CDN SaaS aligned to NFV - …d2zmdbbm9feqrf.cloudfront.net/2016/usa/pdf/PSOSPV-1122.pdfCDN SaaS...

CDN SaaS aligned to NFV

Eli Fuchs, Product Line Manager – Service Provider Video

PSOSPV-1122

• IP Video Growth Trends

• Network Function Virtualization & Video Infrastructure

• Virtualized Content Delivery Networks

• Demonstration: Open Media Distribution Director

• Accelerating CDN Deployment & Simplifying Operations

• Conclusion

Agenda

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public

Exabytes

per Month

Source: Cisco VNI Global IP Traffic Forecast, 2015–2020

* Figures (n) refer to 2015, 2020 traffic shares

0

20

40

60

80

100

120

140

160

180

2015 2016 2017 2018 2019 2020

File Sharing (12.9%, 4.4% )

Web/Data (24.5%, 16.2% )

Internet Video (62.6%, 79.4% )

Global Internet Video Traffic GrowthInternet video will account for 79 percent of global internet traffic by 2020

25% CAGR

2015–2020

4PSOSPV-1122


14% CAGR

2015–2020

Global Video Capable Device Growth by TypeSmartphones are more than 40% of total video capable devices

0

2

4

6

8

10

12

14

2015 2016 2017 2018 2019 2020

Other (0.5%,0.3%)

Tablets (7%,6%)

M2M (7%,15%)

PCs (20%,10%)

TVs (24%,24%)

Smartphones (41%,43%)

Billions of

Devices


* Figures (n) refer to 2015, 2020 device share

5PSOSPV-1122


Exabytes

per Month


Global Content Delivery Network (CDN) Traffic

0

20

40

60

80

100

120

140

160

180

2015 2016 2017 2018 2019 2020

Non-CDN Internet Traffic (55.0%, 35.5%)

CDN Internet Traffic (45.0%, 64.5%)By 2020 CDN’s will deliver over 100 Million TB/Month

up from 30 Million in 2016

~$1B incremental CDN Infrastructure investment

6PSOSPV-1122

Network Function Virtualization & Video Infrastructure


Appliance transition to Network Function Virtualization

• Decouple software from proprietary hardware

• Deploy on standard x86 servers

• Utilize standard virtualization

• Flexible software deployment

• Service Elasticity

• Reduce number of Network Elements

• Introduce service automation

8PSOSPV-1122


Use Case Led Orchestration Led

Infrastructure Led

Service Providers Approach NFV in Multiple Ways

NFV

MANO

NFVOVNF 1 VNF 3VNF 2

VNF-M (VNF

Managers)VNFM

OSS / BSS

NFVI

Hardware ResourcesCompute NetworkStorage

EM 1 EM 3EM 2

Virtualization Layer

Virtual Compute

Virtual Network

Virtual Storage

VIM


Service Providers Approach NFV in Multiple Ways

Use Case Led Orchestration Led

Infrastructure Led

NFV

MANO

NFVOVNF 1 VNF 3VNF 2

VNF-M (VNF

Managers)VNFM

OSS / BSS

NFVI

Hardware ResourcesCompute NetworkStorage

EM 1 EM 3EM 2

Virtualization Layer

Virtual Compute

Virtual Network

Virtual Storage

VIM

New revenue,

service, market

Content Delivery Network

as part of E2E Virtualized Video

Solution from Ingest to

Distribution

Simplify operations

with common

orchestration

Microservices

and

Orchestration

Infrastructure

convergence and

CapEx maximization

Hardware, OpenStack


Virtualized Video Processing – V2P Architecture

ResourcePool

ResourcePool

ResourcePool

DCM ASI

DCM DRD

DCM 8VSB

DCM SDI

IP

MediaCloud

Infr

aO

rch

.

