CeBIT 2016 Digital Marketing RoI
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Transcript of CeBIT 2016 Digital Marketing RoI
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CRM|MOBILE|SOCIAL|INTEGRATION
Michael Frohn CEO & Gründer, factory42
Mit Marketing Management das Wachtum wirksam steuern. CeBIT, 18. März 2016
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Marketing völlig losgelöst !?
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Mission 42: Venus vs. Mars
Vertrieb(vomMars)Umsatz
Marke3ng(vonderVenus)Marke3ngAwards
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Systematisch erfolgreich.
Attract Visitors
1 Lead Gen.
2 Opps Gen.
3 Opps Mgmt.
4 Project Mgmt.
5 Service
6
Web Visits New Leads Pipeline Orders Revenue Empfehlung
• Social Media • Blogs • SEO • Paid Search
• Content • Landing Pages • Webinars • Events
• Analytics • Personalisierung • Email Mkt. • Mkt. Autom.
• Sales Mgmt. • SF Autom. • Up-Selling • Forecasting
• Ressourcen • Planung • Zeiterfassung • Abrechnung
• Zufriedenheit • Kommunikation • Social Media • Cross-Selling
Customer Lifecycle Management
©factory42GmbH
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Die 5 wichtigsten Conversion-Rates.
Lead Visitor MQL
SQL Opp
WIN Web
Conversion
Lead Conversion
Mkt./Sales Conversion
Marketing Vertrieb
Web Besucher
Neuer Kontakt
Marketing Qualified
Lead
Sales Qualified
Lead
Opportunity Auftrag
Opportunity Rate
Win Rate
©factory42GmbH
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©factory42GmbH
Bsp: Marketing Ziele
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Planung.
©factory42GmbH
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Wie viel Geduld hat Ihr Management ?
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=>AlleConversionRatesum10%verbessernführtzum2-4fachenRoI!
©factory42GmbH
RoI von Lead Generation.
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©factory42GmbH
Marketing & Sales Ziele.
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©factory42GmbH
Messen der Zielerreichung.
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©factory42GmbH
Reports.
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Stattdessen – Eine (oder wenige) Plattform(en) wählen
„Marketing Control Center“
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Zusammenfassung § Ganzheitliche Betrachtung Marketing bis zum Umsatz
§ Gemeinsame Planung und Ziele Marketing & Sales
§ Erwartungs-Management für RoI beim Management
§ Kontinuierliche Messung und Reporting des Fortschritts
§ EINE Plattform für Marketing, Vertrieb (und Service)
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blog.factory42.com
www.fac tory42 .com
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CRM | MOBILE | SOCIAL | INTEGRATION
www.factory42.com