienceand includes exhibitors rom around Wales.

    SMEs, reelancers and potential new start-upscan also take advantage o the wide variety osupport available to them throughout Walesand attend ree in ormative seminars relatingto the bene ts o Mobile Apps in Business,tickets are available rom the CEMAS websitewww.cemas.mobi

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    www.cemas.mobi

    CEMAS have a business support programmeor quali ying Welsh SMEs - we can assist you

    in the research, development and delivery oa mobile application or your businesses.We already have assisted over 50 WelshSMEs with their apps.

    For more in ormation on the businesssupport programme, please visit:

    Or contact the team on:

    www.cemas.mobi

    01443 654265

    CEMAS BusinessSupport Programme