Infrastructure

Compute with HW Assist

V2

P -

Med

ia

PA

AS

V2P Media Pipeline Controller

Media Application Functions - Workflow DefinitionsV2

P -

AP

PS

Controller and Media Session HA Framework

SDI to IP

N x NODE

ENCODE

N x NODE

STATMUX

N x NODE

RE-MUX

N x NODE

MCE

N x NODE

MCE

N x NODE

MPE

N x NODE

STORE

N x NODE

Cluster Cluster Cluster Cluster Cluster Cluster Cluster

I

N

F

R

A

S

T

R

U

C

T

U

R

E Live – MP2TS

Live – ATS

Live - HLS, HSS, HDS

Catch Up – HLS, HSS, HDS

Restart – HLS, HSS, HDS

CDN

MPEG2-TS

Delivery

ABR Delivery

ResourcePool

HardwareAccelerate

Traditional

Network

Live VOD

Media optimized

Object Store

Multiscreen Playback

cDVR IP CDNLive

2VOD3rd Party

Apps

Media Object Storage

Cloud Based Compute

11PSOSPV-1122

Virtualized Content Delivery Networks


Brining into focus the cloud technology elements

DevOps

Agile

Cloud

NFV

OpenStack

OpenSourceOrchestration

Open API’s

Service Chaining

Containers

Analytics Infrastructure-aaS

VMWare

Microservices

Elasticity

13PSOSPV-1122


Open Media Distribution CDN

Virtualized cloud

infrastructure is

transforming traditional

CapEx products into

as-a-service.

Open Source CDN

software is challenging

traditional CDN service

operators and equipment

providers.

Xaas Open Source

New Life >

< Old Life

Service providers need

open, flexible, virtualized,

network functions that

are platform agnostic.

CDN

14PSOSPV-1122


Open Media Distribution

Data Center Regional

Distribution

Edge

Distribution

Client

OMD Director LogIn

Mid-Tier

Cache-Cluster

Edge

Cache-Cluster

Edge

Cache-Cluster

OMD Director

Dynamically Ingests HTTP content from Live

and VOD Sources

Scales out delivery of Live, VOD, CDVR, PDL,

Caching to Edge Servers

Virtualized Data Center Applications on

OpenStack or VMWare

HTTP Caching & Delivery for ABR Streaming,

Intelligent traffic routingfor global network

client redirection andload balancing

CDN

15PSOSPV-1122


Introducing OMD Director Cloud-Hosted CDN-Management-aaS

• Integrated CDN Management application for Provisioning, Monitoring, Analytics, Alarming

• Accelerate Day-Zero CDN deployment with Cisco-hosted OMD Director ready to provision & operate your CDN

• Reduce CDN costs by using standard x86 servers as caches registered with subscription service

• Cisco or Private Cloud deployments on OpenStack and VMWare with Cisco Operate Service

