CBI - Ministry of Foreign Affairs The Natural Ingredients for Cosmetics market in Europe.

CBI - Ministry of Foreign Affairs

The Natural Ingredients for Cosmetics market in Europe

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European market for natural ingredients for cosmetics


• Consumption• Segments• Imports and exports• Where is the market?

What’s new on the European market

3

European Consumption

Most consumer products are produced in Europe

Strong natural cosmetics industry

Large and increasing demand for natural ingredients


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Cosmetics

€ 47 bn.

€ 72 bn.

€ 18 bn.

Major cosmetics markets in 2013

Source: Cosmetics Europe, 2014, ABIHPEC 2013

Extra-EU exports of € 16 bn.


€ 29 bn.

11 bn.

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Extra-European exports of cosmetics and toiletries, share of total (€ 16 billion)


France35%

Germany19%

Italy8%

UK8%

Spain8%

Poland 5%Belgium

4%

Other Europe12%

Source: Cosmetics Europe, 2014

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European market for cosmetic products, share of total € 72 billion in 2013



Germany, +0.6%share: 18%

France, -0.3%share: 15%

UK, -2.5%share: 14%

Italy, -1.2%share: 13%

Spain, -3.6%share:

9%

Netherlands, -0.5% share: 4%

Poland, -0.4%share: 4%

Other Eu-

rope, -0.8%share: 24%

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Growth markets for cosmetics in Europe, 2012/2013


4%+2% - 4%1% - 2% 0% - 1%-2% - 0%> -2%


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European market for cosmetic products, Per capita consumption in €



Switzer

land

Norway

Denm

ark

Sweden

Belgi

um/L

ux

Finla

nd

Nethe

rland

s

Franc

e

Irela

nd

Germ

any

Italy

Unite

d Kin

gdom

Austri

a

Spain

Europ

e0

50

100

150

200

250

300

2011

2012

2013

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Natural Cosmetics High growth market

Asia (13%), Europe (9%), and USA (8%)

Also during crisis!

2014: sales € 4.5 bn. in Western Europe, € 4.1 bn. in USA, € 10.6 bn. in Asia

2017: expected market share 4%. Up to 10% in USA, Germany and Switzerland

Cosmeceuticals – Cross-over sector worth € 3.6 billion


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Segments within the European cosmetics market


Fragrances & perfumes15%

Decorative cosmetics13%

Skin care25%

Hair care21%

Toiletries25%


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Top 5 markets in Europe


Toiletries

Skin care

Hair care

Fragrances & perfumes

Decorative cosmetics


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Translation into ingredients

Examples of natural ingredients usedFunctional IngredientsEmollients Vegetable oils, fats and buttersThickeners Gums, waxes, resins, hydrocolloidsHumectants HoneyExfoliants Seed powders, nut shell powders, powdered seaweedFragrance Essential oils, aromatic plant (extracts)

Colours Only permitted (natural) colorants (Cosmetics Directive)Surfactants Soapnut, quillaia bark, vegetable oils etc.Active Ingredients Very broad range of properties Plant extracts with traditionally reported properties such

as anti-micobiol, anti-oxidant, anti-inflammatory, astringency, cooling, conditioning, toning, deodorising etc.


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EU imports of essential oils, in € million


1

2

3

1

2

3

1

8.8

7.8

0.02

South Africa

Peru

Colombia

EU28 € 1,171 million

Top 3

France € 283 million

Germany € 226 million

United Kingdom € 201 million

Source: Eurostat, 2015

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EU imports of specialty vegetable oils, in € million


1

2

3

12

1

2

3

4.1

6.8

0.01

South Africa

Peru

Colombia

EU28 € 668 million

Top 3


Netherlands € 89 million

Belgium € 82 million


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EU imports of extracts, in € million


1

2

3

1

2

1

2

3

1.7

0.4

0.01

South Africa

Peru

Colombia


Top 3



Italy € 57 million


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EU imports of MAPs


12

3

1

2

1

2

3

3.8

4.8

2.1

South Africa

Peru

Colombia


Top 3



Italy € 62 million


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Where is the market in Europe? Who buys you NIs?


Beiersdorf

Unilever

L’Oréal

Leading cosmetics manufacturers in Europe?

• L’oreal: 40 production plants worldwide

• 15% outcoursed to contract manufacturers

• Where are purchasing decisions taken?

• Direct contact with suppliers?

Chanel

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Cosmetic SMEs in Europe?



Italy 673

France 588

Spain 403

Germany 401

Poland 349

United Kingdom 310

Sweden 180

Switzerland 150

Czech Republic 124

Hungary 124

Top 10 countries:

Do these buy direct?

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Leading cosmetics manufacturers and traders in Europe?


Naturex

BASF

Indena

IMCD

Worlee

Symrise

Solvay

CRODA

Martin Bauer

Gattefossé

Lonza

Sederma

Or more specialised players?• Regional focus?• Natural?• Certification?• Ingredient

categories?

For all:• Where?• Who?• What?• How?

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European organic markets

Northern Europe

Developed & stable market Sustainability: requirement

from industry & consumers Large organic market share: High consumer purchasing

power

Southern Europe Developed organic production Developing market High growth rates

Eastern Europe

Promising market High growth rates Low consumer

purchasing power and awareness


21

European Fairtrade markets

Northern Europe

High growth rates

Sustainability: requirements from industry and consumers

High consumer purchasing power

Southern and Eastern Europe

Low development and awarenessPromising markets?


CBI - Ministry of Foreign Affairs The Natural Ingredients for Cosmetics market in Europe.

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