Catfish project.nicoleplunkett
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Transcript of Catfish project.nicoleplunkett
target demographic
primary: 12-17
secondary: 18-24
MTV attributes the show’s success to the network’s younger demographic of 12-17 (New York Times)
OOH: mall ads: june 1-june 25target: primary, 12-17
you never know who’s on the other side of your
screen.
season 2 premierejune 25, 10 pm EST
MTV
OOH: movie ads: may 25-june 25target: primary, 12-17
Fast & the Furious 6, Hangover Part III, Man of Steel, This Is The End
MTV ads may 25-june 25target: primary, 12-17
june 9-june 25target: secondary, 18-24
**next slide will begin teaser spot**
pre-rollYouTube ads
guerillastuntjune 18-25
place: Times Square; live feed on Catfish website
what: life-size fish tank designed to look like a computer monitor
you never know who’s on the other side of your screen.#caughtacatfish
sources
MTV/Catfish Audience
Teens and Facebook
Instagram Users
Mall Shoppers
Cinema-Goers