• Cisco DevOps with CI/CD continuous updates and new feature releases

16PSOSPV-1122

Demonstration: Open Media Distribution Director

Accelerating CDN Deployment & Simplifying Operations


OMD Director – High Level System Design

Platform

OMD Director GUI

Cache Route Provision Monitor Alert Analytics Admin

Infrastructure

ResourcePool

Compute

ResourcePool

Network

ResourcePool

Storage

Services

Live Download TSTV WebVOD

19PSOSPV-1122


OMD Director Services

OMD Director GUI

Cache

Bare Metal

Route

VM

Provision

VM & Container

HTTP Cache

HTTP ABR Streaming

HTTPS Secure Download

HTTP Web Cache

Edge-Cache Clusters

Mid-Tier Cache Clusters

x86 OTS Bare Metal Servers

KVM, ESXi Virtualized Servers

Open Source Developers

Client Routing to Edge Cache

HTTP 302 Redirection

DNS A Record Response

Proximity Routing Rules

Load Based Routing

Content Affinity based

Routing

Client-IP Geo-Lookup

Geo-Blocking

CDN Provisioning

CDN Wizard for Day-Zero

Edge and Mid-Tier Caches

Cache Clustering

Content Delivery Services

20PSOSPV-1122


OMD Director Services

OMD Director GUI

Monitor

VM

Alert

Container

Analytics

VM

Admin

Container

Application and Server Monitor

Monitors Servers & VM’s

CPU, Disk, Network, etc

Monitor OMD Applications

Key Performance Indicators

CDN Utilization and Efficiency

Alert and Alarms

Software & Server Alarms

Content Analytics Alarms

Set Threshold Crossing

Policy

Email, SMS alerts

Activity Tracking, Notes

Content Delivery Analytics

Dashboards and Scorecards

Insights for Operations

Insights for User Viewing

Insights for QoS

Insights for Popularity

Customizable Reports

Multi-Tenant Separation

21PSOSPV-1122


Bare Metal, Containers, VMs Living in Harmony

• Highest Performance

• Can be deployed in

datacenter or edge PoP

• Requires Dedicated HW

• No resource sharing or

oversubscription

• Hypervisor introduces

performance overhead

• Allows resource sharing and

oversubscription

Bare Metal Containers Virtual Machines

Hardware HardwareHardware

Operating System Operating SystemOperating System

Hypervisor

Alert Monitor Provision

OMD Cache Docker Director Microservices

• Near Native Performance

• Requires Container

Infrastructure

• Allows resource sharing and

oversubscription

• Power deployment model

22PSOSPV-1122


DevOps integral to as-a-Service

• Code – Code Development and Review, continuous integration tools

• Build – Version control tools, code merging, Build status

• Test – Test and results determine performance

• Package – Artifact repository, Application pre-deployment staging

• Release – Change management, Release approvals, release automation

• Configure – Infrastructure configuration and management, Infrastructure as Code tools

• Monitor – Applications performance monitoring, End user experience

A practice that emphasizes the collaboration of software developers, testers, operators, and other IT

professionals in automating the process of software delivery. It aims at establishing a culture and

environment where building, testing, and releasing software, can happen rapidly, frequently, and more

reliably. DevOps team practice Continuous Integration and Continuous Delivery (CI/CD). Customer

feedback closed-loop directly into engineering DevOps team.

23PSOSPV-1122

Conclusion


Shaw Transforms CDN with Open Media Distribution

Objective

Solutions

Results • ABR streaming for over 80 live channels

and thousands of VOD titles

• Extend multiscreen delivery to Shaw’s 2.6

million video subscriber base

• Rapidly turn up a new CDN

• Cost effectively scale content delivery of

premium video services to IP devices

everywhere.

• Cisco Open Media Distribution and

Analytics

• Cisco DevOps 24x7 Remote Operate CDN

Service

• Cisco Professional Services Design

“Our partnership with Cisco has given

us an Open Media Distribution solution

to offer customers instant access to

over 80 live channels and thousands of

on-demand titles.”

Jay Mehr, Chief Operating Officer,

Shaw Communications

25PSOSPV-1122


OMD Business Outcomes

Transformed economics with

Cisco® support, operations,

as-a-service options

Subscription fees align to

revenues, flexible platform

options for TCO

Select open source software

used for extensible and cost-

effective CDN

Reduce TCO for Multiscreen-Video

CDN

Accelerate Time-to-Deployment

Deploy using Cisco cloud,

service provider cloud,

hybrid clouds

Cisco optional remote

operations service for rapid

turn-up and BOT

Simplify Video Operations

OMD director cloud-based

CDN Management software-

as-a-service (SaaS)

Cisco V2P integration for

integrated automation from

ingest to delivery

Cisco infinite solutions

CDN adjacency

26PSOSPV-1122


Conclusion

• IP Video growing dramatically, CDN’s critical to quality and scale

• CDN is a prime VNF application to leverage cloud infrastructures

• Virtualized video application service chaining can reduce TCO and accelerate new services

• Cisco Open Media Distribution Director provides a virtualized, cloud-ready, CDN-Management-as-a-Service to accelerate deployments and reduce costs – aligned to cloud architectures and NFV strategies

27PSOSPV-1122


Related Sessions

• Content Delivery Networks: Caching Principles, Architecture, Resource Optimization (BRKSPV-2160, July 12, 1:30pm)

• IP Video Evolution (BRSPV-1257, July 11, 8:00am)

• ABR Streaming and your network; a match made in heaven? (BRKSPV-2999, July 11, 1:30pm)

• Infrastructure Transformation for Cloud Video Services (PSOSPV-1102, July 11, 3:30pm)

• Infinite Video – Beating Netflix at their own game (PSOSPV-1501, July 13, 9:30am)

28PSOSPV-1122


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30PSOSPV-1122

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CDN SaaS aligned to NFV - …d2zmdbbm9feqrf.cloudfront.net/2016/usa/pdf/PSOSPV-1122.pdfCDN SaaS...

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